{"id":2037,"date":"2021-04-09T17:25:55","date_gmt":"2021-04-09T09:25:55","guid":{"rendered":"https:\/\/blog.visual-paradigm.com\/id\/?p=2037"},"modified":"2022-11-02T11:25:31","modified_gmt":"2022-11-02T03:25:31","slug":"what-is-a-customer-journey","status":"publish","type":"post","link":"https:\/\/blog.visual-paradigm.com\/id\/what-is-a-customer-journey\/","title":{"rendered":"Apa Itu Perjalanan Pelanggan?"},"content":{"rendered":"<div class=\"preview\">\n<div class=\"preview__inner-1\">\n<div class=\"preview__inner-2\">\n<div class=\"cl-preview-section\">\n<div class=\"cl-preview-section\">\n<p>Cerita mendefinisikan dunia kita.\u00a0Dari dinding gua hingga legenda di sekitar api unggun, mereka telah bersama kami sejak kami berkomunikasi.\u00a0Mereka berkembang, tetapi untuk tujuan yang sama: menghibur, berbagi pengalaman yang sama, mengajar dan mengikuti tradisi.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/what-is-customer-journey-map.png\" alt=\"What is a Customer Journey\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a class=\"lightbox-added\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=Infographic&amp;name=What-is-a-Customer-Journey&amp;external=https%3A%2F%2Fblog.visual-paradigm.com%2Fwp-content%2Fuploads%2F2021%2F04%2FWhat-is-a-Customer-Journey.png\">Edit Templat ini<\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"why-study-a-customer-journey\"><span id=\"Why_Study_a_Customer_Journey\">Mengapa Mempelajari Perjalanan Pelanggan?<\/span><\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Banyak organisasi berfokus pada pengumpulan data pengguna.\u00a0Namun, data sering kali gagal menyampaikan frustrasi dan pengalaman pengguna dengan jelas, tetapi cerita dapat menyelesaikan masalah ini.\u00a0Bercerita bukan hanya alat untuk melibatkan pengguna, tetapi juga cara yang efektif bagi organisasi untuk mengenal pengguna mereka dengan lebih baik.\u00a0Salah satu alat bercerita terbaik dalam bisnis adalah rencana perjalanan pelanggan.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/customer-journey-map-infographic.png\" alt=\"What is a Customer Journey\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a class=\"lightbox-added\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=Infographic&amp;name=What-is-a-Customer-Journey&amp;external=https%3A%2F%2Fblog.visual-paradigm.com%2Fwp-content%2Fuploads%2F2021%2F04%2FWhat-is-a-Customer-Journey.png\">Edit Templat ini<\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"what-is-the-customer-journey-map\"><span id=\"What_Is_the_Customer_Journey_Map\">Apa itu Peta Perjalanan Pelanggan?<\/span><\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Peta perjalanan pelanggan (juga dikenal sebagai peta pengalaman pelanggan) menceritakan kisah pengalaman pengguna: dari kontak awal, pembentukan kontrak, hingga kemitraan jangka panjang.\u00a0Itu bisa fokus pada bagian tertentu dari cerita atau memberikan gambaran lengkap tentang pengalaman penuh.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Peta pengalaman pelanggan selalu mengidentifikasi perilaku interaksi utama pengguna dan organisasi.\u00a0Ini memberi tahu perasaan, motivasi, dan masalah pengguna dengan setiap titik sentuh yang terkait dengan organisasi.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<ul>\n<li>Ini sering memberi tahu kita tentang persepsi motivasi pengguna yang lebih kuat.<\/li>\n<li>Apa yang ingin mereka capai?\u00a0Apa harapan mereka untuk organisasi?<\/li>\n<\/ul>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Peta perjalanan pelanggan dalam berbagai bentuk, tetapi biasanya mewakili beberapa jenis peta informasi.\u00a0Tujuannya, apa pun bentuknya, adalah sama: membuat organisasi lebih sadar akan penggunanya.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/1_simple-customer-journey-map-cjm.png\" alt=\"What is a Customer Journey light bulb\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a class=\"lightbox-added\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=Infographic&amp;name=What-is-a-Customer-Journey&amp;external=https%3A%2F%2Fblog.visual-paradigm.com%2Fwp-content%2Fuploads%2F2021%2F04%2FWhat-is-a-Customer-Journey.png\">Edit Templat ini<\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/customer-journey-mapping-tools.png\" alt=\"What is a Customer Journey sample\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=CustomerJourneyMaps&amp;gallery=\/repository\/05b30aa2-88f9-4ff4-975e-aac59d2a33e9.xml&amp;name=Customer%20Journey%20Mapping%20Tools\">Edit Templat ini<\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/1_what-are-customer-journey-maps.png\" alt=\"What is a Customer Journey sample 3\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=CustomerJourneyMaps&amp;gallery=\/repository\/5ab2afe8-bcbb-4648-a681-adb086f60f6d.xml&amp;name=What%20are%20Customer%20Journey%20Maps%3F\">Edit Templat ini<\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/customer-journey-map-explained.png\" alt=\"What is a Customer Journey sample 2\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=CustomerJourneyMaps&amp;gallery=\/repository\/9be019b7-1884-4d84-a6c7-fe85f5ce16a1.xml&amp;name=Customer%20Journey%20Map%20Explained\">Edit Templat ini<\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/1_how-to-do-customer-journey-mapping.png\" alt=\"What is a Customer Journey sample 4\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=CustomerJourneyMaps&amp;gallery=\/repository\/8917d079-ed73-4be9-a5f8-79c35a9d291f.xml&amp;name=How%20to%20Do%20Customer%20Journey%20Mapping\">Edit Templat ini<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"cl-preview-section\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cerita mendefinisikan dunia kita.\u00a0Dari dinding gua hingga legenda di sekitar api unggun, mereka telah bersama kami sejak kami berkomunikasi.\u00a0Mereka berkembang, tetapi untuk tujuan yang sama: menghibur, berbagi pengalaman yang sama, mengajar dan mengikuti tradisi. Edit Templat ini Mengapa Mempelajari Perjalanan Pelanggan? Banyak organisasi berfokus pada pengumpulan data pengguna.\u00a0Namun, data sering kali gagal menyampaikan frustrasi dan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-2037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","loop-entry","clr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apa Itu Perjalanan Pelanggan? | Free Infographic Templates<\/title>\n<meta name=\"description\" content=\"Stories define our world. From the cave walls to the legends around the campfire, they have been with us ever since we had communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.visual-paradigm.com\/id\/what-is-a-customer-journey\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apa Itu Perjalanan Pelanggan? | Free Infographic Templates\" \/>\n<meta property=\"og:description\" content=\"Stories define our world. 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