What is Customer Behavior? Consumer behavior is the study of individuals, groups or organizations and all activities associated with the purchase, use and disposal of goods and services. Consumer behavior includes how consumers' emotions, attitudes, and preferences influence purchasing behavior. Edit the above illustrations: Customer Behaviors, Purchasing Habit, Consumer Motivation What is Customer Journey? The customer journey is the entire experience a customer has when communicating with a brand. It considers the complete roadmap of the interaction from brand discovery to purchase and beyond. The focus is not on the transaction, but on…continue reading →
Customer journey mapping is a very useful technique to help you understand your customers' motivations - their needs, indecisiveness and concerns. While most organizations are quite good at collecting customer data, data alone cannot convey the frustrations and experiences of customers. One of the best storytelling tools in business is the customer journey map (CJM).