{"id":3829,"date":"2022-02-11T17:06:16","date_gmt":"2022-02-11T09:06:16","guid":{"rendered":"https:\/\/blog.visual-paradigm.com\/vn\/?p=3829"},"modified":"2022-11-29T14:12:49","modified_gmt":"2022-11-29T06:12:49","slug":"kotters-8-step-change-model-a-comprehensive-guide","status":"publish","type":"post","link":"https:\/\/blog.visual-paradigm.com\/vn\/kotters-8-step-change-model-a-comprehensive-guide\/","title":{"rendered":"M\u00f4 H\u00ecnh Thay \u0110\u1ed5i 8 B\u01b0\u1edbc C\u1ee7a Kotter – H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n"},"content":{"rendered":"

John Kotter, chuy\u00ean gia qu\u1ea3n l\u00fd thay \u0111\u1ed5i ng\u01b0\u1eddi M\u1ef9 v\u00e0 l\u00e0 gi\u00e1o s\u01b0 t\u1ea1i Tr\u01b0\u1eddng Kinh doanh Harvard, \u0111\u00e3 ch\u1ee9ng minh th\u00f4ng qua nghi\u00ean c\u1ee9u d\u00e0i h\u1ea1n r\u1eb1ng t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng c\u1ee7a thay \u0111\u1ed5i t\u1ed5 ch\u1ee9c l\u1edbn trong c\u00e1c c\u00f4ng ty ch\u1ec9 l\u00e0 30%.\u00a0\u00d4ng \u0111\u1ec1 xu\u1ea5t \u201c\u00a0<\/span>M\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter<\/span><\/a>\u00a0\u201d, n\u00f3i r\u1eb1ng n\u1ebfu c\u00e1c c\u00f4ng ty tu\u00e2n theo k\u1ebf ho\u1ea1ch 8 b\u01b0\u1edbc n\u00e0y, h\u1ecd c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng thay \u0111\u1ed5i t\u1ed5 ch\u1ee9c v\u00e0 t\u0103ng c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng.<\/span><\/p>\n

M\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter<\/span><\/span><\/h3>\n

8 b\u01b0\u1edbc trong qu\u00e1 tr\u00ecnh thay \u0111\u1ed5i bao g\u1ed3m: t\u1ea1o ra c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch, h\u00ecnh th\u00e0nh c\u00e1c li\u00ean minh d\u1eabn d\u1eaft m\u1ea1nh m\u1ebd, ph\u00e1t tri\u1ec3n t\u1ea7m nh\u00ecn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c, truy\u1ec1n \u0111\u1ea1t t\u1ea7m nh\u00ecn, lo\u1ea1i b\u1ecf c\u00e1c tr\u1edf ng\u1ea1i v\u00e0 trao quy\u1ec1n cho nh\u00e2n vi\u00ean h\u00e0nh \u0111\u1ed9ng, t\u1ea1o ra c\u00e1c chi\u1ebfn th\u1eafng ng\u1eafn h\u1ea1n, c\u1ee7ng c\u1ed1 c\u00e1c th\u00e0nh t\u1ef1u v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ee9c m\u1ea1nh thay \u0111\u1ed5i b\u1eb1ng c\u00e1ch neo gi\u1eef s\u1ef1 thay \u0111\u1ed5i trong v\u0103n h\u00f3a.\u00a0M\u00f4 h\u00ecnh 8 b\u01b0\u1edbc c\u1ee7a Kotter c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch b\u1eb1ng h\u00ecnh minh h\u1ecda d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n

 <\/p>\n

\"C\u00f4ng<\/p>\n

1.\u00a0<\/span>T\u1ea1o c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch<\/span><\/strong>\u00a0\u2013 Theo Kotter, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t.\u00a0\u0110\u1ec3 l\u00e0m cho nh\u00e2n vi\u00ean nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c s\u1ef1 c\u1ea7n thi\u1ebft v\u00e0 c\u1ea5p b\u00e1ch c\u1ee7a vi\u1ec7c thay \u0111\u1ed5i t\u1ed5 ch\u1ee9c, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i c\u00f3 m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i c\u1edfi m\u1edf, trung th\u1ef1c v\u00e0 thuy\u1ebft ph\u1ee5c v\u1edbi nh\u00e2n vi\u00ean \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi s\u1ef1 thay \u0111\u1ed5i.<\/span><\/p>\n

2.\u00a0<\/span>X\u00e2y d\u1ef1ng nh\u00f3m h\u01b0\u1edbng d\u1eabn<\/span><\/strong>\u00a0\u2013 \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u00f3m l\u00e3nh \u0111\u1ea1o thay \u0111\u1ed5i.\u00a0C\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00e1c n\u1ed7 l\u1ef1c thay \u0111\u1ed5i v\u00e0 khuy\u1ebfn kh\u00edch c\u00e1ch ti\u1ebfp c\u1eadn mang t\u00ednh x\u00e2y d\u1ef1ng c\u1ee7a t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean trong c\u00f4ng ty.\u00a0C\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m l\u00fd t\u01b0\u1edfng nh\u1ea5t n\u00ean \u0111\u1ebfn t\u1eeb c\u00e1c ph\u00f2ng ban kh\u00e1c nhau v\u00e0 \u1edf c\u00e1c c\u1ea5p \u0111\u1ed9 kh\u00e1c nhau \u0111\u1ec3 nh\u00f3m l\u00e3nh \u0111\u1ea1o thay \u0111\u1ed5i c\u00f3 th\u1ec3 giao ti\u1ebfp hi\u1ec7u qu\u1ea3 v\u1edbi nh\u00e2n vi\u00ean t\u1eeb c\u00e1c ph\u00f2ng ban kh\u00e1c nhau.<\/span><\/p>\n

3.\u00a0<\/span>Ph\u00e1t tri\u1ec3n t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1c s\u00e1ng ki\u1ebfn<\/span><\/strong>\u00a0\u200b\u200b\u2013 C\u00f3 t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng gi\u00fap m\u1ed7i nh\u00e2n vi\u00ean hi\u1ec3u t\u1ed5 ch\u1ee9c mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec v\u00e0 k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n trong khung th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.\u00a0C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n gi\u1eef cho chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ph\u00f9 h\u1ee3p v\u1edbi t\u1ea7m nh\u00ecn c\u1ee7a c\u00f4ng ty \u0111\u1ec3 gi\u00fap nh\u00e2n vi\u00ean \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.<\/span><\/p>\n

4.\u00a0<\/span>Truy\u1ec1n \u0111\u1ea1t t\u1ea7m nh\u00ecn thay \u0111\u1ed5i<\/span><\/strong>\u00a0\u2013 B\u01b0\u1edbc n\u00e0y nh\u1eb1m x\u00e2y d\u1ef1ng s\u1ef1 \u1ee7ng h\u1ed9 v\u00e0 ch\u1ea5p nh\u1eadn c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ed1i v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a t\u1ed5 ch\u1ee9c.\u00a0C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i li\u00ean t\u1ee5c t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t t\u1ea7m nh\u00ecn m\u1edbi v\u1edbi nh\u00e2n vi\u00ean v\u00e0 nghi\u00eam t\u00fac xem x\u00e9t ph\u1ea3n h\u1ed3i v\u00e0 lo l\u1eafng c\u1ee7a h\u1ecd v\u1ec1 s\u1ef1 thay \u0111\u1ed5i.<\/span><\/p>\n

5.\u00a0<\/span>Cho ph\u00e9p h\u00e0nh \u0111\u1ed9ng b\u1eb1ng c\u00e1ch lo\u1ea1i b\u1ecf c\u00e1c r\u00e0o c\u1ea3n<\/span><\/strong>\u00a0\u2013 Ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ea7n lo\u1ea1i b\u1ecf m\u1ecdi r\u00e0o c\u1ea3n \u0111\u1ed1i v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a t\u1ed5 ch\u1ee9c, cho d\u00f9 \u0111\u00f3 l\u00e0 nh\u1eefng nh\u00e2n vi\u00ean ch\u1ed1ng l\u1ea1i s\u1ef1 thay \u0111\u1ed5i hay h\u1ec7 th\u1ed1ng n\u1ed9i b\u1ed9 kh\u00f4ng hi\u1ec7u qu\u1ea3.\u00a0\u0110\u1ed3ng th\u1eddi, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean ch\u1ea5p nh\u1eadn r\u1ee7i ro v\u00e0 h\u00e0nh \u0111\u1ed9ng \u0111\u1ed5i m\u1edbi.<\/span><\/p>\n

6.\u00a0<\/span>T\u1ea1o ra nh\u1eefng chi\u1ebfn th\u1eafng ng\u1eafn h\u1ea1n<\/span><\/strong>\u00a0\u2013 Kh\u00f4ng c\u00f3 g\u00ec t\u1ea1o \u0111\u1ed9ng l\u1ef1c h\u01a1n l\u00e0 th\u00e0nh c\u00f4ng.\u00a0C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n v\u00e0 khi nh\u00e2n vi\u00ean \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang, h\u1ecd c\u00f3 th\u1ec3 th\u01b0\u1edfng cho h\u1ecd v\u00ec \u0111\u00e3 tham gia v\u00e0o qu\u00e1 tr\u00ecnh thay \u0111\u1ed5i.\u00a0L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c n\u00e0y l\u00e0 n\u00f3 mang l\u1ea1i cho to\u00e0n b\u1ed9 c\u00f4ng ty th\u00eam \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 thay \u0111\u1ed5i v\u00e0 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u r\u1eb1ng c\u00f4ng ty \u0111ang tr\u1ea3i qua giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n

7.\u00a0<\/span>Duy tr\u00ec kh\u1ea3 n\u0103ng t\u0103ng t\u1ed1c<\/span><\/strong>\u00a0\u2013 Kotter quan s\u00e1t th\u1ea5y r\u1eb1ng nhi\u1ec1u thay \u0111\u1ed5i th\u1ea5t b\u1ea1i v\u00ec c\u00e1c c\u00f4ng ty tuy\u00ean b\u1ed1 th\u00e0nh c\u00f4ng qu\u00e1 s\u1edbm, nh\u01b0ng thay \u0111\u1ed5i l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ch\u1eadm ch\u1ea1p.\u00a0C\u00e1c m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u1edf b\u01b0\u1edbc tr\u01b0\u1edbc ch\u1ec9 l\u00e0 nh\u1eefng chi\u1ebfn th\u1eafng ng\u1eafn h\u1ea1n v\u00e0 c\u00f4ng ty ph\u1ea3i ti\u1ebfp t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch m\u1edbi cho \u0111\u1ebfn khi t\u1ea7m nh\u00ecn \u0111\u01b0\u1ee3c hi\u1ec7n th\u1ef1c h\u00f3a th\u00ec c\u00f4ng ty m\u1edbi c\u00f3 th\u1ec3 ch\u1eafc ch\u1eafn r\u1eb1ng vi\u1ec7c thay \u0111\u1ed5i t\u1ed5 ch\u1ee9c s\u1ebd th\u00e0nh c\u00f4ng.<\/span><\/p>\n

8.\u00a0<\/span>Neo c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi trong v\u0103n h\u00f3a<\/span><\/strong>\u00a0\u2013 C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng cho nh\u00e2n vi\u00ean v\u1ec1 m\u1ed1i quan h\u1ec7 nh\u00e2n qu\u1ea3 gi\u1eefa c\u00e1c h\u00e0nh vi thay \u0111\u1ed5i m\u1edbi v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a t\u1ed5 ch\u1ee9c, \u0111\u1ed3ng th\u1eddi ti\u1ebfp t\u1ee5c h\u1ed7 tr\u1ee3 c\u00e1c h\u00e0nh vi thay \u0111\u1ed5i v\u00e0 c\u1ee7ng c\u1ed1 tinh th\u1ea7n thay \u0111\u1ed5i nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a v\u0103n h\u00f3a doanh nghi\u1ec7p.<\/span><\/p>\n

 <\/p>\n

V\u00ed d\u1ee5 8 b\u01b0\u1edbc trong m\u00f4 h\u00ecnh thay \u0111\u1ed5i c\u1ee7a Kotter<\/span><\/span><\/h3>\n

Th\u00e1ch th\u1ee9c c\u01a1 b\u1ea3n c\u1ee7a 8 b\u01b0\u1edbc c\u1ee7a Kotter kh\u00f4ng n\u1eb1m \u1edf h\u1ec7 th\u1ed1ng hay chi\u1ebfn l\u01b0\u1ee3c, m\u00e0 n\u1eb1m \u1edf vi\u1ec7c thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a m\u1ecdi ng\u01b0\u1eddi.\u00a0Do \u0111\u00f3, trong b\u1ed1n b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i ki\u00ean nh\u1eabn giao ti\u1ebfp v\u1edbi nh\u00e2n vi\u00ean cho \u0111\u1ebfn khi t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 l\u00fd do thay \u0111\u1ed5i, sau \u0111\u00f3 h\u1ecd m\u1edbi c\u00f3 th\u1ec3 ti\u1ebfn l\u00ean thu\u1eadn l\u1ee3i.<\/span><\/p>\n

Pepsi.co: m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh:<\/span><\/span><\/h4>\n

Indra Nooyi, c\u1ef1u Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a PepsiCo, lu\u00f4n tin r\u1eb1ng PepsiCo ph\u1ea3i thay \u0111\u1ed5i, v\u00e0 v\u00e0o n\u0103m 2006, b\u00e0 \u0111\u00e3 t\u1ed5 ch\u1ee9c l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u c\u1ee7a c\u00f4ng ty b\u1eb1ng c\u00e1ch mua l\u1ea1i Tropicana, Quaker Oats v\u00e0 Gatorade.<\/span><\/p>\n

Nh\u01b0ng thay \u0111\u1ed5i g\u00e2y tranh c\u00e3i nh\u1ea5t trong chi\u1ebfn l\u01b0\u1ee3c l\u00e0 c\u1ea3i thi\u1ec7n th\u00e0nh ph\u1ea7n dinh d\u01b0\u1ee1ng trong c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a PepsiCo b\u1eb1ng c\u00e1ch gi\u1ea3m c\u00e1c ngu\u1ed3n l\u1ef1c d\u00e0nh cho s\u1ea3n xu\u1ea5t \u0111\u1ed3 \u0103n v\u1eb7t v\u00e0 b\u1ed5 sung th\u00eam nhi\u1ec1u s\u1ea3n ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe.\u00a0C\u00f4 \u0111\u00e3 t\u1ed5 ch\u1ee9c l\u1ea1i c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a PepsiCo th\u00e0nh ba lo\u1ea1i: 1.<\/span><\/p>\n

    \n
  1. ni\u1ec1m vui cho b\u1ea1n<\/span><\/li>\n
  2. T\u1ed1t h\u01a1n cho b\u1ea1n<\/span><\/li>\n
  3. T\u1ed1t cho b\u1ea1n (L\u1ef1a ch\u1ecdn l\u00e0nh m\u1ea1nh)<\/span><\/li>\n<\/ol>\n

    S\u1eed d\u1ee5ng\u00a0<\/span>8 b\u01b0\u1edbc \u0111\u1ec3 thay \u0111\u1ed5i c\u1ee7a Kotter<\/span><\/strong>\u00a0, Indra Nooyi \u0111\u00e3 truy\u1ec1n \u0111\u1ea1t t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh v\u1ec1 s\u1ef1 thay \u0111\u1ed5i cho t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean.<\/span><\/p>\n

      \n
    1. T\u1ea1o c\u1ea3m gi\u00e1c kh\u1ee7ng ho\u1ea3ng v\u1ec1 nhu c\u1ea7u thay \u0111\u1ed5i c\u1ea5p b\u00e1ch: Lloyd \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u00e2n vi\u00ean hi\u1ec3u r\u1eb1ng PepsiCo ph\u1ea3i s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe h\u01a1n khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang coi tr\u1ecdng s\u1ee9c kh\u1ecfe c\u1ee7a h\u1ecd do v\u1ea5n \u0111\u1ec1 b\u00e9o ph\u00ec ng\u00e0y c\u00e0ng gia t\u0103ng.<\/span><\/li>\n
    2. X\u00e2y d\u1ef1ng m\u1ed9t nh\u00f3m \u0111\u1ec3 d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i: Lloyd tri\u1ec7u t\u1eadp m\u1ed9t cu\u1ed9c h\u1ecdp v\u1edbi ban qu\u1ea3n l\u00fd \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 nhu c\u1ea7u h\u01b0\u1edbng t\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0nh m\u1ea1nh h\u01a1n.<\/span><\/li>\n
    3. Ph\u00e1t tri\u1ec3n t\u1ea7m nh\u00ecn v\u00e0 k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c: Trong tuy\u00ean b\u1ed1 Hi\u1ec7u su\u1ea5t v\u1edbi M\u1ee5c \u0111\u00edch c\u1ee7a m\u00ecnh, c\u00f4 \u1ea5y \u0111\u00e3 tuy\u00ean b\u1ed1 t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng t\u1edbi t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean v\u00ec m\u1ed9t c\u00f4ng ty l\u00e0nh m\u1ea1nh h\u01a1n.<\/span><\/li>\n
    4. Truy\u1ec1n \u0111\u1ea1t t\u1ea7m nh\u00ecn cho s\u1ef1 thay \u0111\u1ed5i: Th\u00f4ng qua c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn li\u00ean t\u1ee5c v\u1edbi t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean v\u1ec1 s\u1ef1 thay \u0111\u1ed5i v\u00e0 t\u1ea7m nh\u00ecn, Lloyd l\u00e0m cho to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c th\u1ea5y r\u00f5 nhu c\u1ea7u thay \u0111\u1ed5i.<\/span><\/li>\n
    5. Lo\u1ea1i b\u1ecf c\u00e1c r\u00e0o c\u1ea3n: C\u00f4 \u1ea5y c\u0169ng x\u00e1c \u0111\u1ecbnh c\u00e1c r\u00e0o c\u1ea3n ti\u1ec1m \u1ea9n \u0111\u1ec3 thay \u0111\u1ed5i, lo\u1ea1i b\u1ecf ch\u00fang v\u00e0 li\u00ean t\u1ee5c th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn m\u1edbi c\u1ee7a c\u00f4ng ty.<\/span><\/li>\n
    6. T\u1ea1o ra \u201cNh\u1eefng chi\u1ebfn th\u1eafng trong ng\u1eafn h\u1ea1n\u201d: Nh\u01b0 Elaine Lo \u0111\u00e3 t\u1eebng n\u00f3i, \u201cKhi qu\u1ea3n l\u00fd m\u1ed9t t\u1eadp \u0111o\u00e0n l\u1edbn, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00e2n b\u1eb1ng c\u00e1c k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n v\u00e0 ng\u1eafn h\u1ea1n.\u00a0C\u00f4 \u1ea5y r\u1ea5t coi tr\u1ecdng nh\u1eefng chi\u1ebfn th\u1eafng ng\u1eafn h\u1ea1n v\u00e0 s\u1eed d\u1ee5ng ch\u00fang nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 \u0111\u1ed9ng vi\u00ean nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh.<\/span><\/li>\n
    7. C\u1ee7ng c\u1ed1 k\u1ebft qu\u1ea3 v\u00e0 c\u1ea3i thi\u1ec7n: PepsiCo \u0111\u00e3 n\u00f3i r\u1eb1ng m\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty l\u00e0 \u201cti\u1ebfp t\u1ee5c c\u1ea3i thi\u1ec7n c\u00e1c l\u1ef1a ch\u1ecdn th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng, gi\u1ea3m natri, \u0111\u01b0\u1eddng, ch\u1ea5t b\u00e9o b\u00e3o h\u00f2a v\u00e0 ph\u00e1t tri\u1ec3n danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng h\u01a1n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u lu\u00f4n thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/li>\n
    8. \u0110\u01b0a tinh th\u1ea7n thay \u0111\u1ed5i v\u00e0o v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a ch\u00fang t\u00f4i: Trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n, Lloyd cho bi\u1ebft: \u201cH\u00e3y t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe v\u00e0 c\u00f3 h\u01b0\u01a1ng v\u1ecb th\u01a1m ngon h\u01a1n, \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ph\u1ea3i th\u1ecfa hi\u1ec7p v\u1edbi nh\u1eefng m\u00f3n \u0103n ngon v\u00ec l\u1ee3i \u00edch s\u1ee9c kh\u1ecfe.\u00a0\u0110\u00f3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 PepsiCo \u0111ang theo \u0111u\u1ed5i.<\/span><\/li>\n<\/ol>\n

      C\u00f4ng ty \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng PepsiCo th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u1ea5n t\u01b0\u1ee3ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe v\u00e0 tinh th\u1ea7n thay \u0111\u1ed5i n\u00e0y \u0111\u00e3 \u0103n s\u00e2u v\u00e0o t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nh\u00e2n vi\u00ean th\u00f4ng qua c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n v\u00e0 qu\u1ea3ng c\u00e1o li\u00ean t\u1ee5c.<\/span><\/p>\n

      <\/h3>\n

      Th\u00eam v\u00ed d\u1ee5 v\u00e0 m\u1eabu m\u00f4 h\u00ecnh thay \u0111\u1ed5i c\u1ee7a Kotter (\u00a0<\/span>\u0110\u01b0\u1ee3c cung c\u1ea5p b\u1edfi Visual Paradigm Online<\/span><\/a>\u00a0)<\/span><\/span><\/h3>\n

       <\/p>\n

       <\/p>\n

      \n
      <\/div>\n<\/div>\n
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      <\/p>\n

      M\u00f4 h\u00ecnh thay \u0111\u1ed5i c\u1ee7a John Kotter<\/span><\/span><\/p>\n

      \n
      CH\u1ec8NH S\u1eecA S\u01a0 \u0110\u1ed2 N\u00c0Y<\/span><\/a><\/div>\n<\/div>\n<\/div>\n
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      <\/p>\n

      M\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc<\/span><\/span><\/p>\n

      CH\u1ec8NH S\u1eecA S\u01a0 \u0110\u1ed2 N\u00c0Y<\/span><\/a><\/div>\n<\/div>\n
      <\/div>\n
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      \n<\/div>\n

      \n

      <\/p>\n

      M\u1eabu m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc<\/span><\/span><\/p>\n

      CH\u1ec8NH S\u1eecA S\u01a0 \u0110\u1ed2 N\u00c0Y<\/span><\/a><\/div>\n<\/div>\n
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      \n<\/div>\n
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      <\/p>\n

      M\u1eabu m\u00f4 h\u00ecnh qu\u1ea3n l\u00fd thay \u0111\u1ed5i 8 b\u01b0\u1edbc<\/span><\/span><\/p>\n

      CH\u1ec8NH S\u1eecA S\u01a0 \u0110\u1ed2 N\u00c0Y<\/span><\/a><\/div>\n<\/div>\n
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      \n<\/div>\n
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      \n

      <\/p>\n

      M\u1eabu thay \u0111\u1ed5i 8 b\u01b0\u1edbc<\/span><\/span><\/p>\n

      \n
      CH\u1ec8NH S\u1eecA S\u01a0 \u0110\u1ed2 N\u00c0Y<\/span><\/a><\/div>\n<\/div>\n<\/div>\n
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      <\/p>\n

      M\u1eabu m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter<\/span><\/span><\/p>\n

      CH\u1ec8NH S\u1eecA S\u01a0 \u0110\u1ed2 N\u00c0Y<\/span><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      The 8 steps in the process of change include: creating a sense of urgency, forming powerful guiding coalitions, developing a vision and a strategy, communicating the vision, removing obstacles and empowering employees for action, creating short-term wins, consolidating gains and strengthening change by anchoring change in the culture. Kotter\u2019s 8 step model can be explained with the help of the illustration given below:<\/p>\n","protected":false},"author":1,"featured_media":3841,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[38,26],"tags":[],"class_list":["post-3829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change-management","category-infographics","loop-entry","clr"],"yoast_head":"\nM\u00f4 H\u00ecnh Thay \u0110\u1ed5i 8 B\u01b0\u1edbc C\u1ee7a Kotter - H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n - Visual Paradigm Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.visual-paradigm.com\/vn\/kotters-8-step-change-model-a-comprehensive-guide\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00f4 H\u00ecnh Thay \u0110\u1ed5i 8 B\u01b0\u1edbc C\u1ee7a Kotter - H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n - Visual Paradigm Blog\" \/>\n<meta property=\"og:description\" content=\"The 8 steps in the process of change include: creating a sense of urgency, forming powerful guiding coalitions, developing a vision and a strategy, communicating the vision, removing obstacles and empowering employees for action, creating short-term wins, consolidating gains and strengthening change by anchoring change in the culture. 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M\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter 8 b\u01b0\u1edbc trong qu\u00e1 tr\u00ecnh thay \u0111\u1ed5i bao g\u1ed3m: t\u1ea1o ra c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch, h\u00ecnh th\u00e0nh li\u00ean minh d\u1eabn d\u1eaft m\u1ea1nh m\u1ebd, ph\u00e1t tri\u1ec3n t\u1ea7m nh\u00ecn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c, truy\u1ec1n \u0111\u1ea1t t\u1ea7m nh\u00ecn, lo\u1ea1i b\u1ecf c\u00e1c tr\u1edf ng\u1ea1i v\u00e0 trao quy\u1ec1n cho nh\u00e2n vi\u00ean h\u00e0nh \u0111\u1ed9ng, t\u1ea1o ra chi\u1ebfn th\u1eafng ng\u1eafn h\u1ea1n, c\u1ee7ng c\u1ed1 l\u1ee3i \u00edch v\u00e0 t\u0103ng c\u01b0\u1eddng thay \u0111\u1ed5i b\u1eb1ng c\u00e1ch neo thay \u0111\u1ed5i trong n\u1ec1n v\u0103n h\u00f3a. M\u00f4 h\u00ecnh 8 b\u01b0\u1edbc c\u1ee7a Kotter c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a h\u00ecnh minh h\u1ecda d\u01b0\u1edbi \u0111\u00e2y: C\u00f4ng c\u1ee5 m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter 1. T\u1ea1o c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch - Theo Kotter, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t. \u0110\u1ec3 l\u00e0m cho nh\u00e2n vi\u00ean nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c s\u1ef1 c\u1ea7n thi\u1ebft v\u00e0 c\u1ea5p b\u00e1ch c\u1ee7a vi\u1ec7c thay \u0111\u1ed5i t\u1ed5 ch\u1ee9c, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i \u0111\u1ed1i tho\u1ea1i c\u1edfi m\u1edf, trung th\u1ef1c v\u00e0 thuy\u1ebft ph\u1ee5c v\u1edbi nh\u00e2n vi\u00ean \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi s\u1ef1 thay \u0111\u1ed5i. 2. X\u00e2y d\u1ef1ng \u0111\u1ed9i h\u01b0\u1edbng d\u1eabn - \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u1ed9i l\u00e3nh \u0111\u1ea1o thay \u0111\u1ed5i. C\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00e1c n\u1ed7 l\u1ef1c thay \u0111\u1ed5i v\u00e0 khuy\u1ebfn kh\u00edch c\u00e1ch ti\u1ebfp c\u1eadn mang t\u00ednh x\u00e2y d\u1ef1ng c\u1ee7a t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean trong c\u00f4ng ty. C\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m l\u00fd t\u01b0\u1edfng n\u00ean \u0111\u1ebfn t\u1eeb c\u00e1c ph\u00f2ng ban kh\u00e1c nhau v\u00e0 \u1edf c\u00e1c c\u1ea5p \u0111\u1ed9 kh\u00e1c nhau \u0111\u1ec3 nh\u00f3m l\u00e3nh \u0111\u1ea1o thay \u0111\u1ed5i c\u00f3 th\u1ec3 giao ti\u1ebfp hi\u1ec7u qu\u1ea3 v\u1edbi nh\u00e2n vi\u00ean t\u1eeb c\u00e1c ph\u00f2ng ban kh\u00e1c nhau. 3. Ph\u00e1t tri\u1ec3n t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b- C\u00f3 t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng gi\u00fap m\u1ed7i nh\u00e2n vi\u00ean hi\u1ec3u t\u1ed5 ch\u1ee9c mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec v\u00e0 k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n trong m\u1ed9t khung th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n gi\u1eef cho chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c thi ph\u00f9 h\u1ee3p v\u1edbi t\u1ea7m nh\u00ecn c\u1ee7a c\u00f4ng ty \u0111\u1ec3 gi\u00fap nh\u00e2n vi\u00ean \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. 4. Truy\u1ec1n \u0111\u1ea1t t\u1ea7m nh\u00ecn thay \u0111\u1ed5i - B\u01b0\u1edbc n\u00e0y nh\u1eb1m x\u00e2y d\u1ef1ng s\u1ef1 \u1ee7ng h\u1ed9 v\u00e0 ch\u1ea5p nh\u1eadn c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ed1i v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a t\u1ed5 ch\u1ee9c. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i li\u00ean t\u1ee5c t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t t\u1ea7m nh\u00ecn m\u1edbi v\u1edbi nh\u00e2n vi\u00ean v\u00e0 nghi\u00eam t\u00fac xem x\u00e9t ph\u1ea3n h\u1ed3i c\u0169ng nh\u01b0 lo l\u1eafng c\u1ee7a h\u1ecd v\u1ec1 s\u1ef1 thay \u0111\u1ed5i. 5. K\u00edch ho\u1ea1t h\u00e0nh \u0111\u1ed9ng b\u1eb1ng c\u00e1ch lo\u1ea1i b\u1ecf c\u00e1c r\u00e0o c\u1ea3n - Ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ea7n lo\u1ea1i b\u1ecf m\u1ecdi r\u00e0o c\u1ea3n \u0111\u1ed1i v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a t\u1ed5 ch\u1ee9c, cho d\u00f9 h\u1ecd l\u00e0 nh\u1eefng nh\u00e2n vi\u00ean c\u00f3 kh\u1ea3 n\u0103ng ch\u1ed1ng l\u1ea1i s\u1ef1 thay \u0111\u1ed5i ho\u1eb7c c\u00e1c h\u1ec7 th\u1ed1ng n\u1ed9i b\u1ed9 kh\u00f4ng hi\u1ec7u qu\u1ea3. \u0110\u1ed3ng th\u1eddi, nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean ch\u1ea5p nh\u1eadn r\u1ee7i ro v\u00e0 c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u1ed5i m\u1edbi. 6. T\u1ea1o ra nh\u1eefng chi\u1ebfn th\u1eafng trong ng\u1eafn h\u1ea1n - Kh\u00f4ng c\u00f3 g\u00ec th\u00fac \u0111\u1ea9y h\u01a1n l\u00e0 th\u00e0nh c\u00f4ng. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n v\u00e0 khi nh\u00e2n vi\u00ean \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang, h\u1ecd c\u00f3 th\u1ec3 th\u01b0\u1edfng cho h\u1ecd v\u00ec h\u1ecd \u0111\u00e3 tham gia v\u00e0o qu\u00e1 tr\u00ecnh thay \u0111\u1ed5i. L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c n\u00e0y l\u00e0 n\u00f3 mang l\u1ea1i cho to\u00e0n b\u1ed9 c\u00f4ng ty th\u00eam \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i v\u00e0 l\u00e0m cho m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u r\u1eb1ng c\u00f4ng ty \u0111ang tr\u1ea3i qua m\u1ed9t giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i. 7. Duy tr\u00ec t\u0103ng t\u1ed1c - Kotter quan s\u00e1t th\u1ea5y r\u1eb1ng nhi\u1ec1u thay \u0111\u1ed5i th\u1ea5t b\u1ea1i b\u1edfi v\u00ec c\u00e1c c\u00f4ng ty tuy\u00ean b\u1ed1 th\u00e0nh c\u00f4ng qu\u00e1 s\u1edbm, nh\u01b0ng thay \u0111\u1ed5i l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ch\u1eadm ch\u1ea1p. C\u00e1c m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u1edf b\u01b0\u1edbc tr\u01b0\u1edbc ch\u1ec9 l\u00e0 nh\u1eefng th\u1eafng l\u1ee3i ng\u1eafn h\u1ea1n, v\u00e0 c\u00f4ng ty ph\u1ea3i ti\u1ebfp t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch m\u1edbi cho \u0111\u1ebfn khi t\u1ea7m nh\u00ecn \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc khi c\u00f4ng ty c\u00f3 th\u1ec3 ch\u1eafc ch\u1eafn r\u1eb1ng vi\u1ec7c thay \u0111\u1ed5i t\u1ed5 ch\u1ee9c th\u00e0nh c\u00f4ng. 8. C\u1ed1 \u0111\u1ecbnh c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn m\u1edbi trong v\u0103n h\u00f3a - C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng cho nh\u00e2n vi\u00ean m\u1ed1i quan h\u1ec7 nh\u00e2n qu\u1ea3 gi\u1eefa c\u00e1c h\u00e0nh vi thay \u0111\u1ed5i m\u1edbi v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a t\u1ed5 ch\u1ee9c, \u0111\u1ed3ng th\u1eddi ti\u1ebfp t\u1ee5c h\u1ed7 tr\u1ee3 c\u00e1c h\u00e0nh vi thay \u0111\u1ed5i v\u00e0 c\u1ee7ng c\u1ed1 tinh th\u1ea7n thay \u0111\u1ed5i nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a v\u0103n h\u00f3a doanh nghi\u1ec7p. V\u00ed d\u1ee5 8 b\u01b0\u1edbc c\u1ee7a m\u00f4 h\u00ecnh thay \u0111\u1ed5i c\u1ee7a Kotter Th\u00e1ch th\u1ee9c c\u01a1 b\u1ea3n c\u1ee7a 8 B\u01b0\u1edbc Kotter kh\u00f4ng n\u1eb1m \u1edf h\u1ec7 th\u1ed1ng hay chi\u1ebfn l\u01b0\u1ee3c, m\u00e0 n\u1eb1m \u1edf vi\u1ec7c thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi. V\u00ec v\u1eady, trong b\u1ed1n b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean, ng\u01b0\u1eddi qu\u1ea3n l\u00fd ph\u1ea3i ki\u00ean nh\u1eabn giao ti\u1ebfp v\u1edbi nh\u00e2n vi\u00ean cho \u0111\u1ebfn khi t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 l\u00fd do thay \u0111\u1ed5i, sau \u0111\u00f3 h\u1ecd m\u1edbi c\u00f3 th\u1ec3 ti\u1ebfn l\u00ean m\u1ed9t c\u00e1ch su\u00f4n s\u1ebb. Pepsi.co: m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh: Indra Nooyi, c\u1ef1u Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a PepsiCo, lu\u00f4n tin r\u1eb1ng PepsiCo ph\u1ea3i thay \u0111\u1ed5i, v\u00e0 v\u00e0o n\u0103m 2006, b\u00e0 \u0111\u00e3 t\u1ed5 ch\u1ee9c l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u c\u1ee7a c\u00f4ng ty b\u1eb1ng c\u00e1ch mua l\u1ea1i Tropicana, Quaker Oats v\u00e0 Gatorade. Nh\u01b0ng thay \u0111\u1ed5i g\u00e2y tranh c\u00e3i nh\u1ea5t trong chi\u1ebfn l\u01b0\u1ee3c l\u00e0 c\u1ea3i thi\u1ec7n th\u00e0nh ph\u1ea7n dinh d\u01b0\u1ee1ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a PepsiCo b\u1eb1ng c\u00e1ch gi\u1ea3m ngu\u1ed3n l\u1ef1c d\u00e0nh cho s\u1ea3n xu\u1ea5t \u0111\u1ed3 \u0103n v\u1eb7t v\u00e0 b\u1ed5 sung th\u00eam nhi\u1ec1u s\u1ea3n ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe. C\u00f4 \u0111\u00e3 s\u1eafp x\u1ebfp c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a PepsiCo th\u00e0nh ba lo\u1ea1i: 1. Ni\u1ec1m vui cho b\u1ea1n T\u1ed1t h\u01a1n cho b\u1ea1n T\u1ed1t cho b\u1ea1n (L\u1ef1a ch\u1ecdn l\u00e0nh m\u1ea1nh) S\u1eed d\u1ee5ng 8 b\u01b0\u1edbc \u0111\u1ec3 thay \u0111\u1ed5i c\u1ee7a Kotter , Indra Nooyi \u0111\u00e3 truy\u1ec1n \u0111\u1ea1t t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh v\u1ec1 s\u1ef1 thay \u0111\u1ed5i cho t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean. T\u1ea1o ra c\u1ea3m gi\u00e1c kh\u1ee7ng ho\u1ea3ng v\u1ec1 nhu c\u1ea7u c\u1ea5p thi\u1ebft ph\u1ea3i thay \u0111\u1ed5i: Lloyd \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c nh\u00e2n vi\u00ean hi\u1ec3u r\u1eb1ng PepsiCo ph\u1ea3i s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0nh m\u1ea1nh h\u01a1n b\u00e2y gi\u1edd khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang coi tr\u1ecdng s\u1ee9c kh\u1ecfe c\u1ee7a h\u1ecd v\u00ec v\u1ea5n \u0111\u1ec1 b\u00e9o ph\u00ec ng\u00e0y c\u00e0ng gia t\u0103ng. X\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 \u0111\u1ec3 d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i: Lloyd \u0111\u00e3 tri\u1ec7u t\u1eadp m\u1ed9t cu\u1ed9c h\u1ecdp v\u1edbi ban gi\u00e1m \u0111\u1ed1c \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 nhu c\u1ea7u h\u01b0\u1edbng t\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0nh m\u1ea1nh h\u01a1n. X\u00e2y d\u1ef1ng t\u1ea7m nh\u00ecn v\u00e0 k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c: Trong tuy\u00ean b\u1ed1 Hi\u1ec7u su\u1ea5t v\u1edbi M\u1ee5c \u0111\u00edch, c\u00f4 \u1ea5y \u0111\u00e3 tuy\u00ean b\u1ed1 t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng cho t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean v\u1ec1 m\u1ed9t c\u00f4ng ty l\u00e0nh m\u1ea1nh h\u01a1n. Truy\u1ec1n \u0111\u1ea1t t\u1ea7m nh\u00ecn v\u1ec1 s\u1ef1 thay \u0111\u1ed5i: Th\u00f4ng qua c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn li\u00ean t\u1ee5c v\u1edbi t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean v\u1ec1 s\u1ef1 thay \u0111\u1ed5i v\u00e0 t\u1ea7m nh\u00ecn, Lloyd l\u00e0m cho to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c th\u1ea5y r\u00f5 nhu c\u1ea7u thay \u0111\u1ed5i. Lo\u1ea1i b\u1ecf c\u00e1c r\u00e0o c\u1ea3n: C\u00f4 \u1ea5y c\u0169ng x\u00e1c \u0111\u1ecbnh c\u00e1c r\u00e0o c\u1ea3n ti\u1ec1m n\u0103ng \u0111\u1ec3 thay \u0111\u1ed5i, lo\u1ea1i b\u1ecf ch\u00fang v\u00e0 li\u00ean t\u1ee5c th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn c\u00f4ng ty m\u1edbi. T\u1ea1o ra \u201cChi\u1ebfn th\u1eafng trong ng\u1eafn h\u1ea1n\u201d: Nh\u01b0 Elaine Lo \u0111\u00e3 t\u1eebng n\u00f3i, \u201cKhi qu\u1ea3n l\u00fd m\u1ed9t t\u1eadp \u0111o\u00e0n l\u1edbn, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00e2n b\u1eb1ng k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n v\u00e0 ng\u1eafn h\u1ea1n. C\u00f4 \u1ea5y r\u1ea5t coi tr\u1ecdng nh\u1eefng chi\u1ebfn th\u1eafng ng\u1eafn h\u1ea1n v\u00e0 s\u1eed d\u1ee5ng ch\u00fang nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh. C\u1ee7ng c\u1ed1 k\u1ebft qu\u1ea3 v\u00e0 c\u1ea3i thi\u1ec7n: PepsiCo cho bi\u1ebft m\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty l\u00e0 \u201cti\u1ebfp t\u1ee5c c\u1ea3i thi\u1ec7n c\u00e1c l\u1ef1a ch\u1ecdn th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng c\u1ee7a ch\u00fang t\u00f4i, gi\u1ea3m natri, \u0111\u01b0\u1eddng, ch\u1ea5t b\u00e9o b\u00e3o h\u00f2a v\u00e0 ph\u00e1t tri\u1ec3n danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng h\u01a1n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u01b0a tinh th\u1ea7n thay \u0111\u1ed5i v\u00e0o v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a ch\u00fang t\u00f4i: Trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n, Lloyd n\u00f3i, \u201cH\u00e3y t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m l\u00e0nh m\u1ea1nh v\u00e0 c\u00f3 h\u01b0\u01a1ng v\u1ecb ngon h\u01a1n, \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ph\u1ea3i th\u1ecfa hi\u1ec7p v\u1edbi nh\u1eefng m\u00f3n \u0103n ngon v\u00ec l\u1ee3i \u00edch s\u1ee9c kh\u1ecfe. \u0110\u00f3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 PepsiCo \u0111ang theo \u0111u\u1ed5i. C\u00f4ng ty \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i PepsiCo th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1edbi \u1ea5n t\u01b0\u1ee3ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe, v\u00e0 tinh th\u1ea7n thay \u0111\u1ed5i n\u00e0y \u0111\u00e3 \u0103n s\u00e2u v\u00e0o t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nh\u00e2n vi\u00ean th\u00f4ng qua c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n v\u00e0 li\u00ean t\u1ee5c c\u00f4ng khai. Th\u00eam V\u00ed d\u1ee5 v\u00e0 M\u1eabu v\u1ec1 M\u00f4 h\u00ecnh Thay \u0111\u1ed5i c\u1ee7a Kotter ( \u0110\u01b0\u1ee3c cung c\u1ea5p b\u1edfi Visual Paradigm Online ) M\u1eabu m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter: M\u00f4 h\u00ecnh thay \u0111\u1ed5i c\u1ee7a John Kotter (\u0110\u01b0\u1ee3c t\u1ea1o b\u1edfi c\u00f4ng c\u1ee5 \u0111\u00e1nh d\u1ea5u m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a InfoART Kotter) John Kotter M\u00f4 h\u00ecnh thay \u0111\u1ed5i CH\u1ec8NH S\u1eecA S\u01a0 \u0110\u1ed2 N\u00c0Y M\u1eabu m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter: M\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc (\u0110\u01b0\u1ee3c t\u1ea1o b\u1edfi \u0111i\u1ec3m \u0111\u00e1nh d\u1ea5u m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a InfoART Kotter) M\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc CH\u1ec8NH S\u1eecA S\u01a0 \u0110\u1ed2 N\u00c0Y M\u1eabu m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter: M\u1eabu m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc (\u0110\u01b0\u1ee3c t\u1ea1o b\u1edfi c\u00f4ng c\u1ee5 \u0111\u00e1nh d\u1ea5u m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a InfoART Kotter) M\u1eabu m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc CH\u1ec8NH S\u1eecA S\u01a0 \u0110\u1ed2 N\u00c0Y M\u1eabu m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter: M\u1eabu m\u00f4 h\u00ecnh qu\u1ea3n l\u00fd thay \u0111\u1ed5i 8 b\u01b0\u1edbc (\u0110\u01b0\u1ee3c t\u1ea1o b\u1edfi c\u00f4ng c\u1ee5 \u0111\u00e1nh d\u1ea5u m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a InfoART Kotter) M\u1eabu m\u00f4 h\u00ecnh qu\u1ea3n l\u00fd thay \u0111\u1ed5i 8 b\u01b0\u1edbc CH\u1ec8NH S\u1eecA S\u01a0 \u0110\u1ed2 N\u00c0Y M\u1eabu m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter: M\u1eabu thay \u0111\u1ed5i 8 b\u01b0\u1edbc (\u0110\u01b0\u1ee3c t\u1ea1o b\u1edfi c\u00f4ng c\u1ee5 \u0111\u00e1nh d\u1ea5u m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a InfoART Kotter) M\u1eabu thay \u0111\u1ed5i 8 b\u01b0\u1edbc CH\u1ec8NH S\u1eecA S\u01a0 \u0110\u1ed2 N\u00c0Y M\u1eabu m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter: M\u1eabu m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter (\u0110\u01b0\u1ee3c t\u1ea1o b\u1edfi c\u00f4ng c\u1ee5 \u0111\u00e1nh d\u1ea5u m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a InfoART Kotter) M\u1eabu m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter CH\u1ec8NH S\u1eecA S\u01a0 \u0110\u1ed2 N\u00c0Y Chia s\u1ebb m\u1ee5c n\u00e0y\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/vn\/kotters-8-step-change-model-a-comprehensive-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.visual-paradigm.com\/vn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M\u00f4 H\u00ecnh Thay \u0110\u1ed5i 8 B\u01b0\u1edbc C\u1ee7a Kotter – H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/vn\/#website\",\"url\":\"https:\/\/blog.visual-paradigm.com\/vn\/\",\"name\":\"Visual Paradigm Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.visual-paradigm.com\/vn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/vn\/#\/schema\/person\/a649c442f11a53040710ddec750926c6\",\"name\":\"Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/vn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6b756c36f5e9132f6067fb4d22bef2e3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6b756c36f5e9132f6067fb4d22bef2e3?s=96&d=mm&r=g\",\"caption\":\"Admin\"},\"url\":\"https:\/\/blog.visual-paradigm.com\/vn\/author\/vpadminuser\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00f4 H\u00ecnh Thay \u0110\u1ed5i 8 B\u01b0\u1edbc C\u1ee7a Kotter - H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n - Visual Paradigm Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.visual-paradigm.com\/vn\/kotters-8-step-change-model-a-comprehensive-guide\/","og_locale":"vi_VN","og_type":"article","og_title":"M\u00f4 H\u00ecnh Thay \u0110\u1ed5i 8 B\u01b0\u1edbc C\u1ee7a Kotter - H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n - Visual Paradigm Blog","og_description":"The 8 steps in the process of change include: creating a sense of urgency, forming powerful guiding coalitions, developing a vision and a strategy, communicating the vision, removing obstacles and empowering employees for action, creating short-term wins, consolidating gains and strengthening change by anchoring change in the culture. Kotter\u2019s 8 step model can be explained with the help of the illustration given below:","og_url":"https:\/\/blog.visual-paradigm.com\/vn\/kotters-8-step-change-model-a-comprehensive-guide\/","og_site_name":"Visual Paradigm Blog","article_published_time":"2022-02-11T09:06:16+00:00","article_modified_time":"2022-11-29T06:12:49+00:00","og_image":[{"url":"https:\/\/online.visual-paradigm.com\/repository\/images\/2b869f20-6cae-4c95-bca4-627537f2d7bf\/kotters-8-step-change-model-design\/8-step-change-model-template.png","type":"","width":"","height":""}],"author":"Admin","twitter_card":"summary_large_image","twitter_image":"https:\/\/online.visual-paradigm.com\/repository\/images\/2b869f20-6cae-4c95-bca4-627537f2d7bf\/kotters-8-step-change-model-design\/8-step-change-model-template.png","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Admin","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"10 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.visual-paradigm.com\/vn\/kotters-8-step-change-model-a-comprehensive-guide\/","url":"https:\/\/blog.visual-paradigm.com\/vn\/kotters-8-step-change-model-a-comprehensive-guide\/","name":"M\u00f4 H\u00ecnh Thay \u0110\u1ed5i 8 B\u01b0\u1edbc C\u1ee7a Kotter - H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n - Visual Paradigm Blog","isPartOf":{"@id":"https:\/\/blog.visual-paradigm.com\/vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.visual-paradigm.com\/vn\/kotters-8-step-change-model-a-comprehensive-guide\/#primaryimage"},"image":{"@id":"https:\/\/blog.visual-paradigm.com\/vn\/kotters-8-step-change-model-a-comprehensive-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/online.visual-paradigm.com\/repository\/images\/2b869f20-6cae-4c95-bca4-627537f2d7bf\/kotters-8-step-change-model-design\/8-step-change-model-template.png","datePublished":"2022-02-11T09:06:16+00:00","dateModified":"2022-11-29T06:12:49+00:00","author":{"@id":"https:\/\/blog.visual-paradigm.com\/vn\/#\/schema\/person\/a649c442f11a53040710ddec750926c6"},"breadcrumb":{"@id":"https:\/\/blog.visual-paradigm.com\/vn\/kotters-8-step-change-model-a-comprehensive-guide\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.visual-paradigm.com\/vn\/kotters-8-step-change-model-a-comprehensive-guide\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/blog.visual-paradigm.com\/vn\/kotters-8-step-change-model-a-comprehensive-guide\/#primaryimage","url":"https:\/\/online.visual-paradigm.com\/repository\/images\/2b869f20-6cae-4c95-bca4-627537f2d7bf\/kotters-8-step-change-model-design\/8-step-change-model-template.png","contentUrl":"https:\/\/online.visual-paradigm.com\/repository\/images\/2b869f20-6cae-4c95-bca4-627537f2d7bf\/kotters-8-step-change-model-design\/8-step-change-model-template.png","width":"512","height":"512","caption":"John Kotter, chuy\u00ean gia qu\u1ea3n l\u00fd thay \u0111\u1ed5i ng\u01b0\u1eddi M\u1ef9 v\u00e0 l\u00e0 gi\u00e1o s\u01b0 t\u1ea1i Tr\u01b0\u1eddng Kinh doanh Harvard, \u0111\u00e3 ch\u1ee9ng minh qua nghi\u00ean c\u1ee9u d\u00e0i h\u1ea1n r\u1eb1ng t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng c\u1ee7a thay \u0111\u1ed5i t\u1ed5 ch\u1ee9c l\u1edbn trong c\u00e1c c\u00f4ng ty ch\u1ec9 l\u00e0 30%. \u00d4ng \u0111\u1ec1 xu\u1ea5t \u201c M\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter \u201d, n\u00f3i r\u1eb1ng n\u1ebfu c\u00e1c c\u00f4ng ty tu\u00e2n theo k\u1ebf ho\u1ea1ch 8 b\u01b0\u1edbc n\u00e0y, h\u1ecd c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng thay \u0111\u1ed5i t\u1ed5 ch\u1ee9c v\u00e0 t\u0103ng c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng. M\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter 8 b\u01b0\u1edbc trong qu\u00e1 tr\u00ecnh thay \u0111\u1ed5i bao g\u1ed3m: t\u1ea1o ra c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch, h\u00ecnh th\u00e0nh li\u00ean minh d\u1eabn d\u1eaft m\u1ea1nh m\u1ebd, ph\u00e1t tri\u1ec3n t\u1ea7m nh\u00ecn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c, truy\u1ec1n \u0111\u1ea1t t\u1ea7m nh\u00ecn, lo\u1ea1i b\u1ecf c\u00e1c tr\u1edf ng\u1ea1i v\u00e0 trao quy\u1ec1n cho nh\u00e2n vi\u00ean h\u00e0nh \u0111\u1ed9ng, t\u1ea1o ra chi\u1ebfn th\u1eafng ng\u1eafn h\u1ea1n, c\u1ee7ng c\u1ed1 l\u1ee3i \u00edch v\u00e0 t\u0103ng c\u01b0\u1eddng thay \u0111\u1ed5i b\u1eb1ng c\u00e1ch neo thay \u0111\u1ed5i trong n\u1ec1n v\u0103n h\u00f3a. M\u00f4 h\u00ecnh 8 b\u01b0\u1edbc c\u1ee7a Kotter c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a h\u00ecnh minh h\u1ecda d\u01b0\u1edbi \u0111\u00e2y: C\u00f4ng c\u1ee5 m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter 1. T\u1ea1o c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch - Theo Kotter, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t. \u0110\u1ec3 l\u00e0m cho nh\u00e2n vi\u00ean nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c s\u1ef1 c\u1ea7n thi\u1ebft v\u00e0 c\u1ea5p b\u00e1ch c\u1ee7a vi\u1ec7c thay \u0111\u1ed5i t\u1ed5 ch\u1ee9c, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i \u0111\u1ed1i tho\u1ea1i c\u1edfi m\u1edf, trung th\u1ef1c v\u00e0 thuy\u1ebft ph\u1ee5c v\u1edbi nh\u00e2n vi\u00ean \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi s\u1ef1 thay \u0111\u1ed5i. 2. X\u00e2y d\u1ef1ng \u0111\u1ed9i h\u01b0\u1edbng d\u1eabn - \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u1ed9i l\u00e3nh \u0111\u1ea1o thay \u0111\u1ed5i. C\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00e1c n\u1ed7 l\u1ef1c thay \u0111\u1ed5i v\u00e0 khuy\u1ebfn kh\u00edch c\u00e1ch ti\u1ebfp c\u1eadn mang t\u00ednh x\u00e2y d\u1ef1ng c\u1ee7a t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean trong c\u00f4ng ty. C\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m l\u00fd t\u01b0\u1edfng n\u00ean \u0111\u1ebfn t\u1eeb c\u00e1c ph\u00f2ng ban kh\u00e1c nhau v\u00e0 \u1edf c\u00e1c c\u1ea5p \u0111\u1ed9 kh\u00e1c nhau \u0111\u1ec3 nh\u00f3m l\u00e3nh \u0111\u1ea1o thay \u0111\u1ed5i c\u00f3 th\u1ec3 giao ti\u1ebfp hi\u1ec7u qu\u1ea3 v\u1edbi nh\u00e2n vi\u00ean t\u1eeb c\u00e1c ph\u00f2ng ban kh\u00e1c nhau. 3. Ph\u00e1t tri\u1ec3n t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b- C\u00f3 t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng gi\u00fap m\u1ed7i nh\u00e2n vi\u00ean hi\u1ec3u t\u1ed5 ch\u1ee9c mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec v\u00e0 k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n trong m\u1ed9t khung th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n gi\u1eef cho chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c thi ph\u00f9 h\u1ee3p v\u1edbi t\u1ea7m nh\u00ecn c\u1ee7a c\u00f4ng ty \u0111\u1ec3 gi\u00fap nh\u00e2n vi\u00ean \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. 4. Truy\u1ec1n \u0111\u1ea1t t\u1ea7m nh\u00ecn thay \u0111\u1ed5i - B\u01b0\u1edbc n\u00e0y nh\u1eb1m x\u00e2y d\u1ef1ng s\u1ef1 \u1ee7ng h\u1ed9 v\u00e0 ch\u1ea5p nh\u1eadn c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ed1i v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a t\u1ed5 ch\u1ee9c. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i li\u00ean t\u1ee5c t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t t\u1ea7m nh\u00ecn m\u1edbi v\u1edbi nh\u00e2n vi\u00ean v\u00e0 nghi\u00eam t\u00fac xem x\u00e9t ph\u1ea3n h\u1ed3i c\u0169ng nh\u01b0 lo l\u1eafng c\u1ee7a h\u1ecd v\u1ec1 s\u1ef1 thay \u0111\u1ed5i. 5. K\u00edch ho\u1ea1t h\u00e0nh \u0111\u1ed9ng b\u1eb1ng c\u00e1ch lo\u1ea1i b\u1ecf c\u00e1c r\u00e0o c\u1ea3n - Ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ea7n lo\u1ea1i b\u1ecf m\u1ecdi r\u00e0o c\u1ea3n \u0111\u1ed1i v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a t\u1ed5 ch\u1ee9c, cho d\u00f9 h\u1ecd l\u00e0 nh\u1eefng nh\u00e2n vi\u00ean c\u00f3 kh\u1ea3 n\u0103ng ch\u1ed1ng l\u1ea1i s\u1ef1 thay \u0111\u1ed5i ho\u1eb7c c\u00e1c h\u1ec7 th\u1ed1ng n\u1ed9i b\u1ed9 kh\u00f4ng hi\u1ec7u qu\u1ea3. \u0110\u1ed3ng th\u1eddi, nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean ch\u1ea5p nh\u1eadn r\u1ee7i ro v\u00e0 c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u1ed5i m\u1edbi. 6. T\u1ea1o ra nh\u1eefng chi\u1ebfn th\u1eafng trong ng\u1eafn h\u1ea1n - Kh\u00f4ng c\u00f3 g\u00ec th\u00fac \u0111\u1ea9y h\u01a1n l\u00e0 th\u00e0nh c\u00f4ng. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n v\u00e0 khi nh\u00e2n vi\u00ean \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang, h\u1ecd c\u00f3 th\u1ec3 th\u01b0\u1edfng cho h\u1ecd v\u00ec h\u1ecd \u0111\u00e3 tham gia v\u00e0o qu\u00e1 tr\u00ecnh thay \u0111\u1ed5i. L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c n\u00e0y l\u00e0 n\u00f3 mang l\u1ea1i cho to\u00e0n b\u1ed9 c\u00f4ng ty th\u00eam \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i v\u00e0 l\u00e0m cho m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u r\u1eb1ng c\u00f4ng ty \u0111ang tr\u1ea3i qua m\u1ed9t giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i. 7. Duy tr\u00ec t\u0103ng t\u1ed1c - Kotter quan s\u00e1t th\u1ea5y r\u1eb1ng nhi\u1ec1u thay \u0111\u1ed5i th\u1ea5t b\u1ea1i b\u1edfi v\u00ec c\u00e1c c\u00f4ng ty tuy\u00ean b\u1ed1 th\u00e0nh c\u00f4ng qu\u00e1 s\u1edbm, nh\u01b0ng thay \u0111\u1ed5i l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ch\u1eadm ch\u1ea1p. C\u00e1c m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u1edf b\u01b0\u1edbc tr\u01b0\u1edbc ch\u1ec9 l\u00e0 nh\u1eefng th\u1eafng l\u1ee3i ng\u1eafn h\u1ea1n, v\u00e0 c\u00f4ng ty ph\u1ea3i ti\u1ebfp t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch m\u1edbi cho \u0111\u1ebfn khi t\u1ea7m nh\u00ecn \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc khi c\u00f4ng ty c\u00f3 th\u1ec3 ch\u1eafc ch\u1eafn r\u1eb1ng vi\u1ec7c thay \u0111\u1ed5i t\u1ed5 ch\u1ee9c th\u00e0nh c\u00f4ng. 8. C\u1ed1 \u0111\u1ecbnh c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn m\u1edbi trong v\u0103n h\u00f3a - C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng cho nh\u00e2n vi\u00ean m\u1ed1i quan h\u1ec7 nh\u00e2n qu\u1ea3 gi\u1eefa c\u00e1c h\u00e0nh vi thay \u0111\u1ed5i m\u1edbi v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a t\u1ed5 ch\u1ee9c, \u0111\u1ed3ng th\u1eddi ti\u1ebfp t\u1ee5c h\u1ed7 tr\u1ee3 c\u00e1c h\u00e0nh vi thay \u0111\u1ed5i v\u00e0 c\u1ee7ng c\u1ed1 tinh th\u1ea7n thay \u0111\u1ed5i nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a v\u0103n h\u00f3a doanh nghi\u1ec7p. V\u00ed d\u1ee5 8 b\u01b0\u1edbc c\u1ee7a m\u00f4 h\u00ecnh thay \u0111\u1ed5i c\u1ee7a Kotter Th\u00e1ch th\u1ee9c c\u01a1 b\u1ea3n c\u1ee7a 8 B\u01b0\u1edbc Kotter kh\u00f4ng n\u1eb1m \u1edf h\u1ec7 th\u1ed1ng hay chi\u1ebfn l\u01b0\u1ee3c, m\u00e0 n\u1eb1m \u1edf vi\u1ec7c thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi. V\u00ec v\u1eady, trong b\u1ed1n b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean, ng\u01b0\u1eddi qu\u1ea3n l\u00fd ph\u1ea3i ki\u00ean nh\u1eabn giao ti\u1ebfp v\u1edbi nh\u00e2n vi\u00ean cho \u0111\u1ebfn khi t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 l\u00fd do thay \u0111\u1ed5i, sau \u0111\u00f3 h\u1ecd m\u1edbi c\u00f3 th\u1ec3 ti\u1ebfn l\u00ean m\u1ed9t c\u00e1ch su\u00f4n s\u1ebb. Pepsi.co: m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh: Indra Nooyi, c\u1ef1u Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a PepsiCo, lu\u00f4n tin r\u1eb1ng PepsiCo ph\u1ea3i thay \u0111\u1ed5i, v\u00e0 v\u00e0o n\u0103m 2006, b\u00e0 \u0111\u00e3 t\u1ed5 ch\u1ee9c l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u c\u1ee7a c\u00f4ng ty b\u1eb1ng c\u00e1ch mua l\u1ea1i Tropicana, Quaker Oats v\u00e0 Gatorade. Nh\u01b0ng thay \u0111\u1ed5i g\u00e2y tranh c\u00e3i nh\u1ea5t trong chi\u1ebfn l\u01b0\u1ee3c l\u00e0 c\u1ea3i thi\u1ec7n th\u00e0nh ph\u1ea7n dinh d\u01b0\u1ee1ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a PepsiCo b\u1eb1ng c\u00e1ch gi\u1ea3m ngu\u1ed3n l\u1ef1c d\u00e0nh cho s\u1ea3n xu\u1ea5t \u0111\u1ed3 \u0103n v\u1eb7t v\u00e0 b\u1ed5 sung th\u00eam nhi\u1ec1u s\u1ea3n ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe. C\u00f4 \u0111\u00e3 s\u1eafp x\u1ebfp c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a PepsiCo th\u00e0nh ba lo\u1ea1i: 1. Ni\u1ec1m vui cho b\u1ea1n T\u1ed1t h\u01a1n cho b\u1ea1n T\u1ed1t cho b\u1ea1n (L\u1ef1a ch\u1ecdn l\u00e0nh m\u1ea1nh) S\u1eed d\u1ee5ng 8 b\u01b0\u1edbc \u0111\u1ec3 thay \u0111\u1ed5i c\u1ee7a Kotter , Indra Nooyi \u0111\u00e3 truy\u1ec1n \u0111\u1ea1t t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh v\u1ec1 s\u1ef1 thay \u0111\u1ed5i cho t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean. T\u1ea1o ra c\u1ea3m gi\u00e1c kh\u1ee7ng ho\u1ea3ng v\u1ec1 nhu c\u1ea7u c\u1ea5p thi\u1ebft ph\u1ea3i thay \u0111\u1ed5i: Lloyd \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c nh\u00e2n vi\u00ean hi\u1ec3u r\u1eb1ng PepsiCo ph\u1ea3i s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0nh m\u1ea1nh h\u01a1n b\u00e2y gi\u1edd khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang coi tr\u1ecdng s\u1ee9c kh\u1ecfe c\u1ee7a h\u1ecd v\u00ec v\u1ea5n \u0111\u1ec1 b\u00e9o ph\u00ec ng\u00e0y c\u00e0ng gia t\u0103ng. X\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 \u0111\u1ec3 d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i: Lloyd \u0111\u00e3 tri\u1ec7u t\u1eadp m\u1ed9t cu\u1ed9c h\u1ecdp v\u1edbi ban gi\u00e1m \u0111\u1ed1c \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 nhu c\u1ea7u h\u01b0\u1edbng t\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0nh m\u1ea1nh h\u01a1n. X\u00e2y d\u1ef1ng t\u1ea7m nh\u00ecn v\u00e0 k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c: Trong tuy\u00ean b\u1ed1 Hi\u1ec7u su\u1ea5t v\u1edbi M\u1ee5c \u0111\u00edch, c\u00f4 \u1ea5y \u0111\u00e3 tuy\u00ean b\u1ed1 t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng cho t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean v\u1ec1 m\u1ed9t c\u00f4ng ty l\u00e0nh m\u1ea1nh h\u01a1n. Truy\u1ec1n \u0111\u1ea1t t\u1ea7m nh\u00ecn v\u1ec1 s\u1ef1 thay \u0111\u1ed5i: Th\u00f4ng qua c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn li\u00ean t\u1ee5c v\u1edbi t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean v\u1ec1 s\u1ef1 thay \u0111\u1ed5i v\u00e0 t\u1ea7m nh\u00ecn, Lloyd l\u00e0m cho to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c th\u1ea5y r\u00f5 nhu c\u1ea7u thay \u0111\u1ed5i. Lo\u1ea1i b\u1ecf c\u00e1c r\u00e0o c\u1ea3n: C\u00f4 \u1ea5y c\u0169ng x\u00e1c \u0111\u1ecbnh c\u00e1c r\u00e0o c\u1ea3n ti\u1ec1m n\u0103ng \u0111\u1ec3 thay \u0111\u1ed5i, lo\u1ea1i b\u1ecf ch\u00fang v\u00e0 li\u00ean t\u1ee5c th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn c\u00f4ng ty m\u1edbi. T\u1ea1o ra \u201cChi\u1ebfn th\u1eafng trong ng\u1eafn h\u1ea1n\u201d: Nh\u01b0 Elaine Lo \u0111\u00e3 t\u1eebng n\u00f3i, \u201cKhi qu\u1ea3n l\u00fd m\u1ed9t t\u1eadp \u0111o\u00e0n l\u1edbn, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00e2n b\u1eb1ng k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n v\u00e0 ng\u1eafn h\u1ea1n. C\u00f4 \u1ea5y r\u1ea5t coi tr\u1ecdng nh\u1eefng chi\u1ebfn th\u1eafng ng\u1eafn h\u1ea1n v\u00e0 s\u1eed d\u1ee5ng ch\u00fang nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh. C\u1ee7ng c\u1ed1 k\u1ebft qu\u1ea3 v\u00e0 c\u1ea3i thi\u1ec7n: PepsiCo cho bi\u1ebft m\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty l\u00e0 \u201cti\u1ebfp t\u1ee5c c\u1ea3i thi\u1ec7n c\u00e1c l\u1ef1a ch\u1ecdn th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng c\u1ee7a ch\u00fang t\u00f4i, gi\u1ea3m natri, \u0111\u01b0\u1eddng, ch\u1ea5t b\u00e9o b\u00e3o h\u00f2a v\u00e0 ph\u00e1t tri\u1ec3n danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng h\u01a1n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u01b0a tinh th\u1ea7n thay \u0111\u1ed5i v\u00e0o v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a ch\u00fang t\u00f4i: Trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n, Lloyd n\u00f3i, \u201cH\u00e3y t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m l\u00e0nh m\u1ea1nh v\u00e0 c\u00f3 h\u01b0\u01a1ng v\u1ecb ngon h\u01a1n, \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ph\u1ea3i th\u1ecfa hi\u1ec7p v\u1edbi nh\u1eefng m\u00f3n \u0103n ngon v\u00ec l\u1ee3i \u00edch s\u1ee9c kh\u1ecfe. \u0110\u00f3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 PepsiCo \u0111ang theo \u0111u\u1ed5i. C\u00f4ng ty \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i PepsiCo th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1edbi \u1ea5n t\u01b0\u1ee3ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe, v\u00e0 tinh th\u1ea7n thay \u0111\u1ed5i n\u00e0y \u0111\u00e3 \u0103n s\u00e2u v\u00e0o t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nh\u00e2n vi\u00ean th\u00f4ng qua c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n v\u00e0 li\u00ean t\u1ee5c c\u00f4ng khai. Th\u00eam V\u00ed d\u1ee5 v\u00e0 M\u1eabu v\u1ec1 M\u00f4 h\u00ecnh Thay \u0111\u1ed5i c\u1ee7a Kotter ( \u0110\u01b0\u1ee3c cung c\u1ea5p b\u1edfi Visual Paradigm Online ) M\u1eabu m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter: M\u00f4 h\u00ecnh thay \u0111\u1ed5i c\u1ee7a John Kotter (\u0110\u01b0\u1ee3c t\u1ea1o b\u1edfi c\u00f4ng c\u1ee5 \u0111\u00e1nh d\u1ea5u m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a InfoART Kotter) John Kotter M\u00f4 h\u00ecnh thay \u0111\u1ed5i CH\u1ec8NH S\u1eecA S\u01a0 \u0110\u1ed2 N\u00c0Y M\u1eabu m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter: M\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc (\u0110\u01b0\u1ee3c t\u1ea1o b\u1edfi \u0111i\u1ec3m \u0111\u00e1nh d\u1ea5u m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a InfoART Kotter) M\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc CH\u1ec8NH S\u1eecA S\u01a0 \u0110\u1ed2 N\u00c0Y M\u1eabu m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter: M\u1eabu m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc (\u0110\u01b0\u1ee3c t\u1ea1o b\u1edfi c\u00f4ng c\u1ee5 \u0111\u00e1nh d\u1ea5u m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a InfoART Kotter) M\u1eabu m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc CH\u1ec8NH S\u1eecA S\u01a0 \u0110\u1ed2 N\u00c0Y M\u1eabu m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter: M\u1eabu m\u00f4 h\u00ecnh qu\u1ea3n l\u00fd thay \u0111\u1ed5i 8 b\u01b0\u1edbc (\u0110\u01b0\u1ee3c t\u1ea1o b\u1edfi c\u00f4ng c\u1ee5 \u0111\u00e1nh d\u1ea5u m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a InfoART Kotter) M\u1eabu m\u00f4 h\u00ecnh qu\u1ea3n l\u00fd thay \u0111\u1ed5i 8 b\u01b0\u1edbc CH\u1ec8NH S\u1eecA S\u01a0 \u0110\u1ed2 N\u00c0Y M\u1eabu m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter: M\u1eabu thay \u0111\u1ed5i 8 b\u01b0\u1edbc (\u0110\u01b0\u1ee3c t\u1ea1o b\u1edfi c\u00f4ng c\u1ee5 \u0111\u00e1nh d\u1ea5u m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a InfoART Kotter) M\u1eabu thay \u0111\u1ed5i 8 b\u01b0\u1edbc CH\u1ec8NH S\u1eecA S\u01a0 \u0110\u1ed2 N\u00c0Y M\u1eabu m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter: M\u1eabu m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter (\u0110\u01b0\u1ee3c t\u1ea1o b\u1edfi c\u00f4ng c\u1ee5 \u0111\u00e1nh d\u1ea5u m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a InfoART Kotter) M\u1eabu m\u00f4 h\u00ecnh thay \u0111\u1ed5i 8 b\u01b0\u1edbc c\u1ee7a Kotter CH\u1ec8NH S\u1eecA S\u01a0 \u0110\u1ed2 N\u00c0Y Chia s\u1ebb m\u1ee5c n\u00e0y"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.visual-paradigm.com\/vn\/kotters-8-step-change-model-a-comprehensive-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.visual-paradigm.com\/vn\/"},{"@type":"ListItem","position":2,"name":"M\u00f4 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