{"id":3829,"date":"2022-02-11T17:06:16","date_gmt":"2022-02-11T09:06:16","guid":{"rendered":"https:\/\/blog.visual-paradigm.com\/fa\/?p=3829"},"modified":"2022-11-29T14:13:28","modified_gmt":"2022-11-29T06:13:28","slug":"kotters-8-step-change-model-a-comprehensive-guide","status":"publish","type":"post","link":"https:\/\/blog.visual-paradigm.com\/fa\/kotters-8-step-change-model-a-comprehensive-guide\/","title":{"rendered":"\u0645\u062f\u0644 \u062a\u063a\u06cc\u06cc\u0631 8 \u0645\u0631\u062d\u0644\u0647 \u0627\u06cc \u06a9\u0648\u062a\u0631 – \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062c\u0627\u0645\u0639"},"content":{"rendered":"

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8 \u06af\u0627\u0645 \u062f\u0631 \u0641\u0631\u0622\u06cc\u0646\u062f \u062a\u063a\u06cc\u06cc\u0631 \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632: \u0627\u06cc\u062c\u0627\u062f \u0627\u062d\u0633\u0627\u0633 \u0641\u0648\u0631\u06cc\u062a\u060c \u062a\u0634\u06a9\u06cc\u0644 \u0627\u0626\u062a\u0644\u0627\u0641 \u0647\u0627\u06cc \u0647\u062f\u0627\u06cc\u062a \u06a9\u0646\u0646\u062f\u0647 \u0642\u062f\u0631\u062a\u0645\u0646\u062f\u060c \u062a\u0648\u0633\u0639\u0647 \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u060c \u0627\u0646\u062a\u0642\u0627\u0644 \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632\u060c \u0631\u0641\u0639 \u0645\u0648\u0627\u0646\u0639 \u0648 \u062a\u0648\u0627\u0646\u0645\u0646\u062f\u0633\u0627\u0632\u06cc \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0628\u0631\u0627\u06cc \u0627\u0642\u062f\u0627\u0645\u060c \u0627\u06cc\u062c\u0627\u062f \u067e\u06cc\u0631\u0648\u0632\u06cc \u0647\u0627\u06cc \u06a9\u0648\u062a\u0627\u0647 \u0645\u062f\u062a\u060c \u062a\u062d\u06a9\u06cc\u0645 \u062f\u0633\u062a\u0627\u0648\u0631\u062f\u0647\u0627 \u0648 \u062a\u0642\u0648\u06cc\u062a. \u062a\u063a\u06cc\u06cc\u0631 \u0628\u0627 \u062a\u062b\u0628\u06cc\u062a \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0631 \u0641\u0631\u0647\u0646\u06af.\u00a0\u0645\u062f\u0644 8 \u0645\u0631\u062d\u0644\u0647 \u0627\u06cc \u06a9\u0648\u062a\u0631 \u0631\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646 \u0628\u0627 \u06a9\u0645\u06a9 \u062a\u0635\u0648\u06cc\u0631 \u0632\u06cc\u0631 \u062a\u0648\u0636\u06cc\u062d \u062f\u0627\u062f:<\/span><\/p>\n

 <\/p>\n

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1.\u00a0<\/span>\u0627\u06cc\u062c\u0627\u062f \u0627\u062d\u0633\u0627\u0633 \u0641\u0648\u0631\u06cc\u062a<\/span><\/strong>\u00a0\u2013 \u0628\u0647 \u06af\u0641\u062a\u0647 \u06a9\u0648\u062a\u0631\u060c \u0627\u0648\u0644\u06cc\u0646 \u0642\u062f\u0645 \u0645\u0647\u0645\u062a\u0631\u06cc\u0646 \u0642\u062f\u0645 \u0627\u0633\u062a.\u00a0\u0628\u0631\u0627\u06cc \u0622\u06af\u0627\u0647 \u0633\u0627\u062e\u062a\u0646 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0627\u0632 \u0646\u06cc\u0627\u0632 \u0648 \u0641\u0648\u0631\u06cc\u062a \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0633\u0627\u0632\u0645\u0627\u0646\u06cc\u060c \u0645\u062f\u06cc\u0631\u0627\u0646 \u0628\u0627\u06cc\u062f \u06af\u0641\u062a\u06af\u0648\u06cc \u0628\u0627\u0632\u060c \u0635\u0627\u062f\u0642\u0627\u0646\u0647 \u0648 \u0642\u0627\u0646\u0639 \u06a9\u0646\u0646\u062f\u0647 \u0627\u06cc \u0628\u0627 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f \u062a\u0627 \u062d\u0645\u0627\u06cc\u062a \u0622\u0646\u0647\u0627 \u0631\u0627 \u0628\u0631\u0627\u06cc \u062a\u063a\u06cc\u06cc\u0631 \u062c\u0644\u0628 \u06a9\u0646\u0646\u062f.<\/span><\/p>\n

2.\u00a0<\/span>\u0627\u06cc\u062c\u0627\u062f \u062a\u06cc\u0645 \u0631\u0627\u0647\u0646\u0645\u0627<\/span><\/strong>\u00a0– \u0627\u06cc\u0646 \u0631\u0627\u0647 \u062f\u06cc\u06af\u0631\u06cc \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u062a\u06cc\u0645 \u0631\u0647\u0628\u0631\u06cc \u062a\u063a\u06cc\u06cc\u0631 \u0627\u0633\u062a.\u00a0\u0627\u0639\u0636\u0627\u06cc \u062a\u06cc\u0645 \u0645\u0633\u0626\u0648\u0644 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0647\u0645\u0647 \u062a\u0644\u0627\u0634\u200c\u0647\u0627\u06cc \u062a\u063a\u06cc\u06cc\u0631 \u0647\u0633\u062a\u0646\u062f \u0648 \u0647\u0645\u0647 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0634\u0631\u06a9\u062a \u0631\u0627 \u062a\u0634\u0648\u06cc\u0642 \u0628\u0647 \u0631\u0648\u06cc\u06a9\u0631\u062f \u0633\u0627\u0632\u0646\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.\u00a0\u0627\u0639\u0636\u0627\u06cc \u062a\u06cc\u0645 \u062f\u0631 \u062d\u0627\u0644\u062a \u0627\u06cc\u062f\u0647 \u0622\u0644 \u0628\u0627\u06cc\u062f \u0627\u0632 \u0628\u062e\u0634 \u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0648 \u062f\u0631 \u0633\u0637\u0648\u062d \u0645\u062e\u062a\u0644\u0641 \u0628\u0627\u0634\u0646\u062f \u062a\u0627 \u062a\u06cc\u0645 \u0631\u0647\u0628\u0631\u06cc \u062a\u063a\u06cc\u06cc\u0631 \u0628\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0637\u0648\u0631 \u0645\u0648\u062b\u0631 \u0628\u0627 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u0628\u062e\u0634 \u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0631\u0642\u0631\u0627\u0631 \u06a9\u0646\u062f.<\/span><\/p>\n

3.\u00a0<\/span>\u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0648 \u0627\u0628\u062a\u06a9\u0627\u0631\u0627\u062a<\/span><\/strong>\u00a0– \u062f\u0627\u0634\u062a\u0646 \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u0631\u0648\u0634\u0646 \u0628\u0647 \u0647\u0631 \u06cc\u06a9 \u0627\u0632 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u062a\u0627 \u0628\u0641\u0647\u0645\u0646\u062f \u0633\u0627\u0632\u0645\u0627\u0646 \u0645\u06cc \u062e\u0648\u0627\u0647\u062f \u0628\u0647 \u0686\u0647 \u0686\u06cc\u0632\u06cc \u062f\u0633\u062a \u06cc\u0627\u0628\u062f \u0648 \u0686\u0647 \u0628\u0631\u0646\u0627\u0645\u0647 \u0647\u0627\u06cc\u06cc \u0631\u0627 \u062f\u0631 \u06cc\u06a9 \u0686\u0627\u0631\u0686\u0648\u0628 \u0632\u0645\u0627\u0646\u06cc \u0645\u0639\u06cc\u0646 \u0627\u062c\u0631\u0627 \u06a9\u0646\u062f.\u00a0\u0645\u062f\u06cc\u0631\u0627\u0646 \u0628\u0627\u06cc\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0627\u062c\u0631\u0627 \u0631\u0627 \u0628\u0627 \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u0634\u0631\u06a9\u062a \u0633\u0627\u0632\u06af\u0627\u0631 \u0646\u06af\u0647 \u062f\u0627\u0631\u0646\u062f \u062a\u0627 \u0628\u0647 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u062f\u0631 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641\u0634\u0627\u0646 \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f.<\/span><\/p>\n

4.\u00a0<\/span>\u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u06cc\u0646 \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u062a\u063a\u06cc\u06cc\u0631<\/span><\/strong>\u00a0– \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u062d\u0645\u0627\u06cc\u062a \u0648 \u067e\u0630\u06cc\u0631\u0634 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u062a\u0648\u0633\u0637 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0627\u0633\u062a.\u00a0\u0645\u062f\u06cc\u0631\u0627\u0646 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0637\u0648\u0631 \u0645\u0633\u062a\u0645\u0631 \u0627\u0632 \u0641\u0631\u0635\u062a \u0628\u0631\u0627\u06cc \u0628\u0631\u0642\u0631\u0627\u0631\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u06cc\u0646 \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u062c\u062f\u06cc\u062f \u0628\u0627 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0646\u062f \u0648 \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0648 \u0627\u0636\u0637\u0631\u0627\u0628 \u0622\u0646\u0647\u0627 \u0631\u0627 \u062f\u0631 \u0645\u0648\u0631\u062f \u062a\u063a\u06cc\u06cc\u0631 \u062c\u062f\u06cc \u0628\u06af\u06cc\u0631\u0646\u062f.<\/span><\/p>\n

5.\u00a0<\/span>\u0641\u0639\u0627\u0644 \u06a9\u0631\u062f\u0646 \u0627\u0642\u062f\u0627\u0645 \u0628\u0627 \u062d\u0630\u0641 \u0645\u0648\u0627\u0646\u0639<\/span><\/strong>\u00a0– \u0645\u062f\u06cc\u0631\u0627\u0646 \u0628\u0627\u06cc\u062f \u0647\u0631 \u06af\u0648\u0646\u0647 \u0645\u0627\u0646\u0639\u06cc \u0631\u0627 \u06a9\u0647 \u0628\u0631\u0627\u06cc \u062a\u063a\u06cc\u06cc\u0631 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f\u060c \u0627\u0632 \u0628\u06cc\u0646 \u0628\u0628\u0631\u0646\u062f\u060c \u062e\u0648\u0627\u0647 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646\u06cc \u0628\u0627\u0634\u0646\u062f \u06a9\u0647 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u062a\u063a\u06cc\u06cc\u0631 \u0645\u0642\u0627\u0648\u0645 \u0647\u0633\u062a\u0646\u062f \u06cc\u0627 \u0633\u06cc\u0633\u062a\u0645 \u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc \u0646\u0627\u06a9\u0627\u0631\u0622\u0645\u062f.\u00a0\u062f\u0631 \u0639\u06cc\u0646 \u062d\u0627\u0644\u060c \u0645\u062f\u06cc\u0631\u0627\u0646 \u0628\u0627\u06cc\u062f \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0631\u0627 \u062a\u0634\u0648\u06cc\u0642 \u0628\u0647 \u0631\u06cc\u0633\u06a9 \u0648 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0646\u0648\u0622\u0648\u0631\u0627\u0646\u0647 \u06a9\u0646\u0646\u062f.<\/span><\/p>\n

6. \u0645\u0648\u0641\u0642\u06cc\u062a\u00a0<\/span>\u0647\u0627\u06cc \u06a9\u0648\u062a\u0627\u0647 \u0645\u062f\u062a \u0627\u06cc\u062c\u0627\u062f<\/span><\/strong>\u00a0\u06a9\u0646\u06cc\u062f – \u0647\u06cc\u0686 \u0686\u06cc\u0632 \u0627\u0646\u06af\u06cc\u0632\u0647 \u062f\u0647\u0646\u062f\u0647 \u062a\u0631 \u0627\u0632 \u0645\u0648\u0641\u0642\u06cc\u062a \u0646\u06cc\u0633\u062a.\u00a0\u0645\u062f\u06cc\u0631\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u0647\u062f\u0627\u0641 \u06a9\u0648\u062a\u0627\u0647\u200c\u0645\u062f\u062a\u06cc \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u0646\u062f \u0648 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u062f\u0633\u062a \u06cc\u0627\u0641\u062a\u0646\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0622\u0646\u0647\u0627 \u0628\u0631\u0627\u06cc \u0645\u0634\u0627\u0631\u06a9\u062a \u062f\u0631 \u0641\u0631\u0622\u06cc\u0646\u062f \u062a\u063a\u06cc\u06cc\u0631 \u067e\u0627\u062f\u0627\u0634 \u062f\u0647\u0646\u062f.\u00a0\u0645\u0632\u06cc\u062a \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u06a9\u0644 \u0634\u0631\u06a9\u062a \u0627\u0646\u06af\u06cc\u0632\u0647 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0645\u06cc \u062f\u0647\u062f \u0648 \u0628\u0647 \u0647\u0645\u0647 \u0645\u06cc \u0641\u0647\u0645\u0627\u0646\u062f \u06a9\u0647 \u0634\u0631\u06a9\u062a \u062f\u0631 \u062d\u0627\u0644 \u06af\u0630\u0631\u0627\u0646\u062f\u0646 \u0645\u0631\u062d\u0644\u0647 \u062a\u062d\u0648\u0644 \u0627\u0633\u062a.<\/span><\/p>\n

7.\u00a0<\/span>\u0634\u062a\u0627\u0628<\/span><\/strong>\u00a0\u067e\u0627\u06cc\u062f\u0627\u0631 – \u06a9\u0648\u062a\u0631 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0631\u062f \u06a9\u0647 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0634\u06a9\u0633\u062a \u0645\u06cc\u200c\u062e\u0648\u0631\u0646\u062f\u060c \u0632\u06cc\u0631\u0627 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u062e\u06cc\u0644\u06cc \u0632\u0648\u062f \u0645\u0648\u0641\u0642\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u0627\u0639\u0644\u0627\u0645 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0627\u0645\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u0641\u0631\u0622\u06cc\u0646\u062f\u06cc \u06a9\u0646\u062f \u0627\u0633\u062a.\u00a0\u0627\u0647\u062f\u0627\u0641 \u06a9\u0648\u062a\u0627\u0647 \u0645\u062f\u062a \u062a\u0639\u06cc\u06cc\u0646 \u0634\u062f\u0647 \u062f\u0631 \u0645\u0631\u062d\u0644\u0647 \u0642\u0628\u0644 \u0641\u0642\u0637 \u067e\u06cc\u0631\u0648\u0632\u06cc \u0647\u0627\u06cc \u06a9\u0648\u062a\u0627\u0647 \u0645\u062f\u062a \u0647\u0633\u062a\u0646\u062f \u0648 \u0634\u0631\u06a9\u062a \u0628\u0627\u06cc\u062f \u0642\u0628\u0644 \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u0634\u0631\u06a9\u062a \u0627\u0632 \u0645\u0648\u0641\u0642\u06cc\u062a \u0622\u0645\u06cc\u0632 \u0628\u0648\u062f\u0646 \u062a\u063a\u06cc\u06cc\u0631 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u062f \u0628\u0647 \u062a\u0646\u0638\u06cc\u0645 \u0628\u0631\u0646\u0627\u0645\u0647 \u062c\u062f\u06cc\u062f \u062a\u0627 \u062a\u062d\u0642\u0642 \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u0627\u062f\u0627\u0645\u0647 \u062f\u0647\u062f.<\/span><\/p>\n

8.\u00a0<\/span>\u0631\u0648\u06cc\u06a9\u0631\u062f\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0631\u0627 \u062f\u0631 \u0641\u0631\u0647\u0646\u06af<\/span><\/strong>\u00a0\u062a\u062b\u0628\u06cc\u062a \u06a9\u0646\u06cc\u062f – \u0645\u062f\u06cc\u0631\u0627\u0646 \u0628\u0647 \u0648\u0636\u0648\u062d \u0631\u0627\u0628\u0637\u0647 \u0639\u0644\u06cc \u0628\u06cc\u0646 \u0631\u0641\u062a\u0627\u0631\u0647\u0627\u06cc \u062a\u063a\u06cc\u06cc\u0631 \u062c\u062f\u06cc\u062f \u0648 \u0645\u0648\u0641\u0642\u06cc\u062a \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0631\u0627 \u0628\u0647 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0645\u0646\u062a\u0642\u0644 \u0645\u06cc \u06a9\u0646\u0646\u062f \u0648 \u0628\u0647 \u062d\u0645\u0627\u06cc\u062a \u0627\u0632 \u0631\u0641\u062a\u0627\u0631\u0647\u0627\u06cc \u062a\u063a\u06cc\u06cc\u0631 \u0648 \u062a\u0642\u0648\u06cc\u062a \u0631\u0648\u062d\u06cc\u0647 \u062a\u063a\u06cc\u06cc\u0631 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0628\u062e\u0634\u06cc \u0627\u0632 \u0641\u0631\u0647\u0646\u06af \u0634\u0631\u06a9\u062a \u0627\u062f\u0627\u0645\u0647 \u0645\u06cc \u062f\u0647\u0646\u062f.<\/span><\/p>\n

 <\/p>\n

\u0645\u062b\u0627\u0644 8 \u0645\u0631\u062d\u0644\u0647 \u0645\u062f\u0644 \u062a\u063a\u06cc\u06cc\u0631 \u06a9\u0648\u062a\u0631<\/span><\/span><\/h3>\n

\u0686\u0627\u0644\u0634 \u0627\u0633\u0627\u0633\u06cc 8 \u0642\u062f\u0645 \u06a9\u0648\u062a\u0631 \u062f\u0631 \u0633\u06cc\u0633\u062a\u0645 \u06cc\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0646\u06cc\u0633\u062a\u060c \u0628\u0644\u06a9\u0647 \u062f\u0631 \u062a\u063a\u06cc\u06cc\u0631 \u0631\u0641\u062a\u0627\u0631 \u0627\u0641\u0631\u0627\u062f \u0627\u0633\u062a.\u00a0\u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646\u060c \u062f\u0631 \u0686\u0647\u0627\u0631 \u0645\u0631\u062d\u0644\u0647 \u0627\u0648\u0644\u060c \u0645\u062f\u06cc\u0631\u0627\u0646 \u0628\u0627\u06cc\u062f \u0628\u0627 \u0635\u0628\u0631 \u0648 \u062d\u0648\u0635\u0644\u0647 \u0628\u0627 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0631\u0642\u0631\u0627\u0631 \u06a9\u0646\u0646\u062f \u062a\u0627 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0647\u0645\u0647 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0686\u0627\u0644\u0634 \u0647\u0627 \u0648 \u062f\u0644\u0627\u06cc\u0644 \u062a\u063a\u06cc\u06cc\u0631 \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u0646\u062f \u0648 \u0633\u067e\u0633 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0622\u0631\u0627\u0645\u06cc \u0628\u0647 \u062c\u0644\u0648 \u062d\u0631\u06a9\u062a \u06a9\u0646\u0646\u062f.<\/span><\/p>\n

Pepsi.co: \u06cc\u06a9 \u0645\u062b\u0627\u0644 \u06a9\u0644\u0627\u0633\u06cc\u06a9:<\/span><\/span><\/h4>\n

\u0627\u06cc\u0646\u062f\u0631\u0627 \u0646\u0648\u06cc\u06cc\u060c \u0645\u062f\u06cc\u0631 \u0639\u0627\u0645\u0644 \u0633\u0627\u0628\u0642 \u067e\u067e\u0633\u06cc\u060c \u0647\u0645\u06cc\u0634\u0647 \u0645\u0639\u062a\u0642\u062f \u0628\u0648\u062f \u06a9\u0647 \u067e\u067e\u0633\u06cc \u06a9\u0648 \u0628\u0627\u06cc\u062f \u062a\u063a\u06cc\u06cc\u0631 \u06a9\u0646\u062f \u0648 \u062f\u0631 \u0633\u0627\u0644 2006\u060c \u0628\u0627 \u062e\u0631\u06cc\u062f Tropicana\u060c Quaker Oats \u0648 Gatorade\u060c \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062c\u0647\u0627\u0646\u06cc \u0634\u0631\u06a9\u062a \u0631\u0627 \u0633\u0627\u0632\u0645\u0627\u0646\u062f\u0647\u06cc \u06a9\u0631\u062f.<\/span><\/p>\n

\u0627\u0645\u0627 \u0628\u062d\u062b \u0628\u0631\u0627\u0646\u06af\u06cc\u0632\u062a\u0631\u06cc\u0646 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0647\u0628\u0648\u062f \u0645\u0634\u062e\u0635\u0627\u062a \u062a\u063a\u0630\u06cc\u0647 \u0627\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u067e\u067e\u0633\u06cc \u06a9\u0648 \u0628\u0627 \u06a9\u0627\u0647\u0634 \u0645\u0646\u0627\u0628\u0639 \u0627\u062e\u062a\u0635\u0627\u0635 \u06cc\u0627\u0641\u062a\u0647 \u0628\u0647 \u062a\u0648\u0644\u06cc\u062f \u0645\u0648\u0627\u062f \u063a\u0630\u0627\u06cc\u06cc \u0646\u0627\u0633\u0627\u0644\u0645 \u0648 \u0627\u0641\u0632\u0648\u062f\u0646 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0633\u0627\u0644\u0645 \u062a\u0631 \u0628\u0648\u062f.\u00a0\u0627\u0648 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u067e\u067e\u0633\u06cc \u06a9\u0648 \u0631\u0627 \u0628\u0647 \u0633\u0647 \u062f\u0633\u062a\u0647 \u0633\u0627\u0632\u0645\u0627\u0646\u062f\u0647\u06cc \u0645\u062c\u062f\u062f \u06a9\u0631\u062f: 1.<\/span><\/p>\n

    \n
  1. \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0633\u0631\u06af\u0631\u0645 \u06a9\u0646\u0646\u062f\u0647 \u0627\u0633\u062a<\/span><\/li>\n
  2. \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0628\u0647\u062a\u0631 \u0627\u0633\u062a<\/span><\/li>\n
  3. \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u062e\u0648\u0628 \u0627\u0633\u062a (\u0627\u0646\u062a\u062e\u0627\u0628 \u0647\u0627\u06cc \u0633\u0627\u0644\u0645)<\/span><\/li>\n<\/ol>\n

    \u0627\u06cc\u0646\u062f\u0631\u0627 \u0646\u0648\u06cc\u06cc \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647\u00a0<\/span>\u0627\u0632 8 \u06af\u0627\u0645 \u06a9\u0648\u062a\u0631<\/span><\/strong>\u00a0\u0628\u0631\u0627\u06cc \u062a\u063a\u06cc\u06cc\u0631\u060c \u062f\u06cc\u062f\u06af\u0627\u0647 \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u062a\u063a\u06cc\u06cc\u0631 \u0628\u0647 \u0647\u0645\u0647 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0627\u0628\u0644\u0627\u063a \u06a9\u0631\u062f.<\/span><\/p>\n

      \n
    1. \u0627\u06cc\u062c\u0627\u062f \u0627\u062d\u0633\u0627\u0633 \u0628\u062d\u0631\u0627\u0646 \u062f\u0631 \u0645\u0648\u0631\u062f \u0646\u06cc\u0627\u0632 \u0641\u0648\u0631\u06cc \u0628\u0647 \u062a\u063a\u06cc\u06cc\u0631: \u0644\u0648\u06cc\u062f \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0631\u062f \u06a9\u0647 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u0645\u062a\u0648\u062c\u0647 \u0634\u062f\u0647 \u0627\u0646\u062f \u06a9\u0647 PepsiCo \u0628\u0627\u06cc\u062f \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0633\u0627\u0644\u0645 \u062a\u0631\u06cc \u062a\u0648\u0644\u06cc\u062f \u06a9\u0646\u062f \u06a9\u0647 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0628\u0647 \u062f\u0644\u06cc\u0644 \u0645\u0634\u06a9\u0644 \u0631\u0648 \u0628\u0647 \u0631\u0634\u062f \u0686\u0627\u0642\u06cc \u0633\u0644\u0627\u0645\u062a \u062e\u0648\u062f \u0631\u0627 \u062c\u062f\u06cc \u0645\u06cc \u06af\u06cc\u0631\u0646\u062f.<\/span><\/li>\n
    2. \u062a\u06cc\u0645\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0631\u0647\u0628\u0631\u06cc \u062a\u063a\u06cc\u06cc\u0631 \u0628\u0633\u0627\u0632\u06cc\u062f: \u0644\u0648\u06cc\u062f \u062c\u0644\u0633\u0647 \u0627\u06cc \u0631\u0627 \u0628\u0627 \u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u0634\u06a9\u06cc\u0644 \u062f\u0627\u062f \u062a\u0627 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0648 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u062d\u0631\u06a9\u062a \u0628\u0647 \u0633\u0645\u062a \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0633\u0627\u0644\u0645 \u062a\u0631 \u0631\u0627 \u0645\u0648\u0631\u062f \u0628\u062d\u062b \u0642\u0631\u0627\u0631 \u062f\u0647\u062f.<\/span><\/li>\n
    3. \u06cc\u06a9 \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u0648 \u0628\u0631\u0646\u0627\u0645\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f: \u0627\u0648 \u062f\u0631 \u0628\u06cc\u0627\u0646\u06cc\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u0627 \u0647\u062f\u0641\u060c \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u0631\u0648\u0634\u0646\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0647\u0645\u0647 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0633\u0627\u0644\u0645 \u062a\u0631 \u0627\u0639\u0644\u0627\u0645 \u06a9\u0631\u062f.<\/span><\/li>\n
    4. \u0627\u0646\u062a\u0642\u0627\u0644 \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u062a\u063a\u06cc\u06cc\u0631: \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06af\u0641\u062a\u06af\u0648\u0647\u0627\u06cc \u0645\u0633\u062a\u0645\u0631 \u0628\u0627 \u0647\u0645\u0647 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u062f\u0631 \u0645\u0648\u0631\u062f \u062a\u063a\u06cc\u06cc\u0631 \u0648 \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632\u060c \u0644\u0648\u06cc\u062f \u0646\u06cc\u0627\u0632 \u0628\u0647 \u062a\u063a\u06cc\u06cc\u0631 \u0631\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0644 \u0633\u0627\u0632\u0645\u0627\u0646 \u0631\u0648\u0634\u0646 \u0645\u06cc \u06a9\u0646\u062f.<\/span><\/li>\n
    5. \u062d\u0630\u0641 \u0645\u0648\u0627\u0646\u0639: \u0627\u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u0648\u0627\u0646\u0639 \u0628\u0627\u0644\u0642\u0648\u0647 \u0628\u0631\u0627\u06cc \u062a\u063a\u06cc\u06cc\u0631 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0645\u06cc \u06a9\u0646\u062f\u060c \u0622\u0646\u0647\u0627 \u0631\u0627 \u062d\u0630\u0641 \u0645\u06cc \u06a9\u0646\u062f \u0648 \u0628\u0647 \u0637\u0648\u0631 \u0645\u062f\u0627\u0648\u0645 \u06cc\u06a9 \u062f\u06cc\u062f\u06af\u0627\u0647 \u062c\u062f\u06cc\u062f \u0634\u0631\u06a9\u062a \u0631\u0627 \u0628\u06cc\u0627\u0646 \u0645\u06cc \u06a9\u0646\u062f.<\/span><\/li>\n
    6. \u0627\u06cc\u062c\u0627\u062f \u00ab\u0628\u0631\u0646\u062f\u0647\u200c\u0647\u0627\u06cc \u06a9\u0648\u062a\u0627\u0647\u200c\u0645\u062f\u062a\u00bb: \u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0627\u0644\u06cc\u0646 \u0644\u0648 \u0632\u0645\u0627\u0646\u06cc \u06af\u0641\u062a: \u00ab\u0647\u0646\u06af\u0627\u0645 \u0645\u062f\u06cc\u0631\u06cc\u062a \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0628\u0632\u0631\u06af\u060c \u062a\u0639\u0627\u062f\u0644 \u0628\u06cc\u0646 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u06cc \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u0648 \u06a9\u0648\u062a\u0627\u0647\u200c\u0645\u062f\u062a \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a.\u00a0\u0627\u0648 \u0628\u0631\u062f\u0647\u0627\u06cc \u06a9\u0648\u062a\u0627\u0647 \u0645\u062f\u062a \u0631\u0627 \u0628\u0633\u06cc\u0627\u0631 \u062c\u062f\u06cc \u0645\u06cc \u06af\u06cc\u0631\u062f \u0648 \u0627\u0632 \u0622\u0646\u0647\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0631\u0627\u0647\u06cc \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0627\u0646\u06af\u06cc\u0632\u0647 \u062f\u0631 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646\u0634 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u062f.<\/span><\/li>\n
    7. \u062a\u062b\u0628\u06cc\u062a \u0646\u062a\u0627\u06cc\u062c \u0648 \u0628\u0647\u0628\u0648\u062f: \u067e\u067e\u0633\u06cc \u06a9\u0648 \u06af\u0641\u062a\u0647 \u0627\u0633\u062a \u06a9\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0647\u062f\u0627\u0641 \u0634\u0631\u06a9\u062a \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u00ab\u0628\u0647 \u0628\u0647\u0628\u0648\u062f \u0627\u0646\u062a\u062e\u0627\u0628 \u0647\u0627\u06cc \u063a\u0630\u0627\u06cc\u06cc \u0648 \u0646\u0648\u0634\u06cc\u062f\u0646\u06cc \u062e\u0648\u062f \u0627\u062f\u0627\u0645\u0647 \u062f\u0647\u06cc\u0645\u060c \u0633\u062f\u06cc\u0645\u060c \u0642\u0646\u062f\u060c \u0686\u0631\u0628\u06cc \u0627\u0634\u0628\u0627\u0639 \u0634\u062f\u0647 \u0631\u0627 \u06a9\u0627\u0647\u0634 \u062f\u0647\u06cc\u0645 \u0648 \u0633\u0628\u062f \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0645\u062a\u0646\u0648\u0639 \u062a\u0631\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u067e\u0627\u0633\u062e\u06af\u0648\u06cc\u06cc \u0628\u0647 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u062f\u0631 \u062d\u0627\u0644 \u062a\u063a\u06cc\u06cc\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u0645.<\/span><\/li>\n
    8. \u06af\u0646\u062c\u0627\u0646\u062f\u0646 \u0631\u0648\u062d \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0631 \u0641\u0631\u0647\u0646\u06af \u0634\u0631\u06a9\u062a\u06cc \u0645\u0627: \u0644\u0648\u06cc\u062f \u062f\u0631 \u0645\u0635\u0627\u062d\u0628\u0647 \u0627\u06cc \u06af\u0641\u062a: \u00ab\u0645\u062d\u0635\u0648\u0644\u0627\u062a\u06cc \u0633\u0627\u0644\u0645 \u0648 \u0637\u0639\u0645 \u0628\u0647\u062a\u0631 \u0628\u0633\u0627\u0632\u06cc\u062f \u062a\u0627 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0645\u062c\u0628\u0648\u0631 \u0646\u0628\u0627\u0634\u0646\u062f \u0628\u0647 \u062e\u0627\u0637\u0631 \u0633\u0644\u0627\u0645\u062a\u06cc \u063a\u0630\u0627\u06cc \u062e\u0648\u0634\u0645\u0632\u0647 \u0631\u0627 \u0628\u0647 \u062e\u0637\u0631 \u0628\u06cc\u0646\u062f\u0627\u0632\u0646\u062f.\u00a0\u0627\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u067e\u067e\u0633\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0646\u0628\u0627\u0644 \u0645\u06cc \u06a9\u0646\u062f.<\/span><\/li>\n<\/ol>\n

      \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a \u0628\u0627 \u0645\u0648\u0641\u0642\u06cc\u062a \u067e\u067e\u0633\u06cc \u06a9\u0648 \u0631\u0627 \u0628\u0647 \u0628\u0631\u0646\u062f\u06cc \u0628\u0627 \u062a\u0627\u062b\u06cc\u0631 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0633\u0627\u0644\u0645 \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a \u0648 \u0627\u06cc\u0646 \u0631\u0648\u062d\u06cc\u0647 \u062a\u063a\u06cc\u06cc\u0631 \u0639\u0645\u06cc\u0642\u0627\u064b \u062f\u0631 \u0630\u0647\u0646 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0648 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0645\u0635\u0627\u062d\u0628\u0647 \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u0633\u062a\u0645\u0631 \u0631\u06cc\u0634\u0647 \u062f\u0648\u0627\u0646\u062f\u0647 \u0627\u0633\u062a.<\/span><\/p>\n

      <\/h3>\n

      \u0646\u0645\u0648\u0646\u0647 \u0648 \u0627\u0644\u06af\u0648\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0645\u062f\u0644 \u062a\u063a\u06cc\u06cc\u0631 Kotter (\u00a0<\/span>\u0627\u0631\u0627\u0626\u0647 \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 Visual Paradigm Online<\/span><\/a>\u00a0)<\/span><\/span><\/h3>\n

       <\/p>\n

       <\/p>\n

      \n
      <\/div>\n<\/div>\n
      \n

      <\/p>\n

      \u0645\u062f\u0644 \u062a\u063a\u06cc\u06cc\u0631 \u062c\u0627\u0646 \u06a9\u0648\u062a\u0631<\/span><\/span><\/p>\n

      \n
      \u0627\u06cc\u0646 \u0646\u0645\u0648\u062f\u0627\u0631 \u0631\u0627 \u0648\u06cc\u0631\u0627\u06cc\u0634 \u06a9\u0646\u06cc\u062f<\/span><\/a><\/div>\n<\/div>\n<\/div>\n
      <\/div>\n
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      \n<\/div>\n
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      <\/p>\n

      \u0645\u062f\u0644 \u062a\u063a\u06cc\u06cc\u0631 8 \u0645\u0631\u062d\u0644\u0647 \u0627\u06cc<\/span><\/span><\/p>\n

      \u0627\u06cc\u0646 \u0646\u0645\u0648\u062f\u0627\u0631 \u0631\u0627 \u0648\u06cc\u0631\u0627\u06cc\u0634 \u06a9\u0646\u06cc\u062f<\/span><\/a><\/div>\n<\/div>\n
      <\/div>\n
      <\/div>\n
      \n
      \n

      \n<\/div>\n

      \n

      <\/p>\n

      \u0627\u0644\u06af\u0648\u06cc 8 \u0645\u0631\u062d\u0644\u0647 \u0627\u06cc \u062a\u063a\u06cc\u06cc\u0631 \u0645\u062f\u0644<\/span><\/span><\/p>\n

      \u0627\u06cc\u0646 \u0646\u0645\u0648\u062f\u0627\u0631 \u0631\u0627 \u0648\u06cc\u0631\u0627\u06cc\u0634 \u06a9\u0646\u06cc\u062f<\/span><\/a><\/div>\n<\/div>\n
      <\/div>\n
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      \n<\/div>\n
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      \n

      <\/p>\n

      \u0627\u0644\u06af\u0648\u06cc \u0645\u062f\u0644 \u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u063a\u06cc\u06cc\u0631 8 \u0645\u0631\u062d\u0644\u0647 \u0627\u06cc<\/span><\/span><\/p>\n

      \u0627\u06cc\u0646 \u0646\u0645\u0648\u062f\u0627\u0631 \u0631\u0627 \u0648\u06cc\u0631\u0627\u06cc\u0634 \u06a9\u0646\u06cc\u062f<\/span><\/a><\/div>\n<\/div>\n
      <\/div>\n
      <\/div>\n
      \n
      \n<\/div>\n
      \n
      <\/div>\n<\/div>\n
      \n

      <\/p>\n

      \u0627\u0644\u06af\u0648\u06cc 8 \u0645\u0631\u062d\u0644\u0647 \u0627\u06cc \u062a\u063a\u06cc\u06cc\u0631<\/span><\/span><\/p>\n

      \n
      \u0627\u06cc\u0646 \u0646\u0645\u0648\u062f\u0627\u0631 \u0631\u0627 \u0648\u06cc\u0631\u0627\u06cc\u0634 \u06a9\u0646\u06cc\u062f<\/span><\/a><\/div>\n<\/div>\n<\/div>\n
      <\/div>\n
      <\/div>\n
      \n
      \n<\/div>\n
      \n
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      <\/div>\n<\/div>\n
      <\/div>\n<\/div>\n
      \n

      <\/p>\n

      \u0627\u0644\u06af\u0648\u06cc 8 \u0645\u0631\u062d\u0644\u0647 \u0627\u06cc \u062a\u063a\u06cc\u06cc\u0631 \u0645\u062f\u0644 Kotter<\/span><\/span><\/p>\n

      \u0627\u06cc\u0646 \u0646\u0645\u0648\u062f\u0627\u0631 \u0631\u0627 \u0648\u06cc\u0631\u0627\u06cc\u0634 \u06a9\u0646\u06cc\u062f<\/span><\/a><\/div>\n
      <\/div>\n<\/div>\n
      \n
      \u0641\u06cc\u0633 \u0628\u0648\u06a9<\/span><\/span><\/a>\u067e\u06cc\u0646\u062a\u0631\u0633\u062a<\/span><\/span><\/a>\u062a\u0648\u06cc\u06cc\u062a\u0631<\/span><\/span><\/a>\u0644\u06cc\u0646\u06a9\u062f\u06cc\u0646<\/span><\/span><\/a>\u0648\u0627\u062a\u0633 \u0627\u067e<\/span><\/span><\/a>\u067e\u0633\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9<\/span><\/span><\/a>\u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0631\u06cc<\/span><\/span><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      The 8 steps in the process of change include: creating a sense of urgency, forming powerful guiding coalitions, developing a vision and a strategy, communicating the vision, removing obstacles and empowering employees for action, creating short-term wins, consolidating gains and strengthening change by anchoring change in the culture. 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