{"id":4031,"date":"2022-02-16T10:31:20","date_gmt":"2022-02-16T02:31:20","guid":{"rendered":"https:\/\/blog.visual-paradigm.com\/cn\/?p=4031"},"modified":"2022-11-29T14:42:13","modified_gmt":"2022-11-29T06:42:13","slug":"does-email-marketing-still-make-sense","status":"publish","type":"post","link":"https:\/\/blog.visual-paradigm.com\/cn\/does-email-marketing-still-make-sense\/","title":{"rendered":"\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4ecd\u7136\u6709\u610f\u4e49\u5417\uff1f"},"content":{"rendered":"<h3><span id=\"What_is_Email_Marketing\">\u4ec0\u4e48\u662f\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff1f<\/span><\/h3>\n<p>EDM\u8425\u9500\uff08Electronic Direct Mail\uff09\u4e5f\u79f0\uff1a\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3001\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3002\u5b83\u662f\u4e00\u79cd\u8425\u9500\u5de5\u5177\uff0c\u7528\u4e8e\u901a\u8fc7\u5411\u76ee\u6807\u5ba2\u6237\u53d1\u9001EDM\u7535\u5b50\u90ae\u4ef6\uff0c\u4e0e\u4ed6\u4eec\u5efa\u7acb\u6c9f\u901a\u6e20\u9053\uff0c\u5e76\u76f4\u63a5\u5411\u4ed6\u4eec\u4f20\u8fbe\u76f8\u5173\u4fe1\u606f\u6765\u4fc3\u8fdb\u9500\u552e\u3002<\/p>\n<p><img decoding=\"async\" id=\"thepasted-1\" class=\"aligncenter\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/send-email-illustration.png\" alt=\"\u5546\u4e1a\u63d2\u4ef6\u6a21\u677f\u3002\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u63d2\u56fe\uff08\u7531 Visual Paradigm Online \u7684\u5546\u4e1a\u63d2\u4ef6\u8f6f\u4ef6\u5236\u4f5c\uff09\" \/><\/p>\n<p><a class=\"edit-template-v1\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=ScenariosBusiness&amp;gallery=\/repository\/e02d71b6-3cd4-4015-b99c-8f33be3eb9ea.xml&amp;name=Send%20Email%20Illustration\">\u7f16\u8f91\u6b64\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u63d2\u56fe<\/a><\/p>\n<p>\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u5177\u6709\u4e09\u4e2a\u57fa\u672c\u8981\u7d20\uff1a<\/p>\n<ul>\n<li>\u7528\u6237\u8bb8\u53ef\uff0c<\/li>\n<li>\u7535\u5b50\u90ae\u4ef6\u4fe1\u606f\uff0c\u4ee5\u53ca<\/li>\n<li>\u6d88\u606f\u5bf9\u7528\u6237\u7684\u4ef7\u503c\u3002<\/li>\n<\/ul>\n<p>\u5982\u679c\u7f3a\u5c11\u8fd9\u4e09\u4e2a\u8981\u7d20\u4e4b\u4e00\uff0c\u5c31\u4e0d\u80fd\u79f0\u4e3a\u6709\u6548\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3002\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u662f\u4e00\u79cd\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u4e0e\u5ba2\u6237\u6c9f\u901a\u7684\u76f4\u9500\u65b9\u5f0f\u3002\u5b83\u4e5f\u88ab\u5e7f\u6cdb\u5e94\u7528\u4e8e\u7f51\u7edc\u8425\u9500\u9886\u57df\u3002\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u662f\u6700\u53e4\u8001\u7684\u5728\u7ebf\u8425\u9500\u65b9\u6cd5\u4e4b\u4e00\u3002\u53ef\u4ee5\u8bf4\uff0c\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6bd4\u5927\u591a\u6570\u7f51\u7ad9\u63a8\u5e7f\u548c\u7f51\u7edc\u8425\u9500\u65b9\u5f0f\u90fd\u8981\u53e4\u8001\u3002<\/p>\n<h3><span id=\"Application_scenarios_of_EDM\">EDM\u7684\u5e94\u7528\u573a\u666f<\/span><\/h3>\n<ul>\n<li><strong>\u884c\u4e1a<\/strong>\uff1a\u91d1\u878d\u3001\u6559\u80b2\u3001\u7535\u5546\u3001\u5916\u8d38\u3001\u65c5\u6e38\u3001B2B\u7b49\u3002<\/li>\n<li><strong>\u5468\u671f\u65f6\u95f4<\/strong>\uff1a\u5ba2\u6237\u83b7\u53d6\u3001\u6fc0\u6d3b\u3001\u4fdd\u7559<\/li>\n<li><strong>\u5f62\u5f0f<\/strong>\uff1a\u4ea7\u54c1\u4fe1\u606f\u3001\u9500\u552e\u4fe1\u606f\u3001\u5e02\u573a\u8c03\u7814\u7b49\u3002<\/li>\n<li><strong>\u4f5c\u7528<\/strong>\uff1a\u5f00\u53d1\u65b0\u5ba2\u6237\uff0c\u7ef4\u62a4\/\u53ec\u56de\u8001\u5ba2\u6237\uff0c\u54c1\u724c\u8425\u9500<\/li>\n<\/ul>\n<p><img decoding=\"async\" id=\"thepasted-2\" class=\"aligncenter\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/e-mail-marketing-illustration.png\" alt=\"\u5546\u4e1a\u63d2\u56fe\u6a21\u677f\uff1a\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u63d2\u56fe\uff08\u7531 Visual Paradigm Online 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id=\"The_value_of_EDM\">EDM\u7684\u4ef7\u503c<\/span><\/h3>\n<p>\u5728\u4e0d\u65ad\u6d8c\u5165\u7684\u65b0\u6280\u672f\u4e2d\uff0c\u7535\u5b50\u90ae\u4ef6\u5e76\u4e0d\u65b0\u9c9c\u548c\u4ee4\u4eba\u5174\u594b\uff0c\u8425\u9500\u4eba\u5458\u5f88\u5bb9\u6613\u5fd8\u8bb0\u5b83\u3002\u5176\u4ed6\u7f51\u7edc\u8425\u9500\u6a21\u5f0f\uff0c\u5982\u7f51\u7edc\u5e7f\u544a\u3001\u641c\u7d22\u5f15\u64ce\u7ade\u4ef7\u6392\u540d\u3001\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u3001\u89c6\u9891\u5e7f\u544a\u7b49\uff0c\u53ef\u80fd\u6bd4\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u66f4\u4e3a\u666e\u904d\u548c\u6d41\u884c\uff0c\u4f46\u4e0e\u8fd9\u4e9b\u88ab\u52a8\u3001\u95f4\u63a5\u7684\u8425\u9500\u65b9\u5f0f\u76f8\u6bd4\uff0c\u96be\u4ee5\u7559\u5b58\u7528\u6237\u884c\u4e3a\u6570\u636e\uff0cEmail\u8425\u9500\u5177\u6709\u9c9c\u660e\u7684\u6570\u636e\u7279\u5f81\uff0c\u53ef\u4ee5\u8ffd\u8e2a\u7528\u6237\u884c\u4e3a\uff0c\u6316\u6398\u7528\u6237\u6570\u636e\uff0c\u5f3a\u8c03\u4e3b\u52a8\u7684\u4ea4\u4e92\u4f53\u9a8c\u548c\u53ef\u8ba1\u7b97\u7684\u8f6c\u5316\u7387\uff08ROI\uff09\u3002<\/p>\n<p>\u8fd8\u6709\u4e00\u4e2a\u660e\u663e\u7684\u8d8b\u52bf\u662f\uff0c\u4f7f\u7528\u5e7f\u544a\u62e6\u622a\u5668\u7684\u4eba\u6570\u5c06\u7ee7\u7eed\u589e\u52a0\uff0c\u8fd9\u610f\u5473\u7740\u7f51\u7ad9\u5e7f\u544a\u5c06\u53d8\u5f97\u4e0d\u90a3\u4e48\u6709\u6548\u3002\u968f\u7740\u5bf9\u793e\u4ea4\u5a92\u4f53\u516c\u53f8\u7684\u4fe1\u4efb\u5ea6\u4e0b\u964d\uff0c\u6d88\u8d39\u8005\u82b1\u5728\u6d4f\u89c8\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u65f6\u95f4\u8d8a\u6765\u8d8a\u5c11\u3002<\/p>\n<p>\u867d\u7136\u793e\u4ea4\u5a92\u4f53\u4e0d\u592a\u53ef\u80fd\u6d88\u5931\uff0c\u4f46\u8425\u9500\u4eba\u5458\u610f\u8bc6\u5230\u8fc7\u5ea6\u4f9d\u8d56\u793e\u4ea4\u5a92\u4f53\u662f\u6709\u98ce\u9669\u7684\u30022017 \u5e74\u81f3 2018 \u5e74\uff0cFacebook \u7684 CPM\uff08\u6bcf\u5343\u6b21\u5e7f\u544a\u5c55\u793a\u6210\u672c\uff09\u540c\u6bd4\u589e\u957f 91%\uff0c\u8fd9\u662f\u4e00\u4e2a\u4e0d\u5bb9\u5ffd\u89c6\u7684\u8425\u9500\u9884\u7b97\u901a\u80c0\u7387\u3002<\/p>\n<p>\u5982\u60a8\u6240\u89c1\uff0cEDM \u4ecd\u7136\u662f\u4ee5\u65e5\u76ca\u591a\u6837\u5316\u7684\u683c\u5f0f\u8fdb\u884c\u5e7f\u544a\u7684\u6700\u5177\u6210\u672c\u6548\u76ca\u7684\u65b9\u5f0f\u4e4b\u4e00\u3002\u65e2\u7136EDM\u6709\u8fd9\u4e48\u591a\u4f18\u52bf\uff0c\u90a3\u4e48\u6211\u4eec\u5982\u4f55\u5b9e\u65bd\u90ae\u4ef6\u8425\u9500\u5462\uff1f<\/p>\n<h3><span id=\"Plan_it_in_Four_steps\">\u5206\u56db\u6b65\u8ba1\u5212\u3002<\/span><\/h3>\n<ul>\n<li><strong>\u660e\u786e\u5b9e\u65bdEDM\u8425\u9500\u7684\u76ee\u7684<\/strong>\u2014\u2014\u6211\u4eec\u9996\u5148\u8981\u660e\u786e\u5b9e\u65bdEDM\u8425\u9500\u7684\u76ee\u7684\u662f\u4ec0\u4e48\uff0c\u76ee\u7684\u5e94\u8be5\u4e0e\u516c\u53f8\u7684\u8425\u9500\u7b56\u7565\u76f8\u4e00\u81f4\uff1f\u662f\u4e3a\u4e86\u5ba3\u4f20\u54c1\u724c\u5f62\u8c61\uff1f\u8fd8\u662f\u7279\u5b9a\u7684\u4ea7\u54c1\u548c\u670d\u52a1\uff1f\u8fd8\u662f\u7ef4\u62a4\u5ba2\u6237\u5173\u7cfb\uff1f\u8fd8\u662f\u62d3\u5c55\u65b0\u5ba2\u6237\uff1f\u4e00\u4e2a\u660e\u786e\u7684\u3001\u4e0d\u542b\u7cca\u7684\u76ee\u7684\uff0c\u5c06\u4e3a\u540e\u671f\u7684\u7b56\u5212\u63d0\u4f9b\u6709\u529b\u7684\u4fdd\u969c\u3002<\/li>\n<li><strong>\u5efa\u7acb\u4f01\u4e1a\u90ae\u4ef6\u5217\u8868\u6570\u636e\u5e93<\/strong>\u2014\u2014\u5efa\u7acb\u4f01\u4e1a\u90ae\u4ef6\u5217\u8868\u6570\u636e\u5e93\u4e3b\u8981\u6709\u4ee5\u4e0b\u4e09\u79cd\u65b9\u5f0f\uff0c<\/li>\n<\/ul>\n<ol>\n<li><strong>\u7b2c\u4e00\u4e2a\uff1a<\/strong>\u516c\u53f8\u79ef\u7d2f\u7684\u5ba2\u6237\u4fe1\u606f\uff0c\u5305\u62ec\u901a\u8fc7\u516c\u53f8\u7f51\u7ad9\u6ce8\u518c\u3001\u90ae\u4ef6\u5217\u8868\u8ba2\u9605\u3001\u7ebf\u4e0b\u4e1a\u52a1\u4ea4\u6613\u7b49\u3002<\/li>\n<li><strong>\u7b2c\u4e8c\u79cd\uff1a<\/strong>\u6570\u636e\u5e93\u79df\u8d41\uff0c\u76ee\u524d\u5e02\u573a\u4e0a\u6709\u5f88\u591a\u6570\u636e\u79df\u8d41\u516c\u53f8\u5f00\u5c55\u8fd9\u9879\u4e1a\u52a1\uff0c\u4e5f\u53ef\u4ee5\u4e0e\u76f8\u5173\u7f51\u7ad9\u5408\u4f5c\uff0c\u9009\u62e9\u51e0\u4e2a\u4e0e\u76ee\u6807\u5ba2\u6237\u91cd\u5408\u5ea6\u9ad8\uff0c\u5728\u4e1a\u5185\u6709\u4e00\u5b9a\u77e5\u540d\u5ea6\u7684\u8d44\u8baf\u7f51\u7ad9\uff0c\u4ed6\u4eec\u5f80\u5f80\u62e5\u6709\u5927\u91cf\u7684\u7528\u6237\u6570\u636e\u8d44\u6e90\u3002<\/li>\n<li><strong>\u7b2c\u4e09\u79cd\uff1a<\/strong>\u4f7f\u7528\u7279\u5b9a\u7a0b\u5e8f\u6293\u53d6\u7f51\u7edc\u4e0a\u7684email\u5730\u5740\uff0c\u8fd9\u79cd\u65b9\u6cd5\u51e0\u4e4e\u6ca1\u6709\u6210\u672c\u6295\u5165\uff0c\u4f46\u6548\u679c\u4e5f\u662f\u6700\u5dee\u7684\uff0c\u56e0\u4e3a\u65e0\u6cd5\u5b9a\u4e49\u6293\u53d6\u6570\u636e\u7684\u6709\u6548\u6027\u548c\u771f\u5b9e\u6027\u3002<\/li>\n<\/ol>\n<ul>\n<li><strong>\u00a0\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u521b\u610f\u8bbe\u8ba1<\/strong>\u2013 \u8fd9\u5305\u62ec\u90ae\u4ef6\u9875\u9762\u7684\u8bbe\u8ba1\uff0c\u90ae\u4ef6\u94fe\u63a5\u7f51\u7ad9\u767b\u9646\u9875\u9762\u7684\u89c4\u5212\u548c\u8bbe\u8ba1\u3002\u90ae\u4ef6\u9875\u9762\u7684\u7f51\u9875\u4ee3\u7801\u5e94\u9075\u5faa\u4e00\u5b9a\u7684\u8bbe\u8ba1\u6807\u51c6\uff0c\u90ae\u4ef6\u6b63\u6587\u548c\u6807\u9898\u7684\u6784\u601d\u548c\u89c4\u5212\uff0c\u597d\u7684\u6807\u9898\u6709\u52a9\u4e8e\u5f15\u8d77\u6536\u4ef6\u4eba\u7684\u5174\u8da3\u5e76\u70b9\u51fb\u6253\u5f00\u60a8\u7684\u90ae\u4ef6\uff0c\u4e0d\u5408\u9002\u7684\u6807\u9898\u53ef\u80fd\u4f1a\u5bfc\u81f4\u6536\u4ef6\u4eba\u5220\u9664\u90ae\u4ef6\u76f4\u63a5\u53d1\u90ae\u4ef6\uff0c\u5f53\u90ae\u4ef6\u5230\u8fbe\u7528\u6237\u90ae\u7bb1\u65f6\uff0c\u6807\u9898\u76f4\u63a5\u51b3\u5b9a\u4e86\u90ae\u4ef6\u7684\u6253\u5f00\u7387\u3002\u5728\u5185\u5bb9\u7684\u5b89\u6392\u4e0a\uff0c\u8003\u8651\u5ba2\u6237\u7684\u4f53\u9a8c\u3002\u53bb\u6389\u9000\u8ba2\u529f\u80fd\uff0c\u4e0d\u4e00\u5b9a\u4f1a\u6709\u5f88\u591a\u4eba\u771f\u6b63\u9000\u8ba2\uff0c\u4f46\u7b26\u5408\u8bb8\u53ef\u90ae\u4ef6\u8425\u9500\u7684\u89c4\u5219\u3002\u6b64\u5916\uff0c\u8425\u9500\u7535\u5b50\u90ae\u4ef6\u5e94\u8be5\u662f\u4e92\u52a8\u7684\uff0c\u4ee5\u53ca\u4ed6\u4eec\u662f\u5426\u6574\u5408\u4e86\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\uff0c\u8ba9\u5ba2\u6237\u4e0d\u4ec5\u53ef\u4ee5\u9605\u8bfb\u7535\u5b50\u90ae\u4ef6\uff0c\u8fd8\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u5e94\u7528\u7a0b\u5e8f\uff0c\u4f7f\u7528\u793e\u4ea4\u7f51\u7edc\u6309\u94ae\u5c06\u5176\u63a8\u8350\u7ed9\u670b\u53cb\uff0c\u5e76\u5728\u7535\u5b50\u90ae\u4ef6\u4e2d\u5b8c\u6210\u8d2d\u4e70\u3002\u8fd9\u4e9b\u4e2a\u6027\u5316\u3001\u89e6\u53d1\u5f0f\u3001\u4ea4\u4e92\u5f0f\u8425\u9500\u7535\u5b50\u90ae\u4ef6\u53ef\u4ee5\u5728\u63d0\u9ad8\u4fdd\u7559\u7387\u548c\u9500\u552e\u989d\u65b9\u9762\u4ea7\u751f\u60ca\u4eba\u7684\u6548\u679c\u3002<\/li>\n<li><strong>\u53d1\u9001\u548c\u53d1\u5e03\u6570\u636e\u5206\u6790<\/strong>\u2014\u2014\u4f7f\u7528EDM\u5e73\u53f0\u53d1\u9001\u90ae\u4ef6\u540e\uff0c\u8ddf\u8e2a\u5ba2\u6237\u7684\u53cd\u5e94\u548c\u68c0\u67e5EDM\u8425\u9500\u6548\u679c\u5f88\u91cd\u8981\u3002\u901a\u8fc7\u5206\u6790\u8ddf\u8e2a\u7ed3\u679c\uff0c\u76d1\u63a7\u90ae\u4ef6\u5217\u8868\u7684\u6ce8\u518c\u8f6c\u5316\u7387\u3001\u9000\u8ba2\u7387\u3001\u90ae\u4ef6\u5230\u8fbe\u7387\u3001\u6253\u5f00\u7387\u3001\u9605\u8bfb\u7387\u548c\u94fe\u63a5\u70b9\u51fb\u7387\uff0c\u901a\u8fc7\u8fd9\u4e9b\u76d1\u63a7\u624b\u6bb5\uff0c\u53ef\u4ee5\u63d0\u9ad8\u9009\u62e9\u53d7\u4f17\u548c\u53d1\u9001\u90ae\u4ef6\u7684\u6280\u5de7\u3002<\/li>\n<\/ul>\n<p>\u6700\u540e\uff0c\u6210\u719f\u7684EDM\u8425\u9500\u5e94\u8be5\u662f\u786e\u5b9a\u53d1\u9001\u90ae\u4ef6\u7684\u9891\u7387\uff0c\u5efa\u7acb\u56fa\u5b9a\u65f6\u95f4\u5185\u6536\u5230\u90ae\u4ef6\u7684\u5fc3\u7406\u9884\u671f\uff0c\u8fd9\u5bf9\u4e8e\u7559\u4f4f\u7528\u6237\u548c\u5efa\u7acb\u4fe1\u4efb\u975e\u5e38\u91cd\u8981\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"Evaluating_Email_Marketing_Effectiveness_Indicators\">\u8bc4\u4f30\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6548\u679c\u6307\u6807<\/span><\/h3>\n<p>\u5173\u4e8e\u8425\u9500\u90ae\u4ef6\u6709\u6548\u6027\u7684\u5206\u6790\uff0c\u6211\u4eec\u53ef\u4ee5\u4ece\u89e6\u53ca\u7387\u3001\u6253\u5f00\u7387\u3001\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u56db\u4e2a\u57fa\u672c\u6307\u6807\u5165\u624b\u5206\u6790\u3002<\/p>\n<ol>\n<li><strong>Reach rate<\/strong>\uff1a\u5230\u8fbe\u7528\u6237\u90ae\u7bb1\u7684\u90ae\u4ef6\u6bd4\u4f8b\uff0c\u662f\u6210\u529f\u5b8c\u6210\u6700\u7ec8\u8f6c\u5316\u7684\u7b2c\u4e00\u6b65\uff0c\u662f\u4e00\u4e2a\u57fa\u672c\u6307\u6807\u3002\u5230\u8fbe\u7387\u8ba1\u7b97\u516c\u5f0f\u4e3a\uff1a\u5b9e\u9645\u5230\u8fbe\u7528\u6237\u6536\u4ef6\u7bb1\/\u53d1\u9001\u6570\u91cf\u00d7100%\u3002\u6709\u6548\u5230\u8fbe\u65e0\u6cd5\u5230\u8fbe\u7684\u539f\u56e0\u6709\u4e24\u79cd\uff1a \u2013 \u7528\u6237\u90ae\u7bb1\u5df2\u6ee1\u6536\u90ae\u4ef6\u53d7\u9650\uff0c\u7b2c\u4e8c\u4e2a\u7528\u6237\u90ae\u7bb1\u65e0\u6548\u3002<\/li>\n<li><strong>\u6253\u5f00\u7387<\/strong>\uff1a\u8f6c\u5316\u7684\u5173\u952e\u3002\u6536\u4ef6\u4eba\u4f1a\u5728\u770b\u5230\u90ae\u4ef6\u540e\u5224\u65ad\u662f\u7acb\u5373\u6253\u5f00\u3001\u7a0d\u540e\u6253\u5f00\u3001\u4e0d\u6253\u5f00\u8fd8\u662f\u5728 5 \u79d2\u5185\u751a\u81f3\u66f4\u77ed\u65f6\u95f4\u5185\u5220\u9664\u3002\u53d1\u4ef6\u4eba\u7684\u59d3\u540d\u3001\u53d1\u4ef6\u4eba\u7684\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u3001\u6807\u9898\u548c\u4e0a\u6b21\u6536\u5230\u53d1\u4ef6\u4eba\u7535\u5b50\u90ae\u4ef6\u7684\u65f6\u95f4\u662f\u4e3b\u8981\u5f71\u54cd\u56e0\u7d20\u3002\u5f53\u54c1\u724c\u4ef7\u503c\u548c\u77e5\u540d\u5ea6\u53d1\u6325\u51b3\u5b9a\u6027\u4f5c\u7528\u65f6\uff0c\u5c31\u4f1a\u53d1\u751f\u8fd9\u79cd\u60c5\u51b5\u7684\u5fae\u5999\u4e4b\u5904\uff0c\u800c\u9ad8\u5ea6\u8ba4\u53ef\u7684\u54c1\u724c\u5c06\u6709\u52a9\u4e8e\u5e7f\u544a\u5546\u63d0\u9ad8\u6253\u5f00\u7387\u3002\u540c\u6837\uff0c\u6e05\u6670\u3001\u6311\u8845\u3001\u53ef\u9760\u548c\u4ee4\u4eba\u56de\u5473\u7684\u6807\u9898\u6709\u52a9\u4e8e\u4fc3\u4f7f\u7528\u6237\u6253\u5f00\u7535\u5b50\u90ae\u4ef6\u3002\u6839\u636e\u7f8e\u56fd\u7684\u7814\u7a76\uff0c70% \u7684\u4e0b\u5355\u7528\u6237\u4f1a\u5728\u6253\u5f00\u90ae\u4ef6\u540e\u7684 3 \u5c0f\u65f6\u5185\u7acb\u5373\u8d2d\u4e70\u3002<\/li>\n<li><strong>\u70b9\u51fb\u7387<\/strong>\uff1a\u8fd9\u53ef\u4ee5\u901a\u8fc7\u8ddf\u8e2a\u7528\u6237\u70b9\u51fb\u884c\u4e3a\u6765\u5b9e\u73b0\u3002\u70b9\u51fb\u7387\u53d6\u51b3\u4e8e\u6574\u4f53\u8bbe\u8ba1\u98ce\u683c\u3001\u7528\u6237\u9700\u6c42\uff0c\u5f53\u7136\u8fd8\u6709\u4fc3\u9500\u6216\u4e3b\u9898\u5185\u5bb9\u3001\u53f7\u53ec\u6027\u7528\u8bed\u5143\u7d20\u662f\u5426\u6709\u6548\u3002\u7535\u5b50\u90ae\u4ef6\u70b9\u51fb\u7387\u662f\u8861\u91cf EDM \u8425\u9500\u6709\u6548\u6027\u7684\u66f4\u51c6\u786e\u6307\u6807\u3002<\/li>\n<li><strong>\u8f6c\u6362\u7387<\/strong>\uff1a\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u7684\u6700\u7ec8\u76ee\u6807\u3002\u5728\u7ebf\u96f6\u552e\u7f51\u7ad9\u7684\u8f6c\u5316\u76ee\u6807\u662f\u8ba2\u5355\uff0c\u9500\u552e\u8f6f\u4ef6\u7684\u516c\u53f8\u7684\u8f6c\u5316\u76ee\u6807\u662f\u4e0b\u8f7d\uff0c\u57f9\u8bad\u673a\u6784\u7684\u8f6c\u5316\u76ee\u6807\u662f\u8868\u5355\u63d0\u4ea4\u3002\u5f53\u7136\uff0c\u8fd8\u53ef\u4ee5\u81ea\u5b9a\u4e49\u5176\u4ed6\u7279\u5b9a\u76ee\u6807\uff0c\u6bd4\u5982\u67e5\u770b\u7279\u5b9a\u9875\u9762\u2014\u2014\u8282\u65e5\u6d3b\u52a8\u7684\u516c\u544a\u6216\u7279\u5b9a\u64cd\u4f5c\uff0c\u5982\u4e0a\u4f20\u7167\u7247\u3001\u6295\u7968\u3001\u53d1\u8868\u8bc4\u8bba\u7b49\u3002<\/li>\n<\/ol>\n<h3><span id=\"Infographic_for_Email_Marketing\">\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4fe1\u606f\u56fe<\/span><\/h3>\n<p>\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u65e8\u5728\u5411\u60a8\u7684\u53d7\u4f17\u63d0\u4f9b\u6709\u5173\u60a8\u7684\u6d88\u606f\u3001\u54c1\u724c\u3001\u670d\u52a1\u6216\u4ea7\u54c1\u7684\u91cd\u8981\u4fe1\u606f\u3002\u5b83\u4eec\u8fd8\u6d89\u53ca\u4e3a\u60a8\u7684\u4f01\u4e1a\u83b7\u5f97\u66f4\u591a\u4e92\u52a8\u3001\u66f4\u591a\u8f6c\u5316\uff0c\u751a\u81f3\u66f4\u591a\u9500\u552e\u989d\u3002\u4f46\u662f\u4e0e\u5176\u53d1\u9001\u957f\u683c\u5f0f\u7684\u7535\u5b50\u90ae\u4ef6\uff08\u7814\u7a76\u8868\u660e\u6ca1\u6709\u4eba\u9605\u8bfb\uff09\uff0c\u4e3a\u4ec0\u4e48\u4e0d\u5c06\u5176\u4e2d\u4e00\u4e9b\u4fe1\u606f\u63d2\u5165\u4fe1\u606f\u56fe\u8868\u5462\uff1f<\/p>\n<blockquote><p>\u4fe1\u606f\u56fe\u8868\u66f4\u5feb\u3001\u66f4\u6709\u6548\u5730\u4f20\u9012\u4fe1\u606f\uff01<\/p><\/blockquote>\n<div class=\"flex_column av_one_full flex_column_div av-zero-column-padding first avia-builder-el-1 el_after_av_fullscreen el_before_av_one_full avia-builder-el-first \">\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<h3><span id=\"The_Importance_of_Effective_Email_Writing\">\u6709\u6548\u7535\u5b50\u90ae\u4ef6\u5199\u4f5c\u7684\u91cd\u8981\u6027<\/span><\/h3>\n<p>\u5f53\u6211\u4eec\u90fd\u5728\u5199\u5927\u91cf\u7535\u5b50\u90ae\u4ef6\u65f6\uff0c\u60a8\u53ef\u80fd\u4f1a\u60ca\u8bb6\u5730\u53d1\u73b0\u5f88\u591a\u4eba\u4e0d\u77e5\u9053\u5982\u4f55\u64b0\u5199\u5e72\u51c0\u6574\u6d01\u7684\u90ae\u4ef6\u6765\u5f15\u8d77\u4eba\u4eec\u7684\u6ce8\u610f\u3002\u6216\u8bb8\uff0c\u6211\u4eec\u5f88\u591a\u4eba\u5728\u5b66\u6821\u90fd\u6ca1\u6709\u5b66\u4f1a\u5199\u90ae\u4ef6\uff0c\u4f46\u662f\u5728\u804c\u573a\u4e0a\u5b66\u4e60\u5982\u4f55\u5199\u90ae\u4ef6\u5374\u662f\u4e00\u9879\u4e0d\u53ef\u6216\u7f3a\u7684\u6280\u80fd\u3002<\/p>\n<p>\u4e00\u5c01\u7b80\u6d01\u7684\u7535\u5b50\u90ae\u4ef6\u53ef\u4ee5\u8ba9\u6536\u4ef6\u4eba\u6e05\u695a\u5730\u7406\u89e3\u60a8\u7684\u4fe1\u606f\uff0c\u8fd9\u6709\u52a9\u4e8e\u6709\u6548\u7684\u4e1a\u52a1\u6c9f\u901a\u3002\u4e00\u5c01\u5199\u5f97\u4e0d\u597d\u7684\u7535\u5b50\u90ae\u4ef6\u5f88\u96be\u8ba9\u6536\u4ef6\u4eba\u7406\u89e3\uff0c\u5e76\u4e14\u4f1a\u963b\u788d\u4e1a\u52a1\u5173\u7cfb\u7684\u53d1\u5c55\u3002<\/p>\n<\/div>\n<\/section>\n<div class=\"avia-image-container avia_animated_image avia_animate_when_almost_visible fade-in av-styling- avia-builder-el-5 el_after_av_textblock el_before_av_textblock avia-align-center avia_start_animation avia_start_delayed_animation\">\n<div class=\"avia-image-container-inner\">\n<div class=\"avia-image-overlay-wrap\"><\/div>\n<\/div>\n<\/div>\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<h3><span id=\"How_to_Write_an_Effective_Email\">\u5982\u4f55\u5199\u4e00\u5c01\u6709\u6548\u7684\u7535\u5b50\u90ae\u4ef6<\/span><\/h3>\n<ol>\n<li>\u5f53\u4f60\u5199\u4e00\u5c01\u7535\u5b50\u90ae\u4ef6\u65f6\uff0c\u4e0d\u8981\u5728\u4e3b\u9898\u4e0a\u5199\u4efb\u4f55\u542b\u7cca\u4e0d\u6e05\u7684\u4e1c\u897f\u3002\u6807\u9898\u6a21\u7cca\u7684\u90ae\u4ef6\u5f88\u53ef\u80fd\u4f1a\u88ab\u6254\u8fdb\u6536\u4ef6\u4eba\u7684\u5783\u573e\u90ae\u4ef6\u7bb1\u6216\u88ab\u5ffd\u7565\u3002\u4f8b\u5982\uff1a 1\uff09\u5982\u679c\u4f60\u60f3\u5e94\u8058\uff0c\u5c31\u5728\u6807\u9898\u680f\u5199\u4e0a\u804c\u4f4d\u7684\u540d\u79f0\u30022) \u5982\u679c\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u662f\u7ed9\u540c\u4e8b\u7684\uff0c\u8bf7\u5728\u4e3b\u9898\u680f\u4e2d\u7528\u4e00\u53e5\u8bdd\u6982\u62ec\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u76ee\u7684<\/li>\n<li>\u5728\u5199\u90ae\u4ef6\u5185\u5bb9\u65f6\u95ee\u95ee\u81ea\u5df1\uff1a 1\uff09\u4f60\u60f3\u5411\u6536\u4ef6\u4eba\u4f20\u8fbe\u4ec0\u4e48\u4fe1\u606f\uff1f2) \u60a8\u5e0c\u671b\u6536\u4ef6\u4eba\u91c7\u53d6\u4ec0\u4e48\u884c\u52a8\u6216\u56de\u5e94\uff1f<\/li>\n<li>\u5982\u679c\u60a8\u77e5\u9053\u6536\u4ef6\u4eba\u7684\u540d\u5b57\u4f46\u81ea\u5df1\u4e0d\u8ba4\u8bc6\u4ed6\u4eec\uff0c\u8bf7\u7528\u6b63\u786e\u7684\u5934\u8854\/\u6027\u522b\u3001\u540d\u5b57\u3001\u59d3\u6c0f\u7b49\u6765\u95ee\u5019\u4ed6\u4eec\u3002<\/li>\n<li>\u5728\u7535\u5b50\u90ae\u4ef6\u4e2d\u4f7f\u7528\u6b63\u786e\u7684\u8bed\u6cd5\u975e\u5e38\u91cd\u8981\u3002\u53d1\u4ef6\u4eba\u56e0\u8bed\u6cd5\u9519\u8bef\u800c\u53d7\u5230\u8bfb\u8005\u7684\u60e9\u7f5a\uff0c\u6709\u610f\u6216\u65e0\u610f\u5730\u4f7f\u7528\u62fc\u5199\u68c0\u67e5\u5668\u6216\u8bed\u6cd5\u68c0\u67e5\u5668\u5de5\u5177\u3002<\/li>\n<li>\u5728\u7535\u5b50\u90ae\u4ef6\u4e2d\u4f7f\u7528\u6b63\u786e\u7684\u8bed\u6cd5\u975e\u5e38\u91cd\u8981\u3002\u53d1\u4ef6\u4eba\u53ef\u80fd\u4f1a\u56e0\u4e3a\u8bed\u6cd5\u9519\u8bef\u800c\u53d7\u5230\u6536\u4ef6\u4eba\u6709\u610f\u6216\u65e0\u610f\u7684\u60e9\u7f5a\u3002<\/li>\n<li>\u518d\u8bfb\u4e00\u904d\uff0c\u6821\u5bf9\u5e76\u5728\u5fc5\u8981\u65f6\u6da6\u8272<\/li>\n<\/ol>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"flex_column av_one_full flex_column_div av-zero-column-padding first avia-builder-el-7 el_after_av_one_full el_before_av_one_full column-top-margin\">\n<div><img decoding=\"async\" id=\"thepasted-4\" class=\"aligncenter\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/writing-effective-emails-infographic.png\" alt=\"\u4fe1\u606f\u56fe\u8868\u6a21\u677f\uff1a\u7f16\u5199\u6709\u6548\u7684\u7535\u5b50\u90ae\u4ef6\u4fe1\u606f\u56fe\u8868\uff08\u7531 Visual Paradigm Online \u7684\u4fe1\u606f\u56fe\u8868\u5236\u4f5c\u8005\u521b\u5efa\uff09\" \/><\/div>\n<div class=\"avia-button-wrap avia-button-center avia-builder-el-9 el_after_av_image avia-builder-el-last \"><a class=\"avia-button avia-color-orange avia-font-color-theme-color avia-icon_select-no avia-size-large avia-position-center \" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=Infographics&amp;gallery=\/repository\/ab2513ca-d098-42ac-ac32-f70ef103d191.xml&amp;name=Writing%20Effective%20Emails%20Infographic\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"avia_iconbox_title\"><span class=\"goog-text-highlight\">\u7f16\u8f91\u6b64\u4fe1\u606f\u56fe\u8868\u6a21\u677f<\/span><\/span><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u4ec0\u4e48\u662f\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff1f EDM\u8425\u9500\uff08Electronic Direct Mail\uff09\u4e5f\u79f0\uff1a\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3001\u7535\u5b50\u90ae\u4ef6\u8425 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4837,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-4031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","loop-entry","clr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4ecd\u7136\u6709\u610f\u4e49\u5417\uff1f - Visual Paradigm \u535a\u5ba2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.visual-paradigm.com\/cn\/does-email-marketing-still-make-sense\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" 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