{"id":2037,"date":"2021-04-09T17:25:55","date_gmt":"2021-04-09T09:25:55","guid":{"rendered":"https:\/\/blog.visual-paradigm.com\/pt\/?p=2037"},"modified":"2022-11-02T11:25:11","modified_gmt":"2022-11-02T03:25:11","slug":"what-is-a-customer-journey","status":"publish","type":"post","link":"https:\/\/blog.visual-paradigm.com\/pt\/what-is-a-customer-journey\/","title":{"rendered":"O Que \u00c9 Uma Jornada Do Cliente"},"content":{"rendered":"<div class=\"preview\">\n<div class=\"preview__inner-1\">\n<div class=\"preview__inner-2\">\n<div class=\"cl-preview-section\">\n<div class=\"cl-preview-section\">\n<p>Hist\u00f3rias definem nosso mundo.\u00a0Das paredes da caverna \u00e0s lendas ao redor da fogueira, eles est\u00e3o conosco desde que tivemos comunica\u00e7\u00e3o.\u00a0<span class=\"\">Evoluem, mas com o mesmo prop\u00f3sito: divertir, partilhar as mesmas experi\u00eancias, ensinar e seguir tradi\u00e7\u00f5es.<\/span><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/what-is-customer-journey-map.png\" alt=\"What is a Customer Journey\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a class=\"lightbox-added\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=Infographic&amp;name=What-is-a-Customer-Journey&amp;external=https%3A%2F%2Fblog.visual-paradigm.com%2Fwp-content%2Fuploads%2F2021%2F04%2FWhat-is-a-Customer-Journey.png\">Editar este modelo<\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"why-study-a-customer-journey\"><span id=\"Why_Study_a_Customer_Journey\">Por que estudar uma jornada do cliente?<\/span><\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Muitas organiza\u00e7\u00f5es est\u00e3o focadas na coleta de dados do usu\u00e1rio.\u00a0No entanto, os dados geralmente n\u00e3o transmitem claramente a frustra\u00e7\u00e3o e a experi\u00eancia de um usu\u00e1rio, mas as hist\u00f3rias podem resolver esse problema.\u00a0O storytelling n\u00e3o \u00e9 apenas uma ferramenta para engajar os usu\u00e1rios, mas tamb\u00e9m uma maneira eficaz de as organiza\u00e7\u00f5es conhecerem melhor seus usu\u00e1rios.\u00a0Uma das melhores ferramentas de storytelling nos neg\u00f3cios \u00e9 o itiner\u00e1rio do cliente.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/customer-journey-map-infographic.png\" alt=\"What is a Customer Journey\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a class=\"lightbox-added\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=Infographic&amp;name=What-is-a-Customer-Journey&amp;external=https%3A%2F%2Fblog.visual-paradigm.com%2Fwp-content%2Fuploads%2F2021%2F04%2FWhat-is-a-Customer-Journey.png\">Editar este modelo<\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"what-is-the-customer-journey-map\"><span id=\"What_Is_the_Customer_Journey_Map\">O que \u00e9 o Mapa da Jornada do Cliente?<\/span><\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Um mapa de jornada do cliente (tamb\u00e9m conhecido como mapa de experi\u00eancia do cliente) conta a hist\u00f3ria da experi\u00eancia do usu\u00e1rio: desde o contato inicial, forma\u00e7\u00e3o do contrato at\u00e9 uma parceria de longo prazo.\u00a0Ele pode se concentrar em partes espec\u00edficas da hist\u00f3ria ou fornecer uma imagem completa da experi\u00eancia completa.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Um mapa de experi\u00eancia do cliente est\u00e1 sempre identificando o comportamento-chave de intera\u00e7\u00e3o de usu\u00e1rios e organiza\u00e7\u00f5es.\u00a0Ele conta os sentimentos, motiva\u00e7\u00f5es e problemas do usu\u00e1rio com cada ponto de contato relacionado \u00e0 organiza\u00e7\u00e3o.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<ul>\n<li>Muitas vezes nos fala sobre a percep\u00e7\u00e3o da motiva\u00e7\u00e3o mais forte do usu\u00e1rio.<\/li>\n<li>O que eles querem alcan\u00e7ar?\u00a0Quais s\u00e3o suas expectativas para a organiza\u00e7\u00e3o?<\/li>\n<\/ul>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Os mapas de jornada do cliente est\u00e3o em v\u00e1rias formas, mas geralmente representam algum tipo de mapa de informa\u00e7\u00f5es.\u00a0O objetivo, independentemente da forma, \u00e9 o mesmo: tornar as organiza\u00e7\u00f5es mais conscientes de seus usu\u00e1rios.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/1_simple-customer-journey-map-cjm.png\" alt=\"What is a Customer Journey light bulb\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a class=\"lightbox-added\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=Infographic&amp;name=What-is-a-Customer-Journey&amp;external=https%3A%2F%2Fblog.visual-paradigm.com%2Fwp-content%2Fuploads%2F2021%2F04%2FWhat-is-a-Customer-Journey.png\">Editar este modelo<\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/customer-journey-mapping-tools.png\" alt=\"What is a Customer Journey sample\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=CustomerJourneyMaps&amp;gallery=\/repository\/05b30aa2-88f9-4ff4-975e-aac59d2a33e9.xml&amp;name=Customer%20Journey%20Mapping%20Tools\">Editar este modelo<\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/1_what-are-customer-journey-maps.png\" alt=\"What is a Customer Journey sample 3\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=CustomerJourneyMaps&amp;gallery=\/repository\/5ab2afe8-bcbb-4648-a681-adb086f60f6d.xml&amp;name=What%20are%20Customer%20Journey%20Maps%3F\">Editar este modelo<\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/customer-journey-map-explained.png\" alt=\"What is a Customer Journey sample 2\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=CustomerJourneyMaps&amp;gallery=\/repository\/9be019b7-1884-4d84-a6c7-fe85f5ce16a1.xml&amp;name=Customer%20Journey%20Map%20Explained\">Editar este modelo<\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/1_how-to-do-customer-journey-mapping.png\" alt=\"What is a Customer Journey sample 4\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=CustomerJourneyMaps&amp;gallery=\/repository\/8917d079-ed73-4be9-a5f8-79c35a9d291f.xml&amp;name=How%20to%20Do%20Customer%20Journey%20Mapping\">Editar este modelo<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"cl-preview-section\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hist\u00f3rias definem nosso mundo.\u00a0Das paredes da caverna \u00e0s lendas ao redor da fogueira, eles est\u00e3o conosco desde que tivemos comunica\u00e7\u00e3o.\u00a0Evoluem, mas com o mesmo prop\u00f3sito: divertir, partilhar as mesmas experi\u00eancias, ensinar e seguir tradi\u00e7\u00f5es. Editar este modelo Por que estudar uma jornada do cliente? Muitas organiza\u00e7\u00f5es est\u00e3o focadas na coleta de dados do usu\u00e1rio.\u00a0No entanto, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-2037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","loop-entry","clr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O Que \u00c9 Uma Jornada Do Cliente | Free Infographic Templates<\/title>\n<meta name=\"description\" content=\"Stories define our world. From the cave walls to the legends around the campfire, they have been with us ever since we had communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.visual-paradigm.com\/pt\/what-is-a-customer-journey\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O Que \u00c9 Uma Jornada Do Cliente | Free Infographic Templates\" \/>\n<meta property=\"og:description\" content=\"Stories define our world. 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