{"id":3881,"date":"2022-02-15T19:16:27","date_gmt":"2022-02-15T11:16:27","guid":{"rendered":"https:\/\/blog.visual-paradigm.com\/cn\/?p=3881"},"modified":"2022-11-29T14:26:51","modified_gmt":"2022-11-29T06:26:51","slug":"what-is-nudge-theory-how-do-you-prepare-people-for-change","status":"publish","type":"post","link":"https:\/\/blog.visual-paradigm.com\/cn\/what-is-nudge-theory-how-do-you-prepare-people-for-change\/","title":{"rendered":"\u4ec0\u4e48\u662f\u5fae\u8c03\u7406\u8bba\uff1f\u4f60\u5982\u4f55\u8ba9\u4eba\u4eec\u4e3a\u6539\u53d8\u505a\u597d\u51c6\u5907"},"content":{"rendered":"

\u4ec0\u4e48\u662f\u52a9\u63a8\u7406\u8bba\uff1f<\/span><\/span><\/h3>\n

\u6709\u65f6\u6211\u4eec\u8ba4\u4e3a\u6211\u4eec\u5e0c\u671b\u522b\u4eba\u6309\u7167\u6211\u4eec\u5e0c\u671b\u7684\u65b9\u5f0f\u505a\u51fa\u51b3\u5b9a\u5e76\u76f4\u63a5\u544a\u8bc9\u4ed6\u4eec\uff0c\u4f46\u8fd9\u5f80\u5f80\u4f1a\u9002\u5f97\u5176\u53cd\uff0c\u5373\u4f7f\u6211\u4eec\u5bf9\u5176\u4ed6\u4eba\uff08\u5982\u8001\u5e08\u3001\u7236\u6bcd\u3001\u8001\u677f\u7b49\uff09\u62e5\u6709\u771f\u6b63\u7684\u6743\u529b\u3002\u5982\u679c\u4f60\u5fc5\u987b\u5efa\u8bae\u67d0\u4eba\u8c01\u53ef\u80fd\u4f1a\u5bf9\u60a8\u7684\u51b3\u5b9a\u8bf4\u4e0d\uff0c\u4f7f\u7528\u95f4\u63a5\u5efa\u8bae\u5df2\u88ab\u8bc1\u660e\u53ef\u4ee5\u4ea7\u751f\u66f4\u597d\u7684\u7ed3\u679c\u3002<\/span><\/p>\n

\"\u5546\u4e1a\u63d2\u4ef6\u6a21\u677f\u3002\u5fae\u79fb\u7406\u8bba\u63d2\u56fe\uff08\u7531<\/p>\n

\u7f16\u8f91\u6b64\u63d2\u56fe<\/span><\/a><\/p>\n

\u5fae\u8c03\u7406\u8bba\u4e8e 21 \u4e16\u7eaa\u521d\u9996\u6b21\u51fa\u73b0\u5728\u7f8e\u56fd\uff0c\u4f5c\u4e3a\u4e00\u79cd\u6fc0\u8fdb\u7684\u65b9\u5f0f\u6765\u5f71\u54cd\u4eba\u4eec\u4e0e\u91d1\u878d\u4f53\u7cfb\uff08\u5c24\u5176\u662f\u517b\u8001\u91d1\u3001\u50a8\u84c4\u548c\u533b\u7597\u4fdd\u5065\uff09\u4e92\u52a8\u7684\u65b9\u5f0f\uff0c\u4ee5\u6539\u5584\u665a\u5e74\u7684\u751f\u6d3b\u8d28\u91cf\u3002<\/span><\/p>\n

 <\/p>\n

\u6709\u65f6\u5019\uff0c\u76f4\u63a5\u4e0d\u5982\u95f4\u63a5\u6709\u6548\uff0c\u52a9\u63a8\u7406\u8bba\u6559\u4f60\u5982\u4f55\u8bf4\u670d\u522b\u4eba<\/span><\/p><\/blockquote>\n

\u7406\u67e5\u5fb7\u00b7\u585e\u52d2 (Richard Thaler) \u662f\u884c\u4e3a\u7ecf\u6d4e\u5b66\u7684\u4e3b\u8981\u5b66\u8005\uff0c\u4ed6\u7684\u5fae\u63a8\u7406\u8bba\u6700\u8457\u540d\u7684\u4f8b\u5b50\u4e4b\u4e00\u662f\u5728\u963f\u59c6\u65af\u7279\u4e39\u673a\u573a\u7684\u5c0f\u4fbf\u6c60\u5e95\u90e8\u653e\u7f6e\u4e86\u4e00\u4e2a\u82cd\u8747\u5f62\u72b6\u7684\u8d34\u7eb8\u3002\u7528\u6237\u4f1a\u4e0d\u7ecf\u610f\u5730\u5c06\u6ce8\u610f\u529b\u96c6\u4e2d\u5728\u8d34\u7eb8\u4e0a\u4ee5\u8bd5\u56fe\u6d88\u706d\u82cd\u8747\uff0c\u7ed3\u679c\u4ee4\u4eba\u60ca\u8bb6\u7684\u662f\uff0c\u653e\u7f6e\u8d34\u7eb8\u7684\u5c0f\u4fbf\u5668\u5904\u7684\u5c3f\u6db2\u6ea2\u51fa\u7387\u51cf\u5c11\u4e86 80%\u3002<\/span><\/p>\n

\u52a9\u63a8\u7406\u8bba\u662f\u884c\u4e3a\u7ecf\u6d4e\u5b66\u7684\u4e00\u79cd\u7406\u8bba\u3002\u52a9\u63a8\u7406\u8bba\u63d0\u51fa\u52a9\u63a8\u6982\u5ff5\uff1a\u52a9\u63a8\u7406\u8bba\u5bb6\u8003\u8651\u4eba\u7c7b\u5728\u51b3\u7b56\uff08\u4e0d\u4ec5\u4ec5\u662f\u7ecf\u6d4e\u51b3\u7b56\uff09\u4e2d\u4f7f\u7528\u7684\u601d\u7ef4\u6377\u5f84\uff0c\u5e76\u63d0\u51fa\u5728\u8bbe\u8ba1\u4e2d\uff0c\u51b3\u7b56\u8005\u53ef\u4ee5\u5229\u7528\u4eba\u7c7b\u601d\u7ef4\u6377\u5f84\u7684\u77e5\u8bc6\u6765\u601d\u8003\uff0c\u8fd9\u6837\u73af\u5883\u7684\u5fae\u5c0f\u53d8\u5316\u66f4\u6709\u53ef\u80fd\u4f7f\u4eba\u7c7b\u505a\u51fa\u66f4\u597d\u7684\u51b3\u5b9a\u3002<\/span><\/p>\n

\u5728\u53d8\u9769\u524d\u7684\u73af\u5883\u4e2d\uff0c\u7531\u4e8e\u4ed6\u4eec\u4f7f\u7528\u7684\u601d\u7ef4\u6377\u5f84\uff0c\u4eba\u7c7b\u5f80\u5f80\u4f1a\u505a\u51fa\u51b3\u7b56\u8005\u8ba4\u4e3a\u4e0d\u53d7\u6b22\u8fce\u7684\u51b3\u7b56\u3002\u51b3\u7b56\u8005\u968f\u540e\u9700\u8981\u5bf9\u73af\u5883\u8fdb\u884c\u5c0f\u5e45\u8c03\u6574\uff0c\u7ee7\u7eed\u901a\u8fc7\u601d\u7ef4\u6377\u5f84\u884c\u52a8\u7684\u4eba\u7c7b\u5c06\u5728\u65b0\u73af\u5883\u4e2d\u505a\u51fa\u66f4\u597d\u7684\u51b3\u7b56\u3002\u52a9\u63a8\u7406\u8bba\u7684\u6838\u5fc3\u662f\u73af\u5883\u7684\u5fae\u5c0f\u53d8\u5316\uff08\u5c0f\u63a8\u52a8\uff09\u53ef\u4ee5\u8ba9\u4eba\u4eec\u8d70\u601d\u7ef4\u6377\u5f84\u5e76\u505a\u51fa\u66f4\u597d\u7684\u51b3\u5b9a\u3002<\/span><\/p>\n

\u52a9\u63a8\u7406\u8bba\u5b9e\u9a8c<\/span><\/span><\/h3>\n

\u4f8b\u5982\uff0c\u4e00\u7ec4\u516c\u5171\u536b\u751f\u7814\u7a76\u4eba\u5458\u5df2\u7ecf\u5bf9\u6b64\u8fdb\u884c\u4e86\u8bd5\u9a8c\u3002\u4ed6\u4eec\u7684\u76ee\u6807\u662f\u7814\u7a76\u662f\u4ec0\u4e48\u8ba9\u4eba\u4eec\u66f4\u6709\u53ef\u80fd\u5065\u5eb7\u996e\u98df\u5e76\u8fdb\u884c\u771f\u5b9e\u4e16\u754c\u7684\u5b9e\u9a8c\uff1b\u4ed6\u4eec\u56de\u5230\u5c0f\u5403\u5e97\uff0c\u5047\u8bbe\u6d88\u8d39\u8005\u8ba4\u4e3a\u201c\u4e70\u96f6\u98df\u201d\u7b80\u5355\u5feb\u6377\uff0c\u6240\u4ee5\u4ed6\u4eec\u6539\u53d8\u5546\u5e97\u7684\u5e03\u5c40\uff08\u4fc3\u9500\uff09\uff0c\u5728\u6536\u94f6\u53f0\u4e0a\u653e\u4e0a\u5065\u5eb7\u7684\u96f6\u98df\uff08\u5982\u6c34\u679c\u548c\u8c37\u7269\u68d2\uff09\u548c\u4e00\u4e9b\u4e0d\u5065\u5eb7\u7684\u96f6\u98df\uff08\u5982\u85af\u7247\uff09\u3002\u4e8b\u5b9e\u8bc1\u660e\uff0c\u8fd9\u79cd\u65b9\u5f0f\u53ef\u4ee5\u6709\u6548\u5730\u8ba9\u6d88\u8d39\u8005\u8d2d\u4e70\u66f4\u591a\u7684\u5065\u5eb7\u96f6\u98df\uff0c\u66f4\u5c11\u8d2d\u4e70\u4e0d\u5065\u5eb7\u7684\u96f6\u98df\u3002<\/span><\/p>\n

\u52a9\u63a8\u7406\u8bba\u5df2\u88ab\u8bc1\u660e\u5bf9\u793e\u4f1a\u8425\u9500\u6709\u7528\uff0c\u5b83\u9f13\u52b1\u4eba\u4eec\u505a\u51fa\u6b63\u786e\u7684\u51b3\u5b9a\uff0c\u4f8b\u5982\u4f7f\u7528\u66f4\u5c11\u7684\u80fd\u91cf\u3001\u5403\u5f97\u66f4\u5065\u5eb7\u6216\u6210\u4e3a\u5668\u5b98\u6350\u732e\u8005\u3002\u5b83\u8fd8\u9002\u7528\u4e8e\u4eba\u4e0e\u4eba\u4e4b\u95f4\u7684\u793e\u4ea4\u4e92\u52a8\uff0c\u5728\u8fd9\u79cd\u4e92\u52a8\u4e2d\uff0c\u7a0d\u5fae\u96c6\u601d\u5e7f\u76ca\u548c\u5fc3\u7406\u65b9\u6cd5\u53ef\u80fd\u4f1a\u4ea7\u751f\u6bd4\u76f4\u63a5\u547c\u5401\u66f4\u597d\u7684\u7ed3\u679c\u3002<\/span><\/p>\n

\u7136\u800c\uff0c\u4e00\u4e9b\u4e0d\u9053\u5fb7\u7684\u63a8\u52a8\u7406\u8bba\u7684\u4f8b\u5b50\u662f\u516c\u53f8\u53ea\u63d0\u4f9b\u514d\u8d39\u8bd5\u7528\u8ba2\u9605\uff0c\u7136\u540e\u5fc5\u987b\u5728\u8bd5\u7528\u671f\u7ed3\u675f\u65f6\u652f\u4ed8\u5168\u989d\u8ba2\u9605\u8d39\u7528\uff0c\u9664\u975e\u4ed6\u4eec\u9009\u62e9\u9000\u51fa\uff0c\u800c\u4e14\u9009\u62e9\u9000\u51fa\u901a\u5e38\u6709\u4e00\u4e2a\u590d\u6742\u7684\u8fc7\u7a0b\u3002\u5373\u4f7f\u5feb\u9910\u5e97\u7684\u6536\u94f6\u5458\u95ee\u4f60\u8981\u4e0d\u8981\u70b9\u5957\u9910\uff0c\u8fd9\u4e5f\u662f\u52a9\u63a8\u7406\u8bba\u7684\u4e00\u4e2a\u4f8b\u5b50\uff0c\u56e0\u4e3a\u5927\u591a\u6570\u987e\u5ba2\u90fd\u4f1a\u4e0d\u5047\u601d\u7d22\u5730\u70b9\u5934\u3002<\/span><\/p>\n

\u00a0\u52a9\u63a8\u7406\u8bba\u7684 7 \u4e2a\u5173\u952e\u6b65\u9aa4<\/span><\/span><\/h3>\n
    \n
  1. \u6e05\u695a\u5730\u5b9a\u4e49\u53d8\u5316<\/span><\/li>\n
  2. \u4ece\u53d7\u5f71\u54cd\u7684\u5229\u76ca\u76f8\u5173\u8005\u7684\u89d2\u5ea6\u8003\u8651\u53d8\u5316<\/span><\/li>\n
  3. \u4f7f\u7528\u8bc1\u636e\u663e\u793a\u6700\u4f73\u9009\u62e9<\/span><\/li>\n
  4. \u5c06\u6539\u53d8\u4f5c\u4e3a\u4e00\u79cd\u9009\u62e9<\/span><\/li>\n
  5. \u542c\u53d6\u53cd\u9988<\/span><\/li>\n
  6. \u51cf\u5c11\u969c\u788d<\/span><\/li>\n
  7. \u5229\u7528\u77ed\u671f\u80dc\u5229\u6765\u4fdd\u6301\u52bf\u5934<\/span><\/li>\n<\/ol>\n

    \"Nudge<\/p>\n

    \u7f16\u8f91\u6b64\u52a9\u63a8\u7406\u8bba\u6a21\u578b\u6a21\u677f<\/span><\/a><\/p>\n

    \u52a9\u63a8\u7406\u8bba\u7684\u4f26\u7406\u4f7f\u7528<\/span><\/p>\n

    \u6839\u636e Thaler \u7684\u8bf4\u6cd5\uff0c\u7531\u4e8e Nudge \u7406\u8bba\u5f97\u5230\u4e86\u5f88\u597d\u7684\u5e94\u7528\uff0c\u56e0\u6b64\u5b83\u7684\u4f7f\u7528\u6709\u4f26\u7406\u539f\u5219\uff0c\u5305\u62ec<\/span><\/p>\n

      \n
    1. \u6240\u6709 Nudge \u884c\u52a8\u90fd\u5e94\u8be5\u662f\u9ad8\u5ea6\u900f\u660e\u7684\uff0c\u800c\u4e0d\u662f\u8bef\u5bfc\u6027\u7684\u3002<\/span><\/span><\/li>\n
    2. \u4eba\u4eec\u53ef\u4ee5\u8f7b\u677e\u5730\u9009\u62e9\u6216\u907f\u514d Nudge \u52a8\u4f5c\u3002<\/span><\/li>\n
    3. \u5e94\u5408\u7406\u5730\u76f8\u4fe1\u52a9\u63a8\u884c\u52a8\u5bf9\u53d7\u5f71\u54cd\u7684\u4eba\u6709\u76ca\u6216\u6709\u5e2e\u52a9\u3002<\/span><\/li>\n<\/ol>\n

      \u52a9\u63a8\u7406\u8bba\u662f\u4e00\u79cd\u7b80\u5355\u6709\u6548\u7684\u7ba1\u7406\u65b9\u6cd5\uff0c\u4f46\u91cd\u8981\u7684\u662f\u5728\u5e94\u7528\u5b83\u4e4b\u524d\u5224\u65ad\u8fd9\u4e09\u4e2a\u539f\u5219\uff0c\u4ee5\u4fbf\u5728\u4e0d\u59a8\u788d\u4e2a\u4eba\u9009\u62e9\u81ea\u7531\u7684\u60c5\u51b5\u4e0b\u6210\u529f\u5b9e\u73b0\u76ee\u6807\u3002<\/span><\/p>\n

      \u66f4\u591a\u52a9\u63a8\u7406\u8bba\u793a\u4f8b\u548c\u6a21\u677f<\/span><\/span><\/h3>\n

      \"Nudge<\/p>\n

      \u7f16\u8f91\u6b64\u52a9\u63a8\u7406\u8bba\u6a21\u578b\u6a21\u677f<\/span><\/a><\/p>\n

      \"Nudge<\/p>\n

      \u7f16\u8f91\u6b64\u52a9\u63a8\u7406\u8bba\u6a21\u578b\u6a21\u677f<\/span><\/a><\/p>\n

      \"Nudge<\/p>\n

      \u7f16\u8f91\u6b64\u52a9\u63a8\u7406\u8bba\u6a21\u578b\u6a21\u677f<\/span><\/a><\/p>\n

      \"Nudge<\/p>\n

      \u7f16\u8f91\u6b64\u52a9\u63a8\u7406\u8bba\u6a21\u578b\u6a21\u677f<\/span><\/a><\/p>\n

      \"Nudge<\/p>\n

      \u7f16\u8f91\u6b64\u52a9\u63a8\u7406\u8bba\u6a21\u578b\u6a21\u677f<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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