{"id":2037,"date":"2021-04-09T17:25:55","date_gmt":"2021-04-09T09:25:55","guid":{"rendered":"https:\/\/blog.visual-paradigm.com\/de\/?p=2037"},"modified":"2022-11-02T11:25:15","modified_gmt":"2022-11-02T03:25:15","slug":"what-is-a-customer-journey","status":"publish","type":"post","link":"https:\/\/blog.visual-paradigm.com\/de\/what-is-a-customer-journey\/","title":{"rendered":"Was Ist Eine Customer Journey"},"content":{"rendered":"<div class=\"preview\">\n<div class=\"preview__inner-1\">\n<div class=\"preview__inner-2\">\n<div class=\"cl-preview-section\">\n<div class=\"cl-preview-section\">\n<p>Geschichten definieren unsere Welt.\u00a0Von den H\u00f6hlenw\u00e4nden bis zu den Legenden rund um das Lagerfeuer begleiten sie uns, seit wir miteinander kommunizieren.\u00a0Sie entwickeln sich weiter, aber f\u00fcr den gleichen Zweck: zu unterhalten, die gleichen Erfahrungen zu teilen, zu lehren und Traditionen zu folgen.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/what-is-customer-journey-map.png\" alt=\"What is a Customer Journey\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a class=\"lightbox-added\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=Infographic&amp;name=What-is-a-Customer-Journey&amp;external=https%3A%2F%2Fblog.visual-paradigm.com%2Fwp-content%2Fuploads%2F2021%2F04%2FWhat-is-a-Customer-Journey.png\">Bearbeiten Sie diese Vorlage<\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"why-study-a-customer-journey\"><span id=\"Why_Study_a_Customer_Journey\">Warum eine Customer Journey studieren?<\/span><\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Viele Organisationen konzentrieren sich auf das Sammeln von Benutzerdaten.\u00a0Daten k\u00f6nnen jedoch oft die Frustration und Erfahrung eines Benutzers nicht klar vermitteln, aber Geschichten k\u00f6nnen dieses Problem l\u00f6sen.\u00a0Storytelling ist nicht nur ein Werkzeug, um Benutzer einzubeziehen, sondern auch eine effektive M\u00f6glichkeit f\u00fcr Unternehmen, ihre Benutzer besser kennenzulernen.\u00a0Eines der besten Storytelling-Tools im Gesch\u00e4ftsleben ist der Reiseplan des Kunden.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/customer-journey-map-infographic.png\" alt=\"What is a Customer Journey\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a class=\"lightbox-added\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=Infographic&amp;name=What-is-a-Customer-Journey&amp;external=https%3A%2F%2Fblog.visual-paradigm.com%2Fwp-content%2Fuploads%2F2021%2F04%2FWhat-is-a-Customer-Journey.png\">Bearbeiten Sie diese Vorlage<\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"what-is-the-customer-journey-map\"><span id=\"What_Is_the_Customer_Journey_Map\">Was ist die Customer Journey Map?<\/span><\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Eine Customer Journey Map (auch bekannt als Customer Experience Map) erz\u00e4hlt die Geschichte des Nutzererlebnisses: vom Erstkontakt \u00fcber den Vertragsabschluss bis hin zur langfristigen Partnerschaft.\u00a0Es kann sich auf bestimmte Teile der Geschichte konzentrieren oder ein vollst\u00e4ndiges Bild der gesamten Erfahrung vermitteln.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Eine Customer Experience Map identifiziert immer das wichtigste Interaktionsverhalten von Benutzern und Organisationen.\u00a0Es erz\u00e4hlt die Gef\u00fchle, Motivationen und Probleme des Benutzers mit jedem Ber\u00fchrungspunkt im Zusammenhang mit der Organisation.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<ul>\n<li>Es sagt uns oft \u00fcber die Wahrnehmung der st\u00e4rkeren Motivation des Benutzers.<\/li>\n<li>Was wollen sie erreichen?\u00a0Welche Erwartungen haben sie an die Organisation?<\/li>\n<\/ul>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Customer Journey Maps gibt es in verschiedenen Formen, stellen aber in der Regel eine Art Informationslandkarte dar.\u00a0Das Ziel, egal in welcher Form, ist das gleiche: Organisationen st\u00e4rker auf ihre Nutzer aufmerksam zu machen.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/1_simple-customer-journey-map-cjm.png\" alt=\"What is a Customer Journey light bulb\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a class=\"lightbox-added\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=Infographic&amp;name=What-is-a-Customer-Journey&amp;external=https%3A%2F%2Fblog.visual-paradigm.com%2Fwp-content%2Fuploads%2F2021%2F04%2FWhat-is-a-Customer-Journey.png\">Bearbeiten Sie diese Vorlage<\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/customer-journey-mapping-tools.png\" alt=\"What is a Customer Journey sample\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=CustomerJourneyMaps&amp;gallery=\/repository\/05b30aa2-88f9-4ff4-975e-aac59d2a33e9.xml&amp;name=Customer%20Journey%20Mapping%20Tools\">Bearbeiten Sie diese Vorlage<\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/1_what-are-customer-journey-maps.png\" alt=\"What is a Customer Journey sample 3\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=CustomerJourneyMaps&amp;gallery=\/repository\/5ab2afe8-bcbb-4648-a681-adb086f60f6d.xml&amp;name=What%20are%20Customer%20Journey%20Maps%3F\">Bearbeiten Sie diese Vorlage<\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/customer-journey-map-explained.png\" alt=\"What is a Customer Journey sample 2\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=CustomerJourneyMaps&amp;gallery=\/repository\/9be019b7-1884-4d84-a6c7-fe85f5ce16a1.xml&amp;name=Customer%20Journey%20Map%20Explained\">Bearbeiten Sie diese Vorlage<\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/1_how-to-do-customer-journey-mapping.png\" alt=\"What is a Customer Journey sample 4\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=CustomerJourneyMaps&amp;gallery=\/repository\/8917d079-ed73-4be9-a5f8-79c35a9d291f.xml&amp;name=How%20to%20Do%20Customer%20Journey%20Mapping\">Bearbeiten Sie diese Vorlage<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Geschichten definieren unsere Welt.\u00a0Von den H\u00f6hlenw\u00e4nden bis zu den Legenden rund um das Lagerfeuer begleiten sie uns, seit wir miteinander kommunizieren.\u00a0Sie entwickeln sich weiter, aber f\u00fcr den gleichen Zweck: zu unterhalten, die gleichen Erfahrungen zu teilen, zu lehren und Traditionen zu folgen. Bearbeiten Sie diese Vorlage Warum eine Customer Journey studieren? Viele Organisationen konzentrieren sich [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-2037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","loop-entry","clr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Was Ist Eine Customer Journey | Free Infographic Templates<\/title>\n<meta name=\"description\" content=\"Stories define our world. 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