{"id":9367,"date":"2026-01-10T06:45:06","date_gmt":"2026-01-09T22:45:06","guid":{"rendered":"https:\/\/blog.visual-paradigm.com\/cn\/comprehensive-guide-to-the-marketing-funnel-diagram\/"},"modified":"2026-01-10T06:45:06","modified_gmt":"2026-01-09T22:45:06","slug":"comprehensive-guide-to-the-marketing-funnel-diagram","status":"publish","type":"post","link":"https:\/\/blog.visual-paradigm.com\/cn\/comprehensive-guide-to-the-marketing-funnel-diagram\/","title":{"rendered":"\u8425\u9500\u6f0f\u6597\u56fe\u5168\u9762\u6307\u5357"},"content":{"rendered":"

\u8425\u9500\u6f0f\u6597\u56fe\u5168\u9762\u6307\u5357<\/h1>\n

\u5f15\u8a00<\/h2>\n

\u8425\u9500\u6f0f\u6597\u662f\u5ba2\u6237\u4e0e\u60a8\u7684\u4e1a\u52a1\u4e92\u52a8\u5404\u4e2a\u9636\u6bb5\u65c5\u7a0b\u7684\u89c6\u89c9\u5316\u5448\u73b0\u3002\u5b83\u5e2e\u52a9\u4f01\u4e1a\u5728\u5c06\u6f5c\u5728\u5ba2\u6237\u8f6c\u5316\u4e3a\u5fe0\u5b9e\u5ba2\u6237\u7684\u8fc7\u7a0b\u4e2d\u7406\u89e3\u5e76\u4f18\u5316\u8fd9\u4e00\u6d41\u7a0b\u3002\u5728\u672c\u5168\u9762\u6307\u5357\u4e2d\uff0c\u6211\u4eec\u5c06\u63a2\u8ba8\u8425\u9500\u6f0f\u6597\u7684\u76ee\u7684\u3001\u6838\u5fc3\u6982\u5ff5\u548c\u7ec4\u6210\u90e8\u5206\uff0c\u5e76\u901a\u8fc7\u4f7f\u7528\u4ee5\u4e0b\u793a\u4f8b\u8fdb\u884c\u5b66\u4e60\uff1a\u9884\u8bbe\u6a21\u677f<\/a>\u53ef\u5728Visual Paradigm Online<\/a>.<\/p>\n

\"\"<\/p>\n

\u8425\u9500\u6f0f\u6597\u7684\u76ee\u7684<\/h2>\n

\u8425\u9500\u6f0f\u6597\u5177\u6709\u591a\u4e2a\u5173\u952e\u4f5c\u7528\uff1a<\/p>\n

    \n
  1. \u5ba2\u6237\u65c5\u7a0b\u6620\u5c04\uff1a<\/strong> \u5b83\u63cf\u7ed8\u4e86\u6f5c\u5728\u5ba2\u6237\u4ece\u6700\u521d\u610f\u8bc6\u5230\u8f6c\u5316\u4e43\u81f3\u540e\u7eed\u9636\u6bb5\u6240\u7ecf\u5386\u7684\u5404\u4e2a\u9636\u6bb5\u3002\u8fd9\u4e00\u6d1e\u5bdf\u6709\u52a9\u4e8e\u4f01\u4e1a\u76f8\u5e94\u5730\u8c03\u6574\u5176\u8425\u9500\u7b56\u7565\u3002<\/li>\n
  2. \u8f6c\u5316\u7387\u4f18\u5316\uff1a<\/strong> \u901a\u8fc7\u5206\u6790\u6f0f\u6597\uff0c\u4f01\u4e1a\u53ef\u4ee5\u8bc6\u522b\u6bcf\u4e2a\u9636\u6bb5\u7684\u74f6\u9888\u6216\u6d41\u5931\u70b9\uff0c\u5e76\u5236\u5b9a\u7b56\u7565\u4ee5\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<\/li>\n
  3. \u6218\u7565\u89c4\u5212\uff1a<\/strong> \u6f0f\u6597\u6307\u5bfc\u4f01\u4e1a\u4e3a\u5ba2\u6237\u65c5\u7a0b\u7684\u4e0d\u540c\u9636\u6bb5\u5236\u5b9a\u6709\u9488\u5bf9\u6027\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u786e\u4fdd\u8d44\u6e90\u7684\u9ad8\u6548\u914d\u7f6e\u3002<\/li>\n<\/ol>\n

    \u8425\u9500\u6f0f\u6597\u7684\u6838\u5fc3\u6982\u5ff5\u4e0e\u8981\u7d20<\/h2>\n

    1. \u610f\u8bc6<\/h3>\n
      \n
    • \u76ee\u7684\uff1a<\/strong> \u8fd9\u662f\u6f0f\u6597\u7684\u9876\u7aef\uff0c\u6f5c\u5728\u5ba2\u6237\u5728\u6b64\u9636\u6bb5\u5f00\u59cb\u4e86\u89e3\u60a8\u7684\u54c1\u724c\u6216\u4ea7\u54c1\u3002<\/li>\n
    • \u5173\u952e\u8981\u7d20\uff1a<\/strong> \u5185\u5bb9\u8425\u9500\u3001\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u3001\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff08SEO\uff09\u548c\u4ed8\u8d39\u5e7f\u544a\u3002<\/li>\n<\/ul>\n

      2. \u8003\u8651<\/h3>\n
        \n
      • \u76ee\u7684\uff1a<\/strong> \u5728\u6b64\u9636\u6bb5\uff0c\u6f5c\u5728\u5ba2\u6237\u4f1a\u8bc4\u4f30\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u5e76\u4e0e\u7ade\u4e89\u5bf9\u624b\u8fdb\u884c\u6bd4\u8f83\u3002<\/li>\n
      • \u5173\u952e\u8981\u7d20\uff1a<\/strong> \u5ba2\u6237\u8bc4\u4ef7\u3001\u6848\u4f8b\u7814\u7a76\u3001\u4ea7\u54c1\u6f14\u793a\u548c\u6559\u80b2\u5185\u5bb9\u3002<\/li>\n<\/ul>\n

        3. \u8f6c\u5316<\/h3>\n
          \n
        • \u76ee\u7684\uff1a<\/strong> \u8fd9\u662f\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u8d2d\u4e70\u6216\u91c7\u53d6\u671f\u671b\u884c\u52a8\uff08\u5982\u8ba2\u9605\u65b0\u95fb\u901a\u8baf\uff09\u7684\u9636\u6bb5\u3002<\/li>\n
        • \u5173\u952e\u8981\u7d20\uff1a<\/strong> \u7535\u5546\u5e73\u53f0\u3001\u7ebf\u7d22\u6536\u96c6\u8868\u5355\u3001\u7ed3\u8d26\u6d41\u7a0b\u4ee5\u53ca\u660e\u786e\u7684\u884c\u52a8\u53f7\u53ec\u3002<\/li>\n<\/ul>\n

          4. \u5fe0\u8bda\u5ea6<\/h3>\n
            \n
          • \u76ee\u7684\uff1a<\/strong> \u8f6c\u5316\u540e\uff0c\u4f01\u4e1a\u901a\u8fc7\u5fe0\u8bda\u5ea6\u8ba1\u5212\u548c\u5438\u5f15\u4eba\u7684\u5185\u5bb9\u6765\u7559\u4f4f\u5ba2\u6237\u3002<\/li>\n
          • \u5173\u952e\u8981\u7d20\uff1a<\/strong> \u5fe0\u8bda\u5ea6\u8ba1\u5212\u3001\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3001\u4e2a\u6027\u5316\u63a8\u8350\u4ee5\u53ca\u5ba2\u6237\u652f\u6301\u3002<\/li>\n<\/ul>\n

            5. \u5021\u5bfc<\/h3>\n
              \n
            • \u76ee\u7684\uff1a<\/strong> \u5fe0\u8bda\u7684\u5ba2\u6237\u53ef\u4ee5\u6210\u4e3a\u54c1\u724c\u5021\u5bfc\u8005\uff0c\u5411\u4ed6\u4eba\u63a8\u5e7f\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002<\/li>\n
            • \u5173\u952e\u8981\u7d20\uff1a<\/strong> \u63a8\u8350\u8ba1\u5212\u3001\u7528\u6237\u751f\u6210\u5185\u5bb9\u4ee5\u53ca\u793e\u4ea4\u5a92\u4f53\u4e92\u52a8\u3002
              \n\"Marketing<\/li>\n<\/ul>\n

              \u8425\u9500\u6f0f\u6597\u5404\u9636\u6bb5\u7684\u7b56\u7565<\/h2>\n

              \u4e3a\u4e86\u786e\u4fdd\u5ba2\u6237\u65c5\u7a0b\u7684\u6210\u529f\uff0c\u5fc5\u987b\u5728\u8425\u9500\u6f0f\u6597\u7684\u6bcf\u4e2a\u9636\u6bb5\u5b9e\u65bd\u6709\u6548\u7684\u7b56\u7565\uff1a<\/p>\n

                \n
              • \u8ba4\u77e5\uff1a<\/strong> \u521b\u9020\u5f15\u4eba\u5165\u80dc\u7684\u54c1\u724c\u5185\u5bb9\uff0c\u4e0e\u76ee\u6807\u53d7\u4f17\u4ea7\u751f\u5171\u9e23\uff0c\u4f7f\u5176\u5bf9\u672a\u6765\u4e92\u52a8\u4fdd\u6301\u5f00\u653e\u6001\u5ea6\u3002<\/li>\n
              • \u8003\u8651\uff1a<\/strong> \u5229\u7528\u54c1\u724c\u5021\u5bfc\u8005\u548c\u793e\u4ea4\u8bc1\u660e\uff0c\u5e2e\u52a9\u5ba2\u6237\u5728\u5c06\u60a8\u7684\u4ea7\u54c1\u4e0e\u7ade\u4e89\u5bf9\u624b\u8fdb\u884c\u6bd4\u8f83\u65f6\u505a\u51fa\u8bc4\u4f30\u3002<\/li>\n
              • \u8f6c\u5316\uff1a<\/strong> \u7b80\u5316\u8d2d\u4e70\u6d41\u7a0b\uff0c\u51cf\u5c11\u969c\u788d\uff0c\u8ba9\u5ba2\u6237\u8f7b\u677e\u5b8c\u6210\u4ea4\u6613\u3002<\/li>\n
              • \u5fe0\u8bda\u5ea6\uff1a<\/strong> \u5b9e\u65bd\u5305\u542b\u5b9a\u671f\u6298\u6263\u3001\u4e2a\u6027\u5316\u90ae\u4ef6\u4e92\u52a8\u4ee5\u53ca\u793e\u4ea4\u5a92\u4f53\u79ef\u6781\u4e92\u52a8\u7684\u5fe0\u8bda\u5ea6\u8ba1\u5212\uff0c\u4ee5\u7ef4\u6301\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002<\/li>\n
              • \u5021\u5bfc\uff1a<\/strong> \u8bc6\u522b\u5e76\u57f9\u517b\u5fe0\u8bda\u5ea6\u8ba1\u5212\u4e2d\u5177\u6709\u6f5c\u529b\u7684\u4e2a\u4f53\uff0c\u9f13\u52b1\u4ed6\u4eec\u6210\u4e3a\u54c1\u724c\u5021\u5bfc\u8005\uff0c\u652f\u6301\u672a\u6765\u7684\u8425\u9500\u6f0f\u6597\u3002<\/li>\n<\/ul>\n

                \u8425\u9500\u6f0f\u6597\u7684\u91cd\u8981\u6027<\/h2>\n

                \u8425\u9500\u6f0f\u6597\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u9759\u6001\u6a21\u578b\uff1b\u5b83\u662f\u4e00\u4e2a\u52a8\u6001\u4e14\u591a\u529f\u80fd\u7684\u6846\u67b6\uff0c\u5728\u8425\u9500\u9886\u57df\u5177\u6709\u91cd\u5927\u610f\u4e49\u3002\u4ee5\u4e0b\u662f\u5bf9\u8425\u9500\u6f0f\u6597\u4e3a\u4f55\u662f\u4f01\u4e1a\u5f3a\u5927\u5de5\u5177\uff0c\u4ee5\u53ca\u5982\u4f55\u52a9\u529b\u5b9e\u73b0\u957f\u671f\u6210\u529f\u7684\u6df1\u5165\u63a2\u8ba8\uff1a<\/p>\n

                1. \u7406\u89e3\u5ba2\u6237\u884c\u4e3a\uff1a<\/strong><\/h3>\n

                \u8425\u9500\u6f0f\u6597\u4e3a\u8ddf\u8e2a\u548c\u7406\u89e3\u5ba2\u6237\u65c5\u7a0b\u4e2d\u6bcf\u4e2a\u9636\u6bb5\u7684\u884c\u4e3a\u63d0\u4f9b\u4e86\u8def\u7ebf\u56fe\u3002\u5b83\u4f7f\u4f01\u4e1a\u80fd\u591f\u6df1\u5165\u6d1e\u5bdf\u53d7\u4f17\u7684\u5fc3\u7406\uff0c\u8bc6\u522b\u75db\u70b9\u3001\u504f\u597d\u548c\u51b3\u7b56\u89e6\u53d1\u56e0\u7d20\u3002\u8fd9\u79cd\u6df1\u523b\u7684\u6d1e\u5bdf\u529b\u4f7f\u4f01\u4e1a\u80fd\u591f\u66f4\u6709\u6548\u5730\u5b9a\u5236\u5176\u8425\u9500\u7b56\u7565\u3002<\/p>\n

                2. \u4f18\u5316\u8f6c\u5316\u7387\uff1a<\/strong><\/h3>\n

                \u4efb\u4f55\u4f01\u4e1a\u7684\u9996\u8981\u76ee\u6807\u4e4b\u4e00\u662f\u5c06\u6f5c\u5728\u5ba2\u6237\u8f6c\u5316\u4e3a\u4ed8\u8d39\u5ba2\u6237\u3002\u8425\u9500\u6f0f\u6597\u53ef\u4ee5\u8bc6\u522b\u51fa\u6f5c\u5728\u5ba2\u6237\u6d41\u5931\u6216\u72b9\u8c6b\u7684\u73af\u8282\uff0c\u4ece\u800c\u660e\u786e\u9700\u8981\u6539\u8fdb\u7684\u9886\u57df\u3002\u901a\u8fc7\u89e3\u51b3\u8fd9\u4e9b\u75db\u70b9\uff0c\u4f01\u4e1a\u53ef\u4ee5\u4f18\u5316\u8f6c\u5316\u7387\uff0c\u6700\u7ec8\u63d0\u5347\u9500\u552e\u989d\u548c\u6536\u5165\u3002<\/p>\n

                3. \u63d0\u5347\u5ba2\u6237\u5fe0\u8bda\u5ea6\uff1a<\/strong><\/h3>\n

                \u5728\u521d\u6b21\u8f6c\u5316\u4e4b\u540e\uff0c\u8425\u9500\u6f0f\u6597\u8fdb\u4e00\u6b65\u5ef6\u4f38\u81f3\u5ba2\u6237\u5fe0\u8bda\u5ea6\u9886\u57df\u3002\u901a\u8fc7\u8ba4\u8bc6\u5230\u7ef4\u62a4\u73b0\u6709\u5ba2\u6237\u7684\u91cd\u8981\u6027\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5efa\u7acb\u5fe0\u8bda\u5ea6\u8ba1\u5212\uff0c\u5e76\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u5185\u5bb9\u548c\u4f18\u60e0\u3002\u8fd9\u79cd\u6301\u7eed\u7684\u4e92\u52a8\u4e0d\u4ec5\u80fd\u7559\u4f4f\u5ba2\u6237\uff0c\u8fd8\u80fd\u5c06\u4ed6\u4eec\u8f6c\u5316\u4e3a\u5fe0\u5b9e\u7684\u62e5\u62a4\u8005\uff0c\u8ba9\u4ed6\u4eec\u4e0d\u65ad\u56de\u6d41\u3002<\/p>\n

                4. \u589e\u5f3a\u54c1\u724c\u8ba4\u77e5\u5ea6\uff1a<\/strong><\/h3>\n

                \u54c1\u724c\u8ba4\u77e5\u5ea6\u662f\u4efb\u4f55\u6210\u529f\u8425\u9500\u7b56\u7565\u7684\u57fa\u77f3\u3002\u8425\u9500\u6f0f\u6597\u5e2e\u52a9\u4f01\u4e1a\u5236\u5b9a\u6709\u9488\u5bf9\u6027\u7684\u8ba4\u77e5\u63a8\u5e7f\u6d3b\u52a8\uff0c\u4f7f\u5176\u4e0e\u76ee\u6807\u53d7\u4f17\u4ea7\u751f\u5171\u9e23\u3002\u968f\u7740\u6f5c\u5728\u5ba2\u6237\u901a\u8fc7\u6f0f\u6597\u524d\u8fdb\uff0c\u6301\u7eed\u4e14\u6709\u529b\u7684\u4fe1\u606f\u4f20\u9012\u5f3a\u5316\u4e86\u54c1\u724c\u8eab\u4efd\uff0c\u4f7f\u5176\u66f4\u6709\u53ef\u80fd\u88ab\u8bb0\u4f4f\uff0c\u5e76\u5728\u7ade\u4e89\u4e2d\u88ab\u9009\u62e9\u3002<\/p>\n

                5. \u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u5236\u5b9a\uff1a<\/strong><\/h3>\n

                \u8425\u9500\u6f0f\u6597\u4f9d\u8d56\u6570\u636e\u548c\u5206\u6790\u6765\u652f\u6301\u51b3\u7b56\u3002\u8fd9\u79cd\u6570\u636e\u9a71\u52a8\u7684\u65b9\u6cd5\u4f7f\u4f01\u4e1a\u80fd\u591f\u5408\u7406\u5206\u914d\u8d44\u6e90\uff0c\u5c06\u7cbe\u529b\u548c\u9884\u7b97\u96c6\u4e2d\u5728\u9700\u8981\u5173\u6ce8\u7684\u6f0f\u6597\u73af\u8282\u3002\u540c\u65f6\uff0c\u5b83\u8fd8\u652f\u6301A\/B\u6d4b\u8bd5\u548c\u6301\u7eed\u4f18\u5316\uff0c\u786e\u4fdd\u8425\u9500\u7b56\u7565\u4e0d\u65ad\u6539\u8fdb\u4ee5\u83b7\u5f97\u66f4\u4f73\u6548\u679c\u3002<\/p>\n

                6. \u957f\u671f\u6210\u529f\uff1a<\/strong><\/h3>\n

                \u5546\u4e1a\u9886\u57df\u7684\u6210\u529f\u901a\u5e38\u4ee5\u6301\u4e45\u6027\u548c\u6301\u7eed\u589e\u957f\u6765\u8861\u91cf\u3002\u8425\u9500\u6f0f\u6597\u63d0\u4f9b\u6d1e\u5bdf\u3001\u4f18\u5316\u8f6c\u5316\u3001\u57f9\u517b\u5fe0\u8bda\u5ea6\u548c\u589e\u5f3a\u54c1\u724c\u8ba4\u77e5\u7684\u80fd\u529b\uff0c\u4e3a\u957f\u671f\u6210\u529f\u5960\u5b9a\u4e86\u57fa\u7840\u3002\u901a\u8fc7\u6301\u7eed\u8fd0\u7528\u6f0f\u6597\u7684\u539f\u5219\uff0c\u4f01\u4e1a\u80fd\u591f\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u73af\u5883\uff0c\u957f\u671f\u4fdd\u6301\u7ade\u4e89\u529b\u3002<\/p>\n

                7. \u9002\u5e94\u884c\u4e1a\u4e0e\u53d7\u4f17\uff1a<\/strong><\/h3>\n

                \u8425\u9500\u6f0f\u6597\u7684\u7f8e\u5999\u4e4b\u5904\u5728\u4e8e\u5176\u9002\u5e94\u6027\u3002\u5c3d\u7ba1\u57fa\u672c\u6982\u5ff5\u4fdd\u6301\u4e0d\u53d8\uff0c\u4f46\u53ef\u4ee5\u6839\u636e\u4e0d\u540c\u884c\u4e1a\u548c\u76ee\u6807\u53d7\u4f17\u7684\u72ec\u7279\u9700\u6c42\u4e0e\u884c\u4e3a\u8fdb\u884c\u8c03\u6574\u3002\u65e0\u8bba\u60a8\u8eab\u5904B2B\u6216B2C\u3001\u79d1\u6280\u6216\u533b\u7597\u9886\u57df\uff0c\u8425\u9500\u6f0f\u6597\u90fd\u53ef\u4ee5\u6839\u636e\u60a8\u7684\u5177\u4f53\u60c5\u5883\u8fdb\u884c\u5b9a\u5236\u3002<\/p>\n

                \u603b\u4e4b\uff0c\u8425\u9500\u6f0f\u6597\u4e0d\u4ec5\u662f\u4e00\u4e2a\u7406\u8bba\u6982\u5ff5\uff0c\u66f4\u662f\u5404\u7c7b\u89c4\u6a21\u548c\u884c\u4e1a\u7684\u4f01\u4e1a\u4e0d\u53ef\u6216\u7f3a\u7684\u5b9e\u7528\u5de5\u5177\u3002\u5b83\u63d0\u4f9b\u4e86\u4e00\u79cd\u7cfb\u7edf\u5316\u7684\u65b9\u6cd5\uff0c\u7528\u4e8e\u7406\u89e3\u5ba2\u6237\u65c5\u7a0b\u3001\u4f18\u5316\u8f6c\u5316\uff0c\u5e76\u4e0e\u5ba2\u6237\u5efa\u7acb\u6301\u4e45\u5173\u7cfb\u3002\u5f53\u88ab\u6709\u6548\u8fd0\u7528\u65f6\uff0c\u8425\u9500\u6f0f\u6597\u63a8\u52a8\u4f01\u4e1a\u5b9e\u73b0\u76ee\u6807\uff0c\u5728\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u4e2d\u4fc3\u8fdb\u957f\u671f\u6210\u529f\u3002<\/p>\n

                \u7ed3\u8bba<\/h2>\n

                \u8425\u9500\u6f0f\u6597\u662f\u7406\u89e3\u5e76\u4f18\u5316\u5ba2\u6237\u65c5\u7a0b\u7684\u5f3a\u5927\u5de5\u5177\u3002\u901a\u8fc7\u5e94\u7528\u672c\u6307\u5357\u4e2d\u9610\u8ff0\u7684\u6982\u5ff5\u548c\u7b56\u7565\uff0c\u4f01\u4e1a\u53ef\u4ee5\u63a8\u52a8\u66f4\u9ad8\u7684\u9500\u552e\u989d\uff0c\u589e\u5f3a\u5ba2\u6237\u5fe0\u8bda\u5ea6\uff0c\u5e76\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u5ea6\uff0c\u6700\u7ec8\u5b9e\u73b0\u957f\u671f\u6210\u529f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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