{"id":9874,"date":"2026-01-10T23:43:08","date_gmt":"2026-01-10T15:43:08","guid":{"rendered":"https:\/\/blog.visual-paradigm.com\/es\/brochure-design-guide\/"},"modified":"2026-01-10T23:43:08","modified_gmt":"2026-01-10T15:43:08","slug":"brochure-design-guide","status":"publish","type":"post","link":"https:\/\/blog.visual-paradigm.com\/es\/brochure-design-guide\/","title":{"rendered":"Gu\u00eda de dise\u00f1o de folletos"},"content":{"rendered":"

Un folleto es un documento de papel informativo doblado que puede doblarse en una plantilla, cuadernillo o hoja suelta. Un folleto tambi\u00e9n puede ser un conjunto de materiales relacionados metidos en una carpeta de bolsillo. Es una publicaci\u00f3n promocional, generalmente utilizada para promover una empresa, organizaci\u00f3n, producto o servicio, y para que los clientes potenciales o el p\u00fablico entiendan sus intereses.<\/p>\n

Un folleto es un material de marketing corporativo utilizado para promocionar un producto o servicio. Es un mecanismo para promover informaci\u00f3n sobre productos o servicios. Es similar a una revista, pero contiene im\u00e1genes de los productos o servicios que la empresa est\u00e1 promoviendo. Existen diferentes tipos de cuadernillos seg\u00fan muchos factores, como cuadernillos con doblez de puerta, cuadernillos con doblez, cuadernillos trifold y cuadernillos Z-fold. Un folleto puede usarse de muchas formas, como correo postal o peri\u00f3dico. Este art\u00edculo te presentar\u00e1 una gu\u00eda para crear un folleto.<\/p>\n

1. Tama\u00f1os de folletos<\/h2>\n

Existen cuatro tama\u00f1os principales de folletos, que incluyen: 11 x 25,5, 11 x 17, 8,5 x 14, 8,5 x 11. Puedes elegir el tama\u00f1o del folleto seg\u00fan la cantidad de informaci\u00f3n que desees transmitir en \u00e9l. Cuanta m\u00e1s informaci\u00f3n desees incluir en el folleto, mayor ser\u00e1 el tama\u00f1o que elijas para crearlo. Elegir un tama\u00f1o adecuado seg\u00fan la cantidad de informaci\u00f3n puede evitar que el folleto se vea demasiado lleno de demasiadas palabras sin espacios vac\u00edos. Por lo tanto, seleccionar un tama\u00f1o adecuado de folleto y considerar la cantidad de texto e im\u00e1genes es importante para crear un folleto. El texto que deseas transmitir en el folleto debe ser claro y ordenado para que las personas puedan leerlo f\u00e1cilmente y comprender las im\u00e1genes.<\/p>\n

Sobre los tama\u00f1os del folleto, para 11 x 25,5, es el tama\u00f1o m\u00e1s grande que puede servir como un peque\u00f1o cat\u00e1logo. Se pueden incluir muchas im\u00e1genes dentro del folleto y las personas pueden llevarlo en la mano. Para 11 x 17, puede servir como folleto para productos con descripciones. Se pueden insertar diversos textos, im\u00e1genes y gr\u00e1ficos. Se utiliza principalmente para folletos informativos como promociones de productos con muchas descripciones dentro. Para 8,5 x 11, este es el tama\u00f1o m\u00e1s peque\u00f1o de los tama\u00f1os comunes de folletos, y puede usarse para contenido menos informativo. Por ejemplo, puede usarse como promoci\u00f3n de eventos, men\u00fas para exposiciones de comida, etc. Habr\u00e1 menos textos, gr\u00e1ficos o im\u00e1genes que deban mostrarse dentro del folleto. Como no necesitas espacios adicionales para incluir una gran cantidad de informaci\u00f3n como textos e im\u00e1genes, el tama\u00f1o m\u00e1s peque\u00f1o del folleto es suficiente. Puedes ver algunos ejemplos de tama\u00f1os de folletos a continuaci\u00f3n.<\/p>\n

Folleto de arte esc\u00e9nico profesional<\/strong> Edita la plantilla<\/a><\/p>\n

\"\"\"\"<\/p>\n

\u00a0<\/p>\n

Folleto del equipo de publicidad<\/strong> Edita la plantilla<\/a><\/p>\n

\"\"\"\"<\/p>\n

\u00a0<\/p>\n

Folleto de boxeo<\/strong> Edita la plantilla<\/a><\/p>\n

\"\"\"\"<\/p>\n

2. Impresi\u00f3n de folletos<\/h2>\n

Puedes considerar usar un papel m\u00e1s pesado para imprimir el folleto para que se vea “costoso”. Algunas marcas de lujo consideran usar un papel m\u00e1s pesado con texturas para la impresi\u00f3n de folletos, para que el folleto se vea imponente y se ajuste a esa marca. Pueden considerar ofrecer efectos especiales al folleto, como desvanecimiento o corte de matriz, para resaltar las im\u00e1genes o textos importantes en el folleto. Tendr\u00e1n que gastar m\u00e1s dinero al a\u00f1adir efectos especiales al papel debido al servicio t\u00e9cnico de corte de papel. El resultado del folleto puede ser atractivo despu\u00e9s de a\u00f1adir un efecto especial. Puede enriquecer las capas del papel. El papel ser\u00e1 m\u00e1s decorativo, lo que podr\u00eda atraer al cliente a mirar el folleto debido a la alta atracci\u00f3n del papel. Algunas personas pueden considerar a\u00f1adir barniz dorado al papel del folleto para que se vea brillante, como un folleto de boda. Sin embargo, los costos de impresi\u00f3n del folleto ser\u00e1n mayores al imprimirlo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Un folleto es un documento de papel informativo doblado que puede doblarse en una plantilla, cuadernillo o hoja suelta. Un folleto tambi\u00e9n puede ser un conjunto de materiales relacionados metidos en una carpeta de bolsillo. Es una publicaci\u00f3n promocional, generalmente utilizada para promover una empresa, organizaci\u00f3n, producto o servicio, y para que los clientes potenciales […]<\/p>\n","protected":false},"author":11,"featured_media":9875,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[43],"tags":[],"class_list":["post-9874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design","loop-entry","clr"],"yoast_head":"\nGu\u00eda de dise\u00f1o de folletos - Visual Paradigm Blog Espa\u00f1ol<\/title>\n<meta name=\"description\" content=\"A brochure is a corporate marketing material used to promote a product or service. It is a mechanism for promoting information about products or services. It is similar to a magazine, but it contains pictures of the products or services that the company is promoting. There are different kinds of booklets based on many factors, such as door-fold booklets, fold booklets, tri-fold booklets, and Z-fold booklets. A brochure can be used in many ways like mail and newspaper.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.visual-paradigm.com\/es\/brochure-design-guide\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gu\u00eda de dise\u00f1o de folletos - Visual Paradigm Blog Espa\u00f1ol\" \/>\n<meta property=\"og:description\" content=\"A brochure is a corporate marketing material used to promote a product or service. It is a mechanism for promoting information about products or services. It is similar to a magazine, but it contains pictures of the products or services that the company is promoting. There are different kinds of booklets based on many factors, such as door-fold booklets, fold booklets, tri-fold booklets, and Z-fold booklets. A brochure can be used in many ways like mail and newspaper.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.visual-paradigm.com\/es\/brochure-design-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Visual Paradigm Blog Espa\u00f1ol\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-10T15:43:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/03\/Professional-Performing-Art-Brochure-1.png\" \/><meta property=\"og:image\" content=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/03\/Professional-Performing-Art-Brochure-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"850\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"vpleanda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/03\/Professional-Performing-Art-Brochure-1.png\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"vpleanda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/es\/brochure-design-guide\/\",\"url\":\"https:\/\/blog.visual-paradigm.com\/es\/brochure-design-guide\/\",\"name\":\"Gu\u00eda de dise\u00f1o de folletos - Visual Paradigm Blog Espa\u00f1ol\",\"isPartOf\":{\"@id\":\"https:\/\/blog.visual-paradigm.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.visual-paradigm.com\/es\/brochure-design-guide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.visual-paradigm.com\/es\/brochure-design-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.visual-paradigm.com\/es\/wp-content\/uploads\/sites\/8\/2026\/01\/Professional-Performing-Art-Brochure-1.png\",\"datePublished\":\"2026-01-10T15:43:08+00:00\",\"dateModified\":\"2026-01-10T15:43:08+00:00\",\"author\":{\"@id\":\"https:\/\/blog.visual-paradigm.com\/es\/#\/schema\/person\/6acd2305b60fa353e87c4c7d9eba4039\"},\"description\":\"A brochure is a corporate marketing material used to promote a product or service. It is a mechanism for promoting information about products or services. It is similar to a magazine, but it contains pictures of the products or services that the company is promoting. There are different kinds of booklets based on many factors, such as door-fold booklets, fold booklets, tri-fold booklets, and Z-fold booklets. A brochure can be used in many ways like mail and newspaper.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.visual-paradigm.com\/es\/brochure-design-guide\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.visual-paradigm.com\/es\/brochure-design-guide\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/es\/brochure-design-guide\/#primaryimage\",\"url\":\"https:\/\/blog.visual-paradigm.com\/es\/wp-content\/uploads\/sites\/8\/2026\/01\/Professional-Performing-Art-Brochure-1.png\",\"contentUrl\":\"https:\/\/blog.visual-paradigm.com\/es\/wp-content\/uploads\/sites\/8\/2026\/01\/Professional-Performing-Art-Brochure-1.png\",\"width\":1100,\"height\":850},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/es\/brochure-design-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.visual-paradigm.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gu\u00eda de dise\u00f1o de folletos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/es\/#website\",\"url\":\"https:\/\/blog.visual-paradigm.com\/es\/\",\"name\":\"Visual Paradigm Blog Espa\u00f1ol\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.visual-paradigm.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/es\/#\/schema\/person\/6acd2305b60fa353e87c4c7d9eba4039\",\"name\":\"vpleanda\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4413a1c67e930f1a1dc6be9f25558fbf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4413a1c67e930f1a1dc6be9f25558fbf?s=96&d=mm&r=g\",\"caption\":\"vpleanda\"},\"url\":\"https:\/\/blog.visual-paradigm.com\/es\/author\/vpleanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gu\u00eda de dise\u00f1o de folletos - Visual Paradigm Blog Espa\u00f1ol","description":"A brochure is a corporate marketing material used to promote a product or service. It is a mechanism for promoting information about products or services. It is similar to a magazine, but it contains pictures of the products or services that the company is promoting. There are different kinds of booklets based on many factors, such as door-fold booklets, fold booklets, tri-fold booklets, and Z-fold booklets. A brochure can be used in many ways like mail and newspaper.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.visual-paradigm.com\/es\/brochure-design-guide\/","og_locale":"es_ES","og_type":"article","og_title":"Gu\u00eda de dise\u00f1o de folletos - Visual Paradigm Blog Espa\u00f1ol","og_description":"A brochure is a corporate marketing material used to promote a product or service. It is a mechanism for promoting information about products or services. It is similar to a magazine, but it contains pictures of the products or services that the company is promoting. There are different kinds of booklets based on many factors, such as door-fold booklets, fold booklets, tri-fold booklets, and Z-fold booklets. A brochure can be used in many ways like mail and newspaper.","og_url":"https:\/\/blog.visual-paradigm.com\/es\/brochure-design-guide\/","og_site_name":"Visual Paradigm Blog Espa\u00f1ol","article_published_time":"2026-01-10T15:43:08+00:00","og_image":[{"url":"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/03\/Professional-Performing-Art-Brochure-1.png","type":"","width":"","height":""},{"width":1100,"height":850,"url":"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/03\/Professional-Performing-Art-Brochure-1.png","type":"image\/png"}],"author":"vpleanda","twitter_card":"summary_large_image","twitter_image":"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/03\/Professional-Performing-Art-Brochure-1.png","twitter_misc":{"Escrito por":"vpleanda","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.visual-paradigm.com\/es\/brochure-design-guide\/","url":"https:\/\/blog.visual-paradigm.com\/es\/brochure-design-guide\/","name":"Gu\u00eda de dise\u00f1o de folletos - Visual Paradigm Blog Espa\u00f1ol","isPartOf":{"@id":"https:\/\/blog.visual-paradigm.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.visual-paradigm.com\/es\/brochure-design-guide\/#primaryimage"},"image":{"@id":"https:\/\/blog.visual-paradigm.com\/es\/brochure-design-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.visual-paradigm.com\/es\/wp-content\/uploads\/sites\/8\/2026\/01\/Professional-Performing-Art-Brochure-1.png","datePublished":"2026-01-10T15:43:08+00:00","dateModified":"2026-01-10T15:43:08+00:00","author":{"@id":"https:\/\/blog.visual-paradigm.com\/es\/#\/schema\/person\/6acd2305b60fa353e87c4c7d9eba4039"},"description":"A brochure is a corporate marketing material used to promote a product or service. It is a mechanism for promoting information about products or services. It is similar to a magazine, but it contains pictures of the products or services that the company is promoting. There are different kinds of booklets based on many factors, such as door-fold booklets, fold booklets, tri-fold booklets, and Z-fold booklets. A brochure can be used in many ways like mail and newspaper.","breadcrumb":{"@id":"https:\/\/blog.visual-paradigm.com\/es\/brochure-design-guide\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.visual-paradigm.com\/es\/brochure-design-guide\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.visual-paradigm.com\/es\/brochure-design-guide\/#primaryimage","url":"https:\/\/blog.visual-paradigm.com\/es\/wp-content\/uploads\/sites\/8\/2026\/01\/Professional-Performing-Art-Brochure-1.png","contentUrl":"https:\/\/blog.visual-paradigm.com\/es\/wp-content\/uploads\/sites\/8\/2026\/01\/Professional-Performing-Art-Brochure-1.png","width":1100,"height":850},{"@type":"BreadcrumbList","@id":"https:\/\/blog.visual-paradigm.com\/es\/brochure-design-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.visual-paradigm.com\/es\/"},{"@type":"ListItem","position":2,"name":"Gu\u00eda de dise\u00f1o de folletos"}]},{"@type":"WebSite","@id":"https:\/\/blog.visual-paradigm.com\/es\/#website","url":"https:\/\/blog.visual-paradigm.com\/es\/","name":"Visual Paradigm Blog Espa\u00f1ol","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.visual-paradigm.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/blog.visual-paradigm.com\/es\/#\/schema\/person\/6acd2305b60fa353e87c4c7d9eba4039","name":"vpleanda","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.visual-paradigm.com\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4413a1c67e930f1a1dc6be9f25558fbf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4413a1c67e930f1a1dc6be9f25558fbf?s=96&d=mm&r=g","caption":"vpleanda"},"url":"https:\/\/blog.visual-paradigm.com\/es\/author\/vpleanda\/"}]}},"modified_by":"vpleanda","_links":{"self":[{"href":"https:\/\/blog.visual-paradigm.com\/es\/wp-json\/wp\/v2\/posts\/9874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.visual-paradigm.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.visual-paradigm.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.visual-paradigm.com\/es\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.visual-paradigm.com\/es\/wp-json\/wp\/v2\/comments?post=9874"}],"version-history":[{"count":0,"href":"https:\/\/blog.visual-paradigm.com\/es\/wp-json\/wp\/v2\/posts\/9874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.visual-paradigm.com\/es\/wp-json\/wp\/v2\/media\/9875"}],"wp:attachment":[{"href":"https:\/\/blog.visual-paradigm.com\/es\/wp-json\/wp\/v2\/media?parent=9874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.visual-paradigm.com\/es\/wp-json\/wp\/v2\/categories?post=9874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.visual-paradigm.com\/es\/wp-json\/wp\/v2\/tags?post=9874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}