{"id":3851,"date":"2022-02-11T17:35:04","date_gmt":"2022-02-11T09:35:04","guid":{"rendered":"https:\/\/blog.visual-paradigm.com\/cn\/?p=3851"},"modified":"2022-11-29T14:23:45","modified_gmt":"2022-11-29T06:23:45","slug":"kotters-eight-steps-to-change-management","status":"publish","type":"post","link":"https:\/\/blog.visual-paradigm.com\/cn\/kotters-eight-steps-to-change-management\/","title":{"rendered":"Kotter \u53d8\u9769\u7ba1\u7406\u7684\u516b\u4e2a\u6b65\u9aa4"},"content":{"rendered":"<h3><span id=\"Introduction\"><span>\u4ecb\u7ecd<\/span><\/span><\/h3>\n<p><span>\u54c8\u4f5b\u5546\u5b66\u9662\u6559\u6388\u7ea6\u7ff0\u00b7\u79d1\u7279 (John Kotter) \u7814\u7a76\u4e86\u8bb8\u591a\u5728\u7ec4\u7ec7\u4e2d\u6210\u529f\u5b9e\u65bd\u53d8\u9769\u7684\u516c\u53f8\u3002\u8fd9\u4fc3\u4f7f\u4ed6\u5f00\u53d1\u4e86\u4e00\u4e2a\u901a\u7528\u7684\u516b\u6b65\u6a21\u578b\uff0c\u5176\u4ed6\u7ec4\u7ec7\u53ef\u4ee5\u9075\u5faa\u8be5\u6a21\u578b\u6765\u505a\u51fa\u6539\u53d8\u3002\u4ed6\u5728\u4ed6\u7684\u4e66\u300a\u9886\u5bfc\u53d8\u9769\u300b\u4e2d\u63cf\u8ff0\u4e86\u4ed6\u7684\u516b\u6b65\u53d8\u9769\u8fc7\u7a0b\u3002<\/span><\/p>\n<p><span>\u5c3d\u7ba1\u88ab\u63cf\u8ff0\u4e3a\u53d8\u9769\u7ba1\u7406\u548c\u53d8\u9769\u9886\u5bfc\u529b\u7684\u5178\u8303\uff0c\u4f46\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cKotter \u7684\u516b\u4e2a\u6b65\u9aa4\u4e0e\u6539\u8fdb\u8ba1\u5212\u5bc6\u5207\u76f8\u5173\u3002\u4eba\u7c7b\u5bf9\u5e38\u89c4\u7684\u503e\u5411\u610f\u5473\u7740\u6539\u53d8\u662f\u4e00\u79cd\u6709\u610f\u8bc6\u7684\u6539\u5584\u4e8b\u7269\u7684\u613f\u671b\u6216\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u73af\u5883\u7684\u9700\u8981\u3002<\/span><\/p>\n<h3><span id=\"Kotters_8_steps_Model\"><span>Kotter \u7684 8 \u4e2a\u6b65\u9aa4\u6a21\u578b<\/span><\/span><\/h3>\n<p><span>Kotter \u7684 8 \u4e2a\u6b65\u9aa4\u5bf9\u4e8e\u7ba1\u7406\u5355\u4e2a\u9879\u76ee\u6216\u6d41\u7a0b\u6539\u8fdb\u6216\u7ea7\u522b\u53d8\u66f4\u975e\u5e38\u6709\u6548\uff0c\u4f46\u5b83\u4eec\u7684\u76ee\u7684\u662f\u4e3a\u6574\u4e2a\u7ec4\u7ec7\u521b\u9020\u66f4\u5e7f\u6cdb\u7684\u53d8\u9769\u6587\u5316\u3002Kotter\u76848\u4e2a\u6b65\u9aa4\u662f\uff1a<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/step-change-model-of-8-step-kotter.png\" \/><\/p>\n<p><a class=\"edit-template-v1\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=KottersChangeModel&amp;gallery=\/repository\/5232213c-584e-4133-b0e6-d13b04d0ffde.xml&amp;name=Step%20Change%20Model%20Of%208%20Step%20Kotter\"><span>\u7f16\u8f91\u6b64 KOTTER \u7684 8 \u6b65\u66f4\u6539\u6a21\u578b\u6a21\u677f<\/span><\/a><\/p>\n<ol>\n<li><span>\u8425\u9020\u7d27\u8feb\u611f\uff1a\u7b2c\u4e00\u6b65\u7684\u91cd\u70b9\u662f\u5982\u4f55\u6fc0\u52b1\u4eba\u4eec\u610f\u8bc6\u5230\u53d8\u9769\u7684\u91cd\u8981\u6027\u3002\u8425\u9020\u7d27\u8feb\u611f\uff0c\u8ba9\u4eba\u4eec\u660e\u767d\u4ed6\u4eec\u9700\u8981\u7acb\u5373\u91c7\u53d6\u884c\u52a8\u3002\u7a81\u51fa\u9879\u76ee\u7684\u76ee\u6807\u5e76\u5c55\u793a\u5b83\u4eec\u5c06\u5982\u4f55\u4f7f\u56e2\u961f\u6216\u7ec4\u7ec7\u53d7\u76ca\u3002<\/span><\/li>\n<li><span>\u7ec4\u5efa\u9886\u5bfc\u56e2\u961f\uff1a\u5efa\u7acb\u5f3a\u5927\u800c\u6743\u5a01\u7684\u9886\u5bfc\u56e2\u961f\u6765\u63a8\u52a8\u53d8\u9769\uff0c\u4ed6\u4eec\u5c06\u6210\u4e3a\u53d8\u9769\u5021\u8bae\u7684\u5927\u4f7f\u3002<\/span><\/li>\n<li><span>\u8bbe\u8ba1\u613f\u666f\u6218\u7565\uff1a\u5236\u5b9a\u6218\u7565\u5e76\u5c06\u5176\u4f20\u8fbe\u7ed9\u66f4\u5927\u7684\u56e2\u961f\u3002\u6211\u4eec\u8ba8\u8bba\u4e86\u4e00\u4e2a\u975e\u5e38\u9ad8\u5c42\u6b21\u7684\u6218\u7565\uff0c\u4f46\u73b0\u5728\u9700\u8981\u4ee5\u66f4\u8be6\u7ec6\u548c\u7b80\u6d01\u7684\u65b9\u5f0f\u5b9a\u4e49\u8be5\u6218\u7565\uff0c\u5236\u5b9a\u5177\u4f53\u7684\u4e3e\u63aa\u6765\u5b9e\u73b0\u5c0f\u7684\u91cc\u7a0b\u7891\uff0c\u8fd9\u4e9b\u91cc\u7a0b\u7891\u5c06\u5171\u540c\u5f15\u5bfc\u7ec4\u7ec7\u5b9e\u73b0\u5176\u6700\u7ec8\u76ee\u6807\u3002<\/span><\/li>\n<li><span>\u5927\u89c4\u6a21\u6c9f\u901a\uff1a\u5c06\u6218\u7565\u548c\u8ba1\u5212\u4f20\u8fbe\u7ed9\u66f4\u5e7f\u6cdb\u7684\u7ec4\u7ec7\u3002\u76ee\u6807\u662f\u4f20\u8fbe\u8ba1\u5212\u5e76\u83b7\u5f97\u5171\u8bc6\uff0c\u4ee5\u4fbf\u4eba\u4eec\u63a5\u53d7\u8fd9\u4e9b\u53d8\u5316\u3002\u62db\u52df\u4eba\u5458\u5e2e\u52a9\u5c06\u8fd9\u4e9b\u53d8\u5316\u4ed8\u8bf8\u884c\u52a8\uff1b\u4eba\u591a\u52bf\u4f17\u3002<\/span><\/li>\n<li><span>\u6d88\u9664\u6539\u53d8\u7684\u969c\u788d\uff1a\u9047\u5230\u969c\u788d\u65f6\u5f88\u5bb9\u6613\u5931\u53bb\u52a8\u529b\u3002\u4e3a\u4e86\u5b9e\u73b0\u76ee\u6807\u548c\u4e3e\u63aa\uff0c\u9700\u8981\u6d88\u9664\u4efb\u4f55\u963b\u788d\u8fdb\u6b65\u7684\u969c\u788d\u3002<\/span><\/li>\n<li><span>\u79ef\u7d2f\u77ed\u671f\u80dc\u5229\uff1a\u4e00\u8def\u4e0a\u5c55\u793a\u5c0f\u80dc\u5229\u5f88\u91cd\u8981\u3002\u6e05\u6670\u7684\u8fdb\u6b65\u548c\u9891\u7e41\u7684\u6210\u529f\u5c06\u7ee7\u7eed\u6fc0\u52b1\u56e2\u961f\u3002\u6210\u529f\u5b8c\u6210\u7684\u5c0f\u4e3e\u63aa\u76f8\u7ed3\u5408\u624d\u80fd\u6210\u529f\u5b9e\u73b0\u6700\u7ec8\u76ee\u6807\u3002<\/span><\/li>\n<li><span>\u4fc3\u8fdb\u66f4\u6df1\u5c42\u6b21\u7684\u53d8\u9769\uff1a\u53d6\u5f97\u77ed\u671f\u80dc\u5229\u662f\u4e00\u56de\u4e8b\uff0c\u4f46\u771f\u6b63\u7684\u76ee\u6807\u662f\u671d\u7740\u7ec4\u7ec7\u7684\u957f\u671f\u76ee\u6807\u4e0d\u65ad\u53d6\u5f97\u8fdb\u5c55\u3002\u4e13\u6ce8\u4e8e\u91cd\u590d\u80dc\u5229\u3002<\/span><\/li>\n<li><span>\u5c06\u7ed3\u679c\u878d\u5165\u6587\u5316\uff1a\u5c06\u53d8\u9769\u878d\u5165\u4f01\u4e1a\u6587\u5316\u3002\u4e0d\u65ad\u52aa\u529b\u786e\u4fdd\u53d8\u9769\u88ab\u63a5\u53d7\u5e76\u88ab\u89c6\u4e3a\u6574\u4e2a\u4f01\u4e1a\u7684\u673a\u4f1a\u3002\u8fd9\u4f7f\u5f97\u4efb\u4f55\u65b0\u7684\u6218\u7565\u8ba1\u5212\u66f4\u5bb9\u6613\u5b9e\u73b0\uff0c\u4ece\u800c\u521b\u5efa\u4e00\u4e2a\u66f4\u654f\u6377\u7684\u7ec4\u7ec7\u3002<\/span><\/li>\n<\/ol>\n<h3><span id=\"More_Kotters_8-Step_Change_Model_Templates_and_Examples\"><span>\u66f4\u591a Kotter \u7684 8 \u6b65\u53d8\u9769\u6a21\u578b\uff08\u6a21\u677f\u548c\u793a\u4f8b\uff09<\/span><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/8-step-kotters-step-change-model.png\" \/><\/p>\n<p><a class=\"edit-template-v1\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=KottersChangeModel&amp;gallery=\/repository\/1ee7ccbb-7b5f-4a5a-a91a-c0e1b6fd0f35.xml&amp;name=8%20Step%20Kotter%27s%20Step%20Change%20Model\"><span>\u7f16\u8f91\u6b64 KOTTER \u7684 8 \u6b65\u66f4\u6539\u6a21\u578b\u6a21\u677f<\/span><\/a><\/p>\n<p id=\"oRhooES\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/kotters-8-step-change-business-model.png\" \/><\/p>\n<p><a class=\"edit-template-v1\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=KottersChangeModel&amp;gallery=\/repository\/5ece2b7f-162b-44be-958a-8a0b54cdd453.xml&amp;name=Kotter%27s%208%20Step%20Change%20Business%20Model\"><span>\u7f16\u8f91\u6b64 KOTTER \u7684 8 \u6b65\u66f4\u6539\u6a21\u578b\u6a21\u677f<\/span><\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/john-kotter-model-of-change.png\" \/><\/p>\n<p><a class=\"edit-template-v1\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=KottersChangeModel&amp;gallery=\/repository\/7c5069a8-4108-4f89-987b-4df6935dc60a.xml&amp;name=John%20Kotter%20Model%20of%20Change\"><span>\u7f16\u8f91\u6b64 KOTTER \u7684 8 \u6b65\u66f4\u6539\u6a21\u578b\u6a21\u677f<\/span><\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/8-step-kotters-change-model.png\" \/><\/p>\n<p><a class=\"edit-template-v1\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=KottersChangeModel&amp;gallery=\/repository\/3e9799e4-54a3-457e-8f5e-15245d7ad9c3.xml&amp;name=8%20Step%20Kotter%27s%20Change%20Model\"><span>\u7f16\u8f91\u6b64 KOTTER \u7684 8 \u6b65\u66f4\u6539\u6a21\u578b\u6a21\u677f<\/span><\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/kotter-8-step-change-management-model.png\" \/><\/p>\n<p><a class=\"edit-template-v1\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=KottersChangeModel&amp;gallery=\/repository\/49ece251-e1c9-4477-9976-714a235d667d.xml&amp;name=Kotter%208-Step%20Change%20Management%20Model\"><span>\u7f16\u8f91\u6b64 KOTTER \u7684 8 \u6b65\u66f4\u6539\u6a21\u578b\u6a21\u677f<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u54c8\u4f5b\u5546\u5b66\u9662\u7684\u6559\u6388\u7ea6\u7ff0-\u79d1\u7279\uff08John Kotter\uff09\u7814\u7a76\u4e86\u8bb8\u591a\u5728\u7ec4\u7ec7\u4e2d\u6210\u529f\u5b9e\u65bd\u53d8\u9769\u7684\u516c\u53f8\u3002\u8fd9\u4fc3\u4f7f\u4ed6\u5f00\u53d1\u4e86\u4e00\u4e2a\u901a\u7528\u7684\u516b\u6b65\u6a21\u5f0f\uff0c\u5176\u4ed6\u7ec4\u7ec7\u53ef\u4ee5\u9075\u5faa\u8fd9\u4e2a\u6a21\u5f0f\u8fdb\u884c\u53d8\u9769\u3002\u4ed6\u5728\u4ed6\u7684\u4e66\u300a\u9886\u5bfc\u53d8\u9769\u300b\u4e2d\u63cf\u8ff0\u4e86\u4ed6\u7684\u516b\u6b65\u53d8\u9769\u8fc7\u7a0b\u3002\u5c3d\u7ba1\u88ab\u63cf\u8ff0\u4e3a\u53d8\u9769\u7ba1\u7406\u548c\u53d8\u9769\u9886\u5bfc\u7684\u6a21\u578b\uff0c\u4f46\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u79d1\u7279\u7684\u516b\u6b65\u6cd5\u4e0e\u6539\u8fdb\u8ba1\u5212\u5bc6\u5207\u76f8\u5173\u3002\u4eba\u7c7b\u7684\u5e38\u89c4\u5316\u503e\u5411\u610f\u5473\u7740\u53d8\u9769\u662f\u4e00\u79cd\u6709\u610f\u8bc6\u7684\u6539\u5584\u4e8b\u7269\u7684\u613f\u671b\u6216\u9002\u5e94\u53d8\u5316\u7684\u73af\u5883\u7684\u9700\u8981\u3002<\/p>\n","protected":false},"author":1,"featured_media":4009,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[38,26],"tags":[],"class_list":["post-3851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change-management","category-infographics","loop-entry","clr"],"yoast_head":"<!-- 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