{"id":4031,"date":"2022-02-16T10:31:20","date_gmt":"2022-02-16T02:31:20","guid":{"rendered":"https:\/\/blog.visual-paradigm.com\/tw\/?p=4031"},"modified":"2022-11-29T14:41:17","modified_gmt":"2022-11-29T06:41:17","slug":"does-email-marketing-still-make-sense","status":"publish","type":"post","link":"https:\/\/blog.visual-paradigm.com\/tw\/does-email-marketing-still-make-sense\/","title":{"rendered":"\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u4ecd\u7136\u6709\u610f\u7fa9\u55ce\uff1f"},"content":{"rendered":"<h3><span id=\"What_is_Email_Marketing\"><span>\u4ec0\u9ebc\u662f\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\uff1f<\/span><\/span><\/h3>\n<p><span>EDM\u71df\u92b7\uff08Electronic Direct Mail\uff09\u4e5f\u7a31\uff1a\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u3001\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u3002\u5b83\u662f\u4e00\u7a2e\u71df\u92b7\u5de5\u5177\uff0c\u7528\u65bc\u901a\u904e\u5411\u76ee\u6a19\u5ba2\u6236\u767c\u9001EDM\u96fb\u5b50\u90f5\u4ef6\uff0c\u8207\u4ed6\u5011\u5efa\u7acb\u6e9d\u901a\u6e20\u9053\uff0c\u4e26\u76f4\u63a5\u5411\u4ed6\u5011\u50b3\u9054\u76f8\u95dc\u4fe1\u606f\u4f86\u4fc3\u9032\u92b7\u552e\u3002<\/span><\/p>\n<p><img decoding=\"async\" id=\"thepasted-1\" class=\"aligncenter\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/send-email-illustration.png\" alt=\"\u5546\u696d\u63d2\u4ef6\u6a21\u677f\u3002\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u63d2\u5716\uff08\u7531 Visual Paradigm Online \u7684\u5546\u696d\u63d2\u4ef6\u8edf\u4ef6\u88fd\u4f5c\uff09\" \/><\/p>\n<p><a class=\"edit-template-v1\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=ScenariosBusiness&amp;gallery=\/repository\/e02d71b6-3cd4-4015-b99c-8f33be3eb9ea.xml&amp;name=Send%20Email%20Illustration\"><span>\u7de8\u8f2f\u6b64\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u63d2\u5716<\/span><\/a><\/p>\n<p><span>\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u5177\u6709\u4e09\u500b\u57fa\u672c\u8981\u7d20\uff1a<\/span><\/p>\n<ul>\n<li><span>\u7528\u6236\u8a31\u53ef\uff0c<\/span><\/li>\n<li><span>\u96fb\u5b50\u90f5\u4ef6\u4fe1\u606f\uff0c\u4ee5\u53ca<\/span><\/li>\n<li><span>\u6d88\u606f\u5c0d\u7528\u6236\u7684\u50f9\u503c\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5982\u679c\u7f3a\u5c11\u9019\u4e09\u500b\u8981\u7d20\u4e4b\u4e00\uff0c\u5c31\u4e0d\u80fd\u7a31\u70ba\u6709\u6548\u7684\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u3002\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u662f\u4e00\u7a2e\u4f7f\u7528\u96fb\u5b50\u90f5\u4ef6\u8207\u5ba2\u6236\u6e9d\u901a\u7684\u76f4\u92b7\u65b9\u5f0f\u3002\u5b83\u4e5f\u88ab\u5ee3\u6cdb\u61c9\u7528\u65bc\u7db2\u7d61\u71df\u92b7\u9818\u57df\u3002\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u662f\u6700\u53e4\u8001\u7684\u5728\u7dda\u71df\u92b7\u65b9\u6cd5\u4e4b\u4e00\u3002\u53ef\u4ee5\u8aaa\uff0c\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u6bd4\u5927\u591a\u6578\u7db2\u7ad9\u63a8\u5ee3\u548c\u7db2\u7d61\u71df\u92b7\u65b9\u5f0f\u90fd\u8981\u53e4\u8001\u3002<\/span><\/p>\n<h3><span id=\"Application_scenarios_of_EDM\"><span>EDM\u7684\u61c9\u7528\u5834\u666f<\/span><\/span><\/h3>\n<ul>\n<li><strong><span>\u884c\u696d<\/span><\/strong><span>\uff1a\u91d1\u878d\u3001\u6559\u80b2\u3001\u96fb\u5546\u3001\u5916\u8cbf\u3001\u65c5\u904a\u3001B2B\u7b49\u3002<\/span><\/li>\n<li><strong><span>\u9031\u671f\u6642\u9593<\/span><\/strong><span>\uff1a\u5ba2\u6236\u7372\u53d6\u3001\u6fc0\u6d3b\u3001\u4fdd\u7559<\/span><\/li>\n<li><strong><span>\u5f62\u5f0f<\/span><\/strong><span>\uff1a\u7522\u54c1\u4fe1\u606f\u3001\u92b7\u552e\u4fe1\u606f\u3001\u5e02\u5834\u8abf\u7814\u7b49\u3002<\/span><\/li>\n<li><strong><span>\u4f5c\u7528<\/span><\/strong><span>\uff1a\u958b\u767c\u65b0\u5ba2\u6236\uff0c\u7dad\u8b77\/\u53ec\u56de\u8001\u5ba2\u6236\uff0c\u54c1\u724c\u71df\u92b7<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" id=\"thepasted-2\" class=\"aligncenter\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/e-mail-marketing-illustration.png\" alt=\"\u5546\u696d\u63d2\u5716\u6a21\u677f\uff1a\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u63d2\u5716\uff08\u7531 Visual Paradigm Online \u7684\u5546\u696d\u63d2\u5716\u88fd\u4f5c\u8005\u5275\u5efa\uff09\" \/><\/p>\n<p><a class=\"edit-template-v1\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=ScenariosBusiness&amp;gallery=\/repository\/e76bc5d0-5a6f-4814-9cc7-91e8372f65eb.xml&amp;name=E-Mail%20Marketing%20Illustration\"><span>\u7de8\u8f2f\u6b64\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u63d2\u5716\u6a21\u677f<\/span><\/a><\/p>\n<h3><span id=\"The_value_of_EDM\"><span>EDM\u7684\u50f9\u503c<\/span><\/span><\/h3>\n<p><span>\u5728\u4e0d\u65b7\u6e67\u5165\u7684\u65b0\u6280\u8853\u4e2d\uff0c\u96fb\u5b50\u90f5\u4ef6\u4e26\u4e0d\u65b0\u9bae\u548c\u4ee4\u4eba\u8208\u596e\uff0c\u71df\u92b7\u4eba\u54e1\u5f88\u5bb9\u6613\u5fd8\u8a18\u5b83\u3002\u5176\u4ed6\u7db2\u7d61\u71df\u92b7\u6a21\u5f0f\uff0c\u5982\u7db2\u7d61\u5ee3\u544a\u3001\u641c\u7d22\u5f15\u64ce\u7af6\u50f9\u6392\u540d\u3001\u641c\u7d22\u5f15\u64ce\u512a\u5316\u3001\u8996\u983b\u5ee3\u544a\u7b49\uff0c\u53ef\u80fd\u6bd4\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u66f4\u70ba\u666e\u904d\u548c\u6d41\u884c\uff0c\u4f46\u8207\u9019\u4e9b\u88ab\u52d5\u3001\u9593\u63a5\u7684\u71df\u92b7\u65b9\u5f0f\u76f8\u6bd4\uff0c\u96e3\u4ee5\u7559\u5b58\u7528\u6236\u884c\u70ba\u6578\u64da\uff0cEmail\u71df\u92b7\u5177\u6709\u9bae\u660e\u7684\u6578\u64da\u7279\u5fb5\uff0c\u53ef\u4ee5\u8ffd\u8e2a\u7528\u6236\u884c\u70ba\uff0c\u6316\u6398\u7528\u6236\u6578\u64da\uff0c\u5f37\u8abf\u4e3b\u52d5\u7684\u4ea4\u4e92\u9ad4\u9a57\u548c\u53ef\u8a08\u7b97\u7684\u8f49\u5316\u7387\uff08ROI\uff09\u3002<\/span><\/p>\n<p><span>\u9084\u6709\u4e00\u500b\u660e\u986f\u7684\u8da8\u52e2\u662f\uff0c\u4f7f\u7528\u5ee3\u544a\u6514\u622a\u5668\u7684\u4eba\u6578\u5c07\u7e7c\u7e8c\u589e\u52a0\uff0c\u9019\u610f\u5473\u8457\u7db2\u7ad9\u5ee3\u544a\u5c07\u8b8a\u5f97\u4e0d\u90a3\u9ebc\u6709\u6548\u3002\u96a8\u8457\u5c0d\u793e\u4ea4\u5a92\u9ad4\u516c\u53f8\u7684\u4fe1\u4efb\u5ea6\u4e0b\u964d\uff0c\u6d88\u8cbb\u8005\u82b1\u5728\u700f\u89bd\u793e\u4ea4\u5a92\u9ad4\u4e0a\u7684\u6642\u9593\u8d8a\u4f86\u8d8a\u5c11\u3002<\/span><\/p>\n<p><span>\u96d6\u7136\u793e\u4ea4\u5a92\u9ad4\u4e0d\u592a\u53ef\u80fd\u6d88\u5931\uff0c\u4f46\u71df\u92b7\u4eba\u54e1\u610f\u8b58\u5230\u904e\u5ea6\u4f9d\u8cf4\u793e\u4ea4\u5a92\u9ad4\u662f\u6709\u98a8\u96aa\u7684\u30022017 \u5e74\u81f3 2018 \u5e74\uff0cFacebook \u7684 CPM\uff08\u6bcf\u5343\u6b21\u5ee3\u544a\u5c55\u793a\u6210\u672c\uff09\u540c\u6bd4\u589e\u9577 91%\uff0c\u9019\u662f\u4e00\u500b\u4e0d\u5bb9\u5ffd\u8996\u7684\u71df\u92b7\u9810\u7b97\u901a\u8139\u7387\u3002<\/span><\/p>\n<p><span>\u5982\u60a8\u6240\u898b\uff0cEDM \u4ecd\u7136\u662f\u4ee5\u65e5\u76ca\u591a\u6a23\u5316\u7684\u683c\u5f0f\u9032\u884c\u5ee3\u544a\u7684\u6700\u5177\u6210\u672c\u6548\u76ca\u7684\u65b9\u5f0f\u4e4b\u4e00\u3002\u65e2\u7136EDM\u6709\u9019\u9ebc\u591a\u512a\u52e2\uff0c\u90a3\u9ebc\u6211\u5011\u5982\u4f55\u5be6\u65bd\u90f5\u4ef6\u71df\u92b7\u5462\uff1f<\/span><\/p>\n<h3><span id=\"Plan_it_in_Four_steps\"><span>\u5206\u56db\u6b65\u8a08\u5283\u3002<\/span><\/span><\/h3>\n<ul>\n<li><strong><span>\u660e\u78ba\u5be6\u65bdEDM\u71df\u92b7\u7684\u76ee\u7684<\/span><\/strong><span>\u2014\u2014\u6211\u5011\u9996\u5148\u8981\u660e\u78ba\u5be6\u65bdEDM\u71df\u92b7\u7684\u76ee\u7684\u662f\u4ec0\u9ebc\uff0c\u76ee\u7684\u61c9\u8a72\u8207\u516c\u53f8\u7684\u71df\u92b7\u7b56\u7565\u76f8\u4e00\u81f4\uff1f\u662f\u70ba\u4e86\u5ba3\u50b3\u54c1\u724c\u5f62\u8c61\uff1f\u9084\u662f\u7279\u5b9a\u7684\u7522\u54c1\u548c\u670d\u52d9\uff1f\u9084\u662f\u7dad\u8b77\u5ba2\u6236\u95dc\u4fc2\uff1f\u9084\u662f\u62d3\u5c55\u65b0\u5ba2\u6236\uff1f\u4e00\u500b\u660e\u78ba\u7684\u3001\u4e0d\u542b\u7cca\u7684\u76ee\u7684\uff0c\u5c07\u70ba\u5f8c\u671f\u7684\u7b56\u5283\u63d0\u4f9b\u6709\u529b\u7684\u4fdd\u969c\u3002<\/span><\/li>\n<li><strong><span>\u5efa\u7acb\u4f01\u696d\u90f5\u4ef6\u5217\u8868\u6578\u64da\u5eab<\/span><\/strong><span>\u2014\u2014\u5efa\u7acb\u4f01\u696d\u90f5\u4ef6\u5217\u8868\u6578\u64da\u5eab\u4e3b\u8981\u6709\u4ee5\u4e0b\u4e09\u7a2e\u65b9\u5f0f\uff0c<\/span><\/li>\n<\/ul>\n<ol>\n<li><strong><span>\u7b2c\u4e00\u500b\uff1a<\/span><\/strong><span>\u516c\u53f8\u7a4d\u7d2f\u7684\u5ba2\u6236\u4fe1\u606f\uff0c\u5305\u62ec\u901a\u904e\u516c\u53f8\u7db2\u7ad9\u8a3b\u518a\u3001\u90f5\u4ef6\u5217\u8868\u8a02\u95b1\u3001\u7dda\u4e0b\u696d\u52d9\u4ea4\u6613\u7b49\u3002<\/span><\/li>\n<li><strong><span>\u7b2c\u4e8c\u7a2e\uff1a<\/span><\/strong><span>\u6578\u64da\u5eab\u79df\u8cc3\uff0c\u76ee\u524d\u5e02\u5834\u4e0a\u6709\u5f88\u591a\u6578\u64da\u79df\u8cc3\u516c\u53f8\u958b\u5c55\u9019\u9805\u696d\u52d9\uff0c\u4e5f\u53ef\u4ee5\u8207\u76f8\u95dc\u7db2\u7ad9\u5408\u4f5c\uff0c\u9078\u64c7\u5e7e\u500b\u8207\u76ee\u6a19\u5ba2\u6236\u91cd\u5408\u5ea6\u9ad8\uff0c\u5728\u696d\u5167\u6709\u4e00\u5b9a\u77e5\u540d\u5ea6\u7684\u8cc7\u8a0a\u7db2\u7ad9\uff0c\u4ed6\u5011\u5f80\u5f80\u64c1\u6709\u5927\u91cf\u7684\u7528\u6236\u6578\u64da\u8cc7\u6e90\u3002<\/span><\/li>\n<li><strong><span>\u7b2c\u4e09\u7a2e\uff1a<\/span><\/strong><span>\u4f7f\u7528\u7279\u5b9a\u7a0b\u5e8f\u6293\u53d6\u7db2\u7d61\u4e0a\u7684email\u5730\u5740\uff0c\u9019\u7a2e\u65b9\u6cd5\u5e7e\u4e4e\u6c92\u6709\u6210\u672c\u6295\u5165\uff0c\u4f46\u6548\u679c\u4e5f\u662f\u6700\u5dee\u7684\uff0c\u56e0\u70ba\u7121\u6cd5\u5b9a\u7fa9\u6293\u53d6\u6578\u64da\u7684\u6709\u6548\u6027\u548c\u771f\u5be6\u6027\u3002<\/span><\/li>\n<\/ol>\n<ul>\n<li><strong><span>\u00a0\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u5275\u610f\u8a2d\u8a08<\/span><\/strong><span>\u2013 \u9019\u5305\u62ec\u90f5\u4ef6\u9801\u9762\u7684\u8a2d\u8a08\uff0c\u90f5\u4ef6\u93c8\u63a5\u7db2\u7ad9\u767b\u9678\u9801\u9762\u7684\u898f\u5283\u548c\u8a2d\u8a08\u3002\u90f5\u4ef6\u9801\u9762\u7684\u7db2\u9801\u4ee3\u78bc\u61c9\u9075\u5faa\u4e00\u5b9a\u7684\u8a2d\u8a08\u6a19\u6e96\uff0c\u90f5\u4ef6\u6b63\u6587\u548c\u6a19\u984c\u7684\u69cb\u601d\u548c\u898f\u5283\uff0c\u597d\u7684\u6a19\u984c\u6709\u52a9\u65bc\u5f15\u8d77\u6536\u4ef6\u4eba\u7684\u8208\u8da3\u4e26\u9ede\u64ca\u6253\u958b\u60a8\u7684\u90f5\u4ef6\uff0c\u4e0d\u5408\u9069\u7684\u6a19\u984c\u53ef\u80fd\u6703\u5c0e\u81f4\u6536\u4ef6\u4eba\u522a\u9664\u90f5\u4ef6\u76f4\u63a5\u767c\u90f5\u4ef6\uff0c\u7576\u90f5\u4ef6\u5230\u9054\u7528\u6236\u90f5\u7bb1\u6642\uff0c\u6a19\u984c\u76f4\u63a5\u6c7a\u5b9a\u4e86\u90f5\u4ef6\u7684\u6253\u958b\u7387\u3002\u5728\u5167\u5bb9\u7684\u5b89\u6392\u4e0a\uff0c\u8003\u616e\u5ba2\u6236\u7684\u9ad4\u9a57\u3002\u53bb\u6389\u9000\u8a02\u529f\u80fd\uff0c\u4e0d\u4e00\u5b9a\u6703\u6709\u5f88\u591a\u4eba\u771f\u6b63\u9000\u8a02\uff0c\u4f46\u7b26\u5408\u8a31\u53ef\u90f5\u4ef6\u71df\u92b7\u7684\u898f\u5247\u3002\u6b64\u5916\uff0c\u71df\u92b7\u96fb\u5b50\u90f5\u4ef6\u61c9\u8a72\u662f\u4e92\u52d5\u7684\uff0c\u4ee5\u53ca\u4ed6\u5011\u662f\u5426\u6574\u5408\u4e86\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\uff0c\u8b93\u5ba2\u6236\u4e0d\u50c5\u53ef\u4ee5\u95b1\u8b80\u96fb\u5b50\u90f5\u4ef6\uff0c\u9084\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u61c9\u7528\u7a0b\u5e8f\uff0c\u4f7f\u7528\u793e\u4ea4\u7db2\u7d61\u6309\u9215\u5c07\u5176\u63a8\u85a6\u7d66\u670b\u53cb\uff0c\u4e26\u5728\u96fb\u5b50\u90f5\u4ef6\u4e2d\u5b8c\u6210\u8cfc\u8cb7\u3002\u9019\u4e9b\u500b\u6027\u5316\u3001\u89f8\u767c\u5f0f\u3001\u4ea4\u4e92\u5f0f\u71df\u92b7\u96fb\u5b50\u90f5\u4ef6\u53ef\u4ee5\u5728\u63d0\u9ad8\u4fdd\u7559\u7387\u548c\u92b7\u552e\u984d\u65b9\u9762\u7522\u751f\u9a5a\u4eba\u7684\u6548\u679c\u3002<\/span><\/li>\n<li><strong><span>\u767c\u9001\u548c\u767c\u5e03\u6578\u64da\u5206\u6790<\/span><\/strong><span>\u2014\u2014\u4f7f\u7528EDM\u5e73\u53f0\u767c\u9001\u90f5\u4ef6\u5f8c\uff0c\u8ddf\u8e2a\u5ba2\u6236\u7684\u53cd\u61c9\u548c\u6aa2\u67e5EDM\u71df\u92b7\u6548\u679c\u5f88\u91cd\u8981\u3002\u901a\u904e\u5206\u6790\u8ddf\u8e2a\u7d50\u679c\uff0c\u76e3\u63a7\u90f5\u4ef6\u5217\u8868\u7684\u8a3b\u518a\u8f49\u5316\u7387\u3001\u9000\u8a02\u7387\u3001\u90f5\u4ef6\u5230\u9054\u7387\u3001\u6253\u958b\u7387\u3001\u95b1\u8b80\u7387\u548c\u93c8\u63a5\u9ede\u64ca\u7387\uff0c\u901a\u904e\u9019\u4e9b\u76e3\u63a7\u624b\u6bb5\uff0c\u53ef\u4ee5\u63d0\u9ad8\u9078\u64c7\u53d7\u773e\u548c\u767c\u9001\u90f5\u4ef6\u7684\u6280\u5de7\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u6700\u5f8c\uff0c\u6210\u719f\u7684EDM\u71df\u92b7\u61c9\u8a72\u662f\u78ba\u5b9a\u767c\u9001\u90f5\u4ef6\u7684\u983b\u7387\uff0c\u5efa\u7acb\u56fa\u5b9a\u6642\u9593\u5167\u6536\u5230\u90f5\u4ef6\u7684\u5fc3\u7406\u9810\u671f\uff0c\u9019\u5c0d\u65bc\u7559\u4f4f\u7528\u6236\u548c\u5efa\u7acb\u4fe1\u4efb\u975e\u5e38\u91cd\u8981\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"Evaluating_Email_Marketing_Effectiveness_Indicators\"><span>\u8a55\u4f30\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u6548\u679c\u6307\u6a19<\/span><\/span><\/h3>\n<p><span>\u95dc\u65bc\u71df\u92b7\u90f5\u4ef6\u6709\u6548\u6027\u7684\u5206\u6790\uff0c\u6211\u5011\u53ef\u4ee5\u5f9e\u89f8\u53ca\u7387\u3001\u6253\u958b\u7387\u3001\u9ede\u64ca\u7387\u548c\u8f49\u5316\u7387\u56db\u500b\u57fa\u672c\u6307\u6a19\u5165\u624b\u5206\u6790\u3002<\/span><\/p>\n<ol>\n<li><strong><span>Reach rate<\/span><\/strong><span>\uff1a\u5230\u9054\u7528\u6236\u90f5\u7bb1\u7684\u90f5\u4ef6\u6bd4\u4f8b\uff0c\u662f\u6210\u529f\u5b8c\u6210\u6700\u7d42\u8f49\u5316\u7684\u7b2c\u4e00\u6b65\uff0c\u662f\u4e00\u500b\u57fa\u672c\u6307\u6a19\u3002\u5230\u9054\u7387\u8a08\u7b97\u516c\u5f0f\u70ba\uff1a\u5be6\u969b\u5230\u9054\u7528\u6236\u6536\u4ef6\u7bb1\/\u767c\u9001\u6578\u91cf\u00d7100%\u3002\u6709\u6548\u5230\u9054\u7121\u6cd5\u5230\u9054\u7684\u539f\u56e0\u6709\u5169\u7a2e\uff1a \u2013 \u7528\u6236\u90f5\u7bb1\u5df2\u6eff\u6536\u90f5\u4ef6\u53d7\u9650\uff0c\u7b2c\u4e8c\u500b\u7528\u6236\u90f5\u7bb1\u7121\u6548\u3002<\/span><\/li>\n<li><strong><span>\u6253\u958b\u7387<\/span><\/strong><span>\uff1a\u8f49\u5316\u7684\u95dc\u9375\u3002\u6536\u4ef6\u4eba\u6703\u5728\u770b\u5230\u90f5\u4ef6\u5f8c\u5224\u65b7\u662f\u7acb\u5373\u6253\u958b\u3001\u7a0d\u5f8c\u6253\u958b\u3001\u4e0d\u6253\u958b\u9084\u662f\u5728 5 \u79d2\u5167\u751a\u81f3\u66f4\u77ed\u6642\u9593\u5167\u522a\u9664\u3002\u767c\u4ef6\u4eba\u7684\u59d3\u540d\u3001\u767c\u4ef6\u4eba\u7684\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u3001\u6a19\u984c\u548c\u4e0a\u6b21\u6536\u5230\u767c\u4ef6\u4eba\u96fb\u5b50\u90f5\u4ef6\u7684\u6642\u9593\u662f\u4e3b\u8981\u5f71\u97ff\u56e0\u7d20\u3002\u7576\u54c1\u724c\u50f9\u503c\u548c\u77e5\u540d\u5ea6\u767c\u63ee\u6c7a\u5b9a\u6027\u4f5c\u7528\u6642\uff0c\u5c31\u6703\u767c\u751f\u9019\u7a2e\u60c5\u6cc1\u7684\u5fae\u5999\u4e4b\u8655\uff0c\u800c\u9ad8\u5ea6\u8a8d\u53ef\u7684\u54c1\u724c\u5c07\u6709\u52a9\u65bc\u5ee3\u544a\u5546\u63d0\u9ad8\u6253\u958b\u7387\u3002\u540c\u6a23\uff0c\u6e05\u6670\u3001\u6311\u91c1\u3001\u53ef\u9760\u548c\u4ee4\u4eba\u56de\u5473\u7684\u6a19\u984c\u6709\u52a9\u65bc\u4fc3\u4f7f\u7528\u6236\u6253\u958b\u96fb\u5b50\u90f5\u4ef6\u3002\u6839\u64da\u7f8e\u570b\u7684\u7814\u7a76\uff0c70% \u7684\u4e0b\u55ae\u7528\u6236\u6703\u5728\u6253\u958b\u90f5\u4ef6\u5f8c\u7684 3 \u5c0f\u6642\u5167\u7acb\u5373\u8cfc\u8cb7\u3002<\/span><\/li>\n<li><strong><span>\u9ede\u64ca\u7387<\/span><\/strong><span>\uff1a\u9019\u53ef\u4ee5\u901a\u904e\u8ddf\u8e2a\u7528\u6236\u9ede\u64ca\u884c\u70ba\u4f86\u5be6\u73fe\u3002\u9ede\u64ca\u7387\u53d6\u6c7a\u65bc\u6574\u9ad4\u8a2d\u8a08\u98a8\u683c\u3001\u7528\u6236\u9700\u6c42\uff0c\u7576\u7136\u9084\u6709\u4fc3\u92b7\u6216\u4e3b\u984c\u5167\u5bb9\u3001\u865f\u53ec\u6027\u7528\u8a9e\u5143\u7d20\u662f\u5426\u6709\u6548\u3002\u96fb\u5b50\u90f5\u4ef6\u9ede\u64ca\u7387\u662f\u8861\u91cf EDM \u71df\u92b7\u6709\u6548\u6027\u7684\u66f4\u6e96\u78ba\u6307\u6a19\u3002<\/span><\/li>\n<li><strong><span>\u8f49\u63db\u7387<\/span><\/strong><span>\uff1a\u96fb\u5b50\u90f5\u4ef6\u767c\u9001\u7684\u6700\u7d42\u76ee\u6a19\u3002\u5728\u7dda\u96f6\u552e\u7db2\u7ad9\u7684\u8f49\u5316\u76ee\u6a19\u662f\u8a02\u55ae\uff0c\u92b7\u552e\u8edf\u4ef6\u7684\u516c\u53f8\u7684\u8f49\u5316\u76ee\u6a19\u662f\u4e0b\u8f09\uff0c\u57f9\u8a13\u6a5f\u69cb\u7684\u8f49\u5316\u76ee\u6a19\u662f\u8868\u55ae\u63d0\u4ea4\u3002\u7576\u7136\uff0c\u9084\u53ef\u4ee5\u81ea\u5b9a\u7fa9\u5176\u4ed6\u7279\u5b9a\u76ee\u6a19\uff0c\u6bd4\u5982\u67e5\u770b\u7279\u5b9a\u9801\u9762\u2014\u2014\u7bc0\u65e5\u6d3b\u52d5\u7684\u516c\u544a\u6216\u7279\u5b9a\u64cd\u4f5c\uff0c\u5982\u4e0a\u50b3\u7167\u7247\u3001\u6295\u7968\u3001\u767c\u8868\u8a55\u8ad6\u7b49\u3002<\/span><\/li>\n<\/ol>\n<h3><span id=\"Infographic_for_Email_Marketing\"><span>\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u4fe1\u606f\u5716<\/span><\/span><\/h3>\n<p><span>\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u65e8\u5728\u5411\u60a8\u7684\u53d7\u773e\u63d0\u4f9b\u6709\u95dc\u60a8\u7684\u6d88\u606f\u3001\u54c1\u724c\u3001\u670d\u52d9\u6216\u7522\u54c1\u7684\u91cd\u8981\u4fe1\u606f\u3002\u5b83\u5011\u9084\u6d89\u53ca\u70ba\u60a8\u7684\u4f01\u696d\u7372\u5f97\u66f4\u591a\u4e92\u52d5\u3001\u66f4\u591a\u8f49\u5316\uff0c\u751a\u81f3\u66f4\u591a\u92b7\u552e\u984d\u3002\u4f46\u662f\u8207\u5176\u767c\u9001\u9577\u683c\u5f0f\u7684\u96fb\u5b50\u90f5\u4ef6\uff08\u7814\u7a76\u8868\u660e\u6c92\u6709\u4eba\u95b1\u8b80\uff09\uff0c\u70ba\u4ec0\u9ebc\u4e0d\u5c07\u5176\u4e2d\u4e00\u4e9b\u4fe1\u606f\u63d2\u5165\u4fe1\u606f\u5716\u8868\u5462\uff1f<\/span><\/p>\n<blockquote><p><span>\u4fe1\u606f\u5716\u8868\u66f4\u5feb\u3001\u66f4\u6709\u6548\u5730\u50b3\u905e\u4fe1\u606f\uff01<\/span><\/p><\/blockquote>\n<div class=\"flex_column av_one_full flex_column_div av-zero-column-padding first avia-builder-el-1 el_after_av_fullscreen el_before_av_one_full avia-builder-el-first \">\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<h3><span id=\"The_Importance_of_Effective_Email_Writing\"><span>\u6709\u6548\u96fb\u5b50\u90f5\u4ef6\u5beb\u4f5c\u7684\u91cd\u8981\u6027<\/span><\/span><\/h3>\n<p><span>\u7576\u6211\u5011\u90fd\u5728\u5beb\u5927\u91cf\u96fb\u5b50\u90f5\u4ef6\u6642\uff0c\u60a8\u53ef\u80fd\u6703\u9a5a\u8a1d\u5730\u767c\u73fe\u5f88\u591a\u4eba\u4e0d\u77e5\u9053\u5982\u4f55\u64b0\u5beb\u4e7e\u6de8\u6574\u6f54\u7684\u90f5\u4ef6\u4f86\u5f15\u8d77\u4eba\u5011\u7684\u6ce8\u610f\u3002\u6216\u8a31\uff0c\u6211\u5011\u5f88\u591a\u4eba\u5728\u5b78\u6821\u90fd\u6c92\u6709\u5b78\u6703\u5beb\u90f5\u4ef6\uff0c\u4f46\u662f\u5728\u8077\u5834\u4e0a\u5b78\u7fd2\u5982\u4f55\u5beb\u90f5\u4ef6\u537b\u662f\u4e00\u9805\u4e0d\u53ef\u6216\u7f3a\u7684\u6280\u80fd\u3002<\/span><\/p>\n<p><span>\u4e00\u5c01\u7c21\u6f54\u7684\u96fb\u5b50\u90f5\u4ef6\u53ef\u4ee5\u8b93\u6536\u4ef6\u4eba\u6e05\u695a\u5730\u7406\u89e3\u60a8\u7684\u4fe1\u606f\uff0c\u9019\u6709\u52a9\u65bc\u6709\u6548\u7684\u696d\u52d9\u6e9d\u901a\u3002\u4e00\u5c01\u5beb\u5f97\u4e0d\u597d\u7684\u96fb\u5b50\u90f5\u4ef6\u5f88\u96e3\u8b93\u6536\u4ef6\u4eba\u7406\u89e3\uff0c\u4e26\u4e14\u6703\u963b\u7919\u696d\u52d9\u95dc\u4fc2\u7684\u767c\u5c55\u3002<\/span><\/p>\n<\/div>\n<\/section>\n<div class=\"avia-image-container avia_animated_image avia_animate_when_almost_visible fade-in av-styling- avia-builder-el-5 el_after_av_textblock el_before_av_textblock avia-align-center avia_start_animation avia_start_delayed_animation\">\n<div class=\"avia-image-container-inner\">\n<div class=\"avia-image-overlay-wrap\"><\/div>\n<\/div>\n<\/div>\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<h3><span id=\"How_to_Write_an_Effective_Email\"><span>\u5982\u4f55\u5beb\u4e00\u5c01\u6709\u6548\u7684\u96fb\u5b50\u90f5\u4ef6<\/span><\/span><\/h3>\n<ol>\n<li><span>\u7576\u4f60\u5beb\u4e00\u5c01\u96fb\u5b50\u90f5\u4ef6\u6642\uff0c\u4e0d\u8981\u5728\u4e3b\u984c\u4e0a\u5beb\u4efb\u4f55\u542b\u7cca\u4e0d\u6e05\u7684\u6771\u897f\u3002\u6a19\u984c\u6a21\u7cca\u7684\u90f5\u4ef6\u5f88\u53ef\u80fd\u6703\u88ab\u6254\u9032\u6536\u4ef6\u4eba\u7684\u5783\u573e\u90f5\u4ef6\u7bb1\u6216\u88ab\u5ffd\u7565\u3002\u4f8b\u5982\uff1a 1\uff09\u5982\u679c\u4f60\u60f3\u61c9\u8058\uff0c\u5c31\u5728\u6a19\u984c\u6b04\u5beb\u4e0a\u8077\u4f4d\u7684\u540d\u7a31\u30022) \u5982\u679c\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u662f\u7d66\u540c\u4e8b\u7684\uff0c\u8acb\u5728\u4e3b\u984c\u6b04\u4e2d\u7528\u4e00\u53e5\u8a71\u6982\u62ec\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u76ee\u7684<\/span><\/li>\n<li><span>\u5728\u5beb\u90f5\u4ef6\u5167\u5bb9\u6642\u554f\u554f\u81ea\u5df1\uff1a 1\uff09\u4f60\u60f3\u5411\u6536\u4ef6\u4eba\u50b3\u9054\u4ec0\u9ebc\u4fe1\u606f\uff1f2) \u60a8\u5e0c\u671b\u6536\u4ef6\u4eba\u63a1\u53d6\u4ec0\u9ebc\u884c\u52d5\u6216\u56de\u61c9\uff1f<\/span><\/li>\n<li><span>\u5982\u679c\u60a8\u77e5\u9053\u6536\u4ef6\u4eba\u7684\u540d\u5b57\u4f46\u81ea\u5df1\u4e0d\u8a8d\u8b58\u4ed6\u5011\uff0c\u8acb\u7528\u6b63\u78ba\u7684\u982d\u929c\/\u6027\u5225\u3001\u540d\u5b57\u3001\u59d3\u6c0f\u7b49\u4f86\u554f\u5019\u4ed6\u5011\u3002<\/span><\/li>\n<li><span>\u5728\u96fb\u5b50\u90f5\u4ef6\u4e2d\u4f7f\u7528\u6b63\u78ba\u7684\u8a9e\u6cd5\u975e\u5e38\u91cd\u8981\u3002\u767c\u4ef6\u4eba\u56e0\u8a9e\u6cd5\u932f\u8aa4\u800c\u53d7\u5230\u8b80\u8005\u7684\u61f2\u7f70\uff0c\u6709\u610f\u6216\u7121\u610f\u5730\u4f7f\u7528\u62fc\u5beb\u6aa2\u67e5\u5668\u6216\u8a9e\u6cd5\u6aa2\u67e5\u5668\u5de5\u5177\u3002<\/span><\/li>\n<li><span>\u5728\u96fb\u5b50\u90f5\u4ef6\u4e2d\u4f7f\u7528\u6b63\u78ba\u7684\u8a9e\u6cd5\u975e\u5e38\u91cd\u8981\u3002\u767c\u4ef6\u4eba\u53ef\u80fd\u6703\u56e0\u70ba\u8a9e\u6cd5\u932f\u8aa4\u800c\u53d7\u5230\u6536\u4ef6\u4eba\u6709\u610f\u6216\u7121\u610f\u7684\u61f2\u7f70\u3002<\/span><\/li>\n<li><span>\u518d\u8b80\u4e00\u904d\uff0c\u6821\u5c0d\u4e26\u5728\u5fc5\u8981\u6642\u6f64\u8272<\/span><\/li>\n<\/ol>\n<\/div>\n<\/section>\n<\/div>\n<div 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