{"id":4031,"date":"2022-02-16T10:31:20","date_gmt":"2022-02-16T02:31:20","guid":{"rendered":"https:\/\/blog.visual-paradigm.com\/vn\/?p=4031"},"modified":"2022-11-29T14:38:05","modified_gmt":"2022-11-29T06:38:05","slug":"does-email-marketing-still-make-sense","status":"publish","type":"post","link":"https:\/\/blog.visual-paradigm.com\/vn\/does-email-marketing-still-make-sense\/","title":{"rendered":"Ti\u1ebfp Th\u1ecb Qua Email C\u00f3 C\u00f2n \u00dd Ngh\u0129a Kh\u00f4ng?"},"content":{"rendered":"<h3><span id=\"What_is_Email_Marketing\"><span><span class=\"\">Ti\u1ebfp th\u1ecb qua email l\u00e0 g\u00ec?<\/span><\/span><\/span><\/h3>\n<p><span>EDM marketing (Electronic Direct Mail) c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0: Email marketing, ti\u1ebfp th\u1ecb qua th\u01b0 \u0111i\u1ec7n t\u1eed.\u00a0N\u00f3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng b\u1eb1ng c\u00e1ch g\u1eedi email EDM \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, thi\u1ebft l\u1eadp c\u00e1c k\u00eanh li\u00ean l\u1ea1c v\u1edbi h\u1ecd v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng tin li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn h\u1ecd.<\/span><\/p>\n<p><img decoding=\"async\" id=\"thepasted-1\" class=\"aligncenter\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/send-email-illustration.png\" alt=\"\u5546\u696d\u63d2\u5716 \u6a21\u677f\u3002 G\u1eedi Email minh h\u1ecda (\u7531 Visual Paradigm Online \u7684\u5546\u696d\u63d2\u5716\u8edf\u4ef6\u88fd\u4f5c)\" \/><\/p>\n<p><a class=\"edit-template-v1\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=ScenariosBusiness&amp;gallery=\/repository\/e02d71b6-3cd4-4015-b99c-8f33be3eb9ea.xml&amp;name=Send%20Email%20Illustration\"><span>CH\u1ec8NH S\u1eecA H\u00ccNH MINH H\u1eccA TI\u1ebeP TH\u1eca QUA EMAIL N\u00c0Y<\/span><\/a><\/p>\n<p><span>Ti\u1ebfp th\u1ecb qua email c\u00f3 ba y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n:<\/span><\/p>\n<ul>\n<li><span>quy\u1ec1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng,<\/span><\/li>\n<li><span>th\u01b0 \u0111i\u1ec7n t\u1eed, v\u00e0<\/span><\/li>\n<li><span>gi\u00e1 tr\u1ecb c\u1ee7a tin nh\u1eafn cho ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n<p><span>N\u1ebfu thi\u1ebfu m\u1ed9t trong ba y\u1ebfu t\u1ed1 n\u00e0y th\u00ec kh\u00f4ng th\u1ec3 g\u1ecdi l\u00e0 email marketing hi\u1ec7u qu\u1ea3.\u00a0Email marketing l\u00e0 ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp s\u1eed d\u1ee5ng email \u0111\u1ec3 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0N\u00f3 c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn.\u00a0Ti\u1ebfp th\u1ecb qua email l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn l\u00e2u \u0111\u1eddi nh\u1ea5t.\u00a0C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng ti\u1ebfp th\u1ecb qua email l\u00e2u \u0111\u1eddi h\u01a1n h\u1ea7u h\u1ebft c\u00e1c ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng b\u00e1 trang web v\u00e0 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n<h3><span id=\"Application_scenarios_of_EDM\"><span>K\u1ecbch b\u1ea3n \u1ee9ng d\u1ee5ng c\u1ee7a EDM<\/span><\/span><\/h3>\n<ul>\n<li><strong><span>Ng\u00e0nh<\/span><\/strong><span>\u00a0: t\u00e0i ch\u00ednh, gi\u00e1o d\u1ee5c, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ngo\u1ea1i th\u01b0\u01a1ng, du l\u1ecbch, B2B, v.v.<\/span><\/li>\n<li><strong><span>Th\u1eddi gian chu k\u1ef3<\/span><\/strong><span>\u00a0: thu h\u00fat kh\u00e1ch h\u00e0ng, k\u00edch ho\u1ea1t, duy tr\u00ec<\/span><\/li>\n<li><strong><span>H\u00ecnh th\u1ee9c<\/span><\/strong><span>\u00a0: th\u00f4ng tin s\u1ea3n ph\u1ea9m, th\u00f4ng tin b\u00e1n h\u00e0ng, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, v.v.<\/span><\/li>\n<li><strong><span>Vai tr\u00f2<\/span><\/strong><span>\u00a0: Ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng m\u1edbi, duy tr\u00ec\/g\u1ecdi l\u1ea1i kh\u00e1ch h\u00e0ng c\u0169, marketing th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" id=\"thepasted-2\" class=\"aligncenter\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/e-mail-marketing-illustration.png\" alt=\"M\u1eabu Minh h\u1ecda doanh nghi\u1ec7p: Minh h\u1ecda ti\u1ebfp th\u1ecb qua email (\u0110\u01b0\u1ee3c t\u1ea1o b\u1edfi nh\u00e0 s\u1ea3n xu\u1ea5t Minh h\u1ecda doanh nghi\u1ec7p c\u1ee7a Visual Paradigm Online)\" \/><\/p>\n<p><a class=\"edit-template-v1\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=ScenariosBusiness&amp;gallery=\/repository\/e76bc5d0-5a6f-4814-9cc7-91e8372f65eb.xml&amp;name=E-Mail%20Marketing%20Illustration\"><span>CH\u1ec8NH S\u1eecA M\u1eaaU MINH H\u1eccA TI\u1ebeP TH\u1eca QUA EMAIL N\u00c0Y<\/span><\/a><\/p>\n<h3><span id=\"The_value_of_EDM\"><span>Gi\u00e1 tr\u1ecb c\u1ee7a EDM<\/span><\/span><\/h3>\n<p><span>Email kh\u00f4ng t\u1ea1o c\u1ea3m gi\u00e1c m\u1edbi m\u1ebb v\u00e0 th\u00fa v\u1ecb gi\u1eefa d\u00f2ng c\u00f4ng ngh\u1ec7 m\u1edbi li\u00ean t\u1ee5c xu\u1ea5t hi\u1ec7n v\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng qu\u00ean n\u00f3.\u00a0C\u00e1c m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, x\u1ebfp h\u1ea1ng \u0111\u1ea5u th\u1ea7u c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 qu\u1ea3ng c\u00e1o video c\u00f3 th\u1ec3 ph\u1ed5 bi\u1ebfn v\u00e0 ph\u1ed5 bi\u1ebfn h\u01a1n so v\u1edbi ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, nh\u01b0ng tr\u00e1i ng\u01b0\u1ee3c v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb gi\u00e1n ti\u1ebfp, th\u1ee5 \u0111\u1ed9ng n\u00e0y khi\u1ebfn n\u00f3 kh\u00f3 gi\u1eef ch\u00e2n d\u1eef li\u1ec7u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, Ti\u1ebfp th\u1ecb qua email mang c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m d\u1eef li\u1ec7u ri\u00eang bi\u1ec7t, trong \u0111\u00f3 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c theo d\u00f5i, d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c khai th\u00e1c v\u00e0 tr\u1ecdng t\u00e2m l\u00e0 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c, t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ec3 t\u00ednh to\u00e1n (ROI).<\/span><\/p>\n<p><span>Ngo\u00e0i ra c\u00f2n c\u00f3 m\u1ed9t xu h\u01b0\u1edbng r\u00f5 r\u00e0ng l\u00e0 s\u1ed1 ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u00ecnh ch\u1eb7n qu\u1ea3ng c\u00e1o s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang web s\u1ebd tr\u1edf n\u00ean k\u00e9m hi\u1ec7u qu\u1ea3 h\u01a1n.\u00a0Khi ni\u1ec1m tin v\u00e0o c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i suy gi\u1ea3m, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd d\u00e0nh \u00edt th\u1eddi gian h\u01a1n \u0111\u1ec3 duy\u1ec7t c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/span><\/p>\n<p><span>M\u1eb7c d\u00f9 m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f3 c\u00f3 th\u1ec3 bi\u1ebfn m\u1ea5t, nh\u01b0ng c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c r\u1eb1ng vi\u1ec7c ph\u1ee5 thu\u1ed9c qu\u00e1 nhi\u1ec1u v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 r\u1ea5t r\u1ee7i ro.\u00a0T\u1eeb n\u0103m 2017 \u0111\u1ebfn n\u0103m 2018, CPM c\u1ee7a Facebook (gi\u00e1 m\u1ed7i ngh\u00ecn l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o) \u0111\u00e3 t\u0103ng 91% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, \u0111\u00e2y l\u00e0 t\u1ef7 l\u1ec7 l\u1ea1m ph\u00e1t \u0111\u1ed1i v\u1edbi ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb m\u00e0 b\u1ea1n kh\u00f4ng bao gi\u1edd n\u00ean b\u1ecf qua.<\/span><\/p>\n<p><span>Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, EDM v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1ec1 chi ph\u00ed \u0111\u1ec3 qu\u1ea3ng c\u00e1o \u1edf \u0111\u1ecbnh d\u1ea1ng ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng.\u00a0EDM c\u00f3 nhi\u1ec1u \u01b0u \u0111i\u1ec3m nh\u01b0 v\u1eady, v\u1eady ch\u00fang ta tri\u1ec3n khai email marketing nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/p>\n<h3><span id=\"Plan_it_in_Four_steps\"><span>L\u1eadp k\u1ebf ho\u1ea1ch trong b\u1ed1n b\u01b0\u1edbc.<\/span><\/span><\/h3>\n<ul>\n<li><strong><span>L\u00e0m r\u00f5 m\u1ee5c \u0111\u00edch th\u1ef1c hi\u1ec7n EDM marketing<\/span><\/strong><span>\u00a0\u2013 Tr\u01b0\u1edbc ti\u00ean ch\u00fang ta c\u1ea7n l\u00e0m r\u00f5 m\u1ee5c \u0111\u00edch th\u1ef1c hi\u1ec7n EDM marketing l\u00e0 g\u00ec, m\u1ee5c \u0111\u00edch c\u00f3 c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a c\u00f4ng ty?\u00a0L\u00e0 \u0111\u1ec3 qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u?\u00a0Ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3?\u00a0Hay \u0111\u1ec3 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng?\u00a0Hay \u0111\u1ec3 m\u1edf r\u1ed9ng kh\u00e1ch h\u00e0ng m\u1edbi?\u00a0M\u1ed9t m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng v\u00e0 r\u00f5 r\u00e0ng s\u1ebd \u0111\u1ea3m b\u1ea3o ch\u1eafc ch\u1eafn cho vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch sau n\u00e0y.<\/span><\/li>\n<li><strong><span>X\u00e2y d\u1ef1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u danh s\u00e1ch g\u1eedi th\u01b0<\/span><\/strong><span>\u00a0c\u1ee7a doanh nghi\u1ec7p \u2013 C\u00f3 ba c\u00e1ch ch\u00ednh \u0111\u1ec3 thi\u1ebft l\u1eadp c\u01a1 s\u1edf d\u1eef li\u1ec7u danh s\u00e1ch g\u1eedi th\u01b0 c\u1ee7a doanh nghi\u1ec7p,<\/span><\/li>\n<\/ul>\n<ol>\n<li><strong><span>\u0110\u1ea7u ti\u00ean:<\/span><\/strong><span>\u00a0th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u00f4ng ty t\u00edch l\u0169y, bao g\u1ed3m \u0111\u0103ng k\u00fd th\u00f4ng qua trang web c\u1ee7a c\u00f4ng ty, \u0111\u0103ng k\u00fd danh s\u00e1ch g\u1eedi th\u01b0, giao d\u1ecbch kinh doanh ngo\u1ea1i tuy\u1ebfn, v.v.<\/span><\/li>\n<li><strong><span>Lo\u1ea1i th\u1ee9 hai:<\/span><\/strong><span>\u00a0cho thu\u00ea c\u01a1 s\u1edf d\u1eef li\u1ec7u, hi\u1ec7n nay tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng ty cho thu\u00ea d\u1eef li\u1ec7u th\u1ef1c hi\u1ec7n nghi\u1ec7p v\u1ee5 n\u00e0y, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c trang web c\u00f3 li\u00ean quan, ch\u1ecdn m\u1ed9t s\u1ed1 trang web th\u00f4ng tin c\u00f3 \u0111\u1ed9 tr\u00f9ng l\u1eb7p cao v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 c\u00f3 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ecbnh trong ng\u00e0nh, h\u1ecd th\u01b0\u1eddng c\u00f3 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn t\u00e0i nguy\u00ean d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<li><strong><span>Th\u1ee9 ba:<\/span><\/strong><span>\u00a0s\u1eed d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1ee5 th\u1ec3 \u0111\u1ec3 l\u1ea5y \u0111\u1ecba ch\u1ec9 email tr\u00ean m\u1ea1ng, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y h\u1ea7u nh\u01b0 kh\u00f4ng t\u1ed1n chi ph\u00ed \u0111\u1ea7u t\u01b0, nh\u01b0ng hi\u1ec7u qu\u1ea3 c\u0169ng k\u00e9m nh\u1ea5t, v\u00ec kh\u00f4ng th\u1ec3 x\u00e1c \u0111\u1ecbnh t\u00ednh h\u1ee3p l\u1ec7 v\u00e0 x\u00e1c th\u1ef1c c\u1ee7a d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c l\u1ea5y.<\/span><\/li>\n<\/ol>\n<ul>\n<li><strong><span>\u00a0Thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o ti\u1ebfp th\u1ecb qua email<\/span><\/strong><span>\u2013 \u0110i\u1ec1u n\u00e0y bao g\u1ed3m thi\u1ebft k\u1ebf trang email, l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 thi\u1ebft k\u1ebf trang \u0111\u00edch c\u1ee7a trang web li\u00ean k\u1ebft email.\u00a0M\u00e3 web c\u1ee7a trang email ph\u1ea3i tu\u00e2n theo c\u00e1c ti\u00eau chu\u1ea9n thi\u1ebft k\u1ebf nh\u1ea5t \u0111\u1ecbnh, \u00fd t\u01b0\u1edfng v\u00e0 k\u1ebf ho\u1ea1ch c\u1ee7a n\u1ed9i dung v\u00e0 ti\u00eau \u0111\u1ec1 email, m\u1ed9t ti\u00eau \u0111\u1ec1 hay gi\u00fap kh\u01a1i d\u1eady s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi nh\u1eadn v\u00e0 nh\u1ea5p \u0111\u1ec3 m\u1edf email c\u1ee7a b\u1ea1n, m\u1ed9t ti\u00eau \u0111\u1ec1 kh\u00f4ng ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi nh\u1eadn x\u00f3a email. email tr\u1ef1c ti\u1ebfp, khi email \u0111\u1ebfn h\u1ed9p th\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, ti\u00eau \u0111\u1ec1 s\u1ebd tr\u1ef1c ti\u1ebfp x\u00e1c \u0111\u1ecbnh t\u1ef7 l\u1ec7 m\u1edf c\u1ee7a email.\u00a0Trong vi\u1ec7c s\u1eafp x\u1ebfp n\u1ed9i dung, h\u00e3y xem x\u00e9t tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0B\u1ecf qua ch\u1ee9c n\u0103ng h\u1ee7y \u0111\u0103ng k\u00fd, kh\u00f4ng nh\u1ea5t thi\u1ebft nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd th\u1ef1c s\u1ef1 h\u1ee7y \u0111\u0103ng k\u00fd, nh\u01b0ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c quy t\u1eafc ti\u1ebfp th\u1ecb qua email d\u1ef1a tr\u00ean s\u1ef1 cho ph\u00e9p.\u00a0Ngo\u00e0i ra, email ti\u1ebfp th\u1ecb ph\u1ea3i c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c,\u00a0v\u00e0 li\u1ec7u h\u1ecd c\u00f3 t\u00edch h\u1ee3p c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u1ecdc email m\u00e0 c\u00f2n \u0111i s\u00e2u v\u00e0o \u1ee9ng d\u1ee5ng, s\u1eed d\u1ee5ng c\u00e1c n\u00fat m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 gi\u1edbi thi\u1ec7u n\u00f3 v\u1edbi b\u1ea1n b\u00e8 v\u00e0 ho\u00e0n t\u1ea5t giao d\u1ecbch mua trong email hay kh\u00f4ng.\u00a0Nh\u1eefng email ti\u1ebfp th\u1ecb t\u01b0\u01a1ng t\u00e1c, \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t, \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra k\u1ebft qu\u1ea3 \u0111\u00e1ng kinh ng\u1ea1c trong vi\u1ec7c t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n v\u00e0 b\u00e1n h\u00e0ng.<\/span><\/li>\n<li><strong><span>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u g\u1eedi v\u00e0 \u0111\u0103ng<\/span><\/strong><span>\u00a0\u2013 Sau khi g\u1eedi email b\u1eb1ng n\u1ec1n t\u1ea3ng EDM, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i theo d\u00f5i ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ki\u1ec3m tra hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb EDM.\u00a0B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 theo d\u00f5i, theo d\u00f5i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u0103ng k\u00fd, t\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd, t\u1ef7 l\u1ec7 nh\u1eadn email, t\u1ef7 l\u1ec7 m\u1edf, t\u1ef7 l\u1ec7 \u0111\u1ecdc v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o li\u00ean k\u1ebft c\u1ee7a danh s\u00e1ch g\u1eedi th\u01b0, th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n theo d\u00f5i n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n k\u1ef9 thu\u1eadt ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 g\u1eedi email.<\/span><\/li>\n<\/ul>\n<p><span>Cu\u1ed1i c\u00f9ng, ti\u1ebfp th\u1ecb EDM tr\u01b0\u1edfng th\u00e0nh n\u00ean x\u00e1c \u0111\u1ecbnh t\u1ea7n su\u1ea5t g\u1eedi email v\u00e0 thi\u1ebft l\u1eadp t\u00e2m l\u00fd k\u1ef3 v\u1ecdng nh\u1eadn \u0111\u01b0\u1ee3c email trong m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ed1 \u0111\u1ecbnh, \u0111i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ea1o d\u1ef1ng l\u00f2ng tin.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"Evaluating_Email_Marketing_Effectiveness_Indicators\"><span>\u0110\u00e1nh gi\u00e1 c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u qu\u1ea3 Email Marketing<\/span><\/span><\/h3>\n<p><span>V\u1ec1 vi\u1ec7c ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 c\u1ee7a email marketing, ch\u00fang ta c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c ph\u00e2n t\u00edch 4 ch\u1ec9 s\u1ed1 c\u01a1 b\u1ea3n l\u00e0 t\u1ef7 l\u1ec7 ti\u1ebfp c\u1eadn, t\u1ef7 l\u1ec7 m\u1edf, t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n<ol>\n<li><strong><span>T\u1ef7 l\u1ec7 ti\u1ebfp c\u1eadn<\/span><\/strong><span>\u00a0: T\u1ef7 l\u1ec7 email \u0111\u00e3 \u0111\u1ebfn h\u1ed9p th\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u0111\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 ho\u00e0n th\u00e0nh th\u00e0nh c\u00f4ng chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i c\u00f9ng v\u00e0 l\u00e0 ch\u1ec9 s\u1ed1 c\u01a1 b\u1ea3n.\u00a0C\u00f4ng th\u1ee9c c\u1ee7a t\u1ef7 l\u1ec7 \u0111\u1ebfn l\u00e0: \u0111\u1ebfn th\u1ef1c t\u1ebf trong h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng\/s\u1ed1 l\u01b0\u1ee3ng \u0111\u00e3 g\u1eedi \u00d7 100%.\u00a0C\u00f3 hai l\u00fd do d\u1eabn \u0111\u1ebfn vi\u1ec7c kh\u00f4ng th\u1ec3 \u0111\u1ebfn \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3: \u2013 h\u1ed9p th\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u1ea7y v\u00e0 vi\u1ec7c ch\u1ea5p nh\u1eadn email b\u1ecb h\u1ea1n ch\u1ebf v\u00e0 email c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u1ee9 hai kh\u00f4ng h\u1ee3p l\u1ec7.<\/span><\/li>\n<li><strong><span>T\u1ef7 l\u1ec7 m\u1edf<\/span><\/strong><span>\u00a0: Ch\u00eca kh\u00f3a \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i.\u00a0Ng\u01b0\u1eddi nh\u1eadn s\u1ebd \u0111\u00e1nh gi\u00e1 xem n\u00ean m\u1edf email ngay, m\u1edf sau, kh\u00f4ng m\u1edf ho\u1eb7c x\u00f3a email trong v\u00f2ng 5 gi\u00e2y ho\u1eb7c th\u1eadm ch\u00ed \u00edt h\u01a1n sau khi nh\u00ecn th\u1ea5y.\u00a0T\u00ean ng\u01b0\u1eddi g\u1eedi, \u0111\u1ecba ch\u1ec9 email c\u1ee7a ng\u01b0\u1eddi g\u1eedi, ti\u00eau \u0111\u1ec1 v\u00e0 l\u1ea7n cu\u1ed1i c\u00f9ng ng\u01b0\u1eddi g\u1eedi nh\u1eadn \u0111\u01b0\u1ee3c email l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng ch\u00ednh.\u00a0S\u1ef1 tinh t\u1ebf c\u1ee7a \u0111i\u1ec1u n\u00e0y x\u1ea3y ra khi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh, v\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n cao s\u1ebd gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o t\u0103ng t\u1ef7 l\u1ec7 m\u1edf.\u00a0T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, c\u00e1c ti\u00eau \u0111\u1ec1 r\u00f5 r\u00e0ng, khi\u00eau kh\u00edch, \u0111\u00e1ng tin c\u1eady v\u00e0 gi\u00e0u s\u1ee9c g\u1ee3i s\u1ebd gi\u00fap th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng m\u1edf email.\u00a0Theo nghi\u00ean c\u1ee9u t\u1ea1i M\u1ef9, 70% ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb7t h\u00e0ng mua h\u00e0ng ngay l\u1eadp t\u1ee9c trong v\u00f2ng 3 gi\u1edd sau khi m\u1edf email.<\/span><\/li>\n<li><strong><span>T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t<\/span><\/strong><span>\u00a0: \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch theo d\u00f5i h\u00e0nh vi nh\u1ea5p chu\u1ed9t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.\u00a0T\u1ef7 l\u1ec7 nh\u1ea5p ph\u1ee5 thu\u1ed9c v\u00e0o phong c\u00e1ch thi\u1ebft k\u1ebf t\u1ed5ng th\u1ec3, nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ea5t nhi\u00ean l\u00e0 li\u1ec7u n\u1ed9i dung qu\u1ea3ng c\u00e1o hay b\u00e0i ph\u00e1t bi\u1ec3u quan tr\u1ecdng, c\u00e1c y\u1ebfu t\u1ed1 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u00f3 \u0111ang ho\u1ea1t \u0111\u1ed9ng hay kh\u00f4ng.\u00a0T\u1ef7 l\u1ec7 nh\u1ea5p qua email l\u00e0 th\u01b0\u1edbc \u0111o ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a ti\u1ebfp th\u1ecb EDM.<\/span><\/li>\n<li><strong><span>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/span><\/strong><span>\u00a0: M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a vi\u1ec7c g\u1eedi email.\u00a0M\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i \u0111\u1ed1i v\u1edbi m\u1ed9t trang web b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t \u0111\u01a1n \u0111\u1eb7t h\u00e0ng, \u0111\u1ed1i v\u1edbi m\u1ed9t c\u00f4ng ty b\u00e1n ph\u1ea7n m\u1ec1m, m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i l\u00e0 m\u1ed9t l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng, \u0111\u1ed1i v\u1edbi m\u1ed9t vi\u1ec7n \u0111\u00e0o t\u1ea1o, m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i l\u00e0 m\u1ed9t l\u1ea7n g\u1eedi bi\u1ec3u m\u1eabu.\u00a0T\u1ea5t nhi\u00ean, c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 kh\u00e1c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh, ch\u1eb3ng h\u1ea1n nh\u01b0 xem m\u1ed9t trang c\u1ee5 th\u1ec3 \u2013 th\u00f4ng b\u00e1o v\u1ec1 s\u1ef1 ki\u1ec7n ngh\u1ec9 l\u1ec5 ho\u1eb7c m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 nh\u01b0 t\u1ea3i \u1ea3nh l\u00ean, b\u1ecf phi\u1ebfu, \u0111\u1ec3 l\u1ea1i nh\u1eadn x\u00e9t, v.v.<\/span><\/li>\n<\/ol>\n<h3><span id=\"Infographic_for_Email_Marketing\"><span>\u0110\u1ed3 h\u1ecda th\u00f4ng tin cho ti\u1ebfp th\u1ecb qua email<\/span><\/span><\/h3>\n<p><span>Email c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 nh\u1eadn th\u00f4ng tin quan tr\u1ecdng v\u1ec1 th\u00f4ng \u0111i\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u, d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n cho kh\u00e1n gi\u1ea3.\u00a0Ch\u00fang c\u0169ng h\u01b0\u1edbng t\u1edbi vi\u1ec7c nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c h\u01a1n, nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n v\u00e0 th\u1eadm ch\u00ed nhi\u1ec1u doanh s\u1ed1 b\u00e1n h\u00e0ng h\u01a1n cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.\u00a0Nh\u01b0ng thay v\u00ec g\u1eedi nh\u1eefng email d\u00e0i (m\u00e0 c\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra l\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ecdc), t\u1ea1i sao kh\u00f4ng ch\u00e8n m\u1ed9t s\u1ed1 th\u00f4ng tin \u0111\u00f3 v\u00e0o m\u1ed9t \u0111\u1ed3 h\u1ecda th\u00f4ng tin?<\/span><\/p>\n<blockquote><p><span>Infographics cung c\u1ea5p th\u00f4ng tin nhanh h\u01a1n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n!<\/span><\/p><\/blockquote>\n<div class=\"flex_column av_one_full flex_column_div av-zero-column-padding first avia-builder-el-1 el_after_av_fullscreen el_before_av_one_full avia-builder-el-first \">\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<h3><span id=\"The_Importance_of_Effective_Email_Writing\"><span>T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c vi\u1ebft email hi\u1ec7u qu\u1ea3<\/span><\/span><\/h3>\n<p><span>Trong khi t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u vi\u1ebft r\u1ea5t nhi\u1ec1u email, b\u1ea1n c\u00f3 th\u1ec3 b\u1ecb s\u1ed1c khi th\u1ea5y r\u1eb1ng nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng bi\u1ebft c\u00e1ch so\u1ea1n m\u1ed9t th\u01b0 r\u00f5 r\u00e0ng v\u00e0 g\u1ecdn g\u00e0ng \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi.\u00a0C\u00f3 th\u1ec3, nhi\u1ec1u ng\u01b0\u1eddi trong ch\u00fang ta ch\u01b0a t\u1eebng h\u1ecdc c\u00e1ch vi\u1ebft email \u1edf tr\u01b0\u1eddng, nh\u01b0ng h\u1ecdc c\u00e1ch vi\u1ebft email \u1edf n\u01a1i l\u00e0m vi\u1ec7c l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng kh\u00f4ng th\u1ec3 thi\u1ebfu.<\/span><\/p>\n<p><span>M\u1ed9t email ng\u1eafn g\u1ecdn cho ph\u00e9p ng\u01b0\u1eddi nh\u1eadn hi\u1ec3u r\u00f5 th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n, \u0111i\u1ec1u n\u00e0y g\u00f3p ph\u1ea7n v\u00e0o giao ti\u1ebfp kinh doanh hi\u1ec7u qu\u1ea3.\u00a0M\u1ed9t email \u0111\u01b0\u1ee3c vi\u1ebft k\u00e9m s\u1ebd khi\u1ebfn ng\u01b0\u1eddi nh\u1eadn kh\u00f3 hi\u1ec3u v\u00e0 c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed1i quan h\u1ec7 kinh doanh.<\/span><\/p>\n<\/div>\n<\/section>\n<div class=\"avia-image-container avia_animated_image avia_animate_when_almost_visible fade-in av-styling- avia-builder-el-5 el_after_av_textblock el_before_av_textblock avia-align-center avia_start_animation avia_start_delayed_animation\">\n<div class=\"avia-image-container-inner\">\n<div class=\"avia-image-overlay-wrap\"><\/div>\n<\/div>\n<\/div>\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<h3><span id=\"How_to_Write_an_Effective_Email\"><span>C\u00e1ch vi\u1ebft m\u1ed9t email hi\u1ec7u qu\u1ea3<\/span><\/span><\/h3>\n<ol>\n<li><span>Khi b\u1ea1n vi\u1ebft m\u1ed9t email, \u0111\u1eebng vi\u1ebft b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec m\u01a1 h\u1ed3 v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y.\u00a0C\u00e1c th\u01b0 c\u00f3 ti\u00eau \u0111\u1ec1 m\u01a1 h\u1ed3 c\u00f3 kh\u1ea3 n\u0103ng b\u1ecb n\u00e9m v\u00e0o h\u1ed9p th\u01b0 r\u00e1c c\u1ee7a ng\u01b0\u1eddi nh\u1eadn ho\u1eb7c b\u1ecb b\u1ecf qua.\u00a0V\u00ed d\u1ee5: 1) N\u1ebfu b\u1ea1n mu\u1ed1n n\u1ed9p \u0111\u01a1n xin vi\u1ec7c, h\u00e3y vi\u1ebft ti\u00eau \u0111\u1ec1 c\u1ee7a v\u1ecb tr\u00ed \u0111\u00f3 v\u00e0o thanh ti\u00eau \u0111\u1ec1.\u00a02) N\u1ebfu email c\u1ee7a b\u1ea1n l\u00e0 g\u1eedi cho \u0111\u1ed3ng nghi\u1ec7p, h\u00e3y vi\u1ebft t\u00f3m t\u1eaft m\u1ee5c \u0111\u00edch email c\u1ee7a b\u1ea1n trong m\u1ed9t c\u00e2u \u1edf c\u1ed9t ch\u1ee7 \u0111\u1ec1<\/span><\/li>\n<li><span>Khi vi\u1ebft n\u1ed9i dung email h\u00e3y t\u1ef1 h\u1ecfi: 1) b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p g\u00ec \u0111\u1ebfn ng\u01b0\u1eddi nh\u1eadn?\u00a02) B\u1ea1n mu\u1ed1n ng\u01b0\u1eddi nh\u1eadn th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng ho\u1eb7c ph\u1ea3n h\u1ed3i n\u00e0o?<\/span><\/li>\n<li><span>N\u1ebfu b\u1ea1n bi\u1ebft t\u00ean ng\u01b0\u1eddi nh\u1eadn nh\u01b0ng kh\u00f4ng bi\u1ebft ch\u00ednh h\u1ecd, h\u00e3y ch\u00e0o h\u1ecd v\u1edbi ch\u1ee9c danh\/gi\u1edbi t\u00ednh ch\u00ednh x\u00e1c, t\u00ean, h\u1ecd, v.v.<\/span><\/li>\n<li><span>S\u1eed d\u1ee5ng \u0111\u00fang ng\u1eef ph\u00e1p trong email l\u00e0 r\u1ea5t quan tr\u1ecdng.\u00a0Ng\u01b0\u1eddi g\u1eedi b\u1ecb ng\u01b0\u1eddi \u0111\u1ecdc tr\u1eebng ph\u1ea1t v\u00ec l\u1ed7i ng\u1eef ph\u00e1p, c\u1ed1 \u00fd ho\u1eb7c v\u00f4 \u00fd b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ki\u1ec3m tra ch\u00ednh t\u1ea3 ho\u1eb7c ki\u1ec3m tra ng\u1eef ph\u00e1p.<\/span><\/li>\n<li><span>S\u1eed d\u1ee5ng \u0111\u00fang ng\u1eef ph\u00e1p trong email l\u00e0 r\u1ea5t quan tr\u1ecdng.\u00a0Ng\u01b0\u1eddi g\u1eedi c\u00f3 th\u1ec3 b\u1ecb ng\u01b0\u1eddi nh\u1eadn tr\u1eebng ph\u1ea1t v\u00ec l\u1ed7i ng\u1eef ph\u00e1p, c\u1ed1 \u00fd ho\u1eb7c v\u00f4 th\u1ee9c.<\/span><\/li>\n<li><span>\u0110\u1ecdc l\u1ea1i, hi\u1ec7u \u0111\u00ednh v\u00e0 \u0111\u00e1nh b\u00f3ng n\u1ebfu c\u1ea7n<\/span><\/li>\n<\/ol>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"flex_column av_one_full flex_column_div av-zero-column-padding first avia-builder-el-7 el_after_av_one_full el_before_av_one_full column-top-margin\">\n<div><img decoding=\"async\" id=\"thepasted-4\" class=\"aligncenter\" src=\"https:\/\/blog.visual-paradigm.com\/wp-content\/uploads\/2022\/10\/writing-effective-emails-infographic.png\" alt=\"M\u1eabu Infographics: Vi\u1ebft Email hi\u1ec7u qu\u1ea3 Infographic (\u0110\u01b0\u1ee3c t\u1ea1o b\u1edfi nh\u00e0 s\u1ea3n xu\u1ea5t Infographics c\u1ee7a Visual Paradigm Online)\" \/><\/div>\n<div class=\"avia-button-wrap avia-button-center avia-builder-el-9 el_after_av_image avia-builder-el-last \"><a class=\"avia-button avia-color-orange avia-font-color-theme-color avia-icon_select-no avia-size-large avia-position-center \" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=Infographics&amp;gallery=\/repository\/ab2513ca-d098-42ac-ac32-f70ef103d191.xml&amp;name=Writing%20Effective%20Emails%20Infographic\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"avia_iconbox_title\"><span><span class=\"goog-text-highlight\">Ch\u1ec9nh s\u1eeda m\u1eabu \u0111\u1ed3 h\u1ecda th\u00f4ng tin n\u00e0y<\/span><\/span><\/span><\/a><\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div class=\"addtoany_share_save_container addtoany_content addtoany_content_bottom\">\n<div class=\"a2a_kit a2a_kit_size_32 addtoany_list\" data-a2a-url=\"https:\/\/blog.visual-paradigm.com\/does-email-marketing-still-make-sense\/\" data-a2a-title=\"Does email marketing still make sense?\"><a class=\"a2a_button_facebook\" title=\"Facebook\" href=\"https:\/\/blog.visual-paradigm.com\/#facebook\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"a2a_label\"><span>Facebook<\/span><\/span><\/a><a class=\"a2a_button_pinterest\" title=\"Pinterest\" href=\"https:\/\/blog.visual-paradigm.com\/#pinterest\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"a2a_label\"><span>Pinterest<\/span><\/span><\/a><a class=\"a2a_button_twitter\" title=\"Twitter\" href=\"https:\/\/blog.visual-paradigm.com\/#twitter\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"a2a_label\"><span>Twitter<\/span><\/span><\/a><a class=\"a2a_button_linkedin\" title=\"LinkedIn\" href=\"https:\/\/blog.visual-paradigm.com\/#linkedin\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"a2a_label\"><span>LinkedIn<\/span><\/span><\/a><a class=\"a2a_button_whatsapp\" title=\"WhatsApp\" href=\"https:\/\/blog.visual-paradigm.com\/#whatsapp\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"a2a_label\"><span>WhatsApp<\/span><\/span><\/a><a class=\"a2a_button_email\" title=\"E-mail\" href=\"https:\/\/blog.visual-paradigm.com\/#email\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"a2a_label\"><span>E-mail<\/span><\/span><\/a><a class=\"a2a_dd addtoany_share_save addtoany_share\" href=\"https:\/\/www.addtoany.com\/share#url=https%3A%2F%2Fblog.visual-paradigm.com%2Fdoes-email-marketing-still-make-sense%2F&amp;title=Does%20email%20marketing%20still%20make%20sense%3F\"><span class=\"a2a_label a2a_localize\" data-a2a-localize=\"inner,Share\"><span>\u0110\u0103ng l\u1ea1i<\/span><\/span><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ti\u1ebfp th\u1ecb qua email l\u00e0 g\u00ec? EDM marketing (Electronic Direct Mail) c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0: Email marketing, ti\u1ebfp th\u1ecb qua th\u01b0 \u0111i\u1ec7n t\u1eed.\u00a0N\u00f3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng b\u1eb1ng c\u00e1ch g\u1eedi email EDM \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, thi\u1ebft l\u1eadp c\u00e1c k\u00eanh li\u00ean l\u1ea1c v\u1edbi h\u1ecd [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4837,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-4031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","loop-entry","clr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ti\u1ebfp Th\u1ecb Qua Email C\u00f3 C\u00f2n \u00dd Ngh\u0129a Kh\u00f4ng? - Visual Paradigm Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.visual-paradigm.com\/vn\/does-email-marketing-still-make-sense\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ti\u1ebfp Th\u1ecb Qua Email C\u00f3 C\u00f2n \u00dd Ngh\u0129a Kh\u00f4ng? - Visual Paradigm Blog\" \/>\n<meta property=\"og:description\" content=\"Ti\u1ebfp th\u1ecb qua email l\u00e0 g\u00ec? EDM marketing (Electronic Direct Mail) c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0: Email marketing, ti\u1ebfp th\u1ecb qua th\u01b0 \u0111i\u1ec7n t\u1eed.\u00a0N\u00f3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng b\u1eb1ng c\u00e1ch g\u1eedi email EDM \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, thi\u1ebft l\u1eadp c\u00e1c k\u00eanh li\u00ean l\u1ea1c v\u1edbi h\u1ecd [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.visual-paradigm.com\/vn\/does-email-marketing-still-make-sense\/\" \/>\n<meta property=\"og:site_name\" content=\"Visual Paradigm Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-16T02:31:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-29T06:38:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online.visual-paradigm.com\/repository\/images\/e02d71b6-3cd4-4015-b99c-8f33be3eb9ea\/business-illustration-design\/send-email-illustration.png\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/online.visual-paradigm.com\/repository\/images\/e02d71b6-3cd4-4015-b99c-8f33be3eb9ea\/business-illustration-design\/send-email-illustration.png\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/vn\/does-email-marketing-still-make-sense\/\",\"url\":\"https:\/\/blog.visual-paradigm.com\/vn\/does-email-marketing-still-make-sense\/\",\"name\":\"Ti\u1ebfp Th\u1ecb Qua Email C\u00f3 C\u00f2n \u00dd Ngh\u0129a Kh\u00f4ng? 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