{"id":3829,"date":"2022-02-11T17:06:16","date_gmt":"2022-02-11T09:06:16","guid":{"rendered":"https:\/\/blog.visual-paradigm.com\/cn\/?p=3829"},"modified":"2022-11-29T14:01:58","modified_gmt":"2022-11-29T06:01:58","slug":"kotters-8-step-change-model-a-comprehensive-guide","status":"publish","type":"post","link":"https:\/\/blog.visual-paradigm.com\/cn\/kotters-8-step-change-model-a-comprehensive-guide\/","title":{"rendered":"Kotter \u7684 8 \u6b65\u53d8\u9769\u6a21\u578b &#8211; \u7efc\u5408\u6307\u5357"},"content":{"rendered":"<p><span>\u7f8e\u56fd\u53d8\u9769\u7ba1\u7406\u5927\u5e08\u3001\u54c8\u4f5b\u5546\u5b66\u9662\u6559\u6388\u7ea6\u7ff0\u00b7\u79d1\u7279\u901a\u8fc7\u957f\u671f\u7814\u7a76\u8bc1\u660e\uff0c\u4f01\u4e1a\u91cd\u5927\u7ec4\u7ec7\u53d8\u9769\u7684\u6210\u529f\u7387\u53ea\u670930%\u3002\u4ed6\u63d0\u51fa\u4e86\u201c<\/span><a href=\"https:\/\/online.visual-paradigm.com\/knowledge\/business-design\/kotter-change-model-guide\/\"><span>\u79d1\u7279\u76848\u6b65\u53d8\u9769\u6a21\u578b<\/span><\/a><span>\u201d\uff0c\u79f0\u5982\u679c\u4f01\u4e1a\u9075\u5faa\u8fd9\u4e2a8\u6b65\u8ba1\u5212\uff0c\u5c31\u53ef\u4ee5\u63d0\u9ad8\u7ec4\u7ec7\u53d8\u9769\u80fd\u529b\uff0c\u589e\u52a0\u6210\u529f\u7684\u673a\u4f1a\u3002<\/span><\/p>\n<h3><span id=\"Kotters_8_Step_Change_Model\"><span>Kotter \u7684 8 \u6b65\u53d8\u9769\u6a21\u578b<\/span><\/span><\/h3>\n<p><span>\u53d8\u9769\u8fc7\u7a0b\u4e2d\u7684 8 \u4e2a\u6b65\u9aa4\u5305\u62ec\uff1a\u521b\u9020\u7d27\u8feb\u611f\u3001\u5f62\u6210\u5f3a\u5927\u7684\u6307\u5bfc\u8054\u76df\u3001\u5236\u5b9a\u613f\u666f\u548c\u6218\u7565\u3001\u4f20\u8fbe\u613f\u666f\u3001\u6d88\u9664\u969c\u788d\u5e76\u6388\u6743\u5458\u5de5\u91c7\u53d6\u884c\u52a8\u3001\u521b\u9020\u77ed\u671f\u80dc\u5229\u3001\u5de9\u56fa\u6210\u679c\u548c\u52a0\u5f3a\u901a\u8fc7\u951a\u5b9a\u6587\u5316\u4e2d\u7684\u53d8\u5316\u6765\u6539\u53d8\u3002Kotter \u7684 8 \u6b65\u6a21\u578b\u53ef\u4ee5\u501f\u52a9\u4e0b\u56fe\u8fdb\u884c\u89e3\u91ca\uff1a<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/kotters-8-step-change-model-tool.png\" alt=\"Kotter \u7684 8 \u6b65\u66f4\u6539\u6a21\u578b\u5de5\u5177\" \/><\/p>\n<p><span>1.<\/span><strong><span>\u8425\u9020\u7d27\u8feb\u611f<\/span><\/strong><span>\u2014\u2014\u6839\u636e Kotter \u7684\u8bf4\u6cd5\uff0c\u7b2c\u4e00\u6b65\u662f\u6700\u91cd\u8981\u7684\u4e00\u6b65\u3002\u4e3a\u4e86\u8ba9\u5458\u5de5\u610f\u8bc6\u5230\u7ec4\u7ec7\u53d8\u9769\u7684\u5fc5\u8981\u6027\u548c\u7d27\u8feb\u6027\uff0c\u7ba1\u7406\u8005\u5fc5\u987b\u4e0e\u5458\u5de5\u8fdb\u884c\u516c\u5f00\u3001\u8bda\u5b9e\u548c\u4ee4\u4eba\u4fe1\u670d\u7684\u5bf9\u8bdd\uff0c\u4ee5\u83b7\u5f97\u4ed6\u4eec\u5bf9\u53d8\u9769\u7684\u652f\u6301\u3002<\/span><\/p>\n<p><span>2.<\/span><strong><span>\u5efa\u7acb<\/span><\/strong><span>\u9886\u5bfc\u56e2\u961f\u2014\u2014\u8fd9\u662f\u5efa\u7acb\u53d8\u9769\u9886\u5bfc\u56e2\u961f\u7684\u53e6\u4e00\u79cd\u65b9\u5f0f\u3002\u56e2\u961f\u6210\u5458\u8d1f\u8d23\u7ba1\u7406\u6240\u6709\u53d8\u9769\u5de5\u4f5c\uff0c\u5e76\u9f13\u52b1\u516c\u53f8\u6240\u6709\u5458\u5de5\u91c7\u53d6\u5efa\u8bbe\u6027\u7684\u65b9\u6cd5\u3002\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u56e2\u961f\u6210\u5458\u5e94\u6765\u81ea\u4e0d\u540c\u90e8\u95e8\u548c\u4e0d\u540c\u7ea7\u522b\uff0c\u4ee5\u4fbf\u53d8\u9769\u9886\u5bfc\u56e2\u961f\u80fd\u591f\u4e0e\u6765\u81ea\u4e0d\u540c\u90e8\u95e8\u7684\u5458\u5de5\u8fdb\u884c\u6709\u6548\u6c9f\u901a\u3002<\/span><\/p>\n<p><span>3.<\/span><strong><span>\u5236\u5b9a\u6218\u7565\u613f\u666f\u548c\u4e3e\u63aa<\/span><\/strong><span>\u2014\u2014\u62e5\u6709\u6e05\u6670\u7684\u613f\u666f\u6709\u52a9\u4e8e\u6bcf\u4f4d\u5458\u5de5\u4e86\u89e3\u7ec4\u7ec7\u60f3\u8981\u5b9e\u73b0\u7684\u76ee\u6807\u4ee5\u53ca\u5728\u7ed9\u5b9a\u65f6\u95f4\u8303\u56f4\u5185\u5b9e\u65bd\u7684\u8ba1\u5212\u3002\u7ba1\u7406\u8005\u9700\u8981\u4f7f\u6267\u884c\u7b56\u7565\u4e0e\u516c\u53f8\u7684\u613f\u666f\u4fdd\u6301\u4e00\u81f4\uff0c\u4ee5\u5e2e\u52a9\u5458\u5de5\u5b9e\u73b0\u76ee\u6807\u3002<\/span><\/p>\n<p><span>4.<\/span><strong><span>\u4f20\u8fbe\u53d8\u9769\u613f\u666f<\/span><\/strong><span>\u2014\u2014\u8fd9\u4e00\u6b65\u662f\u4e3a\u4e86\u5efa\u7acb\u5458\u5de5\u5bf9\u7ec4\u7ec7\u53d8\u9769\u7684\u652f\u6301\u548c\u63a5\u53d7\u3002\u7ba1\u7406\u8005\u5fc5\u987b\u4e0d\u65ad\u6293\u4f4f\u673a\u4f1a\u4e0e\u5458\u5de5\u4ea4\u6d41\u65b0\u613f\u666f\uff0c\u5e76\u8ba4\u771f\u5bf9\u5f85\u4ed6\u4eec\u5bf9\u53d8\u9769\u7684\u53cd\u9988\u548c\u7126\u8651\u3002<\/span><\/p>\n<p><span>5.<\/span><strong><span>\u901a\u8fc7\u6d88\u9664\u969c\u788d\u63a8\u52a8\u884c\u52a8<\/span><\/strong><span>\u2014\u2014\u7ba1\u7406\u8005\u9700\u8981\u6d88\u9664\u7ec4\u7ec7\u53d8\u9769\u7684\u4efb\u4f55\u969c\u788d\uff0c\u65e0\u8bba\u4ed6\u4eec\u662f\u62b5\u5236\u53d8\u9769\u7684\u5458\u5de5\u8fd8\u662f\u65e0\u6548\u7684\u5185\u90e8\u7cfb\u7edf\u3002\u540c\u65f6\uff0c\u7ba1\u7406\u8005\u9700\u8981\u9f13\u52b1\u5458\u5de5\u52c7\u4e8e\u5192\u9669\u548c\u521b\u65b0\u884c\u52a8\u3002<\/span><\/p>\n<p><span>6.<\/span><strong><span>\u521b\u9020\u77ed\u671f\u80dc\u5229<\/span><\/strong><span>\u2014\u2014\u6ca1\u6709\u4ec0\u4e48\u6bd4\u6210\u529f\u66f4\u80fd\u6fc0\u52b1\u4eba\u7684\u4e86\u3002\u7ba1\u7406\u8005\u53ef\u4ee5\u5236\u5b9a\u77ed\u671f\u76ee\u6807\uff0c\u5f53\u5458\u5de5\u5b9e\u73b0\u8fd9\u4e9b\u76ee\u6807\u65f6\uff0c\u4ed6\u4eec\u53ef\u4ee5\u5956\u52b1\u4ed6\u4eec\u53c2\u4e0e\u53d8\u9769\u8fc7\u7a0b\u3002\u8fd9\u6837\u505a\u7684\u597d\u5904\u662f\u8ba9\u6574\u4e2a\u516c\u53f8\u66f4\u6709\u52a8\u529b\u53bb\u6539\u53d8\uff0c\u8ba9\u5927\u5bb6\u660e\u767d\u516c\u53f8\u6b63\u5728\u7ecf\u5386\u4e00\u4e2a\u8f6c\u578b\u9636\u6bb5\u3002<\/span><\/p>\n<p><span>7.<\/span><strong><span>\u4fdd\u6301\u52a0\u901f<\/span><\/strong><span>\u2014\u2014Kotter \u89c2\u5bdf\u5230\u8bb8\u591a\u53d8\u9769\u5931\u8d25\u662f\u56e0\u4e3a\u516c\u53f8\u8fc7\u65e9\u5ba3\u5e03\u6210\u529f\uff0c\u4f46\u53d8\u9769\u662f\u4e00\u4e2a\u7f13\u6162\u7684\u8fc7\u7a0b\u3002\u4e0a\u4e00\u6b65\u786e\u7acb\u7684\u77ed\u671f\u76ee\u6807\u53ea\u662f\u77ed\u671f\u7684\u80dc\u5229\uff0c\u516c\u53f8\u5fc5\u987b\u4e0d\u65ad\u8c03\u6574\u65b0\u7684\u8ba1\u5212\uff0c\u76f4\u5230\u613f\u666f\u5b9e\u73b0\uff0c\u516c\u53f8\u624d\u80fd\u786e\u5b9a\u7ec4\u7ec7\u53d8\u9769\u662f\u6210\u529f\u7684\u3002<\/span><\/p>\n<p><span>8.<\/span><strong><span>\u5728\u6587\u5316\u4e2d\u951a\u5b9a\u65b0\u65b9\u6cd5<\/span><\/strong><span>\u2014\u2014\u7ba1\u7406\u8005\u6e05\u695a\u5730\u5411\u5458\u5de5\u4f20\u8fbe\u65b0\u7684\u53d8\u9769\u884c\u4e3a\u4e0e\u7ec4\u7ec7\u6210\u529f\u4e4b\u95f4\u7684\u56e0\u679c\u5173\u7cfb\uff0c\u5e76\u7ee7\u7eed\u652f\u6301\u53d8\u9769\u884c\u4e3a\u5e76\u5f3a\u5316\u53d8\u9769\u7cbe\u795e\u4f5c\u4e3a\u4f01\u4e1a\u6587\u5316\u7684\u4e00\u90e8\u5206\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"ExampleThe_8_Steps_of_Kotters_Change_Model\"><span>\u793a\u4f8b\u79d1\u7279\u53d8\u9769\u6a21\u578b\u7684 8 \u4e2a\u6b65\u9aa4<\/span><\/span><\/h3>\n<p><span>Kotter 8 Steps \u7684\u6839\u672c\u6311\u6218\u4e0d\u5728\u4e8e\u7cfb\u7edf\u6216\u7b56\u7565\uff0c\u800c\u5728\u4e8e\u6539\u53d8\u4eba\u4eec\u7684\u884c\u4e3a\u3002\u56e0\u6b64\uff0c\u5728\u524d\u56db\u4e2a\u6b65\u9aa4\u4e2d\uff0c\u7ba1\u7406\u8005\u5fc5\u987b\u8010\u5fc3\u5730\u4e0e\u5458\u5de5\u6c9f\u901a\uff0c\u76f4\u5230\u6240\u6709\u5458\u5de5\u90fd\u4e86\u89e3\u53d8\u9769\u7684\u6311\u6218\u548c\u539f\u56e0\uff0c\u7136\u540e\u624d\u80fd\u987a\u5229\u63a8\u8fdb\u3002<\/span><\/p>\n<h4><span id=\"Pepsico_a_classic_example\"><span>Pepsi.co\uff1a\u4e00\u4e2a\u7ecf\u5178\u7684\u4f8b\u5b50\uff1a<\/span><\/span><\/h4>\n<p><span>\u767e\u4e8b\u53ef\u4e50\u524dCEO Indra Nooyi\u4e00\u76f4\u8ba4\u4e3a\u767e\u4e8b\u5fc5\u987b\u6539\u53d8\uff0c2006\u5e74\u5979\u91cd\u7ec4\u4e86\u516c\u53f8\u7684\u5168\u7403\u6218\u7565\uff0c\u6536\u8d2d\u4e86\u7eaf\u679c\u4e50\u3001\u6842\u683c\u71d5\u9ea6\u548c\u4f73\u5f97\u4e50\u3002<\/span><\/p>\n<p><span>\u4f46\u6700\u5177\u4e89\u8bae\u7684\u6218\u7565\u53d8\u5316\u662f\u901a\u8fc7\u51cf\u5c11\u7528\u4e8e\u5783\u573e\u98df\u54c1\u751f\u4ea7\u7684\u8d44\u6e90\u5e76\u589e\u52a0\u66f4\u591a\u5065\u5eb7\u4ea7\u54c1\u6765\u6539\u5584\u767e\u4e8b\u516c\u53f8\u4ea7\u54c1\u7684\u8425\u517b\u6210\u5206\u3002\u5979\u5c06\u767e\u4e8b\u516c\u53f8\u7684\u4ea7\u54c1\u91cd\u7ec4\u4e3a\u4e09\u7c7b\uff1a1.<\/span><\/p>\n<ol>\n<li><span>\u7ed9\u4f60\u5e26\u6765\u4e50\u8da3<\/span><\/li>\n<li><span>\u5bf9\u4f60\u66f4\u597d<\/span><\/li>\n<li><span>\u5bf9\u4f60\u6709\u597d\u5904\uff08\u5065\u5eb7\u7684\u9009\u62e9\uff09<\/span><\/li>\n<\/ol>\n<p><span>\u4f7f\u7528<\/span><strong><span>Kotter \u7684 8 \u4e2a<\/span><\/strong><span>\u53d8\u9769\u6b65\u9aa4\uff0cIndra Nooyi \u5411\u6240\u6709\u5458\u5de5\u4f20\u8fbe\u4e86\u5979\u5bf9\u53d8\u9769\u7684\u613f\u666f\u3002<\/span><\/p>\n<ol>\n<li><span>\u8425\u9020\u4e00\u79cd\u8feb\u5207\u9700\u8981\u53d8\u9769\u7684\u5371\u673a\u611f\uff1aLloyd \u786e\u4fdd\u5458\u5de5\u4e86\u89e3\u767e\u4e8b\u516c\u53f8\u5fc5\u987b\u751f\u4ea7\u66f4\u5065\u5eb7\u7684\u4ea7\u54c1\uff0c\u56e0\u4e3a\u80a5\u80d6\u95ee\u9898\u65e5\u76ca\u4e25\u91cd\uff0c\u6d88\u8d39\u8005\u6b63\u5728\u8ba4\u771f\u5bf9\u5f85\u81ea\u5df1\u7684\u5065\u5eb7\u3002<\/span><\/li>\n<li><span>\u5efa\u7acb\u9886\u5bfc\u53d8\u9769\u7684\u56e2\u961f\uff1aLloyd \u4e0e\u7ba1\u7406\u5c42\u53ec\u5f00\u4f1a\u8bae\uff0c\u8ba8\u8bba\u7ec4\u7ec7\u53d8\u9769\u4ee5\u53ca\u8f6c\u5411\u66f4\u5065\u5eb7\u4ea7\u54c1\u7684\u5fc5\u8981\u6027\u3002<\/span><\/li>\n<li><span>\u5236\u5b9a\u613f\u666f\u548c\u6218\u7565\u8ba1\u5212\uff1a\u5728\u5979\u7684 Performance with Purpose \u58f0\u660e\u4e2d\uff0c\u5979\u5411\u6240\u6709\u5458\u5de5\u5ba3\u5e03\u4e86\u4e00\u4e2a\u66f4\u5065\u5eb7\u7684\u516c\u53f8\u7684\u6e05\u6670\u613f\u666f\u3002<\/span><\/li>\n<li><span>\u4f20\u8fbe\u53d8\u9769\u613f\u666f\uff1a\u901a\u8fc7\u4e0e\u6240\u6709\u5458\u5de5\u6301\u7eed\u8ba8\u8bba\u53d8\u9769\u548c\u613f\u666f\uff0cLloyd \u5411\u6574\u4e2a\u7ec4\u7ec7\u660e\u786e\u53d8\u9769\u7684\u5fc5\u8981\u6027\u3002<\/span><\/li>\n<li><span>\u6d88\u9664\u969c\u788d\uff1a\u5979\u8fd8\u8bc6\u522b\u6f5c\u5728\u7684\u53d8\u9769\u969c\u788d\uff0c\u6d88\u9664\u5b83\u4eec\uff0c\u5e76\u4e0d\u65ad\u8868\u8fbe\u65b0\u7684\u516c\u53f8\u613f\u666f\u3002<\/span><\/li>\n<li><span>\u4ea7\u751f\u201c\u77ed\u671f\u80dc\u5229\u201d\uff1a\u6b63\u5982 Elaine Lo \u66fe\u7ecf\u8bf4\u8fc7\u7684\u90a3\u6837\uff0c\u201c\u5728\u7ba1\u7406\u4e00\u5bb6\u5927\u516c\u53f8\u65f6\uff0c\u5e73\u8861\u957f\u671f\u8ba1\u5212\u548c\u77ed\u671f\u8ba1\u5212\u81f3\u5173\u91cd\u8981\u3002\u5979\u975e\u5e38\u91cd\u89c6\u77ed\u671f\u80dc\u5229\uff0c\u5e76\u5c06\u5176\u4f5c\u4e3a\u6fc0\u52b1\u5458\u5de5\u7684\u4e00\u79cd\u65b9\u5f0f\u3002<\/span><\/li>\n<li><span>\u5de9\u56fa\u6210\u679c\u5e76\u6539\u8fdb\uff1a\u767e\u4e8b\u516c\u53f8\u66fe\u8868\u793a\uff0c\u516c\u53f8\u7684\u76ee\u6807\u4e4b\u4e00\u662f\u201c\u7ee7\u7eed\u6539\u8fdb\u6211\u4eec\u7684\u98df\u54c1\u548c\u996e\u6599\u9009\u62e9\uff0c\u51cf\u5c11\u94a0\u3001\u7cd6\u3001\u9971\u548c\u8102\u80aa\uff0c\u5e76\u5f00\u53d1\u66f4\u591a\u6837\u5316\u7684\u4ea7\u54c1\u7ec4\u5408\uff0c\u4ee5\u6ee1\u8db3\u4e0d\u65ad\u53d8\u5316\u7684\u6d88\u8d39\u8005\u9700\u6c42\u3002<\/span><\/li>\n<li><span>\u5c06\u53d8\u9769\u7cbe\u795e\u690d\u5165\u6211\u4eec\u7684\u4f01\u4e1a\u6587\u5316\u4e2d\uff1a\u52b3\u57c3\u5fb7\u5728\u63a5\u53d7\u91c7\u8bbf\u65f6\u8bf4\uff0c\u201c\u751f\u4ea7\u5065\u5eb7\u3001\u53e3\u611f\u66f4\u597d\u7684\u4ea7\u54c1\uff0c\u8ba9\u6d88\u8d39\u8005\u4e0d\u5fc5\u4e3a\u4e86\u5065\u5eb7\u800c\u5728\u7f8e\u5473\u4e0a\u505a\u51fa\u59a5\u534f\u3002\u8fd9\u5c31\u662f\u767e\u4e8b\u516c\u53f8\u6b63\u5728\u9075\u5faa\u7684\u6218\u7565\u3002<\/span><\/li>\n<\/ol>\n<p><span>\u516c\u53f8\u6210\u529f\u5730\u5c06\u767e\u4e8b\u53ef\u4e50\u6253\u9020\u6210\u5065\u5eb7\u4ea7\u54c1\u5370\u8c61\u54c1\u724c\uff0c\u8fd9\u79cd\u53d8\u9769\u7cbe\u795e\u901a\u8fc7\u91c7\u8bbf\u548c\u6301\u7eed\u5ba3\u4f20\uff0c\u5df2\u7ecf\u6df1\u5165\u6d88\u8d39\u8005\u548c\u5458\u5de5\u5fc3\u4e2d\u3002<\/span><\/p>\n<h3><\/h3>\n<h3><span id=\"More_Kotters_Change_Model_Example_and_Template_Provided_by_Visual_Paradigm_Online\"><span>\u66f4\u591a Kotter \u7684\u53d8\u66f4\u6a21\u578b\u793a\u4f8b\u548c\u6a21\u677f\uff08<\/span><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/kotters-8-step-change-model\/\"><span>\u7531 Visual Paradigm Online \u63d0\u4f9b<\/span><\/a><span>\uff09<\/span><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"infoart-templates-item\">\n<div class=\"template-button-set\"><\/div>\n<\/div>\n<div class=\"infoart-templates-item\">\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/1_john-kotter-model-of-change.png\" \/><\/p>\n<p class=\"template-caption-front\" title=\"\u7ea6\u7ff0\u79d1\u7279\u53d8\u9769\u6a21\u578b\"><span class=\"caption-box\"><span>\u7ea6\u7ff0\u79d1\u7279\u53d8\u9769\u6a21\u578b<\/span><\/span><\/p>\n<div title=\"\u7ea6\u7ff0\u79d1\u7279\u53d8\u9769\u6a21\u578b\">\n<div class=\"template-caption-front\" title=\"\u7ea6\u7ff0\u79d1\u7279\u53d8\u9769\u6a21\u578b\"><a class=\"edit-template-v1\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=Kotters8StepChangeModel&amp;gallery=\/repository\/82f2fea2-4197-4fc0-aa19-ecae9466a569.xml&amp;name=John%20Kotter%20Model%20of%20Change\" target=\"_blank\" rel=\"noopener\"><span>\u7f16\u8f91\u6b64\u56fe\u8868<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div title=\"\u7ea6\u7ff0\u79d1\u7279\u53d8\u9769\u6a21\u578b\"><\/div>\n<div class=\"infoart-templates-item\">\n<div title=\"\u7ea6\u7ff0\u79d1\u7279\u53d8\u9769\u6a21\u578b\">\n<div title=\"\u7ea6\u7ff0\u79d1\u7279\u53d8\u9769\u6a21\u578b\">\n<hr \/>\n<\/div>\n<div class=\"template-button-set\"><\/div>\n<\/div>\n<div class=\"template-button-set\"><\/div>\n<\/div>\n<div class=\"infoart-templates-item\">\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/8-step-change-template.png\" \/><\/p>\n<p class=\"template-caption-front\" title=\"8 \u6b65\u53d8\u9769\u6a21\u578b\"><span class=\"caption-box\"><span>8 \u6b65\u53d8\u9769\u6a21\u578b<\/span><\/span><\/p>\n<div title=\"8 \u6b65\u53d8\u9769\u6a21\u578b\"><a class=\"edit-template-v1\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=Kotters8StepChangeModel&amp;gallery=\/repository\/4109950d-1413-41dd-a99d-d5c5959151da.xml&amp;name=8-Step%20Change%20Model\" target=\"_blank\" rel=\"noopener\"><span>\u7f16\u8f91\u6b64\u56fe\u8868<\/span><\/a><\/div>\n<\/div>\n<div title=\"8 \u6b65\u53d8\u9769\u6a21\u578b\"><\/div>\n<div title=\"8 \u6b65\u53d8\u9769\u6a21\u578b\"><\/div>\n<div class=\"infoart-templates-item\">\n<hr \/>\n<p class=\"template-button-set\">\n<\/div>\n<div class=\"infoart-templates-item\">\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/8-step-change-model-template.png\" \/><\/p>\n<p class=\"template-caption-front\" title=\"8 \u6b65\u53d8\u66f4\u6a21\u578b\u6a21\u677f\"><span class=\"caption-box\"><span>8 \u6b65\u53d8\u66f4\u6a21\u578b\u6a21\u677f<\/span><\/span><\/p>\n<div title=\"8 \u6b65\u53d8\u66f4\u6a21\u578b\u6a21\u677f\"><a class=\"edit-template-v1\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=Kotters8StepChangeModel&amp;gallery=\/repository\/2b869f20-6cae-4c95-bca4-627537f2d7bf.xml&amp;name=8-Step%20Change%20Model%20Template\" target=\"_blank\" rel=\"noopener\"><span>\u7f16\u8f91\u6b64\u56fe\u8868<\/span><\/a><\/div>\n<\/div>\n<div title=\"8 \u6b65\u53d8\u66f4\u6a21\u578b\u6a21\u677f\"><\/div>\n<div title=\"8 \u6b65\u53d8\u66f4\u6a21\u578b\u6a21\u677f\"><\/div>\n<div class=\"infoart-templates-item\">\n<div title=\"8 \u6b65\u53d8\u66f4\u6a21\u578b\u6a21\u677f\">\n<hr \/>\n<\/div>\n<div class=\"template-button-set\"><\/div>\n<\/div>\n<div class=\"infoart-templates-item\">\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/8-step-change-management-model-template.png\" \/><\/p>\n<p class=\"template-caption-front\" title=\"8 \u6b65\u53d8\u9769\u7ba1\u7406\u6a21\u578b\u6a21\u677f\"><span class=\"caption-box\"><span>8 \u6b65\u53d8\u9769\u7ba1\u7406\u6a21\u578b\u6a21\u677f<\/span><\/span><\/p>\n<div title=\"8 \u6b65\u53d8\u9769\u7ba1\u7406\u6a21\u578b\u6a21\u677f\"><a class=\"edit-template-v1\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=Kotters8StepChangeModel&amp;gallery=\/repository\/ce988e3d-3c2c-4205-b4aa-989a805bf21f.xml&amp;name=8-Step%20Change%20Management%20Model%20Template\" target=\"_blank\" rel=\"noopener\"><span>\u7f16\u8f91\u6b64\u56fe\u8868<\/span><\/a><\/div>\n<\/div>\n<div title=\"8 \u6b65\u53d8\u9769\u7ba1\u7406\u6a21\u578b\u6a21\u677f\"><\/div>\n<div title=\"8 \u6b65\u53d8\u9769\u7ba1\u7406\u6a21\u578b\u6a21\u677f\"><\/div>\n<div title=\"8 \u6b65\u53d8\u9769\u7ba1\u7406\u6a21\u578b\u6a21\u677f\">\n<hr \/>\n<\/div>\n<div class=\"infoart-templates-item\">\n<div class=\"template-button-set\"><\/div>\n<\/div>\n<div class=\"infoart-templates-item\">\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/8-step-change-model.png\" \/><\/p>\n<p class=\"template-caption-front\" title=\"8 \u6b65\u66f4\u6539\u6a21\u677f\"><span class=\"caption-box\"><span>8 \u6b65\u66f4\u6539\u6a21\u677f<\/span><\/span><\/p>\n<div title=\"8 \u6b65\u66f4\u6539\u6a21\u677f\">\n<div class=\"template-caption-front\" title=\"8 \u6b65\u66f4\u6539\u6a21\u677f\"><a class=\"edit-template-v1\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=Kotters8StepChangeModel&amp;gallery=\/repository\/d4656b70-940d-4890-8a19-1437c3861c53.xml&amp;name=8-Step%20Change%20Template\" target=\"_blank\" rel=\"noopener\"><span>\u7f16\u8f91\u6b64\u56fe\u8868<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div title=\"8 \u6b65\u66f4\u6539\u6a21\u677f\"><\/div>\n<div title=\"8 \u6b65\u66f4\u6539\u6a21\u677f\"><\/div>\n<div title=\"8 \u6b65\u66f4\u6539\u6a21\u677f\">\n<hr \/>\n<\/div>\n<div class=\"infoart-templates-item\">\n<div title=\"8 \u6b65\u66f4\u6539\u6a21\u677f\">\n<div class=\"template-button-set\"><\/div>\n<\/div>\n<div class=\"template-button-set\"><\/div>\n<\/div>\n<div class=\"infoart-templates-item\">\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/kotters-8-step-change-model-template.png\" \/><\/p>\n<p class=\"template-caption-front\" title=\"Kotter \u7684 8 \u6b65\u53d8\u9769\u6a21\u578b\u6a21\u677f\"><span class=\"caption-box\"><span>Kotter \u7684 8 \u6b65\u53d8\u9769\u6a21\u578b\u6a21\u677f<\/span><\/span><\/p>\n<div title=\"Kotter \u7684 8 \u6b65\u53d8\u9769\u6a21\u578b\u6a21\u677f\"><a class=\"edit-template-v1\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=Kotters8StepChangeModel&amp;gallery=\/repository\/0db1684a-899d-4cee-bb42-ecec58ae41ea.xml&amp;name=Kotter%27s%208-Step%20Change%20Model%20Template\" target=\"_blank\" rel=\"noopener\"><span>\u7f16\u8f91\u6b64\u56fe\u8868<\/span><\/a><\/div>\n<div class=\"template-button-set\"><\/div>\n<\/div>\n<div class=\"addtoany_share_save_container addtoany_content addtoany_content_bottom\">\n<div class=\"a2a_kit a2a_kit_size_32 addtoany_list\" data-a2a-url=\"https:\/\/blog.visual-paradigm.com\/kotters-8-step-change-model-a-comprehensive-guide\/\" data-a2a-title=\"Kotter\u2019s 8 Step Change Model \u2013 A Comprehensive Guide\"><a 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class=\"infoart-templates-item\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u53d8\u9769\u8fc7\u7a0b\u4e2d\u76848\u4e2a\u6b65\u9aa4\u5305\u62ec\uff1a\u521b\u9020\u4e00\u79cd\u7d27\u8feb\u611f\uff0c\u5f62\u6210\u5f3a\u6709\u529b\u7684\u6307\u5bfc\u8054\u76df\uff0c\u5236\u5b9a\u613f\u666f\u548c\u6218\u7565\uff0c\u6c9f\u901a\u613f\u666f\uff0c\u6d88\u9664\u969c\u788d\u5e76\u6388\u6743\u5458\u5de5\u91c7\u53d6\u884c\u52a8\uff0c\u521b\u9020\u77ed\u671f\u7684\u80dc\u5229\uff0c\u5de9\u56fa\u6210\u679c\uff0c\u901a\u8fc7\u5c06\u53d8\u9769\u56fa\u5b9a\u5728\u6587\u5316\u4e2d\u6765\u52a0\u5f3a\u53d8\u9769\u3002Kotter\u76848\u4e2a\u6b65\u9aa4\u6a21\u578b\u53ef\u4ee5\u501f\u52a9\u4e8e\u4e0b\u9762\u7684\u56fe\u793a\u6765\u89e3\u91ca\u3002<\/p>\n","protected":false},"author":1,"featured_media":3841,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[38,26],"tags":[],"class_list":["post-3829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change-management","category-infographics","loop-entry","clr"],"yoast_head":"<!-- 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