{"id":11066,"date":"2026-01-10T06:36:44","date_gmt":"2026-01-09T22:36:44","guid":{"rendered":"https:\/\/blog.visual-paradigm.com\/vn\/comprehensive-guide-to-kotters-8-step-change-model\/"},"modified":"2026-01-10T06:36:44","modified_gmt":"2026-01-09T22:36:44","slug":"comprehensive-guide-to-kotters-8-step-change-model","status":"publish","type":"post","link":"https:\/\/blog.visual-paradigm.com\/vn\/comprehensive-guide-to-kotters-8-step-change-model\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 M\u00f4 h\u00ecnh Thay \u0111\u1ed5i 8 B\u01b0\u1edbc c\u1ee7a Kotter"},"content":{"rendered":"<h2>Gi\u1edbi thi\u1ec7u<\/h2>\n<p>M\u00f4 h\u00ecnh Thay \u0111\u1ed5i 8 B\u01b0\u1edbc c\u1ee7a Kotter l\u00e0 m\u1ed9t khung tham chi\u1ebfu \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn r\u1ed9ng r\u00e3i nh\u1eb1m qu\u1ea3n l\u00fd v\u00e0 th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i t\u1ed5 ch\u1ee9c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. \u0110\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Ti\u1ebfn s\u0129 John Kotter, gi\u00e1o s\u01b0 t\u1ea1i Tr\u01b0\u1eddng Kinh doanh Harvard v\u00e0 l\u00e0 m\u1ed9t chuy\u00ean gia n\u1ed5i ti\u1ebfng v\u1ec1 l\u00e3nh \u0111\u1ea1o v\u00e0 thay \u0111\u1ed5i, m\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 d\u1eabn d\u1eaft c\u00e1c t\u1ed5 ch\u1ee9c v\u01b0\u1ee3t qua qu\u00e1 tr\u00ecnh thay \u0111\u1ed5i ph\u1ee9c t\u1ea1p. H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n n\u00e0y s\u1ebd \u0111i s\u00e2u v\u00e0o m\u1ee5c \u0111\u00edch, c\u00e1c kh\u00e1i ni\u1ec7m ch\u00ednh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a M\u00f4 h\u00ecnh Thay \u0111\u1ed5i 8 B\u01b0\u1edbc c\u1ee7a Kotter, c\u00f9ng v\u1edbi c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf minh h\u1ecda c\u00e1ch \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y.<\/p>\n<p><img alt=\"Kotter's 8-Step Change Model Template\" decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2023\/09\/kotters-8-step-change-model-template.png\"\/><\/p>\n<h2>M\u1ee5c \u0111\u00edch c\u1ee7a M\u00f4 h\u00ecnh Thay \u0111\u1ed5i 8 B\u01b0\u1edbc c\u1ee7a Kotter:<\/h2>\n<p>M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a m\u00f4 h\u00ecnh Kotter l\u00e0 gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c v\u01b0\u1ee3t qua v\u00e0 th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i mang t\u00ednh chuy\u1ec3n \u0111\u1ed5i. M\u00f4 h\u00ecnh n\u00e0y c\u00f4ng nh\u1eadn r\u1eb1ng thay \u0111\u1ed5i th\u01b0\u1eddng g\u1eb7p ph\u1ea3i s\u1ef1 ph\u1ea3n \u0111\u1ed1i, v\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 h\u1ec7 th\u1ed1ng l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y. B\u1eb1ng c\u00e1ch tu\u00e2n theo t\u00e1m b\u01b0\u1edbc n\u00e0y, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng th\u00edch nghi v\u1edbi ho\u00e0n c\u1ea3nh m\u1edbi, c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh trong b\u1ed1i c\u1ea3nh kinh doanh \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng.<\/p>\n<h2>C\u00e1c kh\u00e1i ni\u1ec7m v\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a M\u00f4 h\u00ecnh Thay \u0111\u1ed5i 8 B\u01b0\u1edbc c\u1ee7a Kotter:<\/h2>\n<h3>B\u01b0\u1edbc 1: T\u1ea1o c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch<\/h3>\n<p><strong>Kh\u00e1i ni\u1ec7m:<\/strong>\u0110\u1ec3 kh\u1edfi \u0111\u1ed9ng thay \u0111\u1ed5i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, ph\u1ea3i c\u00f3 l\u00fd do thuy\u1ebft ph\u1ee5c. Vi\u1ec7c t\u1ea1o ra c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch gi\u00fap c\u00e1c b\u00ean li\u00ean quan hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u1ec1 thay \u0111\u1ed5i v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd h\u00e0nh \u0111\u1ed9ng.<\/p>\n<p><strong>C\u00e1c y\u1ebfu t\u1ed1:<\/strong><\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh v\u00e0 truy\u1ec1n \u0111\u1ea1t l\u00fd do \u0111\u1eb1ng sau s\u1ef1 thay \u0111\u1ed5i.<\/li>\n<li>Chia s\u1ebb d\u1eef li\u1ec7u, s\u1ef1 th\u1eadt v\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n minh h\u1ecda nh\u1eefng th\u00e1ch th\u1ee9c hi\u1ec7n t\u1ea1i.<\/li>\n<li>Khuy\u1ebfn kh\u00edch c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn c\u1edfi m\u1edf v\u00e0 trung th\u1ef1c v\u1ec1 nhu c\u1ea7u thay \u0111\u1ed5i.<\/li>\n<\/ul>\n<p><strong>V\u00ed d\u1ee5:<\/strong>Gi\u1ea3 s\u1eed m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi doanh s\u1ed1 gi\u1ea3m s\u00fat do c\u00f4ng ngh\u1ec7 l\u1ed7i th\u1eddi. Ban l\u00e3nh \u0111\u1ea1o truy\u1ec1n \u0111\u1ea1t t\u00ednh c\u1ea5p b\u00e1ch b\u1eb1ng c\u00e1ch tr\u00ecnh b\u00e0y nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho th\u1ea5y s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 nguy c\u01a1 m\u1ea5t th\u1ecb ph\u1ea7n.<\/p>\n<h3>B\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng m\u1ed9t li\u00ean minh \u0111\u1ecbnh h\u01b0\u1edbng<\/h3>\n<p><strong>Kh\u00e1i ni\u1ec7m:<\/strong>Thay \u0111\u1ed5i \u0111\u00f2i h\u1ecfi s\u1ef1 l\u00e3nh \u0111\u1ea1o m\u1ea1nh m\u1ebd v\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb nh\u1eefng c\u00e1 nh\u00e2n then ch\u1ed1t trong t\u1ed5 ch\u1ee9c. M\u1ed9t li\u00ean minh \u0111\u1ecbnh h\u01b0\u1edbng l\u00e0 nh\u00f3m c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 \u1ea3nh h\u01b0\u1edfng c\u00f3 th\u1ec3 d\u1eabn d\u1eaft n\u1ed7 l\u1ef1c thay \u0111\u1ed5i.<\/p>\n<p><strong>C\u00e1c y\u1ebfu t\u1ed1:<\/strong><\/p>\n<ul>\n<li>Th\u00e0nh l\u1eadp m\u1ed9t \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o \u0111a d\u1ea1ng c\u00f3 kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y thay \u0111\u1ed5i.<\/li>\n<li>\u0110\u1ea3m b\u1ea3o c\u00e1c th\u00e0nh vi\u00ean trong li\u00ean minh cam k\u1ebft v\u1edbi thay \u0111\u1ed5i v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u01b0\u1eddi kh\u00e1c.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh r\u00f5 vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m trong li\u00ean minh.<\/li>\n<\/ul>\n<p><strong>V\u00ed d\u1ee5:<\/strong>Trong m\u1ed9t t\u1ed5 ch\u1ee9c y t\u1ebf, m\u1ed9t li\u00ean minh \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp g\u1ed3m c\u00e1c b\u00e1c s\u0129 c\u1ea5p cao, \u0111i\u1ec1u d\u01b0\u1ee1ng v\u00e0 qu\u1ea3n l\u00fd \u0111\u1ec3 d\u1eabn d\u1eaft vi\u1ec7c tri\u1ec3n khai h\u1ec7 th\u1ed1ng h\u1ed3 s\u01a1 s\u1ee9c kh\u1ecfe \u0111i\u1ec7n t\u1eed m\u1edbi.<\/p>\n<h3>B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1c s\u00e1ng ki\u1ebfn<\/h3>\n<p><strong>Kh\u00e1i ni\u1ec7m:<\/strong>M\u1ed9t t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng cung c\u1ea5p \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 m\u1ee5c \u0111\u00edch cho s\u1ef1 thay \u0111\u1ed5i. X\u00e2y d\u1ef1ng m\u1ed9t tuy\u00ean b\u1ed1 t\u1ea7m nh\u00ecn ng\u1eafn g\u1ecdn v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c s\u00e1ng ki\u1ebfn then ch\u1ed1t c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3.<\/p>\n<p><strong>C\u00e1c y\u1ebfu t\u1ed1:<\/strong><\/p>\n<ul>\n<li>So\u1ea1n th\u1ea3o m\u1ed9t tuy\u00ean b\u1ed1 t\u1ea7m nh\u00ecn d\u1ec5 hi\u1ec3u v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c s\u00e1ng ki\u1ebfn v\u00e0 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1ea7m nh\u00ecn.<\/li>\n<li>Truy\u1ec1n \u0111\u1ea1t t\u1ea7m nh\u00ecn v\u00e0 c\u00e1c s\u00e1ng ki\u1ebfn trong to\u00e0n t\u1ed5 ch\u1ee9c.<\/li>\n<\/ul>\n<p><strong>V\u00ed d\u1ee5:<\/strong>M\u1ed9t c\u00f4ng ty b\u00e1n l\u1ebb mong mu\u1ed1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u1ec1n v\u1eefng. H\u1ecd \u0111\u1ec1 ra c\u00e1c s\u00e1ng ki\u1ebfn nh\u01b0 gi\u1ea3m l\u01b0\u1ee3ng kh\u00ed th\u1ea3i carbon, ngu\u1ed3n cung s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 th\u00fac \u0111\u1ea9y t\u00e1i ch\u1ebf.<\/p>\n<h3>B\u01b0\u1edbc 4: Tuy\u1ec3n d\u1ee5ng m\u1ed9t \u0111\u1ed9i qu\u00e2n t\u00ecnh nguy\u1ec7n<\/h3>\n<p><strong>Kh\u00e1i ni\u1ec7m:<\/strong>T\u0103ng c\u01b0\u1eddng n\u0103ng l\u1ef1c cho nh\u00e2n vi\u00ean \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9 \u0111\u1ec3 h\u1ecd ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c thay \u0111\u1ed5i. T\u1ea1o s\u1ef1 h\u00e0o h\u1ee9ng v\u00e0 cam k\u1ebft b\u1eb1ng c\u00e1ch tham gia c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi c\u00e0ng t\u1ed1t.<\/p>\n<p><strong>C\u00e1c y\u1ebfu t\u1ed1:<\/strong><\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh v\u00e0 tuy\u1ec3n d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi ti\u00ean phong thay \u0111\u1ed5i t\u1eeb c\u00e1c ph\u00f2ng ban kh\u00e1c nhau.<\/li>\n<li>Cung c\u1ea5p \u0111\u00e0o t\u1ea1o v\u00e0 ngu\u1ed3n l\u1ef1c cho nh\u1eefng ng\u01b0\u1eddi ti\u00ean phong thay \u0111\u1ed5i n\u00e0y.<\/li>\n<li>Khuy\u1ebfn kh\u00edch h\u1ecd truy\u1ec1n c\u1ea3m h\u1ee9ng cho ng\u01b0\u1eddi kh\u00e1c v\u00e0 l\u00e0m g\u01b0\u01a1ng b\u1eb1ng h\u00e0nh \u0111\u1ed9ng.<\/li>\n<\/ul>\n<p><strong>V\u00ed d\u1ee5:<\/strong>M\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f4ng ngh\u1ec7 khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean tham gia c\u00e1c bu\u1ed5i workshop \u0111\u1ed5i m\u1edbi v\u00e0 \u0111\u01b0a ra ph\u1ea7n th\u01b0\u1edfng cho nh\u1eefng \u0111\u1ec1 xu\u1ea5t v\u00e0 th\u1ef1c hi\u1ec7n c\u1ea3i ti\u1ebfn quy tr\u00ecnh.<\/p>\n<h3>B\u01b0\u1edbc 5: Th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng b\u1eb1ng c\u00e1ch lo\u1ea1i b\u1ecf r\u00e0o c\u1ea3n<\/h3>\n<p><strong>Kh\u00e1i ni\u1ec7m:<\/strong>Nhi\u1ec1u r\u00e0o c\u1ea3n c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf n\u1ed7 l\u1ef1c thay \u0111\u1ed5i. C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ea7n x\u00e1c \u0111\u1ecbnh v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng r\u00e0o c\u1ea3n n\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ti\u1ebfn tri\u1ec3n tr\u01a1n tru.<\/p>\n<p><strong>C\u00e1c y\u1ebfu t\u1ed1:<\/strong><\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c r\u00e0o c\u1ea3n, c\u1ea3 v\u1ec1 c\u1ea5u tr\u00fac l\u1eabn v\u0103n h\u00f3a, c\u1ea3n tr\u1edf s\u1ef1 thay \u0111\u1ed5i.<\/li>\n<li>T\u0103ng c\u01b0\u1eddng n\u0103ng l\u1ef1c cho nh\u00e2n vi\u00ean \u0111\u1ec3 h\u1ecd th\u00e1ch th\u1ee9c hi\u1ec7n tr\u1ea1ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p.<\/li>\n<li>Cung c\u1ea5p c\u00e1c ngu\u1ed3n l\u1ef1c v\u00e0 h\u1ed7 tr\u1ee3 c\u1ea7n thi\u1ebft \u0111\u1ec3 v\u01b0\u1ee3t qua c\u00e1c r\u00e0o c\u1ea3n.<\/li>\n<\/ul>\n<p><strong>V\u00ed d\u1ee5:<\/strong>M\u1ed9t c\u01a1 s\u1edf gi\u00e1o d\u1ee5c x\u00e1c \u0111\u1ecbnh c\u00e1c quy tr\u00ecnh h\u00e0nh ch\u00ednh l\u1ed7i th\u1eddi l\u00e0 r\u00e0o c\u1ea3n \u0111\u1ed1i v\u1edbi \u0111\u1ed5i m\u1edbi h\u1ecdc thu\u1eadt. H\u1ecd ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 s\u1ed1 h\u00f3a c\u00e1c nhi\u1ec7m v\u1ee5 h\u00e0nh ch\u00ednh, gi\u00fap gi\u1ea3ng vi\u00ean d\u1ec5 d\u00e0ng t\u1eadp trung v\u00e0o gi\u1ea3ng d\u1ea1y h\u01a1n.<\/p>\n<h3>B\u01b0\u1edbc 6: T\u1ea1o ra nh\u1eefng th\u00e0nh c\u00f4ng ng\u1eafn h\u1ea1n<\/h3>\n<p><strong>Kh\u00e1i ni\u1ec7m:<\/strong>T\u00f4n vinh nh\u1eefng th\u00e0nh c\u00f4ng s\u1edbm \u0111\u1ec3 t\u1ea1o \u0111\u00e0 v\u00e0 ch\u1ee9ng minh r\u1eb1ng thay \u0111\u1ed5i l\u00e0 kh\u1ea3 thi. Nh\u1eefng th\u00e0nh c\u00f4ng n\u00e0y gi\u00fap duy tr\u00ec s\u1ef1 h\u00e0o h\u1ee9ng v\u00e0 s\u1ef1 \u1ee7ng h\u1ed9 cho qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i d\u00e0i h\u1ea1n.<\/p>\n<p><strong>C\u00e1c y\u1ebfu t\u1ed1:<\/strong><\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ea1t th\u00e0nh c\u00f4ng nhanh ph\u00f9 h\u1ee3p v\u1edbi t\u1ea7m nh\u00ecn.<\/li>\n<li>Truy\u1ec1n \u0111\u1ea1t v\u00e0 t\u00f4n vinh nh\u1eefng th\u00e0nh t\u1ef1u trong to\u00e0n t\u1ed5 ch\u1ee9c.<\/li>\n<li>C\u1ee7ng c\u1ed1 m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa h\u00e0nh \u0111\u1ed9ng v\u00e0 k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c.<\/li>\n<\/ul>\n<p><strong>V\u00ed d\u1ee5:<\/strong>M\u1ed9t \u0111\u1ed9i ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m, \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Agile, \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t t\u00ednh n\u0103ng m\u1edbi s\u1edbm h\u01a1n d\u1ef1 ki\u1ebfn, d\u1eabn \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u0103ng l\u00ean v\u00e0 n\u00e2ng cao tinh th\u1ea7n \u0111\u1ed9i nh\u00f3m.<\/p>\n<h3>B\u01b0\u1edbc 7: Duy tr\u00ec t\u0103ng t\u1ed1c<\/h3>\n<p><strong>Kh\u00e1i ni\u1ec7m:<\/strong>\u0110\u1ec3 ng\u0103n ng\u1eeba s\u1ef1 tho\u00e1i lui v\u00e0 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i, c\u00e1c t\u1ed5 ch\u1ee9c c\u1ea7n ti\u1ebfp t\u1ee5c t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh ti\u1ebfn tri\u1ec3n v\u00e0 t\u00edch h\u1ee3p thay \u0111\u1ed5i v\u00e0o v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c.<\/p>\n<p><strong>C\u00e1c y\u1ebfu t\u1ed1:<\/strong><\/p>\n<ul>\n<li>L\u1ed3ng gh\u00e9p c\u00e1c h\u00e0nh vi v\u00e0 th\u1ef1c h\u00e0nh m\u1edbi v\u00e0o c\u00e1c th\u00f3i quen h\u00e0ng ng\u00e0y.<\/li>\n<li>Ghi nh\u1eadn v\u00e0 khen th\u01b0\u1edfng nh\u1eefng c\u00e1 nh\u00e2n \u0111\u00f3n nh\u1eadn thay \u0111\u1ed5i.<\/li>\n<li>\u0110\u00e1nh gi\u00e1 ti\u1ebfn \u0111\u1ed9 li\u00ean t\u1ee5c v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft.<\/li>\n<\/ul>\n<p><strong>V\u00ed d\u1ee5:<\/strong>M\u1ed9t t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh duy tr\u00ec cam k\u1ebft l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m b\u1eb1ng c\u00e1ch th\u01b0\u1eddng xuy\u00ean xem x\u00e9t ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p.<\/p>\n<h3>B\u01b0\u1edbc 8: Thi\u1ebft l\u1eadp thay \u0111\u1ed5i<\/h3>\n<p><strong>Kh\u00e1i ni\u1ec7m:<\/strong>Bi\u1ebfn thay \u0111\u1ed5i th\u00e0nh m\u1ed9t ph\u1ea7n b\u1ec1n v\u1eefng trong v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c. \u0110\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c h\u00e0nh vi, quy tr\u00ecnh v\u00e0 h\u1ec7 th\u1ed1ng m\u1edbi \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p ho\u00e0n to\u00e0n.<\/p>\n<p><strong>C\u00e1c y\u1ebfu t\u1ed1:<\/strong><\/p>\n<ul>\n<li>L\u1ed3ng gh\u00e9p thay \u0111\u1ed5i v\u00e0o ch\u00ednh s\u00e1ch, quy tr\u00ecnh v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t.<\/li>\n<li>Ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c l\u00e3nh \u0111\u1ea1o h\u1ed7 tr\u1ee3 v\u0103n h\u00f3a m\u1edbi.<\/li>\n<li>Li\u00ean t\u1ee5c truy\u1ec1n \u0111\u1ea1t t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c duy tr\u00ec thay \u0111\u1ed5i.<\/li>\n<\/ul>\n<p><strong>V\u00ed d\u1ee5:<\/strong>M\u1ed9t c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng t\u1eeb c\u1ea5u tr\u00fac c\u1ea5p b\u1eadc truy\u1ec1n th\u1ed1ng sang c\u00e1ch ti\u1ebfp c\u1eadn h\u1ee3p t\u00e1c v\u00e0 \u0111a ch\u1ee9c n\u0103ng, v\u1edbi t\u1ea5t c\u1ea3 ch\u00ednh s\u00e1ch v\u00e0 ho\u1ea1t \u0111\u1ed9ng nh\u00e2n s\u1ef1 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi c\u00e1ch l\u00e0m vi\u1ec7c m\u1edbi n\u00e0y.<\/p>\n<h2>C\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf:<\/h2>\n<ol>\n<li><strong>General Electric (GE):<\/strong>V\u00e0o \u0111\u1ea7u nh\u1eefng n\u0103m 2000, GE \u0111\u1ed1i m\u1eb7t v\u1edbi nhu c\u1ea7u thay \u0111\u1ed5i l\u1edbn \u0111\u1ec3 th\u00edch nghi v\u1edbi b\u1ed1i c\u1ea3nh kinh doanh thay \u0111\u1ed5i. H\u1ecd \u0111\u00e3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh Kotter \u0111\u1ec3 t\u1ea1o ra c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch v\u1ec1 \u0111\u1ed5i m\u1edbi v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t nh\u00f3m d\u1eabn d\u1eaft t\u1eadp trung v\u00e0o th\u00fac \u0111\u1ea9y thay \u0111\u1ed5i. GE \u0111\u00e3 tri\u1ec3n khai c\u00e1c s\u00e1ng ki\u1ebfn nh\u01b0 \u201cEcomagination\u201d nh\u1eb1m th\u00fac \u0111\u1ea9y c\u00f4ng ngh\u1ec7 b\u1ec1n v\u1eefng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng ng\u1eafn h\u1ea1n b\u1eb1ng c\u00e1ch ra m\u1eaft c\u00e1c s\u1ea3n ph\u1ea9m ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng. S\u1ef1 chuy\u1ec3n \u0111\u1ed5i n\u00e0y gi\u00fap GE duy tr\u00ec \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 t\u00ednh ph\u00f9 h\u1ee3p tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li><strong>C\u00f4ng ty \u00f4 t\u00f4 Ford:<\/strong>N\u0103m 2006, Ford \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi thua l\u1ed7 t\u00e0i ch\u00ednh v\u00e0 suy gi\u1ea3m th\u1ecb ph\u1ea7n. Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Alan Mulally \u0111\u00e3 s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh Kotter \u0111\u1ec3 t\u1ea1o ra c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch, x\u00e2y d\u1ef1ng nh\u00f3m d\u1eabn d\u1eaft v\u00e0 ph\u00e1t tri\u1ec3n t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m. Nh\u1eefng th\u00e0nh c\u00f4ng ng\u1eafn h\u1ea1n \u0111\u1ebfn t\u1eeb c\u00e1c l\u1ea7n ra m\u1eaft s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng nh\u01b0 Ford Fusion v\u00e0 t\u00e1i c\u1ea5u tr\u00fac c\u00f4ng ty. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u00e3 gi\u00fap Ford tr\u1edf l\u1ea1i l\u1ee3i nhu\u1eadn v\u00e0 l\u1ea5y l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/li>\n<li><strong>Procter &amp; Gamble (P&amp;G):<\/strong>P&amp;G \u0111\u00e3 s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh Kotter \u0111\u1ec3 th\u00fac \u0111\u1ea9y m\u1ed9t s\u1ef1 thay \u0111\u1ed5i l\u1edbn trong v\u0103n h\u00f3a h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed5i m\u1edbi v\u00e0 h\u1ee3p t\u00e1c. H\u1ecd t\u1ea1o ra c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch b\u1eb1ng c\u00e1ch nh\u1ea5n m\u1ea1nh nhu c\u1ea7u th\u00edch nghi v\u1edbi s\u1ef1 thay \u0111\u1ed5i trong s\u1edf th\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng. P&amp;G x\u00e2y d\u1ef1ng m\u1ed9t nh\u00f3m d\u1eabn d\u1eaft g\u1ed3m c\u00e1c gi\u00e1m \u0111\u1ed1c c\u1ea5p cao v\u00e0 trao quy\u1ec1n cho nh\u00e2n vi\u00ean tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi d\u1eabn d\u1eaft thay \u0111\u1ed5i. Nh\u1eefng th\u00e0nh c\u00f4ng ng\u1eafn h\u1ea1n bao g\u1ed3m vi\u1ec7c ra m\u1eaft c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed5i m\u1edbi nh\u01b0 Swiffer. Cam k\u1ebft l\u00e2u d\u00e0i c\u1ee7a P&amp;G \u0111\u1ed1i v\u1edbi thay \u0111\u1ed5i \u0111\u00e3 d\u1eabn \u0111\u1ebfn m\u1ed9t t\u1ed5 ch\u1ee9c linh ho\u1ea1t v\u00e0 l\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0m trung t\u00e2m h\u01a1n.<\/li>\n<\/ol>\n<p>K\u1ebft lu\u1eadn, M\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter l\u00e0 m\u1ed9t khung l\u00fd thuy\u1ebft m\u1ea1nh m\u1ebd gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c qu\u1ea3n l\u00fd v\u00e0 d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i l\u1edbn m\u1ed9t c\u00e1ch th\u00e0nh c\u00f4ng. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 m\u1ee5c \u0111\u00edch, c\u00e1c kh\u00e1i ni\u1ec7m c\u1ed1t l\u00f5i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y, \u0111\u1ed3ng th\u1eddi h\u1ecdc h\u1ecfi t\u1eeb c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3 m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 chuy\u1ec3n \u0111\u1ed5i mong mu\u1ed1n v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u00e2u d\u00e0i trong m\u00f4i tr\u01b0\u1eddng kinh doanh kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i.<\/p>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>M\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter cung c\u1ea5p m\u1ed9t khung t\u1ed5ng th\u1ec3 gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c d\u1eabn d\u1eaft v\u00e0 tri\u1ec3n khai thay \u0111\u1ed5i m\u1ed9t c\u00e1ch th\u00e0nh c\u00f4ng. B\u1eb1ng c\u00e1ch tu\u00e2n theo c\u00e1c b\u01b0\u1edbc n\u00e0y v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c quan v\u00e0 m\u1eabu c\u00f3 s\u1eb5n trong c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Visual Paradigm Online, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t, l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3 c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i, cu\u1ed1i c\u00f9ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i mong mu\u1ed1n \u0111\u1ed3ng th\u1eddi tham gia nh\u00e2n vi\u00ean v\u00e0o qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n<h2>C\u00e1c v\u00ed d\u1ee5 v\u00e0 m\u1eabu th\u00eam<\/h2>\n<div class=\"features-gallery-image2 features-gallery-image-200\"><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/kotters-8-step-change-model\/8-step-change-template\" title=\"8-Step Change Template\"><img alt=\"8-Step Change Template (Kotter's 8-Step Change Model Example)\" decoding=\"async\" src=\"https:\/\/online.visual-paradigm.com\/repository\/images\/d4656b70-940d-4890-8a19-1437c3861c53.png\"\/>\u00a0<i aria-hidden=\"true\" class=\"fa fa-pencil-square-o features-edit-icon\" title=\"Try Me\"><\/i><\/a><\/div>\n<div class=\"features-caption\">\n<div class=\"text\"><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=Kotters8StepChangeModel&amp;gallery=\/repository\/d4656b70-940d-4890-8a19-1437c3861c53.xml&amp;name=8-Step%20Change%20Template\"><span class=\"span-text\">M\u1eabu thay \u0111\u1ed5i 8 b\u01b0\u1edbc<\/span>\u00a0<i aria-hidden=\"true\" class=\"fa fa-pencil-square-o features-edit-icon\" title=\"Try Me\"><\/i><\/a><\/div>\n<\/div>\n<div class=\"features-gallery-image2 features-gallery-image-200\"><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/kotters-8-step-change-model\/8-step-change-management-model-template\" title=\"8-Step Change Management Model Template\"><img alt=\"8-Step Change Management Model Template (Kotter's 8-Step Change Model Example)\" decoding=\"async\" src=\"https:\/\/online.visual-paradigm.com\/repository\/images\/ce988e3d-3c2c-4205-b4aa-989a805bf21f.png\"\/>\u00a0<i aria-hidden=\"true\" class=\"fa fa-pencil-square-o features-edit-icon\" title=\"Try Me\"><\/i><\/a><\/div>\n<div class=\"features-caption\">\n<div class=\"text\"><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=Kotters8StepChangeModel&amp;gallery=\/repository\/ce988e3d-3c2c-4205-b4aa-989a805bf21f.xml&amp;name=8-Step%20Change%20Management%20Model%20Template\"><span class=\"span-text\">M\u1eabu m\u00f4 h\u00ecnh qu\u1ea3n l\u00fd thay \u0111\u1ed5i 8 b\u01b0\u1edbc<\/span>\u00a0<i aria-hidden=\"true\" class=\"fa fa-pencil-square-o features-edit-icon\" title=\"Try Me\"><\/i><\/a><\/div>\n<\/div>\n<div class=\"features-gallery-image2 features-gallery-image-200\"><a 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