{"id":2037,"date":"2021-04-09T17:25:55","date_gmt":"2021-04-09T09:25:55","guid":{"rendered":"https:\/\/blog.visual-paradigm.com\/vn\/?p=2037"},"modified":"2022-11-02T11:25:19","modified_gmt":"2022-11-02T03:25:19","slug":"what-is-a-customer-journey","status":"publish","type":"post","link":"https:\/\/blog.visual-paradigm.com\/vn\/what-is-a-customer-journey\/","title":{"rendered":"H\u00e0nh Tr\u00ecnh Kh\u00e1ch H\u00e0ng L\u00e0 G\u00ec"},"content":{"rendered":"<div class=\"preview\">\n<div class=\"preview__inner-1\">\n<div class=\"preview__inner-2\">\n<div class=\"cl-preview-section\">\n<div class=\"cl-preview-section\">\n<p>Nh\u1eefng c\u00e2u chuy\u1ec7n x\u00e1c \u0111\u1ecbnh th\u1ebf gi\u1edbi c\u1ee7a ch\u00fang ta.\u00a0T\u1eeb nh\u1eefng b\u1ee9c t\u01b0\u1eddng hang \u0111\u1ed9ng \u0111\u1ebfn nh\u1eefng huy\u1ec1n tho\u1ea1i xung quanh ng\u1ecdn l\u1eeda tr\u1ea1i, ch\u00fang \u0111\u00e3 g\u1eafn b\u00f3 v\u1edbi ch\u00fang t\u00f4i k\u1ec3 t\u1eeb khi ch\u00fang t\u00f4i c\u00f3 giao ti\u1ebfp.\u00a0Ch\u00fang ph\u00e1t tri\u1ec3n, nh\u01b0ng v\u1edbi c\u00f9ng m\u1ed9t m\u1ee5c \u0111\u00edch: gi\u1ea3i tr\u00ed, chia s\u1ebb c\u00f9ng kinh nghi\u1ec7m, d\u1ea1y v\u00e0 l\u00e0m theo truy\u1ec1n th\u1ed1ng.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/what-is-customer-journey-map.png\" alt=\"What is a Customer Journey\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a class=\"lightbox-added\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=Infographic&amp;name=What-is-a-Customer-Journey&amp;external=https%3A%2F%2Fblog.visual-paradigm.com%2Fwp-content%2Fuploads%2F2021%2F04%2FWhat-is-a-Customer-Journey.png\">Ch\u1ec9nh s\u1eeda M\u1eabu n\u00e0y<\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"why-study-a-customer-journey\"><span id=\"Why_Study_a_Customer_Journey\">T\u1ea1i sao ph\u1ea3i nghi\u00ean c\u1ee9u H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng?<\/span><\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Nhi\u1ec1u t\u1ed5 ch\u1ee9c \u0111ang t\u1eadp trung v\u00e0o vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng.\u00a0Tuy nhi\u00ean, d\u1eef li\u1ec7u th\u01b0\u1eddng kh\u00f4ng truy\u1ec1n t\u1ea3i r\u00f5 r\u00e0ng s\u1ef1 th\u1ea5t v\u1ecdng v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, nh\u01b0ng nh\u1eefng c\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y.\u00a0K\u1ec3 chuy\u1ec7n kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u00e1c t\u1ed5 ch\u1ee9c hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd.\u00a0M\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 k\u1ec3 chuy\u1ec7n t\u1ed1t nh\u1ea5t trong kinh doanh l\u00e0 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/customer-journey-map-infographic.png\" alt=\"What is a Customer Journey\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a class=\"lightbox-added\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=Infographic&amp;name=What-is-a-Customer-Journey&amp;external=https%3A%2F%2Fblog.visual-paradigm.com%2Fwp-content%2Fuploads%2F2021%2F04%2FWhat-is-a-Customer-Journey.png\">Ch\u1ec9nh s\u1eeda M\u1eabu n\u00e0y<\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"what-is-the-customer-journey-map\"><span id=\"What_Is_the_Customer_Journey_Map\">B\u1ea3n \u0111\u1ed3 H\u00e0nh tr\u00ecnh c\u1ee7a Kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/span><\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 b\u1ea3n \u0111\u1ed3 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng) k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng: t\u1eeb ti\u1ebfp x\u00fac ban \u0111\u1ea7u, h\u00ecnh th\u00e0nh h\u1ee3p \u0111\u1ed3ng cho \u0111\u1ebfn quan h\u1ec7 \u0111\u1ed1i t\u00e1c l\u00e2u d\u00e0i.\u00a0N\u00f3 c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c ph\u1ea7n c\u1ee5 th\u1ec3 c\u1ee7a c\u00e2u chuy\u1ec7n ho\u1eb7c \u0111\u01b0a ra b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>B\u1ea3n \u0111\u1ed3 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng lu\u00f4n x\u00e1c \u0111\u1ecbnh h\u00e0nh vi t\u01b0\u01a1ng t\u00e1c ch\u00ednh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ed5 ch\u1ee9c.\u00a0N\u00f3 cho bi\u1ebft c\u1ea3m x\u00fac, \u0111\u1ed9ng c\u01a1 v\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi t\u1eebng \u0111i\u1ec3m ti\u1ebfp x\u00fac li\u00ean quan \u0111\u1ebfn t\u1ed5 ch\u1ee9c.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<ul>\n<li>N\u00f3 th\u01b0\u1eddng cho ch\u00fang ta bi\u1ebft v\u1ec1 nh\u1eadn th\u1ee9c v\u1ec1 \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd h\u01a1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li>H\u1ecd mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec?\u00a0K\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi t\u1ed5 ch\u1ee9c l\u00e0 g\u00ec?<\/li>\n<\/ul>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u d\u1ea1ng kh\u00e1c nhau, nh\u01b0ng th\u01b0\u1eddng \u0111\u1ea1i di\u1ec7n cho m\u1ed9t s\u1ed1 lo\u1ea1i b\u1ea3n \u0111\u1ed3 th\u00f4ng tin.\u00a0M\u1ee5c ti\u00eau, b\u1ea5t k\u1ec3 h\u00ecnh th\u1ee9c n\u00e0o, \u0111\u1ec1u gi\u1ed1ng nhau: l\u00e0m cho c\u00e1c t\u1ed5 ch\u1ee9c nh\u1eadn th\u1ee9c r\u00f5 h\u01a1n v\u1ec1 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/1_simple-customer-journey-map-cjm.png\" alt=\"What is a Customer Journey light bulb\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a class=\"lightbox-added\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=Infographic&amp;name=What-is-a-Customer-Journey&amp;external=https%3A%2F%2Fblog.visual-paradigm.com%2Fwp-content%2Fuploads%2F2021%2F04%2FWhat-is-a-Customer-Journey.png\">Ch\u1ec9nh s\u1eeda M\u1eabu n\u00e0y<\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/customer-journey-mapping-tools.png\" alt=\"What is a Customer Journey sample\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=CustomerJourneyMaps&amp;gallery=\/repository\/05b30aa2-88f9-4ff4-975e-aac59d2a33e9.xml&amp;name=Customer%20Journey%20Mapping%20Tools\">Ch\u1ec9nh s\u1eeda M\u1eabu n\u00e0y<\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/1_what-are-customer-journey-maps.png\" alt=\"What is a Customer Journey sample 3\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=CustomerJourneyMaps&amp;gallery=\/repository\/5ab2afe8-bcbb-4648-a681-adb086f60f6d.xml&amp;name=What%20are%20Customer%20Journey%20Maps%3F\">Ch\u1ec9nh s\u1eeda M\u1eabu n\u00e0y<\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/customer-journey-map-explained.png\" alt=\"What is a Customer Journey sample 2\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=CustomerJourneyMaps&amp;gallery=\/repository\/9be019b7-1884-4d84-a6c7-fe85f5ce16a1.xml&amp;name=Customer%20Journey%20Map%20Explained\">Ch\u1ec9nh s\u1eeda M\u1eabu n\u00e0y<\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><img decoding=\"async\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/1_how-to-do-customer-journey-mapping.png\" alt=\"What is a Customer Journey sample 4\" \/><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=CustomerJourneyMaps&amp;gallery=\/repository\/8917d079-ed73-4be9-a5f8-79c35a9d291f.xml&amp;name=How%20to%20Do%20Customer%20Journey%20Mapping\">Ch\u1ec9nh s\u1eeda M\u1eabu n\u00e0y<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"cl-preview-section\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u1eefng c\u00e2u chuy\u1ec7n x\u00e1c \u0111\u1ecbnh th\u1ebf gi\u1edbi c\u1ee7a ch\u00fang ta.\u00a0T\u1eeb nh\u1eefng b\u1ee9c t\u01b0\u1eddng hang \u0111\u1ed9ng \u0111\u1ebfn nh\u1eefng huy\u1ec1n tho\u1ea1i xung quanh ng\u1ecdn l\u1eeda tr\u1ea1i, ch\u00fang \u0111\u00e3 g\u1eafn b\u00f3 v\u1edbi ch\u00fang t\u00f4i k\u1ec3 t\u1eeb khi ch\u00fang t\u00f4i c\u00f3 giao ti\u1ebfp.\u00a0Ch\u00fang ph\u00e1t tri\u1ec3n, nh\u01b0ng v\u1edbi c\u00f9ng m\u1ed9t m\u1ee5c \u0111\u00edch: gi\u1ea3i tr\u00ed, chia s\u1ebb c\u00f9ng kinh nghi\u1ec7m, d\u1ea1y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-2037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","loop-entry","clr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H\u00e0nh Tr\u00ecnh Kh\u00e1ch H\u00e0ng L\u00e0 G\u00ec | Free Infographic Templates<\/title>\n<meta name=\"description\" content=\"Stories define our world. From the cave walls to the legends around the campfire, they have been with us ever since we had communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.visual-paradigm.com\/vn\/what-is-a-customer-journey\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u00e0nh Tr\u00ecnh Kh\u00e1ch H\u00e0ng L\u00e0 G\u00ec | Free Infographic Templates\" \/>\n<meta property=\"og:description\" content=\"Stories define our world. 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