How to Appeal to Both Types of Audiences
Have you ever wondered why you’re marketing your way? Why do your ads include colors, images, and figures instead of only text content?
In order to help us think, various portions of our brains carry on different roles and duties. Roughly speaking, the two hemispheres of the human brain have different sets of functions, and people who use one side more than the other act in different ways. Scholars suggest that left-brainers rely on words and figures, while visual representations and patterns concentrate on right-brain persons.
The logical, objective, sequential, and empirical are the subject of left-brain thinkers, while right-brainers favor more spontaneous, holistic, and free-associated approaches.
Are Pictures Always Better than Text and Figures?
The upper ranks in many corporations are populated by left- brainers. The top marketing entity is also a left-brained MBA-type. Need evidence? Just count the times “MBA required” is listed on the job description of companies.
However, the average human responds much more to visual input compared to just plain text, according to Zabisco. We ought to include both right-brain and left-brain consideration as advertisers in our content creation activities and that’s why infographic is becoming more and more popular in marketing.
Infographics Suitable for both Left or Right Brained
A mix of text content, images, video and charts is used in the best websites, blogs, and social page for both left-brained and right-brained people. Infographics can easily combine text content, figures, statistics, charts, images and so on, as left-brain people make logical deductions from information while right-brain thinkers prefer to make lateral associations from information.
Benefits of Infographics
An Infographic is a visual representation in an organized manner by incorporating images, charts and images to engage attention to the key facts or data for achieving quick understanding. Various studies show that people can remember visually compelling charts, images, and other infographic elements much more effectively than lengthy text-based content.
The benefits of infographic design have convinced many marketers to include them in their marketing strategies. High rates of attention, more memorable, social sharing, higher site traffic and better brand building are the most prized benefits of a good infographic for marketing.