{"id":2229,"date":"2021-04-13T14:20:27","date_gmt":"2021-04-13T06:20:27","guid":{"rendered":"https:\/\/blog.visual-paradigm.com\/pt\/?p=2229"},"modified":"2022-11-03T15:47:49","modified_gmt":"2022-11-03T07:47:49","slug":"5-step-content-marketing-checklist","status":"publish","type":"post","link":"https:\/\/blog.visual-paradigm.com\/pt\/5-step-content-marketing-checklist\/","title":{"rendered":"Lista De Verifica\u00e7\u00e3o De Marketing De Conte\u00fado Em 5 Etapas"},"content":{"rendered":"<div class=\"preview\">\n<div class=\"preview__inner-1\">\n<div class=\"preview__inner-2\">\n<div class=\"cl-preview-section\">\n<div class=\"cl-preview-section\">\n<h2 id=\"what-is-content-marketing\"><span id=\"What_Is_Content_Marketing\"><span class=\"\">O que \u00e9 Marketing de Conte\u00fado?<\/span><\/span><\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>O marketing de conte\u00fado \u00e9 um tipo de m\u00e9todo de marketing estrat\u00e9gico que as empresas usam conte\u00fado relevante para se preparar para as necessidades de informa\u00e7\u00e3o dos clientes.\u00a0Conte\u00fado como meio de atrair, alcan\u00e7ar e converter clientes.\u00a0V\u00e1rias formas de conte\u00fado s\u00e3o usadas para distribui\u00e7\u00e3o em diferentes canais.\u00a0Blogs, posts em redes sociais, e-books e white papers, al\u00e9m de not\u00edcias, infogr\u00e1ficos e v\u00eddeos explicativos.\u00a0Tudo isso \u00e9 usado para ensinar algo ao cliente, n\u00e3o para vender nada diretamente.\u00a0Essa abordagem neutra \u00e9 importante porque, uma vez que o conte\u00fado \u00e9 \u201cembelezado\u201d pelos an\u00fancios novamente, ele perde seu apelo para que clientes em potencial continuem lendo.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>O marketing de conte\u00fado pode ser interpretado de maneiras muito diferentes. Especialmente para pequenas empresas, faz mais sentido focar no p\u00fablico-alvo, dar explica\u00e7\u00f5es relacionadas ao produto e atingir sua base de clientes.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"content-marketing-enhance-seo\"><span id=\"Content_Marketing_Enhance_SEO\">Marketing de Conte\u00fado Melhore o SEO<\/span><\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Os clientes gostam n\u00e3o apenas de informa\u00e7\u00f5es, mas tamb\u00e9m de estrat\u00e9gias de otimiza\u00e7\u00e3o de mecanismos de pesquisa.\u00a0\u00c0 medida que voc\u00ea gera muito conte\u00fado relevante em seu site, mais pessoas acessar\u00e3o seu site e sua classifica\u00e7\u00e3o no Google aumentar\u00e1 de acordo.\u00a0Tamb\u00e9m \u00e9 importante focar no conte\u00fado relevante para os clientes e usar sua pr\u00f3pria estrat\u00e9gia de palavras-chave para direcion\u00e1-lo.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Claro, h\u00e1 muito a ser dito sobre marketing de conte\u00fado, n\u00f3s apenas damos uma breve vis\u00e3o geral do b\u00e1sico aqui.\u00a0O infogr\u00e1fico tamb\u00e9m mostra os passos para fazer marketing de conte\u00fado.\u00a0Modifique para se adequar \u00e0 sua pr\u00f3pria apresenta\u00e7\u00e3o e compartilhe com sua equipe.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Aqui est\u00e3o alguns itens que a maioria das lojas de caridade n\u00e3o poder\u00e1 levar:<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<ul>\n<li>Armas<\/li>\n<li>L\u00e2mpadas a \u00f3leo<\/li>\n<li>\u00d3culos graduados<\/li>\n<li>Itens feitos de marfim<\/li>\n<li>Carrinhos de beb\u00ea<\/li>\n<li>Coletes salva-vidas<\/li>\n<li>Auxiliares de flutuabilidade<\/li>\n<li>Itens pessoais, como barbeadores<\/li>\n<\/ul>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Algumas institui\u00e7\u00f5es de caridade n\u00e3o poder\u00e3o levar grandes m\u00f3veis ou produtos eletr\u00f4nicos com eles: verifique com a loja se estiver em quest\u00e3o.\u00a0N\u00e3o haver\u00e1 venda de objetos quebrados ou inacabados.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/infographic-of-5-step-optimize-content-marketing.png\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=Infographics&amp;gallery=\/repository\/80da4507-0885-4654-baf3-eb30306d6e40.xml&amp;name=5%20Step%20Content%20Marketing%20Checklist\">Editar este modelo<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>O que \u00e9 Marketing de Conte\u00fado? O marketing de conte\u00fado \u00e9 um tipo de m\u00e9todo de marketing estrat\u00e9gico que as empresas usam conte\u00fado relevante para se preparar para as necessidades de informa\u00e7\u00e3o dos clientes.\u00a0Conte\u00fado como meio de atrair, alcan\u00e7ar e converter clientes.\u00a0V\u00e1rias formas de conte\u00fado s\u00e3o usadas para distribui\u00e7\u00e3o em diferentes canais.\u00a0Blogs, posts em redes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4459,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[26,30],"tags":[],"class_list":["post-2229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","category-templates","loop-entry","clr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lista De Verifica\u00e7\u00e3o De Marketing De Conte\u00fado Em 5 Etapas | Free Infographic Templates<\/title>\n<meta name=\"description\" content=\"Content marketing is a kind of strategic marketing method that enterprises use relevant content to prepare for customers&#039; information needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.visual-paradigm.com\/pt\/5-step-content-marketing-checklist\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lista De Verifica\u00e7\u00e3o De Marketing De Conte\u00fado Em 5 Etapas | Free Infographic Templates\" \/>\n<meta property=\"og:description\" content=\"Content marketing is a kind of strategic marketing method that enterprises use relevant content to prepare for customers&#039; information needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.visual-paradigm.com\/pt\/5-step-content-marketing-checklist\/\" \/>\n<meta property=\"og:site_name\" content=\"Visual Paradigm Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-13T06:20:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-03T07:47:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.visual-paradigm.com\/pt\/wp-content\/uploads\/sites\/11\/2021\/04\/5-step-content-marketing-checklist-1.png\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blog.visual-paradigm.com\/pt\/wp-content\/uploads\/sites\/11\/2021\/04\/5-step-content-marketing-checklist-1.png\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/pt\/5-step-content-marketing-checklist\/\",\"url\":\"https:\/\/blog.visual-paradigm.com\/pt\/5-step-content-marketing-checklist\/\",\"name\":\"Lista De Verifica\u00e7\u00e3o De Marketing De Conte\u00fado Em 5 Etapas | Free Infographic Templates\",\"isPartOf\":{\"@id\":\"https:\/\/blog.visual-paradigm.com\/pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.visual-paradigm.com\/pt\/5-step-content-marketing-checklist\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.visual-paradigm.com\/pt\/5-step-content-marketing-checklist\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.visual-paradigm.com\/pt\/wp-content\/uploads\/sites\/11\/2021\/04\/5-step-content-marketing-checklist-1.png\",\"datePublished\":\"2021-04-13T06:20:27+00:00\",\"dateModified\":\"2022-11-03T07:47:49+00:00\",\"author\":{\"@id\":\"https:\/\/blog.visual-paradigm.com\/pt\/#\/schema\/person\/a649c442f11a53040710ddec750926c6\"},\"description\":\"Content marketing is a kind of strategic marketing method that enterprises use relevant content to prepare for customers' information needs.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.visual-paradigm.com\/pt\/5-step-content-marketing-checklist\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.visual-paradigm.com\/pt\/5-step-content-marketing-checklist\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/pt\/5-step-content-marketing-checklist\/#primaryimage\",\"url\":\"https:\/\/blog.visual-paradigm.com\/pt\/wp-content\/uploads\/sites\/11\/2021\/04\/5-step-content-marketing-checklist-1.png\",\"contentUrl\":\"https:\/\/blog.visual-paradigm.com\/pt\/wp-content\/uploads\/sites\/11\/2021\/04\/5-step-content-marketing-checklist-1.png\",\"width\":\"464\",\"height\":\"413\",\"caption\":\"Lista De Verifica\u00e7\u00e3o De Marketing De Conte\u00fado Em 5 Etapas\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/pt\/5-step-content-marketing-checklist\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.visual-paradigm.com\/pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lista De Verifica\u00e7\u00e3o De Marketing De Conte\u00fado Em 5 Etapas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/pt\/#website\",\"url\":\"https:\/\/blog.visual-paradigm.com\/pt\/\",\"name\":\"Visual Paradigm Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.visual-paradigm.com\/pt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/pt\/#\/schema\/person\/a649c442f11a53040710ddec750926c6\",\"name\":\"Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/pt\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6b756c36f5e9132f6067fb4d22bef2e3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6b756c36f5e9132f6067fb4d22bef2e3?s=96&d=mm&r=g\",\"caption\":\"Admin\"},\"url\":\"https:\/\/blog.visual-paradigm.com\/pt\/author\/vpadminuser\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lista De Verifica\u00e7\u00e3o De Marketing De Conte\u00fado Em 5 Etapas | Free Infographic Templates","description":"Content marketing is a kind of strategic marketing method that enterprises use relevant content to prepare for customers' information needs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.visual-paradigm.com\/pt\/5-step-content-marketing-checklist\/","og_locale":"pt_PT","og_type":"article","og_title":"Lista De Verifica\u00e7\u00e3o De Marketing De Conte\u00fado Em 5 Etapas | Free Infographic Templates","og_description":"Content marketing is a kind of strategic marketing method that enterprises use relevant content to prepare for customers' information needs.","og_url":"https:\/\/blog.visual-paradigm.com\/pt\/5-step-content-marketing-checklist\/","og_site_name":"Visual Paradigm Blog","article_published_time":"2021-04-13T06:20:27+00:00","article_modified_time":"2022-11-03T07:47:49+00:00","og_image":[{"url":"https:\/\/blog.visual-paradigm.com\/pt\/wp-content\/uploads\/sites\/11\/2021\/04\/5-step-content-marketing-checklist-1.png","type":"","width":"","height":""}],"author":"Admin","twitter_card":"summary_large_image","twitter_image":"https:\/\/blog.visual-paradigm.com\/pt\/wp-content\/uploads\/sites\/11\/2021\/04\/5-step-content-marketing-checklist-1.png","twitter_misc":{"Escrito por":"Admin","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.visual-paradigm.com\/pt\/5-step-content-marketing-checklist\/","url":"https:\/\/blog.visual-paradigm.com\/pt\/5-step-content-marketing-checklist\/","name":"Lista De Verifica\u00e7\u00e3o De Marketing De Conte\u00fado Em 5 Etapas | Free Infographic Templates","isPartOf":{"@id":"https:\/\/blog.visual-paradigm.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.visual-paradigm.com\/pt\/5-step-content-marketing-checklist\/#primaryimage"},"image":{"@id":"https:\/\/blog.visual-paradigm.com\/pt\/5-step-content-marketing-checklist\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.visual-paradigm.com\/pt\/wp-content\/uploads\/sites\/11\/2021\/04\/5-step-content-marketing-checklist-1.png","datePublished":"2021-04-13T06:20:27+00:00","dateModified":"2022-11-03T07:47:49+00:00","author":{"@id":"https:\/\/blog.visual-paradigm.com\/pt\/#\/schema\/person\/a649c442f11a53040710ddec750926c6"},"description":"Content marketing is a kind of strategic marketing method that enterprises use relevant content to prepare for customers' information needs.","breadcrumb":{"@id":"https:\/\/blog.visual-paradigm.com\/pt\/5-step-content-marketing-checklist\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.visual-paradigm.com\/pt\/5-step-content-marketing-checklist\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/blog.visual-paradigm.com\/pt\/5-step-content-marketing-checklist\/#primaryimage","url":"https:\/\/blog.visual-paradigm.com\/pt\/wp-content\/uploads\/sites\/11\/2021\/04\/5-step-content-marketing-checklist-1.png","contentUrl":"https:\/\/blog.visual-paradigm.com\/pt\/wp-content\/uploads\/sites\/11\/2021\/04\/5-step-content-marketing-checklist-1.png","width":"464","height":"413","caption":"Lista De Verifica\u00e7\u00e3o De Marketing De Conte\u00fado Em 5 Etapas"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.visual-paradigm.com\/pt\/5-step-content-marketing-checklist\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.visual-paradigm.com\/pt\/"},{"@type":"ListItem","position":2,"name":"Lista De Verifica\u00e7\u00e3o De Marketing De Conte\u00fado Em 5 Etapas"}]},{"@type":"WebSite","@id":"https:\/\/blog.visual-paradigm.com\/pt\/#website","url":"https:\/\/blog.visual-paradigm.com\/pt\/","name":"Visual Paradigm Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.visual-paradigm.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/blog.visual-paradigm.com\/pt\/#\/schema\/person\/a649c442f11a53040710ddec750926c6","name":"Admin","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/blog.visual-paradigm.com\/pt\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6b756c36f5e9132f6067fb4d22bef2e3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6b756c36f5e9132f6067fb4d22bef2e3?s=96&d=mm&r=g","caption":"Admin"},"url":"https:\/\/blog.visual-paradigm.com\/pt\/author\/vpadminuser\/"}]}},"modified_by":"vpmiku","_links":{"self":[{"href":"https:\/\/blog.visual-paradigm.com\/pt\/wp-json\/wp\/v2\/posts\/2229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.visual-paradigm.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.visual-paradigm.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.visual-paradigm.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.visual-paradigm.com\/pt\/wp-json\/wp\/v2\/comments?post=2229"}],"version-history":[{"count":4,"href":"https:\/\/blog.visual-paradigm.com\/pt\/wp-json\/wp\/v2\/posts\/2229\/revisions"}],"predecessor-version":[{"id":8376,"href":"https:\/\/blog.visual-paradigm.com\/pt\/wp-json\/wp\/v2\/posts\/2229\/revisions\/8376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.visual-paradigm.com\/pt\/wp-json\/wp\/v2\/media\/4459"}],"wp:attachment":[{"href":"https:\/\/blog.visual-paradigm.com\/pt\/wp-json\/wp\/v2\/media?parent=2229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.visual-paradigm.com\/pt\/wp-json\/wp\/v2\/categories?post=2229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.visual-paradigm.com\/pt\/wp-json\/wp\/v2\/tags?post=2229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}