{"id":11072,"date":"2026-01-10T06:45:19","date_gmt":"2026-01-09T22:45:19","guid":{"rendered":"https:\/\/blog.visual-paradigm.com\/vn\/comprehensive-guide-to-the-marketing-funnel-diagram\/"},"modified":"2026-01-10T06:45:19","modified_gmt":"2026-01-09T22:45:19","slug":"comprehensive-guide-to-the-marketing-funnel-diagram","status":"publish","type":"post","link":"https:\/\/blog.visual-paradigm.com\/vn\/comprehensive-guide-to-the-marketing-funnel-diagram\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 s\u01a1 \u0111\u1ed3 \u1ed1ng d\u1eabn ti\u1ebfp th\u1ecb"},"content":{"rendered":"

H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 s\u01a1 \u0111\u1ed3 \u1ed1ng d\u1eabn ti\u1ebfp th\u1ecb<\/h1>\n

Gi\u1edbi thi\u1ec7u<\/h2>\n

\u1ed0ng d\u1eabn ti\u1ebfp th\u1ecb l\u00e0 m\u1ed9t bi\u1ec3u di\u1ec5n tr\u1ef1c quan v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng qua c\u00e1c giai \u0111o\u1ea1n t\u01b0\u01a1ng t\u00e1c kh\u00e1c nhau v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. N\u00f3 gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u v\u00e0 t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh. Trong h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n n\u00e0y, ch\u00fang t\u00f4i s\u1ebd kh\u00e1m ph\u00e1 m\u1ee5c \u0111\u00edch, c\u00e1c kh\u00e1i ni\u1ec7m ch\u00ednh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a \u1ed1ng d\u1eabn ti\u1ebfp th\u1ecb, v\u00e0 h\u1ecdc h\u1ecfi th\u00f4ng qua c\u00e1c v\u00ed d\u1ee5 s\u1eed d\u1ee5ng c\u00e1c m\u1eabu c\u00f3 s\u1eb5n<\/a>c\u00f3 s\u1eb5n trongVisual Paradigm Online<\/a>.<\/p>\n

\"\"<\/p>\n

M\u1ee5c \u0111\u00edch c\u1ee7a \u1ed1ng d\u1eabn ti\u1ebfp th\u1ecb<\/h2>\n

\u1ed0ng d\u1eabn ti\u1ebfp th\u1ecb ph\u1ee5c v\u1ee5 nhi\u1ec1u m\u1ee5c \u0111\u00edch thi\u1ebft y\u1ebfu:<\/p>\n

    \n
  1. B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng:<\/strong>N\u00f3 m\u00f4 t\u1ea3 c\u00e1c giai \u0111o\u1ea1n m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1ea3i qua, t\u1eeb nh\u1eadn th\u1ee9c ban \u0111\u1ea7u \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i v\u00e0 v\u01b0\u1ee3t xa h\u01a1n. Th\u00f4ng tin n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p.<\/li>\n
  2. T\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i:<\/strong>B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch \u1ed1ng d\u1eabn, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m ngh\u1ebdn ho\u1eb7c t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf t\u1ea1i m\u1ed7i giai \u0111o\u1ea1n v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n
  3. L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c:<\/strong>\u1ed0ng d\u1eabn h\u01b0\u1edbng d\u1eabn doanh nghi\u1ec7p x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb nh\u1eafm m\u1ee5c ti\u00eau cho c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, \u0111\u1ea3m b\u1ea3o ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c hi\u1ec7u qu\u1ea3.<\/li>\n<\/ol>\n

    C\u00e1c kh\u00e1i ni\u1ec7m v\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a \u1ed1ng d\u1eabn ti\u1ebfp th\u1ecb<\/h2>\n

    1. Nh\u1eadn th\u1ee9c<\/h3>\n
      \n
    • M\u1ee5c \u0111\u00edch:<\/strong>\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a \u1ed1ng d\u1eabn, n\u01a1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eaft \u0111\u1ea7u nh\u1eadn bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/li>\n
    • C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh:<\/strong>Ti\u1ebfp th\u1ecb n\u1ed9i dung, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed.<\/li>\n<\/ul>\n

      2. Xem x\u00e9t<\/h3>\n
        \n
      • M\u1ee5c \u0111\u00edch:<\/strong>\u1ede giai \u0111o\u1ea1n n\u00e0y, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e1nh gi\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n
      • C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh:<\/strong>\u0110\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p, b\u1ea3n tr\u00ecnh di\u1ec5n s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung gi\u00e1o d\u1ee5c.<\/li>\n<\/ul>\n

        3. Chuy\u1ec3n \u0111\u1ed5i<\/h3>\n
          \n
        • M\u1ee5c \u0111\u00edch:<\/strong>\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ef1c hi\u1ec7n vi\u1ec7c mua h\u00e0ng ho\u1eb7c th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin.<\/li>\n
        • C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh:<\/strong>C\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00e1c bi\u1ec3u m\u1eabu thu th\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, quy tr\u00ecnh thanh to\u00e1n v\u00e0 c\u00e1c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng.<\/li>\n<\/ul>\n

          4. Trung th\u00e0nh<\/h3>\n
            \n
          • M\u1ee5c \u0111\u00edch:<\/strong>Sau khi chuy\u1ec3n \u0111\u1ed5i, c\u00e1c doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh trung th\u00e0nh v\u00e0 n\u1ed9i dung h\u1ea5p d\u1eabn.<\/li>\n
          • C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh:<\/strong>C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh trung th\u00e0nh, ti\u1ebfp th\u1ecb qua email, \u0111\u1ec1 xu\u1ea5t c\u00e1 nh\u00e2n h\u00f3a v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n

            5. C\u1ed5 v\u0169<\/h3>\n
              \n
            • M\u1ee5c \u0111\u00edch:<\/strong>C\u00e1c kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi b\u1ea3o tr\u1ee3 th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/li>\n
            • C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh:<\/strong>C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u, n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra v\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.
              \n\"Marketing<\/li>\n<\/ul>\n

              Chi\u1ebfn l\u01b0\u1ee3c cho t\u1eebng giai \u0111o\u1ea1n c\u1ee7a \u1ed1ng d\u1eabn ti\u1ebfp th\u1ecb<\/h2>\n

              \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ed9t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u1edf m\u1ed7i giai \u0111o\u1ea1n c\u1ee7a \u1ed1ng d\u1eabn ti\u1ebfp th\u1ecb:<\/p>\n

                \n
              • Nh\u1eadn th\u1ee9c:<\/strong>T\u1ea1o n\u1ed9i dung th\u01b0\u01a1ng hi\u1ec7u h\u1ea5p d\u1eabn, ch\u1ea1m \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 khi\u1ebfn h\u1ecd s\u1eb5n s\u00e0ng cho c\u00e1c t\u01b0\u01a1ng t\u00e1c trong t\u01b0\u01a1ng lai.<\/li>\n
              • Xem x\u00e9t:<\/strong>T\u1eadn d\u1ee5ng ng\u01b0\u1eddi b\u1ea3o tr\u1ee3 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i \u0111\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 khi so s\u00e1nh s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7.<\/li>\n
              • Chuy\u1ec3n \u0111\u1ed5i:<\/strong>L\u00e0m \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh mua h\u00e0ng \u0111\u1ec3 gi\u1ea3m s\u1ef1 c\u1ea3n tr\u1edf v\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng ho\u00e0n t\u1ea5t giao d\u1ecbch.<\/li>\n
              • Trung th\u00e0nh:<\/strong>Tri\u1ec3n khai m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh trung th\u00e0nh bao g\u1ed3m c\u00e1c \u01b0u \u0111\u00e3i th\u01b0\u1eddng xuy\u00ean, t\u01b0\u01a1ng t\u00e1c qua email c\u00e1 nh\u00e2n h\u00f3a v\u00e0 s\u1ef1 tham gia t\u00edch c\u1ef1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 duy tr\u00ec l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
              • C\u1ed5 v\u0169:<\/strong>X\u00e1c \u0111\u1ecbnh v\u00e0 nu\u00f4i d\u01b0\u1ee1ng nh\u1eefng c\u00e1 nh\u00e2n s\u1eb5n s\u00e0ng trong ch\u01b0\u01a1ng tr\u00ecnh trung th\u00e0nh, khuy\u1ebfn kh\u00edch h\u1ecd tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi b\u1ea3o tr\u1ee3 th\u01b0\u01a1ng hi\u1ec7u h\u1ed7 tr\u1ee3 c\u00e1c \u1ed1ng d\u1eabn ti\u1ebfp th\u1ecb trong t\u01b0\u01a1ng lai.<\/li>\n<\/ul>\n

                \u00dd ngh\u0129a c\u1ee7a \u1ed1ng d\u1eabn ti\u1ebfp th\u1ecb<\/h2>\n

                \u1ed0ng d\u1eabn ti\u1ebfp th\u1ecb kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh t\u0129nh; \u0111\u00f3 l\u00e0 m\u1ed9t khung h\u00ecnh linh ho\u1ea1t v\u00e0 \u0111a n\u0103ng mang \u00fd ngh\u0129a to l\u1edbn trong th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t ph\u00e2n t\u00edch s\u00e2u s\u1eafc v\u1ec1 l\u00fd do v\u00ec sao \u1ed1ng d\u1eabn ti\u1ebfp th\u1ecb l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd cho doanh nghi\u1ec7p v\u00e0 c\u00e1ch n\u00f3 c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i:<\/p>\n

                1. Hi\u1ec3u r\u00f5 h\u00e0nh vi kh\u00e1ch h\u00e0ng:<\/strong><\/h3>\n

                \u1ed0ng d\u1eabn ti\u1ebfp th\u1ecb \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t b\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ec3 theo d\u00f5i v\u00e0 hi\u1ec3u h\u00e0nh vi kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd. N\u00f3 gi\u00fap doanh nghi\u1ec7p th\u00e2m nh\u1eadp s\u00e2u v\u00e0o t\u00e2m l\u00fd c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m \u0111au, s\u1edf th\u00edch v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 k\u00edch ho\u1ea1t quy\u1ebft \u0111\u1ecbnh. Nh\u00ecn nh\u1eadn s\u00e2u s\u1eafc n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

                2. T\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i:<\/strong><\/h3>\n

                M\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o l\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n. B\u1ed9 l\u1ecdc ti\u1ebfp th\u1ecb x\u00e1c \u0111\u1ecbnh n\u01a1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1ecf cu\u1ed9c ho\u1eb7c do d\u1ef1, ch\u1ec9 ra nh\u1eefng khu v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n. B\u1eb1ng c\u00e1ch gi\u1ea3i quy\u1ebft nh\u1eefng \u0111i\u1ec3m \u0111au n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, cu\u1ed1i c\u00f9ng th\u00fac \u0111\u1ea9y doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n

                3. N\u00e2ng cao l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong><\/h3>\n

                V\u01b0\u1ee3t ra ngo\u00e0i giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i ban \u0111\u1ea7u, b\u1ed9 l\u1ecdc ti\u1ebfp th\u1ecb m\u1edf r\u1ed9ng ph\u1ea1m vi sang l\u0129nh v\u1ef1c l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh trung th\u00e0nh v\u00e0 cung c\u1ea5p n\u1ed9i dung v\u00e0 \u01b0u \u0111\u00e3i c\u00e1 nh\u00e2n h\u00f3a. S\u1ef1 t\u01b0\u01a1ng t\u00e1c li\u00ean t\u1ee5c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n bi\u1ebfn h\u1ecd th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 trung th\u00e0nh, lu\u00f4n quay l\u1ea1i \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m th\u00eam.<\/p>\n

                4. T\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u:<\/strong><\/h3>\n

                Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng n\u00e0o. B\u1ed9 l\u1ecdc ti\u1ebfp th\u1ecb gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eadn di\u1ec7n nh\u1eafm m\u1ee5c ti\u00eau, t\u1ea1o s\u1ef1 \u0111\u1ed3ng \u0111i\u1ec7u v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng di chuy\u1ec3n qua b\u1ed9 l\u1ecdc, th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n v\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd c\u1ee7ng c\u1ed1 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u, l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng h\u1ecd ghi nh\u1edb v\u00e0 l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7.<\/p>\n

                5. Ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u:<\/strong><\/h3>\n

                B\u1ed9 l\u1ecdc ti\u1ebfp th\u1ecb d\u1ef1a v\u00e0o d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. C\u00e1ch ti\u1ebfp c\u1eadn d\u1ef1a tr\u00ean d\u1eef li\u1ec7u n\u00e0y gi\u00fap doanh nghi\u1ec7p ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch th\u00f4ng minh, t\u1eadp trung n\u1ed7 l\u1ef1c v\u00e0 ng\u00e2n s\u00e1ch v\u00e0o c\u00e1c giai \u0111o\u1ea1n c\u1ee7a b\u1ed9 l\u1ecdc c\u1ea7n s\u1ef1 ch\u00fa \u00fd. N\u00f3 c\u0169ng cho ph\u00e9p th\u1eed nghi\u1ec7m A\/B v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c, \u0111\u1ea3m b\u1ea3o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c tinh ch\u1ec9nh li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n

                6. Th\u00e0nh c\u00f4ng d\u00e0i h\u1ea1n:<\/strong><\/h3>\n

                Th\u00e0nh c\u00f4ng trong th\u1ebf gi\u1edbi kinh doanh th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng \u0111\u1ed9 b\u1ec1n v\u00e0 t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh. Kh\u1ea3 n\u0103ng c\u1ee7a b\u1ed9 l\u1ecdc ti\u1ebfp th\u1ecb trong vi\u1ec7c cung c\u1ea5p th\u00f4ng tin, t\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i, th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh v\u00e0 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o n\u1ec1n t\u1ea3ng cho th\u00e0nh c\u00f4ng d\u00e0i h\u1ea1n. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng nh\u1ea5t qu\u00e1n c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a b\u1ed9 l\u1ecdc, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u00edch nghi v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng v\u00e0 duy tr\u00ec t\u00ednh c\u1ea1nh tranh theo th\u1eddi gian.<\/p>\n

                7. T\u00ednh linh ho\u1ea1t theo ng\u00e0nh v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng:<\/strong><\/h3>\n

                \u0110i\u1ec3m \u0111\u1eb9p c\u1ee7a b\u1ed9 l\u1ecdc ti\u1ebfp th\u1ecb n\u1eb1m \u1edf t\u00ednh linh ho\u1ea1t c\u1ee7a n\u00f3. M\u1eb7c d\u00f9 kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n v\u1eabn gi\u1eef nguy\u00ean, nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng nhu c\u1ea7u v\u00e0 h\u00e0nh vi \u0111\u1eb7c th\u00f9 c\u1ee7a c\u00e1c ng\u00e0nh ngh\u1ec1 v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u00e1c nhau. D\u00f9 b\u1ea1n ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c B2B hay B2C, c\u00f4ng ngh\u1ec7 hay y t\u1ebf, b\u1ed9 l\u1ecdc ti\u1ebfp th\u1ecb \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n.<\/p>\n

                T\u00f3m l\u1ea1i, b\u1ed9 l\u1ecdc ti\u1ebfp th\u1ecb kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m l\u00fd thuy\u1ebft m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 th\u1ef1c ti\u1ec5n v\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p \u1edf m\u1ecdi quy m\u00f4 v\u00e0 ng\u00e0nh ngh\u1ec1. N\u00f3 cung c\u1ea5p m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 hi\u1ec3u h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng. Khi \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3, b\u1ed9 l\u1ecdc ti\u1ebfp th\u1ecb th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn m\u1ee5c ti\u00eau, t\u1ea1o n\u1ec1n t\u1ea3ng cho th\u00e0nh c\u00f4ng d\u00e0i h\u1ea1n trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i.<\/p>\n

                K\u1ebft lu\u1eadn<\/h2>\n

                B\u1ed9 l\u1ecdc ti\u1ebfp th\u1ecb l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 hi\u1ec3u v\u00e0 t\u1ed1i \u01b0u h\u00f3a h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c kh\u00e1i ni\u1ec7m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c n\u00eau trong h\u01b0\u1edbng d\u1eabn n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 cao h\u01a1n, n\u00e2ng cao l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ee7ng c\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng d\u00e0i h\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

                H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 s\u01a1 \u0111\u1ed3 \u1ed1ng d\u1eabn ti\u1ebfp th\u1ecb Gi\u1edbi thi\u1ec7u \u1ed0ng d\u1eabn ti\u1ebfp th\u1ecb l\u00e0 m\u1ed9t bi\u1ec3u di\u1ec5n tr\u1ef1c quan v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng qua c\u00e1c giai \u0111o\u1ea1n t\u01b0\u01a1ng t\u00e1c kh\u00e1c nhau v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. N\u00f3 gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u v\u00e0 t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh chuy\u1ec3n […]<\/p>\n","protected":false},"author":1,"featured_media":11073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[42],"tags":[],"class_list":["post-11072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-diagram","loop-entry","clr"],"yoast_head":"\nH\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 s\u01a1 \u0111\u1ed3 \u1ed1ng d\u1eabn ti\u1ebfp th\u1ecb - Visual Paradigm Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.visual-paradigm.com\/vn\/comprehensive-guide-to-the-marketing-funnel-diagram\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 s\u01a1 \u0111\u1ed3 \u1ed1ng d\u1eabn ti\u1ebfp th\u1ecb - Visual Paradigm Blog\" \/>\n<meta property=\"og:description\" content=\"H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 s\u01a1 \u0111\u1ed3 \u1ed1ng d\u1eabn ti\u1ebfp th\u1ecb Gi\u1edbi thi\u1ec7u \u1ed0ng d\u1eabn ti\u1ebfp th\u1ecb l\u00e0 m\u1ed9t bi\u1ec3u di\u1ec5n tr\u1ef1c quan v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng qua c\u00e1c giai \u0111o\u1ea1n t\u01b0\u01a1ng t\u00e1c kh\u00e1c nhau v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. 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