Does email marketing still make sense?

Does email marketing still make sense?

What is Email Marketing? EDM marketing (Electronic Direct Mail) is also called: Email marketing, e-mail marketing. It is a marketing tool used to promote sales by sending EDM emails to target customers, establishing communication channels with them, and conveying relevant information directly to them. Edit this Email marketing illustration Email marketing has three basic elements: user permission, email message, and the value of the message to the user. If one of these three elements is missing, it cannot be called effective email marketing. Email marketing is a direct sales method that uses email…continue reading →
What is a Customer Journey

What is a Customer Journey

Stories define our world. From the cave walls to the legends around the campfire, they have been with us ever since we had communication. They evolve, but for the same purpose: to entertain, to share the same experiences, to teach and to follow traditions. Edit this Template Why Study a Customer Journey? Many organizations are focused on collecting user data. However, data often fails to clearly convey a user’s frustration and experience, but stories can solve this problem. Storytelling is not only a tool to engage users, but also an effective way for…continue reading →