{"id":4046,"date":"2022-02-24T14:02:36","date_gmt":"2022-02-24T06:02:36","guid":{"rendered":"https:\/\/blog.visual-paradigm.com\/ja\/?p=4046"},"modified":"2022-11-30T16:54:12","modified_gmt":"2022-11-30T08:54:12","slug":"understanding-customer-behavior-and-customer-journey","status":"publish","type":"post","link":"https:\/\/blog.visual-paradigm.com\/ja\/understanding-customer-behavior-and-customer-journey\/","title":{"rendered":"\u9867\u5ba2\u884c\u52d5\u3068\u9867\u5ba2\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u7406\u89e3\u3059\u308b"},"content":{"rendered":"<h3><span id=\"What_is_Customer_Behavior\"><span>\u9867\u5ba2\u884c\u52d5\u3068\u306f\uff1f<\/span><\/span><\/h3>\n<p><span>\u6d88\u8cbb\u8005\u884c\u52d5\u3068\u306f\u3001\u500b\u4eba\u3001\u30b0\u30eb\u30fc\u30d7\u3001\u7d44\u7e54\u3001\u304a\u3088\u3073\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u3001\u4f7f\u7528\u3001\u5ec3\u68c4\u306b\u95a2\u9023\u3059\u308b\u3059\u3079\u3066\u306e\u6d3b\u52d5\u306e\u7814\u7a76\u3067\u3059\u3002\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u306f\u3001\u6d88\u8cbb\u8005\u306e\u611f\u60c5\u3001\u614b\u5ea6\u3001\u55dc\u597d\u304c\u8cfc\u8cb7\u884c\u52d5\u306b\u3069\u306e\u3088\u3046\u306b\u5f71\u97ff\u3059\u308b\u304b\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/customer-behaviors-illustration.png\" alt=\"\u30d3\u30b8\u30cd\u30b9\u30a4\u30e9\u30b9\u30c8\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\uff1a\u9867\u5ba2\u884c\u52d5\u30a4\u30e9\u30b9\u30c8\uff08\u30b7\u30ca\u30ea\u30aa\u30b9\u306e\u30d3\u30b8\u30cd\u30b9\u30a4\u30e9\u30b9\u30c8\u30e1\u30fc\u30ab\u30fc\u4f5c\u6210\uff09\" width=\"344\" height=\"229\" \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/purchasing-habits-illustration.png\" width=\"344\" height=\"229\" \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/consumer-motivation-illustration.png\" width=\"344\" height=\"229\" \/><\/p>\n<p><span>\u4e0a\u8a18\u306e\u56f3\u3092\u7de8\u96c6\u3057\u307e\u3059:<\/span><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=ScenariosBusiness&amp;gallery=\/repository\/7d01a296-e8d2-4042-97b0-c16c66100a3e.xml&amp;name=Customer%20Behaviors%20Illustration%20\" target=\"_blank\" rel=\"noopener\"><span>\u9867\u5ba2\u306e\u884c\u52d5<\/span><\/a><span>\u3001<\/span><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=ScenariosBusiness&amp;gallery=\/repository\/d7c38698-8ea6-4523-9535-1d21d5c7cfdd.xml&amp;name=Purchasing%20Habits%20Illustration\" target=\"_blank\" rel=\"noopener\"><span>\u8cfc\u8cb7\u7fd2\u6163<\/span><\/a><span>\u3001<\/span><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=ScenariosBusiness&amp;gallery=\/repository\/46696d88-f79b-4545-aa07-e0565dcc19a7.xml&amp;name=Consumer%20Motivation%20Illustration\" target=\"_blank\" rel=\"noopener\"><span>\u6d88\u8cbb\u8005\u306e\u52d5\u6a5f<\/span><\/a><\/p>\n<h3><span id=\"What_is_Customer_Journey\"><span>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\uff1f<\/span><\/span><\/h3>\n<p><span>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\u3001\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b\u969b\u306e\u4f53\u9a13\u5168\u4f53\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306e\u767a\u898b\u304b\u3089\u8cfc\u5165\u3001\u3055\u3089\u306b\u305d\u306e\u5148\u307e\u3067\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306e\u5b8c\u5168\u306a\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3092\u8003\u616e\u3057\u307e\u3059\u3002\u7126\u70b9\u306f\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u3067\u306f\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u3084\u308a\u53d6\u308a\u3057\u305f\u5f8c\u306b\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306b\u611f\u3058\u308b\u304b\u3067\u3059.<\/span><\/p>\n<blockquote><p><span>\u30ab\u30b9\u30bf\u30de\u30fc \u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u6700\u826f\u306e\u65b9\u6cd5\u306f\u3001\u9867\u5ba2\u306e\u7acb\u5834\u306b\u7acb\u3063\u3066\u884c\u52d5\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p><\/blockquote>\n<ol>\n<li><strong><span>\u30cb\u30fc\u30ba\u306e\u7279\u5b9a<\/span><\/strong><span>\u2013 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306e\u6f5c\u5728\u7684\u306a\u30cb\u30fc\u30ba\u3092\u767a\u898b\u3057\u3001\u6f5c\u5728\u7684\u306a\u30cb\u30fc\u30ba\u3092\u5b9f\u969b\u306e\u30cb\u30fc\u30ba\u306b\u5909\u63db\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30cb\u30fc\u30ba\u306f\u3001\u5fc3\u81d3\u306e\u30cb\u30fc\u30ba\u3068\u6a5f\u80fd\u306e\u30cb\u30fc\u30ba\u306e 2 \u3064\u306b\u5206\u985e\u3067\u304d\u307e\u3059\u3002\u512a\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u30011 \u3064\u306e\u30cb\u30fc\u30ba\u306b\u3068\u3069\u307e\u3063\u3066\u5b9f\u969b\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u5909\u63db\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u306e\u8907\u6570\u306e\u30cb\u30fc\u30ba\u3092\u767a\u898b\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<li><strong><span>\u60c5\u5831\u306e\u691c\u7d22<\/span><\/strong><span>\u2013 \u60c5\u5831\u304c\u4fdd\u5b58\u3055\u308c\u308b\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u304c\u3042\u308a\u307e\u3059\u3002\u5185\u90e8\u74b0\u5883\u306b\u306f\u3001\u65e2\u5b58\u306e\u60c5\u5831\u3001\u8133\u306e\u30e1\u30e2\u30ea\u30d0\u30f3\u30af\u306b\u4fdd\u5b58\u3055\u308c\u3066\u3044\u308b\u88fd\u54c1\u306e\u7a2e\u985e\u3001\u30d6\u30e9\u30f3\u30c9\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u5916\u90e8\u74b0\u5883\u306b\u306f\u3001\u4ed6\u306e\u88fd\u54c1\u306e\u30ec\u30d3\u30e5\u30fc\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u88fd\u54c1\u306e\u30ec\u30d3\u30e5\u30fc\u3001\u985e\u4f3c\u88fd\u54c1\u306e\u9577\u6240\u3068\u77ed\u6240\u3001\u4fa1\u683c\u304c\u542b\u307e\u308c\u307e\u3059\u9055\u3044\u306a\u3069<\/span><\/li>\n<li><strong><span>\u8a55\u4fa1<\/span><\/strong><span>\u2013 \u3055\u307e\u3056\u307e\u306a\u88fd\u54c1\u306e\u9577\u6240\u3068\u77ed\u6240\u3001\u3055\u307e\u3056\u307e\u306a\u5c5e\u6027\u306e\u9577\u6240\u3068\u77ed\u6240\u3001\u91cd\u307f\u4ed8\u3051\u57fa\u6e96\u306e\u30ec\u30d9\u30eb\u3001\u304a\u3088\u3073\u6700\u7d42\u7684\u306b\u610f\u601d\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u76ee\u7684\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/span><\/li>\n<li><strong><span>\u8cfc\u5165<\/span><\/strong><span>\u2013 \u5b9f\u5e97\u8217\u307e\u305f\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3067\u304d\u307e\u3059\u3002\u5b9f\u5e97\u8217\u306f\u4fbf\u5229\u3067\u3059\u3070\u3084\u304f\u8cfc\u5165\u3067\u304d\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u8cfc\u5165\u306f\u624b\u9803\u306a\u4fa1\u683c\u3067\u3059\u304c\u3001\u5f85\u3061\u6642\u9593\u304c\u9577\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/li>\n<li><strong><span>\u30a2\u30d5\u30bf\u30fc\u30bb\u30fc\u30eb\u30b9<\/span><\/strong><span>\u2013 \u30a2\u30d5\u30bf\u30fc\u30bb\u30fc\u30eb\u30b9\u3068\u306f\u3001\u8cfc\u5165\u5f8c\u306e\u304a\u5ba2\u69d8\u306e\u884c\u52d5\u3067\u3059\u3002\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\u306f\u88fd\u54c1\u691c\u54c1\u306e\u6700\u5f8c\u306e\u30cf\u30fc\u30c9\u30eb\u3002\u9867\u5ba2\u306f\u8cfc\u5165\u3059\u308b\u88fd\u54c1\u306b\u5bfe\u3057\u3066\u4e00\u5b9a\u306e\u671f\u5f85\u3092\u6301\u3063\u3066\u304a\u308a\u3001\u88fd\u54c1\u304c\u9867\u5ba2\u306e\u671f\u5f85\u306b\u5fdc\u3048\u3089\u308c\u306a\u3044\u5834\u5408\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u8fd4\u54c1\u7387\u306f\u5927\u5e45\u306b\u4f4e\u4e0b\u3057\u307e\u3059\u3002\u540c\u6642\u306b\u3001\u9867\u5ba2\u306e\u4e0d\u6e80\u306f\u3001\u8a8d\u77e5\u7684\u4e0d\u5354\u548c\u3084\u8cfc\u5165\u5f8c\u306e\u5426\u5b9a\u7684\u306a\u8a55\u4fa1\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u88fd\u54c1\u3068\u4f1a\u793e\u306b\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3057\u307e\u3059\u3002<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/what-is-customer-journey-map.png\" \/><\/p>\n<p><a class=\"edit-template-v1\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=CustomerJourneyMaps&amp;gallery=\/repository\/20a586ff-fb97-41d4-915f-072f48316a2f.xml&amp;name=What%20is%20Customer%20Journey%20Map%3F\"><span>\u3053\u306e\u30ab\u30b9\u30bf\u30de\u30fc \u30b8\u30e3\u30fc\u30cb\u30fc \u30de\u30c3\u30d7\u3092 CX \u30c4\u30fc\u30eb\u3067\u7de8\u96c6\u3059\u308b<\/span><\/a><\/p>\n<p id=\"ghfcqkp\"><span>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0\u3092\u901a\u3058\u3066\u9867\u5ba2\u306e\u671f\u5f85\u3092\u7406\u89e3\u3057\u3001\u9867\u5ba2\u3092\u559c\u3070\u305b\u307e\u3057\u3087\u3046<\/span><\/p>\n<p><span>\u9867\u5ba2\u306e\u671f\u5f85\u3068\u306f\u3001\u4f01\u696d\u304c\u63d0\u4f9b\u3059\u308b\u88fd\u54c1\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u304c\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u3053\u3068\u3092\u9867\u5ba2\u304c\u671b\u3093\u3067\u3044\u308b\u30ec\u30d9\u30eb\u3067\u3059\u3002\u3053\u306e\u671f\u5f85\u304c\u6e80\u305f\u3055\u308c\u308c\u3070\u3001\u9867\u5ba2\u306f\u6e80\u8db3\u3059\u308b\u3067\u3057\u3087\u3046\u3002\u305d\u3046\u3067\u306a\u3051\u308c\u3070\u3001\u9867\u5ba2\u306f\u4e0d\u6e80\u3092\u62b1\u304f\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span>\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3001\u554f\u984c\u3001\u304a\u3088\u3073\u4f01\u696d\u3068\u306e\u3084\u308a\u53d6\u308a\u3092\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u306f\u3001\u5927\u5909\u306a\u3053\u3068\u306b\u601d\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u305f\u3060\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6d1e\u5bdf\u3092\u9577\u671f\u7684\u306a\u6539\u5584\u6226\u7565\u306b\u5909\u63db\u3059\u308b\u306b\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc 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\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306b\u611f\u3058\u3066\u3044\u308b\u304b\u3092\u8996\u899a\u5316\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6f5c\u5728\u7684\u306a\u554f\u984c\u3092\u4e8b\u524d\u306b\u56de\u907f\u3057\u3001\u9867\u5ba2\u7dad\u6301\u3092\u6539\u5584\u3057\u3001\u91cd\u8981\u306a\u60c5\u5831\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u6700\u5584\u306e\u6c7a\u5b9a\u3092\u4e0b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span>\u30ab\u30b9\u30bf\u30de\u30fc \u30b8\u30e3\u30fc\u30cb\u30fc \u30de\u30c3\u30d7\u306f\u3001\u9867\u5ba2\u304c\u30b5\u30fc\u30d3\u30b9\u3001\u30d6\u30e9\u30f3\u30c9\u3001\u307e\u305f\u306f\u88fd\u54c1\u306b\u5bfe\u3057\u3066\u884c\u3046\u3059\u3079\u3066\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306e\u8996\u899a\u7684\u306a\u30b9\u30c8\u30fc\u30ea\u30fc \u30e9\u30a4\u30f3\u3067\u3059\u3002\u30b8\u30e3\u30fc\u30cb\u30fc \u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u3068\u3001\u6d88\u8cbb\u8005\u306e\u8996\u70b9\u306b\u76f4\u63a5\u5165\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u4f55\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u4f55\u3092\u6b63\u3057\u304f\u884c\u3063\u3066\u3044\u308b\u306e\u304b\u3001\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u5168\u4f53\u3067\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u4f55\u304c\u3067\u304d\u308b\u306e\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"What_is_Customer_Journey_Mapping\"><span>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0\u3068\u306f\uff1f<\/span><\/span><\/h3>\n<p><span>\u8a18\u61b6\u306b\u6b8b\u308b\u7b2c\u4e00\u5370\u8c61\u3092\u4f5c\u308a\u3001\u5dee\u5225\u5316\u3055\u308c\u305f\u8cfc\u5165\u4f53\u9a13\u3092\u9867\u5ba2\u306b\u63d0\u4f9b\u3057\u305f\u3044\u3068\u304a\u8003\u3048\u3067\u3059\u304b?\u00a0\u4eca\u65e5\u306e\u30c7\u30b8\u30bf\u30eb\u4e16\u754c\u3067\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306b\u8cb7\u3044\u7269\u3092\u3059\u308b\u304b\u3092\u7406\u89e3\u3057\u305f\u3044\u3067\u3059\u304b?\u00a0\u30ab\u30b9\u30bf\u30de\u30fc \u30b8\u30e3\u30fc\u30cb\u30fc\u3067\u6700\u3082\u5f71\u97ff\u529b\u306e\u3042\u308b\u30c1\u30e3\u30cd\u30eb\u3068\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306f\u3069\u308c\u3067\u3059\u304b?\u307e\u305f\u3001\u3053\u308c\u3089\u306b\u3069\u306e\u3088\u3046\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304b?\u00a0\u3042\u306a\u305f\u304c\u53c2\u5165\u3057\u305f\u3044\u65b0\u3057\u3044\u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u3064\u3044\u3066\u3001\u3053\u308c\u306f\u3069\u306e\u3088\u3046\u306b\u898b\u3048\u307e\u3059\u304b?<\/span><\/p>\n<p><span>\u30ab\u30b9\u30bf\u30de\u30fc \u30b8\u30e3\u30fc\u30cb\u30fc \u30de\u30c3\u30d7\u306f\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306e\u624b\u6cd5\u3068\u8996\u899a\u7684\u306a\u624b\u304c\u304b\u308a\u3092\u4f7f\u7528\u3057\u3066\u3001\u9867\u5ba2\u3068\u30d3\u30b8\u30cd\u30b9\u306e\u95a2\u4fc2\u3092\u7d4c\u6642\u7684\u306b\u793a\u3057\u307e\u3059\u3002\u9867\u5ba2\u306e\u8996\u70b9\u304b\u3089\u8a9e\u3089\u308c\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u306f\u3001\u5168\u4f53\u7684\u306a\u9867\u5ba2\u4f53\u9a13\u3078\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4f53\u9a13\u3059\u308b\u969b\u306b\u9867\u5ba2\u304c\u62b1\u3048\u308b\u30cb\u30fc\u30ba\u3084\u554f\u984c\u70b9\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3057\u3001\u5bfe\u51e6\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.visual-paradigm.com\/guide\/customer-experience\/what-is-customer-journey-mapping\/\"><span>\u30ab\u30b9\u30bf\u30de\u30fc \u30b8\u30e3\u30fc\u30cb\u30fc \u30de\u30c3\u30d7<\/span><\/a><span>(CJM) \u306f\u3001\u9867\u5ba2\u304c\u4e00\u5b9a\u671f\u9593\u306b\u308f\u305f\u3063\u3066\u4f55\u3092\u8003\u3048\u3001\u4f55\u3092\u611f\u3058\u3066\u3044\u308b\u304b\u3092\u8996\u899a\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u30b8\u30e3\u30fc\u30cb\u30fc \u30de\u30c3\u30d7\u306f\u3001\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3068\u547c\u3070\u308c\u308b\u9867\u5ba2\u3068\u30d3\u30b8\u30cd\u30b9\u306e\u9593\u306e\u76f8\u4e92\u4f5c\u7528\u3092\u53ef\u8996\u5316\u3057\u307e\u3059\u3002\u9867\u5ba2\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u3080\u306e\u3092\u59a8\u3052\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u969c\u58c1\u3092\u7279\u5b9a\u3057\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u5168\u4f53\u50cf\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/span><\/p>\n<div class=\"cl-preview-section\">\n<h3 id=\"cjm-templates-and-examples\"><span id=\"CJM_Templates_and_Examples\"><span>CJM\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u4f8b<\/span><\/span><\/h3>\n<\/div>\n<div class=\"cl-preview-section\">\n<h4 id=\"buy-tv-online\"><span id=\"Buy_TV_Online\"><a href=\"https:\/\/circle.visual-paradigm.com\/buy-tv-online\/\"><span>\u30c6\u30ec\u30d3\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3059\u308b<\/span><\/a><\/span><\/h4>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/CJM-Buy-TV-Online-1-650x393.png\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h4 id=\"on-site-oven-repair-service\"><span id=\"On-site_Oven_Repair_Service\"><a href=\"https:\/\/circle.visual-paradigm.com\/on-site-oven-repair-service\/\"><span>\u30aa\u30f3\u30b5\u30a4\u30c8\u30aa\u30fc\u30d6\u30f3\u4fee\u7406\u30b5\u30fc\u30d3\u30b9<\/span><\/a><\/span><\/h4>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/CJM-On-site-Oven-Repair-Service-1-650x537.png\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h4 id=\"online-banking-password-recovery\"><span id=\"Online_Banking_Password_Recovery\"><a href=\"https:\/\/circle.visual-paradigm.com\/online-banking-password-recovery\/\"><span>\u30aa\u30f3\u30e9\u30a4\u30f3\u30d0\u30f3\u30ad\u30f3\u30b0\u306e\u30d1\u30b9\u30ef\u30fc\u30c9\u56de\u5fa9<\/span><\/a><\/span><\/h4>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/CJM-Online-Banking-Password-Recovery-1-650x518.png\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h4 id=\"online-shop\"><span id=\"Online_Shop\"><a href=\"https:\/\/circle.visual-paradigm.com\/online-shop\/\"><span>\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7<\/span><\/a><\/span><\/h4>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/circle.visual-paradigm.com\/online-shop\/\"><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/CJM-Online-Shop-1-650x565.png\" \/><\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h4 id=\"basic-customer-journey-map-template\"><span id=\"Basic_Customer_Journey_Map_Template\"><a href=\"https:\/\/circle.visual-paradigm.com\/basic-customer-journey-map-template\/\"><span>\u57fa\u672c\u7684\u306a\u30ab\u30b9\u30bf\u30de\u30fc \u30b8\u30e3\u30fc\u30cb\u30fc \u30de\u30c3\u30d7 \u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/span><\/a><\/span><\/h4>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/circle.visual-paradigm.com\/basic-customer-journey-map-template\/\"><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/CJM-Basic-Customer-Journey-Map-Template-650x333.png\" \/><\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h4 id=\"car-purchase\"><span id=\"Car_Purchase\"><a href=\"https:\/\/circle.visual-paradigm.com\/car-purchase-customer-journey-map\/\"><span>\u8eca\u306e\u8cfc\u5165<\/span><\/a><\/span><\/h4>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/circle.visual-paradigm.com\/car-purchase-customer-journey-map\/\"><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/CJM-Car-Purchase-650x365.png\" \/><\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h4 id=\"detailed-customer-journey-map-template\"><span id=\"Detailed_Customer_Journey_Map_Template\"><a href=\"https:\/\/circle.visual-paradigm.com\/detailed-customer-journey-map-template\/\"><span>\u8a73\u7d30\u306a\u30ab\u30b9\u30bf\u30de\u30fc \u30b8\u30e3\u30fc\u30cb\u30fc \u30de\u30c3\u30d7 \u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/span><\/a><\/span><\/h4>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/circle.visual-paradigm.com\/detailed-customer-journey-map-template\/\"><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/CJM-Detailed-Customer-Journey-Map-Template-650x599.png\" \/><\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h4 id=\"general-sales-lifecycle-template\"><span id=\"General_Sales_Lifecycle_Template\"><a href=\"https:\/\/circle.visual-paradigm.com\/general-sales-lifecycle-template-customer-journey-mapping\/\"><span>\u4e00\u822c\u7684\u306a\u30bb\u30fc\u30eb\u30b9 \u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb \u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/span><\/a><\/span><\/h4>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/circle.visual-paradigm.com\/general-sales-lifecycle-template-customer-journey-mapping\/\"><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/CJM-General-Sales-Lifecycle-Template-650x287.png\" \/><\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h4 id=\"general-sales-lifecycle-template-2\"><span id=\"General_Sales_Lifecycle_Template_2\"><a href=\"https:\/\/circle.visual-paradigm.com\/general-sales-lifecycle-template-2-customer-journey-mappin\/\"><span>\u4e00\u822c\u7684\u306a\u30bb\u30fc\u30eb\u30b9 \u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb \u30c6\u30f3\u30d7\u30ec\u30fc\u30c8 2<\/span><\/a><\/span><\/h4>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/CJM-General-Sales-Lifecycle-Template-2-650x303.png\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h4 id=\"hospital\"><span id=\"Hospital\"><a href=\"https:\/\/circle.visual-paradigm.com\/customer-journey-mapping-hospital\/\"><span>\u75c5\u9662<\/span><\/a><\/span><\/h4>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/CJM-Hospital-650x434.png\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h4 id=\"library\"><span id=\"Library\"><a href=\"https:\/\/circle.visual-paradigm.com\/customer-journey-mapping-library\/\"><span>\u3068\u3057\u3087\u3046\u304b\u3093<\/span><\/a><\/span><\/h4>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/CJM-Library-650x463.png\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h4 id=\"online-travel-agency\"><span id=\"Online_Travel_Agency\"><a href=\"https:\/\/circle.visual-paradigm.com\/customer-journey-mapping-online-travel-agency\/\"><span>\u30aa\u30f3\u30e9\u30a4\u30f3\u65c5\u884c\u4ee3\u7406\u5e97<\/span><\/a><\/span><\/h4>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/CJM-Online-Travel-Agency-650x453.png\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h4 id=\"sales-support\"><span id=\"Sales_Support\"><a href=\"https:\/\/circle.visual-paradigm.com\/customer-journey-mapping-sales-support\/\"><span>\u30bb\u30fc\u30eb\u30b9\u30b5\u30dd\u30fc\u30c8<\/span><\/a><\/span><\/h4>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/CJM-Sales-Support.png\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h4 id=\"standard-customer-journey-map-template\"><span id=\"Standard_Customer_Journey_Map_Template\"><a href=\"https:\/\/circle.visual-paradigm.com\/standard-customer-journey-map-template\/\"><span>\u6a19\u6e96\u30ab\u30b9\u30bf\u30de\u30fc \u30b8\u30e3\u30fc\u30cb\u30fc \u30de\u30c3\u30d7 \u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/span><\/a><\/span><\/h4>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/CJM-Standard-Customer-Journey-Map-Template-650x377.png\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h4 id=\"touchpoints-templates\"><span id=\"Touchpoints_Templates\"><a href=\"https:\/\/circle.visual-paradigm.com\/touchpoints-templates\/\"><span><span class=\"goog-text-highlight\">\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8 \u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/span><\/span><\/a><\/span><\/h4>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/circle.visual-paradigm.com\/touchpoints-templates\/\"><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/CJM-Touchpoints-Templates-650x349.png\" \/><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u9867\u5ba2\u884c\u52d5\u3068\u306f\uff1f 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