{"id":3881,"date":"2022-02-15T19:16:27","date_gmt":"2022-02-15T11:16:27","guid":{"rendered":"https:\/\/blog.visual-paradigm.com\/tw\/?p=3881"},"modified":"2022-11-29T14:27:15","modified_gmt":"2022-11-29T06:27:15","slug":"what-is-nudge-theory-how-do-you-prepare-people-for-change","status":"publish","type":"post","link":"https:\/\/blog.visual-paradigm.com\/tw\/what-is-nudge-theory-how-do-you-prepare-people-for-change\/","title":{"rendered":"\u4ec0\u9ebc\u662f\u5fae\u8abf\u7406\u8ad6\uff1f\u4f60\u5982\u4f55\u8b93\u4eba\u5011\u70ba\u6539\u8b8a\u505a\u597d\u6e96\u5099"},"content":{"rendered":"

\u4ec0\u9ebc\u662f\u52a9\u63a8\u7406\u8ad6\uff1f<\/span><\/span><\/h3>\n

\u6709\u6642\u6211\u5011\u8a8d\u70ba\u6211\u5011\u5e0c\u671b\u5225\u4eba\u6309\u7167\u6211\u5011\u5e0c\u671b\u7684\u65b9\u5f0f\u505a\u51fa\u6c7a\u5b9a\u4e26\u76f4\u63a5\u544a\u8a34\u4ed6\u5011\uff0c\u4f46\u9019\u5f80\u5f80\u6703\u9069\u5f97\u5176\u53cd\uff0c\u5373\u4f7f\u6211\u5011\u5c0d\u5176\u4ed6\u4eba\uff08\u5982\u8001\u5e2b\u3001\u7236\u6bcd\u3001\u8001\u95c6\u7b49\uff09\u64c1\u6709\u771f\u6b63\u7684\u6b0a\u529b\u3002\u5982\u679c\u4f60\u5fc5\u9808\u5efa\u8b70\u67d0\u4eba\u8ab0\u53ef\u80fd\u6703\u5c0d\u60a8\u7684\u6c7a\u5b9a\u8aaa\u4e0d\uff0c\u4f7f\u7528\u9593\u63a5\u5efa\u8b70\u5df2\u88ab\u8b49\u660e\u53ef\u4ee5\u7522\u751f\u66f4\u597d\u7684\u7d50\u679c\u3002<\/span><\/p>\n

\"\u5546\u696d\u63d2\u4ef6\u6a21\u677f\u3002\u5fae\u79fb\u7406\u8ad6\u63d2\u5716\uff08\u7531<\/p>\n

\u7de8\u8f2f\u6b64\u63d2\u5716<\/span><\/a><\/p>\n

\u5fae\u8abf\u7406\u8ad6\u65bc 21 \u4e16\u7d00\u521d\u9996\u6b21\u51fa\u73fe\u5728\u7f8e\u570b\uff0c\u4f5c\u70ba\u4e00\u7a2e\u6fc0\u9032\u7684\u65b9\u5f0f\u4f86\u5f71\u97ff\u4eba\u5011\u8207\u91d1\u878d\u9ad4\u7cfb\uff08\u5c24\u5176\u662f\u990a\u8001\u91d1\u3001\u5132\u84c4\u548c\u91ab\u7642\u4fdd\u5065\uff09\u4e92\u52d5\u7684\u65b9\u5f0f\uff0c\u4ee5\u6539\u5584\u665a\u5e74\u7684\u751f\u6d3b\u8cea\u91cf\u3002<\/span><\/p>\n

 <\/p>\n

\u6709\u6642\u5019\uff0c\u76f4\u63a5\u4e0d\u5982\u9593\u63a5\u6709\u6548\uff0c\u52a9\u63a8\u7406\u8ad6\u6559\u4f60\u5982\u4f55\u8aaa\u670d\u5225\u4eba<\/span><\/p><\/blockquote>\n

\u7406\u67e5\u5fb7\u00b7\u585e\u52d2 (Richard Thaler) \u662f\u884c\u70ba\u7d93\u6fdf\u5b78\u7684\u4e3b\u8981\u5b78\u8005\uff0c\u4ed6\u7684\u5fae\u63a8\u7406\u8ad6\u6700\u8457\u540d\u7684\u4f8b\u5b50\u4e4b\u4e00\u662f\u5728\u963f\u59c6\u65af\u7279\u4e39\u6a5f\u5834\u7684\u5c0f\u4fbf\u6c60\u5e95\u90e8\u653e\u7f6e\u4e86\u4e00\u500b\u84bc\u8805\u5f62\u72c0\u7684\u8cbc\u7d19\u3002\u7528\u6236\u6703\u4e0d\u7d93\u610f\u5730\u5c07\u6ce8\u610f\u529b\u96c6\u4e2d\u5728\u8cbc\u7d19\u4e0a\u4ee5\u8a66\u5716\u6d88\u6ec5\u84bc\u8805\uff0c\u7d50\u679c\u4ee4\u4eba\u9a5a\u8a1d\u7684\u662f\uff0c\u653e\u7f6e\u8cbc\u7d19\u7684\u5c0f\u4fbf\u5668\u8655\u7684\u5c3f\u6db2\u6ea2\u51fa\u7387\u6e1b\u5c11\u4e86 80%\u3002<\/span><\/p>\n

\u52a9\u63a8\u7406\u8ad6\u662f\u884c\u70ba\u7d93\u6fdf\u5b78\u7684\u4e00\u7a2e\u7406\u8ad6\u3002\u52a9\u63a8\u7406\u8ad6\u63d0\u51fa\u52a9\u63a8\u6982\u5ff5\uff1a\u52a9\u63a8\u7406\u8ad6\u5bb6\u8003\u616e\u4eba\u985e\u5728\u6c7a\u7b56\uff08\u4e0d\u50c5\u50c5\u662f\u7d93\u6fdf\u6c7a\u7b56\uff09\u4e2d\u4f7f\u7528\u7684\u601d\u7dad\u6377\u5f91\uff0c\u4e26\u63d0\u51fa\u5728\u8a2d\u8a08\u4e2d\uff0c\u6c7a\u7b56\u8005\u53ef\u4ee5\u5229\u7528\u4eba\u985e\u601d\u7dad\u6377\u5f91\u7684\u77e5\u8b58\u4f86\u601d\u8003\uff0c\u9019\u6a23\u74b0\u5883\u7684\u5fae\u5c0f\u8b8a\u5316\u66f4\u6709\u53ef\u80fd\u4f7f\u4eba\u985e\u505a\u51fa\u66f4\u597d\u7684\u6c7a\u5b9a\u3002<\/span><\/p>\n

\u5728\u8b8a\u9769\u524d\u7684\u74b0\u5883\u4e2d\uff0c\u7531\u65bc\u4ed6\u5011\u4f7f\u7528\u7684\u601d\u7dad\u6377\u5f91\uff0c\u4eba\u985e\u5f80\u5f80\u6703\u505a\u51fa\u6c7a\u7b56\u8005\u8a8d\u70ba\u4e0d\u53d7\u6b61\u8fce\u7684\u6c7a\u7b56\u3002\u6c7a\u7b56\u8005\u96a8\u5f8c\u9700\u8981\u5c0d\u74b0\u5883\u9032\u884c\u5c0f\u5e45\u8abf\u6574\uff0c\u7e7c\u7e8c\u901a\u904e\u601d\u7dad\u6377\u5f91\u884c\u52d5\u7684\u4eba\u985e\u5c07\u5728\u65b0\u74b0\u5883\u4e2d\u505a\u51fa\u66f4\u597d\u7684\u6c7a\u7b56\u3002\u52a9\u63a8\u7406\u8ad6\u7684\u6838\u5fc3\u662f\u74b0\u5883\u7684\u5fae\u5c0f\u8b8a\u5316\uff08\u5c0f\u63a8\u52d5\uff09\u53ef\u4ee5\u8b93\u4eba\u5011\u8d70\u601d\u7dad\u6377\u5f91\u4e26\u505a\u51fa\u66f4\u597d\u7684\u6c7a\u5b9a\u3002<\/span><\/p>\n

\u52a9\u63a8\u7406\u8ad6\u5be6\u9a57<\/span><\/span><\/h3>\n

\u4f8b\u5982\uff0c\u4e00\u7d44\u516c\u5171\u885b\u751f\u7814\u7a76\u4eba\u54e1\u5df2\u7d93\u5c0d\u6b64\u9032\u884c\u4e86\u8a66\u9a57\u3002\u4ed6\u5011\u7684\u76ee\u6a19\u662f\u7814\u7a76\u662f\u4ec0\u9ebc\u8b93\u4eba\u5011\u66f4\u6709\u53ef\u80fd\u5065\u5eb7\u98f2\u98df\u4e26\u9032\u884c\u771f\u5be6\u4e16\u754c\u7684\u5be6\u9a57\uff1b\u4ed6\u5011\u56de\u5230\u5c0f\u5403\u5e97\uff0c\u5047\u8a2d\u6d88\u8cbb\u8005\u8a8d\u70ba\u201c\u8cb7\u96f6\u98df\u201d\u7c21\u55ae\u5feb\u6377\uff0c\u6240\u4ee5\u4ed6\u5011\u6539\u8b8a\u5546\u5e97\u7684\u4f48\u5c40\uff08\u4fc3\u92b7\uff09\uff0c\u5728\u6536\u9280\u53f0\u4e0a\u653e\u4e0a\u5065\u5eb7\u7684\u96f6\u98df\uff08\u5982\u6c34\u679c\u548c\u7a40\u7269\u68d2\uff09\u548c\u4e00\u4e9b\u4e0d\u5065\u5eb7\u7684\u96f6\u98df\uff08\u5982\u85af\u7247\uff09\u3002\u4e8b\u5be6\u8b49\u660e\uff0c\u9019\u7a2e\u65b9\u5f0f\u53ef\u4ee5\u6709\u6548\u5730\u8b93\u6d88\u8cbb\u8005\u8cfc\u8cb7\u66f4\u591a\u7684\u5065\u5eb7\u96f6\u98df\uff0c\u66f4\u5c11\u8cfc\u8cb7\u4e0d\u5065\u5eb7\u7684\u96f6\u98df\u3002<\/span><\/p>\n

\u52a9\u63a8\u7406\u8ad6\u5df2\u88ab\u8b49\u660e\u5c0d\u793e\u6703\u71df\u92b7\u6709\u7528\uff0c\u5b83\u9f13\u52f5\u4eba\u5011\u505a\u51fa\u6b63\u78ba\u7684\u6c7a\u5b9a\uff0c\u4f8b\u5982\u4f7f\u7528\u66f4\u5c11\u7684\u80fd\u91cf\u3001\u5403\u5f97\u66f4\u5065\u5eb7\u6216\u6210\u70ba\u5668\u5b98\u6350\u737b\u8005\u3002\u5b83\u9084\u9069\u7528\u65bc\u4eba\u8207\u4eba\u4e4b\u9593\u7684\u793e\u4ea4\u4e92\u52d5\uff0c\u5728\u9019\u7a2e\u4e92\u52d5\u4e2d\uff0c\u7a0d\u5fae\u96c6\u601d\u5ee3\u76ca\u548c\u5fc3\u7406\u65b9\u6cd5\u53ef\u80fd\u6703\u7522\u751f\u6bd4\u76f4\u63a5\u547c\u7c72\u66f4\u597d\u7684\u7d50\u679c\u3002<\/span><\/p>\n

\u7136\u800c\uff0c\u4e00\u4e9b\u4e0d\u9053\u5fb7\u7684\u63a8\u52d5\u7406\u8ad6\u7684\u4f8b\u5b50\u662f\u516c\u53f8\u53ea\u63d0\u4f9b\u514d\u8cbb\u8a66\u7528\u8a02\u95b1\uff0c\u7136\u5f8c\u5fc5\u9808\u5728\u8a66\u7528\u671f\u7d50\u675f\u6642\u652f\u4ed8\u5168\u984d\u8a02\u95b1\u8cbb\u7528\uff0c\u9664\u975e\u4ed6\u5011\u9078\u64c7\u9000\u51fa\uff0c\u800c\u4e14\u9078\u64c7\u9000\u51fa\u901a\u5e38\u6709\u4e00\u500b\u8907\u96dc\u7684\u904e\u7a0b\u3002\u5373\u4f7f\u5feb\u9910\u5e97\u7684\u6536\u9280\u54e1\u554f\u4f60\u8981\u4e0d\u8981\u9ede\u5957\u9910\uff0c\u9019\u4e5f\u662f\u52a9\u63a8\u7406\u8ad6\u7684\u4e00\u500b\u4f8b\u5b50\uff0c\u56e0\u70ba\u5927\u591a\u6578\u9867\u5ba2\u90fd\u6703\u4e0d\u5047\u601d\u7d22\u5730\u9ede\u982d\u3002<\/span><\/p>\n

\u00a0\u52a9\u63a8\u7406\u8ad6\u7684 7 \u500b\u95dc\u9375\u6b65\u9a5f<\/span><\/span><\/h3>\n
    \n
  1. \u6e05\u695a\u5730\u5b9a\u7fa9\u8b8a\u5316<\/span><\/li>\n
  2. \u5f9e\u53d7\u5f71\u97ff\u7684\u5229\u76ca\u76f8\u95dc\u8005\u7684\u89d2\u5ea6\u8003\u616e\u8b8a\u5316<\/span><\/li>\n
  3. \u4f7f\u7528\u8b49\u64da\u986f\u793a\u6700\u4f73\u9078\u64c7<\/span><\/li>\n
  4. \u5c07\u6539\u8b8a\u4f5c\u70ba\u4e00\u7a2e\u9078\u64c7<\/span><\/li>\n
  5. \u807d\u53d6\u53cd\u994b<\/span><\/li>\n
  6. \u6e1b\u5c11\u969c\u7919<\/span><\/li>\n
  7. \u5229\u7528\u77ed\u671f\u52dd\u5229\u4f86\u4fdd\u6301\u52e2\u982d<\/span><\/li>\n<\/ol>\n

    \"Nudge<\/p>\n

    \u7de8\u8f2f\u6b64\u52a9\u63a8\u7406\u8ad6\u6a21\u578b\u6a21\u677f<\/span><\/a><\/p>\n

    \u52a9\u63a8\u7406\u8ad6\u7684\u502b\u7406\u4f7f\u7528<\/span><\/p>\n

    \u6839\u64da Thaler \u7684\u8aaa\u6cd5\uff0c\u7531\u65bc Nudge \u7406\u8ad6\u5f97\u5230\u4e86\u5f88\u597d\u7684\u61c9\u7528\uff0c\u56e0\u6b64\u5b83\u7684\u4f7f\u7528\u6709\u502b\u7406\u539f\u5247\uff0c\u5305\u62ec<\/span><\/p>\n

      \n
    1. \u6240\u6709 Nudge \u884c\u52d5\u90fd\u61c9\u8a72\u662f\u9ad8\u5ea6\u900f\u660e\u7684\uff0c\u800c\u4e0d\u662f\u8aa4\u5c0e\u6027\u7684\u3002<\/span><\/li>\n
    2. \u4eba\u5011\u53ef\u4ee5\u8f15\u9b06\u5730\u9078\u64c7\u6216\u907f\u514d Nudge \u52d5\u4f5c\u3002<\/span><\/li>\n
    3. \u61c9\u5408\u7406\u5730\u76f8\u4fe1\u52a9\u63a8\u884c\u52d5\u5c0d\u53d7\u5f71\u97ff\u7684\u4eba\u6709\u76ca\u6216\u6709\u5e6b\u52a9\u3002<\/span><\/li>\n<\/ol>\n

      \u52a9\u63a8\u7406\u8ad6\u662f\u4e00\u7a2e\u7c21\u55ae\u6709\u6548\u7684\u7ba1\u7406\u65b9\u6cd5\uff0c\u4f46\u91cd\u8981\u7684\u662f\u5728\u61c9\u7528\u5b83\u4e4b\u524d\u5224\u65b7\u9019\u4e09\u500b\u539f\u5247\uff0c\u4ee5\u4fbf\u5728\u4e0d\u59a8\u7919\u500b\u4eba\u9078\u64c7\u81ea\u7531\u7684\u60c5\u6cc1\u4e0b\u6210\u529f\u5be6\u73fe\u76ee\u6a19\u3002<\/span><\/p>\n

      \u66f4\u591a\u52a9\u63a8\u7406\u8ad6\u793a\u4f8b\u548c\u6a21\u677f<\/span><\/span><\/h3>\n

      \"Nudge<\/p>\n

      \u7de8\u8f2f\u6b64\u52a9\u63a8\u7406\u8ad6\u6a21\u578b\u6a21\u677f<\/span><\/a><\/p>\n

      \"Nudge<\/p>\n

      \u7de8\u8f2f\u6b64\u52a9\u63a8\u7406\u8ad6\u6a21\u578b\u6a21\u677f<\/span><\/a><\/p>\n

      \"Nudge<\/p>\n

      \u7de8\u8f2f\u6b64\u52a9\u63a8\u7406\u8ad6\u6a21\u578b\u6a21\u677f<\/span><\/a><\/p>\n

      \"Nudge<\/p>\n

      \u7de8\u8f2f\u6b64\u52a9\u63a8\u7406\u8ad6\u6a21\u578b\u6a21\u677f<\/span><\/a><\/p>\n

      \"Nudge<\/p>\n

      \u7de8\u8f2f\u6b64\u52a9\u63a8\u7406\u8ad6\u6a21\u578b\u6a21\u677f<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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