Understanding Customer Behavior and Customer Journey
Understanding Customer Behavior and Customer Journey

What is Customer Behavior?

Consumer behavior is the study of individuals, groups or organizations and all activities associated with the purchase, use and disposal of goods and services. Consumer behavior includes how consumers’ emotions, attitudes, and preferences influence purchasing behavior.…

What is a customer journey map?
What is a customer journey map?

Do you want to make an unforgettable first impression and provide a different buying experience for your customers?

Do you want to know how your customers are shopping in today’s digital world?

Customer journey mapping is a very useful technique …