{"id":3829,"date":"2022-02-11T17:06:16","date_gmt":"2022-02-11T09:06:16","guid":{"rendered":"https:\/\/blog.visual-paradigm.com\/tw\/?p=3829"},"modified":"2022-11-29T14:02:14","modified_gmt":"2022-11-29T06:02:14","slug":"kotters-8-step-change-model-a-comprehensive-guide","status":"publish","type":"post","link":"https:\/\/blog.visual-paradigm.com\/tw\/kotters-8-step-change-model-a-comprehensive-guide\/","title":{"rendered":"Kotter \u7684 8 \u6b65\u8b8a\u9769\u6a21\u578b – \u7d9c\u5408\u6307\u5357"},"content":{"rendered":"

\u7f8e\u570b\u8b8a\u9769\u7ba1\u7406\u5927\u5e2b\u3001\u54c8\u4f5b\u5546\u5b78\u9662\u6559\u6388\u7d04\u7ff0\u00b7\u79d1\u7279\u901a\u904e\u9577\u671f\u7814\u7a76\u8b49\u660e\uff0c\u4f01\u696d\u91cd\u5927\u7d44\u7e54\u8b8a\u9769\u7684\u6210\u529f\u7387\u53ea\u670930%\u3002\u4ed6\u63d0\u51fa\u4e86\u201c<\/span>\u79d1\u7279\u76848\u6b65\u8b8a\u9769\u6a21\u578b<\/span><\/a>\u201d\uff0c\u7a31\u5982\u679c\u4f01\u696d\u9075\u5faa\u9019\u500b8\u6b65\u8a08\u5283\uff0c\u5c31\u53ef\u4ee5\u63d0\u9ad8\u7d44\u7e54\u8b8a\u9769\u80fd\u529b\uff0c\u589e\u52a0\u6210\u529f\u7684\u6a5f\u6703\u3002<\/span><\/p>\n

Kotter \u7684 8 \u6b65\u8b8a\u9769\u6a21\u578b<\/span><\/span><\/h3>\n

\u8b8a\u9769\u904e\u7a0b\u4e2d\u7684 8 \u500b\u6b65\u9a5f\u5305\u62ec\uff1a\u5275\u9020\u7dca\u8feb\u611f\u3001\u5f62\u6210\u5f37\u5927\u7684\u6307\u5c0e\u806f\u76df\u3001\u5236\u5b9a\u9858\u666f\u548c\u6230\u7565\u3001\u50b3\u9054\u9858\u666f\u3001\u6d88\u9664\u969c\u7919\u4e26\u6388\u6b0a\u54e1\u5de5\u63a1\u53d6\u884c\u52d5\u3001\u5275\u9020\u77ed\u671f\u52dd\u5229\u3001\u978f\u56fa\u6210\u679c\u548c\u52a0\u5f37\u901a\u904e\u9328\u5b9a\u6587\u5316\u4e2d\u7684\u8b8a\u5316\u4f86\u6539\u8b8a\u3002Kotter \u7684 8 \u6b65\u6a21\u578b\u53ef\u4ee5\u85c9\u52a9\u4e0b\u5716\u9032\u884c\u89e3\u91cb\uff1a<\/span><\/p>\n

 <\/p>\n

\"Kotter<\/p>\n

1.<\/span>\u71df\u9020\u7dca\u8feb\u611f<\/span><\/strong>\u2014\u2014\u6839\u64da Kotter \u7684\u8aaa\u6cd5\uff0c\u7b2c\u4e00\u6b65\u662f\u6700\u91cd\u8981\u7684\u4e00\u6b65\u3002\u70ba\u4e86\u8b93\u54e1\u5de5\u610f\u8b58\u5230\u7d44\u7e54\u8b8a\u9769\u7684\u5fc5\u8981\u6027\u548c\u7dca\u8feb\u6027\uff0c\u7ba1\u7406\u8005\u5fc5\u9808\u8207\u54e1\u5de5\u9032\u884c\u516c\u958b\u3001\u8aa0\u5be6\u548c\u4ee4\u4eba\u4fe1\u670d\u7684\u5c0d\u8a71\uff0c\u4ee5\u7372\u5f97\u4ed6\u5011\u5c0d\u8b8a\u9769\u7684\u652f\u6301\u3002<\/span><\/p>\n

2.<\/span>\u5efa\u7acb<\/span><\/strong>\u9818\u5c0e\u5718\u968a\u2014\u2014\u9019\u662f\u5efa\u7acb\u8b8a\u9769\u9818\u5c0e\u5718\u968a\u7684\u53e6\u4e00\u7a2e\u65b9\u5f0f\u3002\u5718\u968a\u6210\u54e1\u8ca0\u8cac\u7ba1\u7406\u6240\u6709\u8b8a\u9769\u5de5\u4f5c\uff0c\u4e26\u9f13\u52f5\u516c\u53f8\u6240\u6709\u54e1\u5de5\u63a1\u53d6\u5efa\u8a2d\u6027\u7684\u65b9\u6cd5\u3002\u7406\u60f3\u60c5\u6cc1\u4e0b\uff0c\u5718\u968a\u6210\u54e1\u61c9\u4f86\u81ea\u4e0d\u540c\u90e8\u9580\u548c\u4e0d\u540c\u7d1a\u5225\uff0c\u4ee5\u4fbf\u8b8a\u9769\u9818\u5c0e\u5718\u968a\u80fd\u5920\u8207\u4f86\u81ea\u4e0d\u540c\u90e8\u9580\u7684\u54e1\u5de5\u9032\u884c\u6709\u6548\u6e9d\u901a\u3002<\/span><\/p>\n

3.<\/span>\u5236\u5b9a\u6230\u7565\u9858\u666f\u548c\u8209\u63aa<\/span><\/strong>\u2014\u2014\u64c1\u6709\u6e05\u6670\u7684\u9858\u666f\u6709\u52a9\u65bc\u6bcf\u4f4d\u54e1\u5de5\u4e86\u89e3\u7d44\u7e54\u60f3\u8981\u5be6\u73fe\u7684\u76ee\u6a19\u4ee5\u53ca\u5728\u7d66\u5b9a\u6642\u9593\u7bc4\u570d\u5167\u5be6\u65bd\u7684\u8a08\u5283\u3002\u7ba1\u7406\u8005\u9700\u8981\u4f7f\u57f7\u884c\u7b56\u7565\u8207\u516c\u53f8\u7684\u9858\u666f\u4fdd\u6301\u4e00\u81f4\uff0c\u4ee5\u5e6b\u52a9\u54e1\u5de5\u5be6\u73fe\u76ee\u6a19\u3002<\/span><\/p>\n

4.<\/span>\u50b3\u9054\u8b8a\u9769\u9858\u666f<\/span><\/strong>\u2014\u2014\u9019\u4e00\u6b65\u662f\u70ba\u4e86\u5efa\u7acb\u54e1\u5de5\u5c0d\u7d44\u7e54\u8b8a\u9769\u7684\u652f\u6301\u548c\u63a5\u53d7\u3002\u7ba1\u7406\u8005\u5fc5\u9808\u4e0d\u65b7\u6293\u4f4f\u6a5f\u6703\u8207\u54e1\u5de5\u4ea4\u6d41\u65b0\u9858\u666f\uff0c\u4e26\u8a8d\u771f\u5c0d\u5f85\u4ed6\u5011\u5c0d\u8b8a\u9769\u7684\u53cd\u994b\u548c\u7126\u616e\u3002<\/span><\/p>\n

5.<\/span>\u901a\u904e\u6d88\u9664\u969c\u7919\u63a8\u52d5\u884c\u52d5<\/span><\/strong>\u2014\u2014\u7ba1\u7406\u8005\u9700\u8981\u6d88\u9664\u7d44\u7e54\u8b8a\u9769\u7684\u4efb\u4f55\u969c\u7919\uff0c\u7121\u8ad6\u4ed6\u5011\u662f\u62b5\u5236\u8b8a\u9769\u7684\u54e1\u5de5\u9084\u662f\u7121\u6548\u7684\u5167\u90e8\u7cfb\u7d71\u3002\u540c\u6642\uff0c\u7ba1\u7406\u8005\u9700\u8981\u9f13\u52f5\u54e1\u5de5\u52c7\u65bc\u5192\u96aa\u548c\u5275\u65b0\u884c\u52d5\u3002<\/span><\/p>\n

6.<\/span>\u5275\u9020\u77ed\u671f\u52dd\u5229<\/span><\/strong>\u2014\u2014\u6c92\u6709\u4ec0\u9ebc\u6bd4\u6210\u529f\u66f4\u80fd\u6fc0\u52f5\u4eba\u7684\u4e86\u3002\u7ba1\u7406\u8005\u53ef\u4ee5\u88fd\u5b9a\u77ed\u671f\u76ee\u6a19\uff0c\u7576\u54e1\u5de5\u5be6\u73fe\u9019\u4e9b\u76ee\u6a19\u6642\uff0c\u4ed6\u5011\u53ef\u4ee5\u734e\u52f5\u4ed6\u5011\u53c3\u8207\u8b8a\u9769\u904e\u7a0b\u3002\u9019\u6a23\u505a\u7684\u597d\u8655\u662f\u8b93\u6574\u500b\u516c\u53f8\u66f4\u6709\u52d5\u529b\u53bb\u6539\u8b8a\uff0c\u8b93\u5927\u5bb6\u660e\u767d\u516c\u53f8\u6b63\u5728\u7d93\u6b77\u4e00\u500b\u8f49\u578b\u968e\u6bb5\u3002<\/span><\/p>\n

7.<\/span>\u4fdd\u6301\u52a0\u901f<\/span><\/strong>\u2014\u2014Kotter \u89c0\u5bdf\u5230\u8a31\u591a\u8b8a\u9769\u5931\u6557\u662f\u56e0\u70ba\u516c\u53f8\u904e\u65e9\u5ba3\u5e03\u6210\u529f\uff0c\u4f46\u8b8a\u9769\u662f\u4e00\u500b\u7de9\u6162\u7684\u904e\u7a0b\u3002\u4e0a\u4e00\u6b65\u78ba\u7acb\u7684\u77ed\u671f\u76ee\u6a19\u53ea\u662f\u77ed\u671f\u7684\u52dd\u5229\uff0c\u516c\u53f8\u5fc5\u9808\u4e0d\u65b7\u8abf\u6574\u65b0\u7684\u8a08\u5283\uff0c\u76f4\u5230\u9858\u666f\u5be6\u73fe\uff0c\u516c\u53f8\u624d\u80fd\u78ba\u5b9a\u7d44\u7e54\u8b8a\u9769\u662f\u6210\u529f\u7684\u3002<\/span><\/p>\n

8.<\/span>\u5728\u6587\u5316\u4e2d\u9328\u5b9a\u65b0\u65b9\u6cd5<\/span><\/strong>\u2014\u2014\u7ba1\u7406\u8005\u6e05\u695a\u5730\u5411\u54e1\u5de5\u50b3\u9054\u65b0\u7684\u8b8a\u9769\u884c\u70ba\u8207\u7d44\u7e54\u6210\u529f\u4e4b\u9593\u7684\u56e0\u679c\u95dc\u4fc2\uff0c\u4e26\u7e7c\u7e8c\u652f\u6301\u8b8a\u9769\u884c\u70ba\u4e26\u5f37\u5316\u8b8a\u9769\u7cbe\u795e\u4f5c\u70ba\u4f01\u696d\u6587\u5316\u7684\u4e00\u90e8\u5206\u3002<\/span><\/p>\n

 <\/p>\n

\u793a\u4f8b\u79d1\u7279\u8b8a\u9769\u6a21\u578b\u7684 8 \u500b\u6b65\u9a5f<\/span><\/span><\/h3>\n

Kotter 8 Steps \u7684\u6839\u672c\u6311\u6230\u4e0d\u5728\u65bc\u7cfb\u7d71\u6216\u7b56\u7565\uff0c\u800c\u5728\u65bc\u6539\u8b8a\u4eba\u5011\u7684\u884c\u70ba\u3002\u56e0\u6b64\uff0c\u5728\u524d\u56db\u500b\u6b65\u9a5f\u4e2d\uff0c\u7ba1\u7406\u8005\u5fc5\u9808\u8010\u5fc3\u5730\u8207\u54e1\u5de5\u6e9d\u901a\uff0c\u76f4\u5230\u6240\u6709\u54e1\u5de5\u90fd\u4e86\u89e3\u8b8a\u9769\u7684\u6311\u6230\u548c\u539f\u56e0\uff0c\u7136\u5f8c\u624d\u80fd\u9806\u5229\u63a8\u9032\u3002<\/span><\/p>\n

Pepsi.co\uff1a\u4e00\u500b\u7d93\u5178\u7684\u4f8b\u5b50\uff1a<\/span><\/span><\/h4>\n

\u767e\u4e8b\u53ef\u6a02\u524dCEO Indra Nooyi\u4e00\u76f4\u8a8d\u70ba\u767e\u4e8b\u5fc5\u9808\u6539\u8b8a\uff0c2006\u5e74\u5979\u91cd\u7d44\u4e86\u516c\u53f8\u7684\u5168\u7403\u6230\u7565\uff0c\u6536\u8cfc\u4e86\u7d14\u679c\u6a02\u3001\u6842\u683c\u71d5\u9ea5\u548c\u4f73\u5f97\u6a02\u3002<\/span><\/p>\n

\u4f46\u6700\u5177\u722d\u8b70\u7684\u6230\u7565\u8b8a\u5316\u662f\u901a\u904e\u6e1b\u5c11\u7528\u65bc\u5783\u573e\u98df\u54c1\u751f\u7522\u7684\u8cc7\u6e90\u4e26\u589e\u52a0\u66f4\u591a\u5065\u5eb7\u7522\u54c1\u4f86\u6539\u5584\u767e\u4e8b\u516c\u53f8\u7522\u54c1\u7684\u71df\u990a\u6210\u5206\u3002\u5979\u5c07\u767e\u4e8b\u516c\u53f8\u7684\u7522\u54c1\u91cd\u7d44\u70ba\u4e09\u985e\uff1a1.<\/span><\/p>\n

    \n
  1. \u7d66\u4f60\u5e36\u4f86\u6a02\u8da3<\/span><\/li>\n
  2. \u5c0d\u4f60\u66f4\u597d<\/span><\/li>\n
  3. \u5c0d\u4f60\u6709\u597d\u8655\uff08\u5065\u5eb7\u7684\u9078\u64c7\uff09<\/span><\/li>\n<\/ol>\n

    \u4f7f\u7528<\/span>Kotter \u7684 8 \u500b<\/span><\/strong>\u8b8a\u9769\u6b65\u9a5f\uff0cIndra Nooyi \u5411\u6240\u6709\u54e1\u5de5\u50b3\u9054\u4e86\u5979\u5c0d\u8b8a\u9769\u7684\u9858\u666f\u3002<\/span><\/p>\n

      \n
    1. \u71df\u9020\u4e00\u7a2e\u8feb\u5207\u9700\u8981\u8b8a\u9769\u7684\u5371\u6a5f\u611f\uff1aLloyd \u78ba\u4fdd\u54e1\u5de5\u4e86\u89e3\u767e\u4e8b\u516c\u53f8\u5fc5\u9808\u751f\u7522\u66f4\u5065\u5eb7\u7684\u7522\u54c1\uff0c\u56e0\u70ba\u80a5\u80d6\u554f\u984c\u65e5\u76ca\u56b4\u91cd\uff0c\u6d88\u8cbb\u8005\u6b63\u5728\u8a8d\u771f\u5c0d\u5f85\u81ea\u5df1\u7684\u5065\u5eb7\u3002<\/span><\/li>\n
    2. \u5efa\u7acb\u9818\u5c0e\u8b8a\u9769\u7684\u5718\u968a\uff1aLloyd \u8207\u7ba1\u7406\u5c64\u53ec\u958b\u6703\u8b70\uff0c\u8a0e\u8ad6\u7d44\u7e54\u8b8a\u9769\u4ee5\u53ca\u8f49\u5411\u66f4\u5065\u5eb7\u7522\u54c1\u7684\u5fc5\u8981\u6027\u3002<\/span><\/li>\n
    3. \u5236\u5b9a\u9858\u666f\u548c\u6230\u7565\u8a08\u5283\uff1a\u5728\u5979\u7684 Performance with Purpose \u8072\u660e\u4e2d\uff0c\u5979\u5411\u6240\u6709\u54e1\u5de5\u5ba3\u5e03\u4e86\u4e00\u500b\u66f4\u5065\u5eb7\u7684\u516c\u53f8\u7684\u6e05\u6670\u9858\u666f\u3002<\/span><\/li>\n
    4. \u50b3\u9054\u8b8a\u9769\u9858\u666f\uff1a\u901a\u904e\u8207\u6240\u6709\u54e1\u5de5\u6301\u7e8c\u8a0e\u8ad6\u8b8a\u9769\u548c\u9858\u666f\uff0cLloyd \u5411\u6574\u500b\u7d44\u7e54\u660e\u78ba\u8b8a\u9769\u7684\u5fc5\u8981\u6027\u3002<\/span><\/li>\n
    5. \u6d88\u9664\u969c\u7919\uff1a\u5979\u9084\u8b58\u5225\u6f5b\u5728\u7684\u8b8a\u9769\u969c\u7919\uff0c\u6d88\u9664\u5b83\u5011\uff0c\u4e26\u4e0d\u65b7\u8868\u9054\u65b0\u7684\u516c\u53f8\u9858\u666f\u3002<\/span><\/li>\n
    6. \u7522\u751f\u201c\u77ed\u671f\u52dd\u5229\u201d\uff1a\u6b63\u5982 Elaine Lo \u66fe\u7d93\u8aaa\u904e\u7684\u90a3\u6a23\uff0c\u201c\u5728\u7ba1\u7406\u4e00\u5bb6\u5927\u516c\u53f8\u6642\uff0c\u5e73\u8861\u9577\u671f\u8a08\u5283\u548c\u77ed\u671f\u8a08\u5283\u81f3\u95dc\u91cd\u8981\u3002\u5979\u975e\u5e38\u91cd\u8996\u77ed\u671f\u52dd\u5229\uff0c\u4e26\u5c07\u5176\u4f5c\u70ba\u6fc0\u52f5\u54e1\u5de5\u7684\u4e00\u7a2e\u65b9\u5f0f\u3002<\/span><\/li>\n
    7. \u978f\u56fa\u6210\u679c\u4e26\u6539\u9032\uff1a\u767e\u4e8b\u516c\u53f8\u66fe\u8868\u793a\uff0c\u516c\u53f8\u7684\u76ee\u6a19\u4e4b\u4e00\u662f\u201c\u7e7c\u7e8c\u6539\u9032\u6211\u5011\u7684\u98df\u54c1\u548c\u98f2\u6599\u9078\u64c7\uff0c\u6e1b\u5c11\u9209\u3001\u7cd6\u3001\u98fd\u548c\u8102\u80aa\uff0c\u4e26\u958b\u767c\u66f4\u591a\u6a23\u5316\u7684\u7522\u54c1\u7d44\u5408\uff0c\u4ee5\u6eff\u8db3\u4e0d\u65b7\u8b8a\u5316\u7684\u6d88\u8cbb\u8005\u9700\u6c42\u3002<\/span><\/li>\n
    8. \u5c07\u8b8a\u9769\u7cbe\u795e\u690d\u5165\u6211\u5011\u7684\u4f01\u696d\u6587\u5316\u4e2d\uff1a\u52de\u57c3\u5fb7\u5728\u63a5\u53d7\u91c7\u8a2a\u6642\u8aaa\uff0c\u201c\u751f\u7522\u5065\u5eb7\u3001\u53e3\u611f\u66f4\u597d\u7684\u7522\u54c1\uff0c\u8b93\u6d88\u8cbb\u8005\u4e0d\u5fc5\u70ba\u4e86\u5065\u5eb7\u800c\u5728\u7f8e\u5473\u4e0a\u505a\u51fa\u59a5\u5354\u3002\u9019\u5c31\u662f\u767e\u4e8b\u516c\u53f8\u6b63\u5728\u9075\u5faa\u7684\u6230\u7565\u3002<\/span><\/li>\n<\/ol>\n

      \u516c\u53f8\u6210\u529f\u5730\u5c07\u767e\u4e8b\u53ef\u6a02\u6253\u9020\u6210\u5065\u5eb7\u7522\u54c1\u5370\u8c61\u54c1\u724c\uff0c\u9019\u7a2e\u8b8a\u9769\u7cbe\u795e\u901a\u904e\u63a1\u8a2a\u548c\u6301\u7e8c\u5ba3\u50b3\uff0c\u5df2\u7d93\u6df1\u5165\u6d88\u8cbb\u8005\u548c\u54e1\u5de5\u5fc3\u4e2d\u3002<\/span><\/p>\n

      <\/h3>\n

      \u66f4\u591a Kotter \u7684\u8b8a\u66f4\u6a21\u578b\u793a\u4f8b\u548c\u6a21\u677f\uff08<\/span>\u7531 Visual Paradigm Online \u63d0\u4f9b<\/span><\/a>\uff09<\/span><\/span><\/h3>\n

       <\/p>\n

       <\/p>\n

      \n
      <\/div>\n<\/div>\n
      \n

      <\/p>\n

      \u7d04\u7ff0\u79d1\u7279\u8b8a\u9769\u6a21\u578b<\/span><\/span><\/p>\n

      \n
      \u7de8\u8f2f\u6b64\u5716\u8868<\/span><\/a><\/div>\n<\/div>\n<\/div>\n
      <\/div>\n
      \n
      \n
      \n
      \n<\/div>\n
      <\/div>\n<\/div>\n
      <\/div>\n<\/div>\n
      \n

      <\/p>\n

      8 \u6b65\u8b8a\u9769\u6a21\u578b<\/span><\/span><\/p>\n

      \u7de8\u8f2f\u6b64\u5716\u8868<\/span><\/a><\/div>\n<\/div>\n
      <\/div>\n
      <\/div>\n
      \n
      \n

      \n<\/div>\n

      \n

      <\/p>\n

      8 \u6b65\u8b8a\u66f4\u6a21\u578b\u6a21\u677f<\/span><\/span><\/p>\n

      \u7de8\u8f2f\u6b64\u5716\u8868<\/span><\/a><\/div>\n<\/div>\n
      <\/div>\n
      <\/div>\n
      \n
      \n
      \n<\/div>\n
      <\/div>\n<\/div>\n
      \n

      <\/p>\n

      8 \u6b65\u8b8a\u9769\u7ba1\u7406\u6a21\u578b\u6a21\u677f<\/span><\/span><\/p>\n

      \u7de8\u8f2f\u6b64\u5716\u8868<\/span><\/a><\/div>\n<\/div>\n
      <\/div>\n
      <\/div>\n
      \n
      \n<\/div>\n
      \n
      <\/div>\n<\/div>\n
      \n

      <\/p>\n

      8 \u6b65\u66f4\u6539\u6a21\u677f<\/span><\/span><\/p>\n

      \n
      \u7de8\u8f2f\u6b64\u5716\u8868<\/span><\/a><\/div>\n<\/div>\n<\/div>\n
      <\/div>\n
      <\/div>\n
      \n
      \n<\/div>\n
      \n
      \n
      <\/div>\n<\/div>\n
      <\/div>\n<\/div>\n
      \n

      <\/p>\n

      Kotter \u7684 8 \u6b65\u8b8a\u9769\u6a21\u578b\u6a21\u677f<\/span><\/span><\/p>\n

      \u7de8\u8f2f\u6b64\u5716\u8868<\/span><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      The 8 steps in the process of change include: creating a sense of urgency, forming powerful guiding coalitions, developing a vision and a strategy, communicating the vision, removing obstacles and empowering employees for action, creating short-term wins, consolidating gains and strengthening change by anchoring change in the culture. Kotter\u2019s 8 step model can be explained with the help of the illustration given below:<\/p>\n","protected":false},"author":1,"featured_media":3841,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[38,26],"tags":[],"class_list":["post-3829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change-management","category-infographics","loop-entry","clr"],"yoast_head":"\nKotter \u7684 8 \u6b65\u8b8a\u9769\u6a21\u578b - \u7d9c\u5408\u6307\u5357 - Visual Paradigm \u535a\u5ba2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.visual-paradigm.com\/tw\/kotters-8-step-change-model-a-comprehensive-guide\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kotter \u7684 8 \u6b65\u8b8a\u9769\u6a21\u578b - \u7d9c\u5408\u6307\u5357 - Visual Paradigm \u535a\u5ba2\" \/>\n<meta property=\"og:description\" content=\"The 8 steps in the process of change include: creating a sense of urgency, forming powerful guiding coalitions, developing a vision and a strategy, communicating the vision, removing obstacles and empowering employees for action, creating short-term wins, consolidating gains and strengthening change by anchoring change in the culture. Kotter\u2019s 8 step model can be explained with the help of the illustration given below:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.visual-paradigm.com\/tw\/kotters-8-step-change-model-a-comprehensive-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Visual Paradigm \u535a\u5ba2\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-11T09:06:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-29T06:02:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online.visual-paradigm.com\/repository\/images\/2b869f20-6cae-4c95-bca4-627537f2d7bf\/kotters-8-step-change-model-design\/8-step-change-model-template.png\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/online.visual-paradigm.com\/repository\/images\/2b869f20-6cae-4c95-bca4-627537f2d7bf\/kotters-8-step-change-model-design\/8-step-change-model-template.png\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u4f30\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/tw\/kotters-8-step-change-model-a-comprehensive-guide\/\",\"url\":\"https:\/\/blog.visual-paradigm.com\/tw\/kotters-8-step-change-model-a-comprehensive-guide\/\",\"name\":\"Kotter \u7684 8 \u6b65\u8b8a\u9769\u6a21\u578b - \u7d9c\u5408\u6307\u5357 - Visual Paradigm \u535a\u5ba2\",\"isPartOf\":{\"@id\":\"https:\/\/blog.visual-paradigm.com\/tw\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.visual-paradigm.com\/tw\/kotters-8-step-change-model-a-comprehensive-guide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.visual-paradigm.com\/tw\/kotters-8-step-change-model-a-comprehensive-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/online.visual-paradigm.com\/repository\/images\/2b869f20-6cae-4c95-bca4-627537f2d7bf\/kotters-8-step-change-model-design\/8-step-change-model-template.png\",\"datePublished\":\"2022-02-11T09:06:16+00:00\",\"dateModified\":\"2022-11-29T06:02:14+00:00\",\"author\":{\"@id\":\"https:\/\/blog.visual-paradigm.com\/tw\/#\/schema\/person\/a649c442f11a53040710ddec750926c6\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.visual-paradigm.com\/tw\/kotters-8-step-change-model-a-comprehensive-guide\/#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.visual-paradigm.com\/tw\/kotters-8-step-change-model-a-comprehensive-guide\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/tw\/kotters-8-step-change-model-a-comprehensive-guide\/#primaryimage\",\"url\":\"https:\/\/online.visual-paradigm.com\/repository\/images\/2b869f20-6cae-4c95-bca4-627537f2d7bf\/kotters-8-step-change-model-design\/8-step-change-model-template.png\",\"contentUrl\":\"https:\/\/online.visual-paradigm.com\/repository\/images\/2b869f20-6cae-4c95-bca4-627537f2d7bf\/kotters-8-step-change-model-design\/8-step-change-model-template.png\",\"width\":\"512\",\"height\":\"512\",\"caption\":\"Kotter \u7684 8 \u6b65\u8b8a\u9769\u6a21\u578b - \u7d9c\u5408\u6307\u5357\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/tw\/kotters-8-step-change-model-a-comprehensive-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.visual-paradigm.com\/tw\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kotter \u7684 8 \u6b65\u8b8a\u9769\u6a21\u578b – \u7d9c\u5408\u6307\u5357\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/tw\/#website\",\"url\":\"https:\/\/blog.visual-paradigm.com\/tw\/\",\"name\":\"Visual Paradigm \u535a\u5ba2\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.visual-paradigm.com\/tw\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/tw\/#\/schema\/person\/a649c442f11a53040710ddec750926c6\",\"name\":\"Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/tw\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6b756c36f5e9132f6067fb4d22bef2e3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6b756c36f5e9132f6067fb4d22bef2e3?s=96&d=mm&r=g\",\"caption\":\"Admin\"},\"url\":\"https:\/\/blog.visual-paradigm.com\/tw\/author\/vpadminuser\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kotter \u7684 8 \u6b65\u8b8a\u9769\u6a21\u578b - \u7d9c\u5408\u6307\u5357 - Visual Paradigm \u535a\u5ba2","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.visual-paradigm.com\/tw\/kotters-8-step-change-model-a-comprehensive-guide\/","og_locale":"zh_TW","og_type":"article","og_title":"Kotter \u7684 8 \u6b65\u8b8a\u9769\u6a21\u578b - \u7d9c\u5408\u6307\u5357 - Visual Paradigm \u535a\u5ba2","og_description":"The 8 steps in the process of change include: creating a sense of urgency, forming powerful guiding coalitions, developing a vision and a strategy, communicating the vision, removing obstacles and empowering employees for action, creating short-term wins, consolidating gains and strengthening change by anchoring change in the culture. Kotter\u2019s 8 step model can be explained with the help of the illustration given below:","og_url":"https:\/\/blog.visual-paradigm.com\/tw\/kotters-8-step-change-model-a-comprehensive-guide\/","og_site_name":"Visual Paradigm \u535a\u5ba2","article_published_time":"2022-02-11T09:06:16+00:00","article_modified_time":"2022-11-29T06:02:14+00:00","og_image":[{"url":"https:\/\/online.visual-paradigm.com\/repository\/images\/2b869f20-6cae-4c95-bca4-627537f2d7bf\/kotters-8-step-change-model-design\/8-step-change-model-template.png","type":"","width":"","height":""}],"author":"Admin","twitter_card":"summary_large_image","twitter_image":"https:\/\/online.visual-paradigm.com\/repository\/images\/2b869f20-6cae-4c95-bca4-627537f2d7bf\/kotters-8-step-change-model-design\/8-step-change-model-template.png","twitter_misc":{"\u4f5c\u8005:":"Admin","\u9810\u4f30\u95b1\u8b80\u6642\u9593":"2 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.visual-paradigm.com\/tw\/kotters-8-step-change-model-a-comprehensive-guide\/","url":"https:\/\/blog.visual-paradigm.com\/tw\/kotters-8-step-change-model-a-comprehensive-guide\/","name":"Kotter \u7684 8 \u6b65\u8b8a\u9769\u6a21\u578b - \u7d9c\u5408\u6307\u5357 - Visual Paradigm \u535a\u5ba2","isPartOf":{"@id":"https:\/\/blog.visual-paradigm.com\/tw\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.visual-paradigm.com\/tw\/kotters-8-step-change-model-a-comprehensive-guide\/#primaryimage"},"image":{"@id":"https:\/\/blog.visual-paradigm.com\/tw\/kotters-8-step-change-model-a-comprehensive-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/online.visual-paradigm.com\/repository\/images\/2b869f20-6cae-4c95-bca4-627537f2d7bf\/kotters-8-step-change-model-design\/8-step-change-model-template.png","datePublished":"2022-02-11T09:06:16+00:00","dateModified":"2022-11-29T06:02:14+00:00","author":{"@id":"https:\/\/blog.visual-paradigm.com\/tw\/#\/schema\/person\/a649c442f11a53040710ddec750926c6"},"breadcrumb":{"@id":"https:\/\/blog.visual-paradigm.com\/tw\/kotters-8-step-change-model-a-comprehensive-guide\/#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.visual-paradigm.com\/tw\/kotters-8-step-change-model-a-comprehensive-guide\/"]}]},{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/blog.visual-paradigm.com\/tw\/kotters-8-step-change-model-a-comprehensive-guide\/#primaryimage","url":"https:\/\/online.visual-paradigm.com\/repository\/images\/2b869f20-6cae-4c95-bca4-627537f2d7bf\/kotters-8-step-change-model-design\/8-step-change-model-template.png","contentUrl":"https:\/\/online.visual-paradigm.com\/repository\/images\/2b869f20-6cae-4c95-bca4-627537f2d7bf\/kotters-8-step-change-model-design\/8-step-change-model-template.png","width":"512","height":"512","caption":"Kotter \u7684 8 \u6b65\u8b8a\u9769\u6a21\u578b - \u7d9c\u5408\u6307\u5357"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.visual-paradigm.com\/tw\/kotters-8-step-change-model-a-comprehensive-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.visual-paradigm.com\/tw\/"},{"@type":"ListItem","position":2,"name":"Kotter \u7684 8 \u6b65\u8b8a\u9769\u6a21\u578b – \u7d9c\u5408\u6307\u5357"}]},{"@type":"WebSite","@id":"https:\/\/blog.visual-paradigm.com\/tw\/#website","url":"https:\/\/blog.visual-paradigm.com\/tw\/","name":"Visual Paradigm \u535a\u5ba2","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.visual-paradigm.com\/tw\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-TW"},{"@type":"Person","@id":"https:\/\/blog.visual-paradigm.com\/tw\/#\/schema\/person\/a649c442f11a53040710ddec750926c6","name":"Admin","image":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/blog.visual-paradigm.com\/tw\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6b756c36f5e9132f6067fb4d22bef2e3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6b756c36f5e9132f6067fb4d22bef2e3?s=96&d=mm&r=g","caption":"Admin"},"url":"https:\/\/blog.visual-paradigm.com\/tw\/author\/vpadminuser\/"}]}},"modified_by":"vpmiku","_links":{"self":[{"href":"https:\/\/blog.visual-paradigm.com\/tw\/wp-json\/wp\/v2\/posts\/3829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.visual-paradigm.com\/tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.visual-paradigm.com\/tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.visual-paradigm.com\/tw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.visual-paradigm.com\/tw\/wp-json\/wp\/v2\/comments?post=3829"}],"version-history":[{"count":10,"href":"https:\/\/blog.visual-paradigm.com\/tw\/wp-json\/wp\/v2\/posts\/3829\/revisions"}],"predecessor-version":[{"id":9197,"href":"https:\/\/blog.visual-paradigm.com\/tw\/wp-json\/wp\/v2\/posts\/3829\/revisions\/9197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.visual-paradigm.com\/tw\/wp-json\/wp\/v2\/media\/3841"}],"wp:attachment":[{"href":"https:\/\/blog.visual-paradigm.com\/tw\/wp-json\/wp\/v2\/media?parent=3829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.visual-paradigm.com\/tw\/wp-json\/wp\/v2\/categories?post=3829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.visual-paradigm.com\/tw\/wp-json\/wp\/v2\/tags?post=3829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}