{"id":9231,"date":"2026-01-10T03:28:25","date_gmt":"2026-01-09T19:28:25","guid":{"rendered":"https:\/\/blog.visual-paradigm.com\/cn\/video-marketing-for-beginners-getting-started-with-animated-explainers\/"},"modified":"2026-01-10T03:28:25","modified_gmt":"2026-01-09T19:28:25","slug":"video-marketing-for-beginners-getting-started-with-animated-explainers","status":"publish","type":"post","link":"https:\/\/blog.visual-paradigm.com\/cn\/video-marketing-for-beginners-getting-started-with-animated-explainers\/","title":{"rendered":"\u65b0\u624b\u89c6\u9891\u8425\u9500\uff1a\u4ece\u52a8\u753b\u89e3\u8bf4\u89c6\u9891\u5f00\u59cb"},"content":{"rendered":"<p>\u89c6\u9891\u8425\u9500\u5df2\u6210\u4e3a\u4f01\u4e1a\u4e0e\u5185\u5bb9\u521b\u4f5c\u8005\u8fde\u63a5\u53d7\u4f17\u3001\u4f20\u9012\u4fe1\u606f\u5e76\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u7684\u5f3a\u5927\u5de5\u5177\u3002\u5728\u6570\u5b57\u8425\u9500\u7684\u52a8\u6001\u73af\u5883\u4e2d\uff0c\u52a8\u753b\u89e3\u8bf4\u89c6\u9891\u6b63\u6210\u4e3a\u521d\u5b66\u8005\u7684\u7406\u60f3\u8d77\u70b9\u3002\u5b83\u4eec\u5bcc\u6709\u5438\u5f15\u529b\u3001\u7528\u9014\u5e7f\u6cdb\uff0c\u5e76\u4e3a\u60a8\u7684\u89c6\u9891\u8425\u9500\u4e4b\u65c5\u63d0\u4f9b\u4e86\u53cb\u597d\u7684\u64cd\u4f5c\u5e73\u53f0\u3002\u5728\u672c\u5168\u9762\u6307\u5357\u4e2d\uff0c\u6211\u4eec\u5c06\u5e26\u60a8\u4e86\u89e3\u65b0\u624b\u89c6\u9891\u8425\u9500\u7684\u57fa\u7840\u77e5\u8bc6\uff0c\u5e76\u63a2\u8ba8\u52a8\u753b\u89e3\u8bf4\u5982\u4f55\u6210\u4e3a\u60a8\u901a\u5f80\u6210\u529f\u7684\u95e8\u6237\u3002<\/p>\n<p><img alt=\"\" class=\"alignnone wp-image-21440\" decoding=\"async\" height=\"369\" loading=\"lazy\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/10\/Video-Marketing-for-Beginners.jpg\" srcset=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/10\/Video-Marketing-for-Beginners.jpg 626w, https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/10\/Video-Marketing-for-Beginners-300x198.jpg 300w, https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/10\/Video-Marketing-for-Beginners-150x99.jpg 150w, https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/10\/Video-Marketing-for-Beginners-400x265.jpg 400w\" width=\"558\"\/><\/p>\n<h2>\u4e3a\u4ec0\u4e48\u52a8\u753b\u89e3\u8bf4\u89c6\u9891\u662f\u7edd\u4f73\u7684\u8d77\u70b9<\/h2>\n<p>\u89c6\u9891\u8425\u9500\u5df2\u7ecf\u91cd\u5851\u4e86\u4f01\u4e1a\u548c\u4e2a\u4eba\u5728\u6570\u5b57\u73af\u5883\u4e2d\u7684\u6c9f\u901a\u65b9\u5f0f\u3002\u5982\u4eca\uff0c\u4e0d\u518d\u53ea\u662f\u2018\u662f\u5426\u2019\u5e94\u5728\u8425\u9500\u7b56\u7565\u4e2d\u4f7f\u7528\u89c6\u9891\u7684\u95ee\u9898\uff0c\u800c\u662f\u2018\u5982\u4f55\u2019\u6709\u6548\u4f7f\u7528\u7684\u95ee\u9898\u3002<\/p>\n<p>\u5c3d\u7ba1\u89c6\u9891\u7c7b\u578b\u591a\u79cd\u591a\u6837\uff0c\u4f46\u52a8\u753b\u89e3\u8bf4\u89c6\u9891\u662f\u521d\u5b66\u8005\u7684\u9996\u9009\u3002\u5b83\u4eec\u89c6\u89c9\u5438\u5f15\u529b\u5f3a\uff0c\u6613\u4e8e\u5236\u4f5c\uff0c\u4e14\u5728\u4f20\u8fbe\u590d\u6742\u4fe1\u606f\u65b9\u9762\u6781\u4e3a\u9ad8\u6548\u3002\u6211\u4eec\u5c06\u63a2\u8ba8\u4e3a\u4f55\u52a8\u753b\u89e3\u8bf4\u89c6\u9891\u662f\u60a8\u89c6\u9891\u8425\u9500\u4e4b\u65c5\u7684\u7406\u60f3\u8d77\u70b9\u3002<\/p>\n<h2>\u4f7f\u7528\u52a8\u753b\u89e3\u8bf4\u5de5\u5177\u5236\u4f5c\u60a8\u7684\u7b2c\u4e00\u4e2a\u89c6\u9891<\/h2>\n<p>VP \u52a8\u753b\u89e3\u8bf4\u4e0d\u4ec5\u4ec5\u662f\u4e00\u6b3e\u89c6\u9891\u5236\u4f5c\u5de5\u5177\uff0c\u66f4\u662f\u60a8\u60f3\u8c61\u529b\u6325\u6d12\u7684\u52a8\u6001\u753b\u5e03\uff0c\u7528\u4ee5\u521b\u4f5c\u5f15\u4eba\u5165\u80dc\u7684\u6545\u4e8b\u3001\u751f\u52a8\u7684\u6f14\u793a\u4ee5\u53ca\u5bcc\u6709\u4fe1\u606f\u91cf\u7684\u52a8\u753b\u3002\u5728\u63a2\u7d22 VP \u52a8\u753b\u89e3\u8bf4\u7684\u4e16\u754c\u65f6\uff0c\u60a8\u5c06\u53d1\u73b0\u4e00\u4e2a\u65e2\u76f4\u89c2\u53c8\u5f3a\u5927\u7684\u754c\u9762\u3002\u65e0\u8bba\u60a8\u662f\u7ecf\u9a8c\u4e30\u5bcc\u7684\u521b\u4f5c\u8005\uff0c\u8fd8\u662f\u521a\u521a\u8e0f\u5165\u89c6\u9891\u8425\u9500\u9886\u57df\u7684\u65b0\u624b\uff0c\u5176\u76f4\u89c2\u7684\u5e03\u5c40\u90fd\u80fd\u8ba9\u60a8\u5feb\u901f\u4e0a\u624b\u3002<\/p>\n<p>\u8fd9\u4e00\u591a\u529f\u80fd\u5e73\u53f0\u62e5\u6709\u4e30\u5bcc\u7684\u529f\u80fd\uff0c\u52a9\u60a8\u5236\u4f5c\u51fa\u5f15\u4eba\u5165\u80dc\u4e14\u5bcc\u6709\u6559\u80b2\u610f\u4e49\u7684\u89c6\u9891\u3002\u4ece\u6db5\u76d6\u591a\u4e2a\u7c7b\u522b\u7684\u5e9e\u5927\u6a21\u677f\u5e93\u4e2d\u9009\u62e9\uff0c\u4e3a\u60a8\u7684\u521b\u4f5c\u8fc7\u7a0b\u5f00\u542f\u7cbe\u5f69\u5e8f\u5e55\u3002<a href=\"https:\/\/blog.visual-paradigm.com\/customize-a-character-from-template\/\">\u53ef\u81ea\u5b9a\u4e49\u89d2\u8272\uff0c<\/a>\u6bcf\u79cd\u89d2\u8272\u90fd\u914d\u6709\u591a\u79cd\u52a8\u4f5c\uff0c\u4e3a\u60a8\u7684\u6545\u4e8b\u6ce8\u5165\u751f\u547d\u529b\uff0c\u4f7f\u5176\u66f4\u5177\u4eb2\u548c\u529b\u548c\u5438\u5f15\u529b\u3002<a href=\"https:\/\/blog.visual-paradigm.com\/use-text-to-speech-to-generate-narration-to-video\/\">\u6587\u672c\u8f6c\u8bed\u97f3<\/a>\u529f\u80fd\u901a\u8fc7\u4e13\u4e1a\u914d\u97f3\u63d0\u5347\u60a8\u7684\u53d9\u4e8b\u8868\u73b0\u529b\uff0c\u800c\u4e30\u5bcc\u7684\u97f3\u9891\u5e93\u5305\u542b<a href=\"https:\/\/blog.visual-paradigm.com\/add-background-music-to-your-video\/\">\u80cc\u666f\u97f3\u4e50<\/a>\u4ee5\u53ca<a href=\"https:\/\/blog.visual-paradigm.com\/add-sound-effect-to-video\/\">\u97f3\u6548<\/a>\u8ba9\u60a8\u8f7b\u677e\u8425\u9020\u6070\u5230\u597d\u5904\u7684\u6c1b\u56f4\u3002\u65e0\u8bba\u60a8\u662f\u5728\u5236\u4f5c\u8425\u9500\u89c6\u9891\u3001\u6559\u5b66\u6559\u7a0b\uff0c\u8fd8\u662f\u5a31\u4e50\u52a8\u753b\uff0cVP \u52a8\u753b\u89e3\u8bf4\u90fd\u80fd\u8ba9\u60a8\u8f7b\u677e\u5b9e\u73b0\u65e0\u9650\u521b\u610f\u3002<\/p>\n<p><em>\u4e86\u89e3\u66f4\u591a\uff1a<a href=\"https:\/\/blog.visual-paradigm.com\/create-your-first-explainer-video\/\">\u5236\u4f5c\u60a8\u7684\u7b2c\u4e00\u4e2a\u89e3\u8bf4\u89c6\u9891<\/a><\/em><\/p>\n<div class=\"epyt-video-wrapper\"><iframe allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" class=\"__youtube_prefs__ epyt-is-override no-lazyload\" data-no-lazy=\"1\" data-origheight=\"551\" data-origwidth=\"980\" data-skipgform_ajax_framebjll=\"\" height=\"551\" id=\"_ytid_87858\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/iho3X2hzyfM?enablejsapi=1&amp;autoplay=0&amp;cc_load_policy=0&amp;cc_lang_pref=&amp;iv_load_policy=1&amp;loop=0&amp;modestbranding=0&amp;rel=1&amp;fs=1&amp;playsinline=0&amp;autohide=2&amp;theme=dark&amp;color=red&amp;controls=1&amp;\" title=\"YouTube player\" width=\"980\"><\/iframe><\/div>\n<h2>\u5236\u4f5c\u89c6\u9891\u65f6\u7684\u6280\u5de7<\/h2>\n<p>\u5236\u4f5c\u5f15\u4eba\u5165\u80dc\u4e14\u89c6\u89c9\u4e0a\u5438\u5f15\u4eba\u7684\u89c6\u9891\uff0c\u662f\u827a\u672f\u4e0e\u7b56\u7565\u7684\u7ed3\u5408\u3002\u8fd9\u4e9b\u6280\u5de7\u5c06\u4e3a\u60a8\u6307\u660e\u65b9\u5411\u3002<\/p>\n<ul>\n<li>\u8bb2\u6545\u4e8b\u662f\u5173\u952e\uff1a<br \/>\n\u6bcf\u90e8\u4f18\u79c0\u89c6\u9891\u7684\u6838\u5fc3\u90fd\u662f\u4e00\u5219\u5f15\u4eba\u5165\u80dc\u7684\u6545\u4e8b\u3002\u9996\u5148\u660e\u786e\u60a8\u7684\u53d9\u4e8b\u5185\u5bb9\uff0c\u786e\u4fdd\u5176\u6e05\u6670\u3001\u6613\u4e8e\u5171\u9e23\u4e14\u5bcc\u6709\u60c5\u611f\u3002\u60a8\u7684\u6545\u4e8b\u5e94\u6210\u4e3a\u89c6\u9891\u7684\u9a71\u52a8\u529b\uff0c\u6307\u5bfc\u6bcf\u4e00\u4e2a\u89c6\u89c9\u4e0e\u542c\u89c9\u5143\u7d20\u3002<\/li>\n<li><a href=\"https:\/\/blog.visual-paradigm.com\/how-to-use-camera\/\">\u89c4\u5212\u955c\u5934\uff1a<\/a><br \/>\n\u5728\u5f00\u59cb\u62cd\u6444\u524d\uff0c\u8bf7\u4ed4\u7ec6\u89c4\u5212\u955c\u5934\u3002\u60f3\u8c61\u60a8\u60f3\u8981\u7684\u573a\u666f\u3001\u955c\u5934\u89d2\u5ea6\u548c\u8f6c\u573a\u6548\u679c\u3002\u5145\u5206\u51c6\u5907\u53ef\u786e\u4fdd\u62cd\u6444\u8fc7\u7a0b\u6d41\u7545\u9ad8\u6548\u3002<\/li>\n<li>\u8fd0\u7528\u5438\u5f15\u4eba\u7684\u52a8\u753b\u4e0e\u8f6c\u573a\uff1a<br \/>\n\u878d\u5165\u751f\u52a8\u7684\u52a8\u753b\u548c\u6d41\u7545\u7684\u8f6c\u573a\u80fd\u663e\u8457\u63d0\u5347\u6574\u4f53\u89c2\u770b\u4f53\u9a8c\u3002\u52a8\u753b\u5143\u7d20\u53ef\u589e\u6dfb\u8da3\u5473\u6027\uff0c\u6216\u5c06\u590d\u6742\u6982\u5ff5\u4ee5\u6613\u4e8e\u7406\u89e3\u7684\u65b9\u5f0f\u5448\u73b0\u3002\u5c1d\u8bd5\u4e0d\u540c\u7684\u52a8\u753b\u98ce\u683c\uff0c\u5982\u52a8\u6001\u56fe\u5f62\u30012D \u6216 3D \u52a8\u753b\uff0c\u627e\u5230\u4e0e\u60a8\u5185\u5bb9\u76f8\u5339\u914d\u7684\u98ce\u683c\u3002\u7cbe\u5fc3\u8bbe\u8ba1\u7684\u573a\u666f\u6216\u6bb5\u843d\u4e4b\u95f4\u7684\u8f6c\u573a\u80fd\u4fdd\u6301\u89c6\u9891\u8282\u594f\u6d41\u7545\uff0c\u907f\u514d\u7a81\u5140\u4e2d\u65ad\uff0c\u786e\u4fdd\u53d9\u4e8b\u81ea\u7136\u8fde\u8d2f\u3002<\/li>\n<\/ul>\n<h2>\u66f4\u591a\u8d44\u6e90<\/h2>\n<h3>\u6a21\u677f\u5e93<\/h3>\n<p>\u8be5<a href=\"https:\/\/explainer.visual-paradigm.com\/templates\/\">\u6a21\u677f\u5e93<\/a>VP \u52a8\u753b\u89e3\u8bf4\u5668\u7684\u6a21\u677f\u5e93\u662f\u521b\u610f\u7684\u5b9d\u5e93\uff0c\u5305\u542b\u5927\u91cf\u9884\u5148\u8bbe\u8ba1\u597d\u7684\u6a21\u677f\uff0c\u6db5\u76d6\u5404\u79cd\u7c7b\u522b\u548c\u4e3b\u9898\u3002\u8fd9\u4e9b\u6a21\u677f\u53ef\u4f5c\u4e3a\u5f3a\u5927\u7684\u8d77\u70b9\uff0c\u63d0\u4f9b\u7075\u611f\u548c\u575a\u5b9e\u7684\u57fa\u7840\uff0c\u8f7b\u677e\u5b9e\u73b0\u60a8\u7684\u521b\u610f\u6784\u60f3\u3002<\/p>\n<p>\u60a8\u53ef\u4ee5\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u8bbf\u95ee\u6a21\u677f\u5e93\uff1a<a href=\"https:\/\/explainer.visual-paradigm.com\/templates\/\">https:\/\/explainer.visual-paradigm.com\/templates\/<\/a><\/p>\n<p><img alt=\"\" class=\"alignnone wp-image-21438\" decoding=\"async\" height=\"441\" loading=\"lazy\" sizes=\"auto, (max-width: 863px) 100vw, 863px\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/10\/animated-template-library.jpg\" srcset=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/10\/animated-template-library.jpg 949w, https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/10\/animated-template-library-300x153.jpg 300w, https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/10\/animated-template-library-768x392.jpg 768w, https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/10\/animated-template-library-150x77.jpg 150w, https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/10\/animated-template-library-400x204.jpg 400w\" width=\"863\"\/><\/p>\n<h3>\u7b5b\u9009\u529f\u80fd<\/h3>\n<p>\u8be5<a href=\"https:\/\/blog.visual-paradigm.com\/filter-element-in-timeline\/\">\u7b5b\u9009\u529f\u80fd<\/a>VP \u52a8\u753b\u89e3\u8bf4\u5668\u65f6\u95f4\u8f74\u4e2d\u7684\u7b5b\u9009\u529f\u80fd\u662f\u4e00\u9879\u4fbf\u6377\u5de5\u5177\uff0c\u53ef\u7b80\u5316\u89c6\u9891\u7f16\u8f91\u6d41\u7a0b\u3002\u60a8\u53ef\u4ee5\u8f7b\u677e\u67e5\u627e\u548c\u7ba1\u7406\u89c6\u9891\u4e2d\u7684\u7279\u5b9a\u5143\u7d20\uff0c\u5982\u6587\u5b57\u3001\u56fe\u50cf\u3001\u89d2\u8272\u3001\u80cc\u666f\u56fe\u50cf\u548c\u97f3\u9891\u3002\u901a\u8fc7\u5e94\u7528\u7b5b\u9009\u529f\u80fd\uff0c\u60a8\u53ef\u4ee5\u5feb\u901f\u5b9a\u4f4d\u9700\u8981\u7f16\u8f91\u7684\u5177\u4f53\u7ec4\u4ef6\uff0c\u8282\u7701\u65f6\u95f4\u5e76\u786e\u4fdd\u5bf9\u9879\u76ee\u4e2d\u6bcf\u4e2a\u5143\u7d20\u7684\u7cbe\u786e\u63a7\u5236\u3002<\/p>\n<p id=\"hEfmOQB\"><img alt=\"\" class=\"alignnone size-full wp-image-21437\" decoding=\"async\" height=\"108\" loading=\"lazy\" sizes=\"auto, (max-width: 949px) 100vw, 949px\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/10\/img_6530d183b72ac.png\" srcset=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/10\/img_6530d183b72ac.png 949w, https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/10\/img_6530d183b72ac-300x34.png 300w, https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/10\/img_6530d183b72ac-768x87.png 768w, https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/10\/img_6530d183b72ac-150x17.png 150w, https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/10\/img_6530d183b72ac-400x46.png 400w\" width=\"949\"\/><\/p>\n<h3>\u89d2\u8272\u5b9a\u5236<\/h3>\n<p>\u5c06\u666e\u901a\u89d2\u8272\u8f6c\u53d8\u4e3a<a href=\"https:\/\/blog.visual-paradigm.com\/customize-a-character-from-template\/\">\u72ec\u7279\u7684\u89d2\u8272\u5f62\u8c61<\/a>\u5b8c\u7f8e\u5951\u5408\u60a8\u7684\u53d9\u4e8b\u3002\u901a\u8fc7\u5b9a\u5236\u89d2\u8272\u7684\u5916\u8c8c\u3001\u670d\u88c5\u751a\u81f3\u884c\u4e3a\uff0c\u521b\u9020\u51fa\u5bcc\u6709\u5171\u9e23\u3001\u5f15\u4eba\u5165\u80dc\u4e14\u4ee4\u4eba\u96be\u5fd8\u7684\u89d2\u8272\uff0c\u8ba9\u60a8\u7684\u89c2\u4f17\u4ea7\u751f\u5171\u9e23\u3002\u89d2\u8272\u5b9a\u5236\u4e3a\u60a8\u7684\u89c6\u9891\u589e\u6dfb\u4e86\u521b\u610f\u4e0e\u72ec\u7279\u6027\uff0c\u786e\u4fdd\u89d2\u8272\u5b8c\u5168\u7b26\u5408\u60a8\u7684\u53d9\u4e8b\u9700\u6c42\u3002<\/p>\n<p><img class=\"\" decoding=\"async\" height=\"329\" loading=\"lazy\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/10\/img_651b909b52cbd.png\" width=\"466\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u89c6\u9891\u8425\u9500\u5df2\u6210\u4e3a\u4f01\u4e1a\u4e0e\u5185\u5bb9\u521b\u4f5c\u8005\u8fde\u63a5\u53d7\u4f17\u3001\u4f20\u9012\u4fe1\u606f\u5e76\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u7684\u5f3a\u5927\u5de5\u5177\u3002\u5728\u6570\u5b57\u8425\u9500\u7684\u52a8\u6001\u73af\u5883\u4e2d\uff0c\u52a8\u753b\u89e3\u8bf4\u89c6\u9891 [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":9232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-9231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","loop-entry","clr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u65b0\u624b\u89c6\u9891\u8425\u9500\uff1a\u4ece\u52a8\u753b\u89e3\u8bf4\u89c6\u9891\u5f00\u59cb - Visual Paradigm \u535a\u5ba2<\/title>\n<meta name=\"description\" content=\"Video marketing has become a powerful tool for businesses and content creators. Learn more about how to start it with VP Animated Explainer!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.visual-paradigm.com\/cn\/video-marketing-for-beginners-getting-started-with-animated-explainers\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u65b0\u624b\u89c6\u9891\u8425\u9500\uff1a\u4ece\u52a8\u753b\u89e3\u8bf4\u89c6\u9891\u5f00\u59cb - Visual Paradigm \u535a\u5ba2\" \/>\n<meta property=\"og:description\" content=\"Video marketing has become a powerful tool for businesses and content creators. Learn more about how to start it with VP Animated Explainer!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.visual-paradigm.com\/cn\/video-marketing-for-beginners-getting-started-with-animated-explainers\/\" \/>\n<meta property=\"og:site_name\" content=\"Visual Paradigm \u535a\u5ba2\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-09T19:28:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/10\/Video-Marketing-for-Beginners.jpg\" \/><meta property=\"og:image\" content=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/10\/Video-Marketing-for-Beginners.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"vpwing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/10\/Video-Marketing-for-Beginners.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"vpwing\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/cn\/video-marketing-for-beginners-getting-started-with-animated-explainers\/\",\"url\":\"https:\/\/blog.visual-paradigm.com\/cn\/video-marketing-for-beginners-getting-started-with-animated-explainers\/\",\"name\":\"\u65b0\u624b\u89c6\u9891\u8425\u9500\uff1a\u4ece\u52a8\u753b\u89e3\u8bf4\u89c6\u9891\u5f00\u59cb - Visual Paradigm \u535a\u5ba2\",\"isPartOf\":{\"@id\":\"https:\/\/blog.visual-paradigm.com\/cn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.visual-paradigm.com\/cn\/video-marketing-for-beginners-getting-started-with-animated-explainers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.visual-paradigm.com\/cn\/video-marketing-for-beginners-getting-started-with-animated-explainers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.visual-paradigm.com\/cn\/wp-content\/uploads\/sites\/5\/2026\/01\/Video-Marketing-for-Beginners.jpg\",\"datePublished\":\"2026-01-09T19:28:25+00:00\",\"dateModified\":\"2026-01-09T19:28:25+00:00\",\"author\":{\"@id\":\"https:\/\/blog.visual-paradigm.com\/cn\/#\/schema\/person\/c07f4ea62484ed2b45048b497319b5e6\"},\"description\":\"Video marketing has become a powerful tool for businesses and content creators. Learn more about how to start it with VP Animated Explainer!\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.visual-paradigm.com\/cn\/video-marketing-for-beginners-getting-started-with-animated-explainers\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.visual-paradigm.com\/cn\/video-marketing-for-beginners-getting-started-with-animated-explainers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/cn\/video-marketing-for-beginners-getting-started-with-animated-explainers\/#primaryimage\",\"url\":\"https:\/\/blog.visual-paradigm.com\/cn\/wp-content\/uploads\/sites\/5\/2026\/01\/Video-Marketing-for-Beginners.jpg\",\"contentUrl\":\"https:\/\/blog.visual-paradigm.com\/cn\/wp-content\/uploads\/sites\/5\/2026\/01\/Video-Marketing-for-Beginners.jpg\",\"width\":626,\"height\":414},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/cn\/video-marketing-for-beginners-getting-started-with-animated-explainers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.visual-paradigm.com\/cn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u65b0\u624b\u89c6\u9891\u8425\u9500\uff1a\u4ece\u52a8\u753b\u89e3\u8bf4\u89c6\u9891\u5f00\u59cb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/cn\/#website\",\"url\":\"https:\/\/blog.visual-paradigm.com\/cn\/\",\"name\":\"Visual Paradigm \u535a\u5ba2\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.visual-paradigm.com\/cn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/cn\/#\/schema\/person\/c07f4ea62484ed2b45048b497319b5e6\",\"name\":\"vpwing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/cn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bb01b223d7553fc808e19e5097a6c173?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bb01b223d7553fc808e19e5097a6c173?s=96&d=mm&r=g\",\"caption\":\"vpwing\"},\"url\":\"https:\/\/blog.visual-paradigm.com\/cn\/author\/vpwing\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u65b0\u624b\u89c6\u9891\u8425\u9500\uff1a\u4ece\u52a8\u753b\u89e3\u8bf4\u89c6\u9891\u5f00\u59cb - Visual Paradigm \u535a\u5ba2","description":"Video marketing has become a powerful tool for businesses and content creators. Learn more about how to start it with VP Animated Explainer!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.visual-paradigm.com\/cn\/video-marketing-for-beginners-getting-started-with-animated-explainers\/","og_locale":"zh_CN","og_type":"article","og_title":"\u65b0\u624b\u89c6\u9891\u8425\u9500\uff1a\u4ece\u52a8\u753b\u89e3\u8bf4\u89c6\u9891\u5f00\u59cb - Visual Paradigm \u535a\u5ba2","og_description":"Video marketing has become a powerful tool for businesses and content creators. Learn more about how to start it with VP Animated Explainer!","og_url":"https:\/\/blog.visual-paradigm.com\/cn\/video-marketing-for-beginners-getting-started-with-animated-explainers\/","og_site_name":"Visual Paradigm \u535a\u5ba2","article_published_time":"2026-01-09T19:28:25+00:00","og_image":[{"url":"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/10\/Video-Marketing-for-Beginners.jpg","type":"","width":"","height":""},{"width":626,"height":414,"url":"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/10\/Video-Marketing-for-Beginners.jpg","type":"image\/jpeg"}],"author":"vpwing","twitter_card":"summary_large_image","twitter_image":"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/10\/Video-Marketing-for-Beginners.jpg","twitter_misc":{"\u4f5c\u8005":"vpwing","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"4 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.visual-paradigm.com\/cn\/video-marketing-for-beginners-getting-started-with-animated-explainers\/","url":"https:\/\/blog.visual-paradigm.com\/cn\/video-marketing-for-beginners-getting-started-with-animated-explainers\/","name":"\u65b0\u624b\u89c6\u9891\u8425\u9500\uff1a\u4ece\u52a8\u753b\u89e3\u8bf4\u89c6\u9891\u5f00\u59cb - Visual Paradigm \u535a\u5ba2","isPartOf":{"@id":"https:\/\/blog.visual-paradigm.com\/cn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.visual-paradigm.com\/cn\/video-marketing-for-beginners-getting-started-with-animated-explainers\/#primaryimage"},"image":{"@id":"https:\/\/blog.visual-paradigm.com\/cn\/video-marketing-for-beginners-getting-started-with-animated-explainers\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.visual-paradigm.com\/cn\/wp-content\/uploads\/sites\/5\/2026\/01\/Video-Marketing-for-Beginners.jpg","datePublished":"2026-01-09T19:28:25+00:00","dateModified":"2026-01-09T19:28:25+00:00","author":{"@id":"https:\/\/blog.visual-paradigm.com\/cn\/#\/schema\/person\/c07f4ea62484ed2b45048b497319b5e6"},"description":"Video marketing has become a powerful tool for businesses and content creators. Learn more about how to start it with VP Animated Explainer!","breadcrumb":{"@id":"https:\/\/blog.visual-paradigm.com\/cn\/video-marketing-for-beginners-getting-started-with-animated-explainers\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.visual-paradigm.com\/cn\/video-marketing-for-beginners-getting-started-with-animated-explainers\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/blog.visual-paradigm.com\/cn\/video-marketing-for-beginners-getting-started-with-animated-explainers\/#primaryimage","url":"https:\/\/blog.visual-paradigm.com\/cn\/wp-content\/uploads\/sites\/5\/2026\/01\/Video-Marketing-for-Beginners.jpg","contentUrl":"https:\/\/blog.visual-paradigm.com\/cn\/wp-content\/uploads\/sites\/5\/2026\/01\/Video-Marketing-for-Beginners.jpg","width":626,"height":414},{"@type":"BreadcrumbList","@id":"https:\/\/blog.visual-paradigm.com\/cn\/video-marketing-for-beginners-getting-started-with-animated-explainers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.visual-paradigm.com\/cn\/"},{"@type":"ListItem","position":2,"name":"\u65b0\u624b\u89c6\u9891\u8425\u9500\uff1a\u4ece\u52a8\u753b\u89e3\u8bf4\u89c6\u9891\u5f00\u59cb"}]},{"@type":"WebSite","@id":"https:\/\/blog.visual-paradigm.com\/cn\/#website","url":"https:\/\/blog.visual-paradigm.com\/cn\/","name":"Visual Paradigm \u535a\u5ba2","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.visual-paradigm.com\/cn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Person","@id":"https:\/\/blog.visual-paradigm.com\/cn\/#\/schema\/person\/c07f4ea62484ed2b45048b497319b5e6","name":"vpwing","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/blog.visual-paradigm.com\/cn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bb01b223d7553fc808e19e5097a6c173?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bb01b223d7553fc808e19e5097a6c173?s=96&d=mm&r=g","caption":"vpwing"},"url":"https:\/\/blog.visual-paradigm.com\/cn\/author\/vpwing\/"}]}},"modified_by":"vpwing","_links":{"self":[{"href":"https:\/\/blog.visual-paradigm.com\/cn\/wp-json\/wp\/v2\/posts\/9231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.visual-paradigm.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.visual-paradigm.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.visual-paradigm.com\/cn\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.visual-paradigm.com\/cn\/wp-json\/wp\/v2\/comments?post=9231"}],"version-history":[{"count":0,"href":"https:\/\/blog.visual-paradigm.com\/cn\/wp-json\/wp\/v2\/posts\/9231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.visual-paradigm.com\/cn\/wp-json\/wp\/v2\/media\/9232"}],"wp:attachment":[{"href":"https:\/\/blog.visual-paradigm.com\/cn\/wp-json\/wp\/v2\/media?parent=9231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.visual-paradigm.com\/cn\/wp-json\/wp\/v2\/categories?post=9231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.visual-paradigm.com\/cn\/wp-json\/wp\/v2\/tags?post=9231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}