{"id":9363,"date":"2026-01-10T06:39:21","date_gmt":"2026-01-09T22:39:21","guid":{"rendered":"https:\/\/blog.visual-paradigm.com\/cn\/comprehensive-guide-to-the-aida-funnel\/"},"modified":"2026-01-10T06:39:21","modified_gmt":"2026-01-09T22:39:21","slug":"comprehensive-guide-to-the-aida-funnel","status":"publish","type":"post","link":"https:\/\/blog.visual-paradigm.com\/cn\/comprehensive-guide-to-the-aida-funnel\/","title":{"rendered":"AIDA\u6f0f\u6597\u5168\u9762\u6307\u5357"},"content":{"rendered":"<div class=\"group w-full text-token-text-primary border-b border-black\/10 gizmo:border-0 dark:border-gray-900\/50 gizmo:dark:border-0 bg-gray-50 gizmo:bg-transparent dark:bg-[#444654] gizmo:dark:bg-transparent\" data-testid=\"conversation-turn-3\">\n<div class=\"p-4 justify-center text-base md:gap-6 md:py-6 m-auto\">\n<div class=\"flex flex-1 gap-4 text-base mx-auto md:gap-6 md:max-w-2xl lg:max-w-[38rem] xl:max-w-3xl }\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\">\n<div class=\"flex flex-grow flex-col gap-3 max-w-full\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-3 overflow-x-auto whitespace-pre-wrap break-words\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<h2>\u5f15\u8a00<\/h2>\n<p>AIDA\u6a21\u578b\u662f\u8425\u9500\u548c\u5e7f\u544a\u4e2d\u7684\u4e00\u4e2a\u57fa\u672c\u6846\u67b6\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5728\u5ba2\u6237\u8d2d\u4e70\u65c5\u7a0b\u7684\u5404\u4e2a\u9636\u6bb5\u5f15\u5bfc\u5ba2\u6237\u3002AIDA\u4ee3\u8868\u610f\u8bc6\u3001\u5174\u8da3\u3001\u6b32\u671b\u548c\u884c\u52a8\uff0c\u8fd9\u4e9b\u662f\u6f5c\u5728\u5ba2\u6237\u5728\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u524d\u7ecf\u5386\u7684\u5173\u952e\u9636\u6bb5\u3002AIDA\u6a21\u578b\u7684\u4e3b\u8981\u76ee\u7684\u662f\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u5236\u5b9a\u6709\u6548\u7684\u8425\u9500\u4f20\u64ad\u7b56\u7565\uff0c\u9488\u5bf9\u6bcf\u4e2a\u9636\u6bb5\uff0c\u6700\u7ec8\u4fc3\u6210\u8f6c\u5316\u5e76\u57f9\u517b\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002<\/p>\n<p><img alt=\"AIDA Funnel Template\" decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/09\/aida-funnel-template.png\"\/><\/p>\n<h2>AIDA\u6a21\u578b\u7684\u5173\u952e\u6982\u5ff5\u4e0e\u8981\u7d20<\/h2>\n<h3>1. <strong>\u610f\u8bc6<\/strong><\/h3>\n<p><strong>\u76ee\u7684\uff1a<\/strong>\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u5ea6\u6216\u4e0e\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u5efa\u7acb\u5173\u8054\u3002<\/p>\n<p><strong>\u63cf\u8ff0\uff1a<\/strong>\u5728\u6b64\u9636\u6bb5\uff0c\u76ee\u6807\u662f\u8ba9\u6f5c\u5728\u5ba2\u6237\u4e86\u89e3\u60a8\u7684\u54c1\u724c\u5b58\u5728\u53ca\u5176\u6240\u63d0\u4f9b\u7684\u5185\u5bb9\u3002\u8fd9\u901a\u5e38\u662f\u4e0e\u76ee\u6807\u53d7\u4f17\u7684\u9996\u6b21\u63a5\u89e6\u70b9\u3002<\/p>\n<p><strong>\u5173\u952e\u8981\u7d20\uff1a<\/strong><\/p>\n<ul>\n<li><strong>\u5e7f\u544a<\/strong>\uff1a\u901a\u8fc7\u5404\u79cd\u8425\u9500\u6e20\u9053\u5c55\u793a\u60a8\u7684\u54c1\u724c\u548c\u4ea7\u54c1\u3002<\/li>\n<li><strong>\u5185\u5bb9\u8425\u9500<\/strong>\uff1a\u521b\u4f5c\u80fd\u591f\u6559\u80b2\u3001\u544a\u77e5\u5e76\u5a31\u4e50\u53d7\u4f17\u7684\u5185\u5bb9\u3002<\/li>\n<li><strong>\u793e\u4ea4\u5a92\u4f53<\/strong>\uff1a\u5229\u7528\u793e\u4ea4\u5e73\u53f0\u4e0e\u53d7\u4f17\u4e92\u52a8\u5e76\u5efa\u7acb\u5b58\u5728\u611f\u3002<\/li>\n<\/ul>\n<h3>2. <strong>\u5174\u8da3<\/strong><\/h3>\n<p><strong>\u76ee\u7684\uff1a<\/strong>\u6fc0\u53d1\u5ba2\u6237\u5bf9\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u4f18\u52bf\u7684\u5174\u8da3\uff0c\u5e76\u9f13\u52b1\u5176\u8fdb\u4e00\u6b65\u7814\u7a76\u3002<\/p>\n<p><strong>\u63cf\u8ff0\uff1a<\/strong> \u5f53\u6f5c\u5728\u5ba2\u6237\u4e86\u89e3\u60a8\u7684\u54c1\u724c\u540e\uff0c\u4e0b\u4e00\u6b65\u662f\u6fc0\u53d1\u4ed6\u4eec\u7684\u5174\u8da3\u3002\u8fd9\u5305\u62ec\u7a81\u51fa\u60a8\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u72ec\u7279\u4ef7\u503c\u4e3b\u5f20\u548c\u4f18\u52bf\u3002<\/p>\n<p><strong>\u5173\u952e\u8981\u7d20\uff1a<\/strong><\/p>\n<ul>\n<li><strong>\u5438\u5f15\u4eba\u7684\u5185\u5bb9<\/strong>\uff1a\u63d0\u4f9b\u6709\u5173\u60a8\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u8be6\u7ec6\u4fe1\u606f\u3002<\/li>\n<li><strong>\u5ba2\u6237\u8bc4\u4ef7<\/strong>\uff1a\u5206\u4eab\u73b0\u6709\u5ba2\u6237\u7684\u6b63\u9762\u4f53\u9a8c\u3002<\/li>\n<li><strong>\u7535\u5b50\u90ae\u4ef6\u8425\u9500<\/strong>\uff1a\u53d1\u9001\u6709\u9488\u5bf9\u6027\u7684\u90ae\u4ef6\u4ee5\u57f9\u80b2\u6f5c\u5728\u5ba2\u6237\u5e76\u63d0\u4f9b\u989d\u5916\u4fe1\u606f\u3002<\/li>\n<\/ul>\n<h3>3. <strong>\u6b32\u671b<\/strong><\/h3>\n<p><strong>\u76ee\u7684\uff1a<\/strong>\u5efa\u7acb\u60c5\u611f\u8054\u7cfb\uff0c\u4fc3\u4f7f\u6d88\u8d39\u8005\u4ece\u559c\u6b22\u60a8\u7684\u4ea7\u54c1\u8f6c\u53d8\u4e3a\u60f3\u8981\u60a8\u7684\u4ea7\u54c1\u3002<\/p>\n<p><strong>\u63cf\u8ff0\uff1a<\/strong>\u5728\u6b64\u9636\u6bb5\uff0c\u60a8\u9700\u8981\u6fc0\u53d1\u6d88\u8d39\u8005\u5bf9\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u6e34\u671b\u3002\u5c55\u793a\u5b83\u5982\u4f55\u6ee1\u8db3\u5ba2\u6237\u7684\u9700\u6c42\u548c\u613f\u671b\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p><strong>\u5173\u952e\u8981\u7d20\uff1a<\/strong><\/p>\n<ul>\n<li><strong>\u8bb2\u6545\u4e8b<\/strong>\uff1a\u521b\u4f5c\u80fd\u5f15\u8d77\u76ee\u6807\u53d7\u4f17\u5171\u9e23\u7684\u5f15\u4eba\u5165\u80dc\u7684\u6545\u4e8b\u3002<\/li>\n<li><strong>\u4e13\u5c5e\u4f18\u60e0<\/strong>\uff1a\u63a8\u51fa\u7279\u522b\u4fc3\u9500\u6d3b\u52a8\uff0c\u4f7f\u4f18\u60e0\u66f4\u5177\u5438\u5f15\u529b\u3002<\/li>\n<li><strong>\u89c6\u89c9\u5438\u5f15\u529b<\/strong>\uff1a\u4f7f\u7528\u9ad8\u8d28\u91cf\u7684\u89c6\u89c9\u7d20\u6750\u6765\u5c55\u793a\u60a8\u4ea7\u54c1\u7684\u4f18\u52bf\u3002<\/li>\n<\/ul>\n<h3>4. <strong>\u884c\u52a8<\/strong><\/h3>\n<p><strong>\u76ee\u7684\uff1a<\/strong>\u9f13\u52b1\u4e70\u5bb6\u4e0e\u60a8\u7684\u516c\u53f8\u4e92\u52a8\u5e76\u91c7\u53d6\u4e0b\u4e00\u6b65\u884c\u52a8\u3002<\/p>\n<p><strong>\u63cf\u8ff0\uff1a<\/strong>\u884c\u52a8\u9636\u6bb5\u662f\u5c06\u611f\u5174\u8da3\u7684\u6f5c\u5728\u5ba2\u6237\u8f6c\u5316\u4e3a\u5ba2\u6237\u7684\u5173\u952e\u9636\u6bb5\u3002\u8fd9\u5305\u62ec\u4fc3\u4f7f\u4ed6\u4eec\u91c7\u53d6\u5177\u4f53\u884c\u52a8\uff0c\u4f8b\u5982\u8d2d\u4e70\u3001\u6ce8\u518c\u6216\u8054\u7cfb\u60a8\u7684\u9500\u552e\u56e2\u961f\u3002<\/p>\n<p><strong>\u5173\u952e\u8981\u7d20\uff1a<\/strong><\/p>\n<ul>\n<li><strong>\u884c\u52a8\u53f7\u53ec\uff08CTA\uff09<\/strong>\uff1a\u660e\u786e\u6307\u5bfc\u6f5c\u5728\u5ba2\u6237\u4e0b\u4e00\u6b65\u8be5\u505a\u4ec0\u4e48\u3002<\/li>\n<li><strong>\u843d\u5730\u9875<\/strong>\uff1a\u521b\u5efa\u4e13\u95e8\u7684\u3001\u4f18\u5316\u8fc7\u7684\u8f6c\u5316\u843d\u5730\u9875\u3002<\/li>\n<li><strong>\u5728\u7ebf\u8868\u5355<\/strong>\uff1a\u8ba9\u5ba2\u6237\u8f7b\u677e\u63d0\u4f9b\u4ed6\u4eec\u7684\u4fe1\u606f\u3002<\/li>\n<\/ul>\n<h3>5. <strong>\u7559\u5b58<\/strong><\/h3>\n<p><strong>\u76ee\u7684\uff1a<\/strong>\u5efa\u7acb\u5e76\u7ef4\u62a4\u4e0e\u5ba2\u6237\u7684\u957f\u671f\u5173\u7cfb\uff0c\u4ee5\u5b9e\u73b0\u957f\u671f\u4ef7\u503c\u3002<\/p>\n<p><strong>\u63cf\u8ff0\uff1a<\/strong>\u867d\u7136\u201c\u4fdd\u7559\u201d\u9636\u6bb5\u5e76\u975eAIDA\u6838\u5fc3\u7f29\u5199\u7684\u7ec4\u6210\u90e8\u5206\uff0c\u4f46\u4e00\u4e9b\u8425\u9500\u4eba\u5458\u4f1a\u52a0\u5165\u8fd9\u4e00\u9636\u6bb5\uff0c\u4ee5\u5f3a\u8c03\u5ba2\u6237\u5fe0\u8bda\u5ea6\u548c\u5173\u7cfb\u5efa\u8bbe\u7684\u91cd\u8981\u6027\u3002<\/p>\n<p><strong>\u5173\u952e\u8981\u7d20\uff1a<\/strong><\/p>\n<ul>\n<li><strong>\u5ba2\u6237\u652f\u6301<\/strong>\uff1a\u63d0\u4f9b\u5353\u8d8a\u7684\u5ba2\u6237\u670d\u52a1\uff0c\u4ee5\u89e3\u51b3\u95ee\u9898\u548c\u7591\u95ee\u3002<\/li>\n<li><strong>\u7535\u5b50\u90ae\u4ef6\u8425\u9500<\/strong>\uff1a\u901a\u8fc7\u65b0\u95fb\u7b80\u62a5\u548c\u66f4\u65b0\u6301\u7eed\u4e0e\u5ba2\u6237\u4e92\u52a8\u3002<\/li>\n<li><strong>\u4ea4\u53c9\u9500\u552e\u548c\u5347\u7ea7\u9500\u552e<\/strong>\uff1a\u63d0\u4f9b\u4e92\u8865\u4ea7\u54c1\u6216\u5347\u7ea7\u9009\u9879\u3002<\/li>\n<li><strong>\u63a8\u8350\u8ba1\u5212<\/strong>\uff1a\u9f13\u52b1\u6ee1\u610f\u7684\u5ba2\u6237\u63a8\u8350\u4ed6\u4eba\u3002<\/li>\n<\/ul>\n<h2>\u901a\u8fc7\u4f7f\u7528Visual Paradigm Online\u6a21\u677f\u5b66\u4e60\u5b9e\u4f8b<\/h2>\n<p>Visual Paradigm Online \u63d0\u4f9b\u4e86\u4e00\u7cfb\u5217\u6a21\u677f\u548c\u5de5\u5177\uff0c\u7528\u4e8e\u521b\u5efaAIDA\u6a21\u578b\u53ca\u76f8\u5173\u8425\u9500\u7b56\u7565\u7684\u89c6\u89c9\u5448\u73b0\u3002\u4ee5\u4e0b\u662f\u60a8\u5982\u4f55\u4f7f\u7528<a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/features\/aida-funnel-template\/\"> \u9884\u5236\u6a21\u677f<\/a> \u5728<a href=\"http:\/\/online.visual-paradigm.com\"> Visual Paradigm Online<\/a>:<img alt=\"\" class=\"alignnone size-full wp-image-20607\" decoding=\"async\" height=\"233\" loading=\"lazy\" sizes=\"auto, (max-width: 962px) 100vw, 962px\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/09\/img_650bfd8754a07.png\" srcset=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/09\/img_650bfd8754a07.png 962w, https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/09\/img_650bfd8754a07-300x73.png 300w, https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/09\/img_650bfd8754a07-768x186.png 768w, https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/09\/img_650bfd8754a07-150x36.png 150w, https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/09\/img_650bfd8754a07-400x97.png 400w\" width=\"962\"\/><\/p>\n<ol>\n<li><strong>\u8bbf\u95ee Visual Paradigm Online<\/strong>\uff1a\u5982\u679c\u60a8\u5c1a\u672a\u6ce8\u518c\uff0c\u8bf7\u5148\u6ce8\u518c\u8d26\u6237\u6216\u767b\u5f55 Visual Paradigm Online\u3002<\/li>\n<li><strong>\u9009\u62e9\u6a21\u677f<\/strong>\uff1a\u5728\u6a21\u677f\u5e93\u4e2d\u641c\u7d22\u201cAIDA\u6a21\u578b\u201d\u6216\u76f8\u5173\u5173\u952e\u8bcd\uff0c\u9009\u62e9\u9002\u5408\u60a8\u9700\u6c42\u7684\u6a21\u677f\u3002<\/li>\n<li><strong>\u7f16\u8f91\u548c\u81ea\u5b9a\u4e49<\/strong>\uff1a\u4ee5\u8be5\u6a21\u677f\u4e3a\u8d77\u70b9\uff0c\u6dfb\u52a0\u60a8\u7684\u54c1\u724c\u5143\u7d20\u3001\u5177\u4f53\u7684\u5185\u5bb9\u4ee5\u53ca\u4e0e\u8425\u9500\u6d3b\u52a8\u76f8\u5173\u7684\u4fe1\u606f\u3002\u60a8\u53ef\u4ee5\u4fee\u6539\u6587\u5b57\u3001\u56fe\u7247\u548c\u5f62\u72b6\uff0c\u4ee5\u4f7f\u6a21\u677f\u7b26\u5408\u60a8\u7684\u9700\u6c42\u3002<\/li>\n<li><strong>\u534f\u4f5c<\/strong>\uff1a\u9080\u8bf7\u56e2\u961f\u6210\u5458\u5728 Visual Paradigm Online \u4e2d\u534f\u4f5c\u9879\u76ee\u3002\u591a\u540d\u56e2\u961f\u6210\u5458\u53ef\u4ee5\u540c\u65f6\u5728\u540c\u4e00\u56fe\u8868\u4e0a\u5de5\u4f5c\u3002<\/li>\n<li><strong>\u5bfc\u51fa\u548c\u5206\u4eab<\/strong>\uff1a\u521b\u5efa\u5b8c\u60a8\u7684AIDA\u6a21\u578b\u5c55\u793a\u540e\uff0c\u5c06\u5176\u5bfc\u51fa\u4e3a\u591a\u79cd\u683c\u5f0f\uff08\u5982PDF\u3001\u56fe\u7247\uff09\uff0c\u5e76\u4e0e\u56e2\u961f\u6216\u5229\u76ca\u76f8\u5173\u8005\u5206\u4eab\uff0c\u4ee5\u83b7\u53d6\u53cd\u9988\u5e76\u5b9e\u65bd\u3002<\/li>\n<\/ol>\n<p>\u4f7f\u7528 Visual Paradigm Online \u7684\u6a21\u677f\u53ef\u4ee5\u7b80\u5316\u57fa\u4e8eAIDA\u7684\u8425\u9500\u7b56\u7565\u7684\u53ef\u89c6\u5316\u548c\u89c4\u5212\u8fc7\u7a0b\u3002<\/p>\n<h2>\u7ed3\u8bba<\/h2>\n<p>AIDA\u6a21\u578b\u662f\u4e00\u4e2a\u7ecf\u4e45\u4e0d\u8870\u7684\u6846\u67b6\uff0c\u6709\u52a9\u4e8e\u8425\u9500\u4eba\u5458\u7406\u89e3\u5e76\u5f71\u54cd\u5ba2\u6237\u65c5\u7a0b\u3002\u901a\u8fc7\u5b9e\u65bd\u8fd9\u4e00\u6a21\u578b\u5e76\u5229\u7528Visual Paradigm Online\u7b49\u5de5\u5177\uff0c\u60a8\u53ef\u4ee5\u5236\u5b9a\u51fa\u6709\u6548\u7684\u8425\u9500\u6c9f\u901a\u7b56\u7565\uff0c\u5f15\u5bfc\u6f5c\u5728\u5ba2\u6237\u4ece\u8ba4\u77e5\u8d70\u5411\u884c\u52a8\uff0c\u6700\u7ec8\u63a8\u52a8\u8f6c\u5316\u5e76\u5efa\u7acb\u957f\u671f\u5173\u7cfb\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex justify-between lg:block\">\n<div class=\"text-gray-400 flex self-end lg:self-center justify-center mt-2 gap-2 md:gap-3 lg:gap-1 lg:absolute lg:top-0 lg:translate-x-full lg:right-0 lg:mt-0 lg:pl-2 visible\"><button class=\"flex ml-auto gap-2 rounded-md p-1 hover:bg-gray-100 hover:text-gray-700 dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-200 disabled:dark:hover:text-gray-400\"><\/button><\/p>\n<div class=\"flex gap-1\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u5f15\u8a00 AIDA\u6a21\u578b\u662f\u8425\u9500\u548c\u5e7f\u544a\u4e2d\u7684\u4e00\u4e2a\u57fa\u672c\u6846\u67b6\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5728\u5ba2\u6237\u8d2d\u4e70\u65c5\u7a0b\u7684\u5404\u4e2a\u9636\u6bb5\u5f15\u5bfc\u5ba2\u6237\u3002AIDA\u4ee3\u8868\u610f\u8bc6\u3001\u5174 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