{"id":4046,"date":"2022-02-24T14:02:36","date_gmt":"2022-02-24T06:02:36","guid":{"rendered":"https:\/\/blog.visual-paradigm.com\/vn\/?p=4046"},"modified":"2022-11-30T16:57:45","modified_gmt":"2022-11-30T08:57:45","slug":"understanding-customer-behavior-and-customer-journey","status":"publish","type":"post","link":"https:\/\/blog.visual-paradigm.com\/vn\/understanding-customer-behavior-and-customer-journey\/","title":{"rendered":"Comprender El Comportamiento Del Cliente Y El Viaje Del Cliente"},"content":{"rendered":"

H\u00e0nh vi kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/span><\/span><\/h3>\n

H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1c c\u00e1 nh\u00e2n, nh\u00f3m ho\u1eb7c t\u1ed5 ch\u1ee9c v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c mua, s\u1eed d\u1ee5ng v\u00e0 th\u1ea3i b\u1ecf h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5.\u00a0H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng bao g\u1ed3m c\u00e1ch c\u1ea3m x\u00fac, th\u00e1i \u0111\u1ed9 v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng.<\/span><\/p>\n

\"M\u1eabu<\/p>\n

Ch\u1ec9nh s\u1eeda c\u00e1c h\u00ecnh minh h\u1ecda \u1edf tr\u00ean:\u00a0<\/span>H\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/a>\u00a0,\u00a0<\/span>Th\u00f3i quen mua h\u00e0ng<\/span><\/a>\u00a0,\u00a0<\/span>\u0110\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span><\/a><\/p>\n

H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/span><\/span><\/h3>\n

H\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c khi giao ti\u1ebfp v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.\u00a0N\u00f3 xem x\u00e9t l\u1ed9 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c ho\u00e0n ch\u1ec9nh t\u1eeb kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn mua h\u00e0ng v\u00e0 h\u01a1n th\u1ebf n\u1eefa.\u00a0Tr\u1ecdng t\u00e2m kh\u00f4ng ph\u1ea3i l\u00e0 giao d\u1ecbch, m\u00e0 l\u00e0 c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng sau khi t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng: h\u00e3y \u0111i v\u00e0o v\u1ecb tr\u00ed c\u1ee7a h\u1ecd!<\/span><\/p><\/blockquote>\n

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  1. X\u00e1c \u0111\u1ecbnh nhu c\u1ea7u<\/span><\/strong>\u00a0\u2013 ti\u1ebfp th\u1ecb c\u1ea7n ph\u00e1t hi\u1ec7n ra nhu c\u1ea7u ti\u1ec1m \u1ea9n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 bi\u1ebfn nhu c\u1ea7u ti\u1ec1m n\u0103ng th\u00e0nh nhu c\u1ea7u th\u1ef1c t\u1ebf.\u00a0Nhu c\u1ea7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh hai lo\u1ea1i, \u0111\u00f3 l\u00e0 nhu c\u1ea7u tr\u00e1i tim v\u00e0 nhu c\u1ea7u ch\u1ee9c n\u0103ng, ch\u00fang \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p th\u00e0nh m\u1ed9t \u0111\u1ec3 th\u1ecfa m\u00e3n t\u1ed1i \u0111a mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi mua.\u00a0M\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb gi\u1ecfi c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra nhi\u1ec1u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng thay v\u00ec ch\u1ec9 d\u1eebng l\u1ea1i \u1edf m\u1ed9t nhu c\u1ea7u v\u00e0 bi\u1ebfn n\u00f3 th\u00e0nh ho\u1ea1t \u0111\u1ed9ng kinh doanh th\u1ef1c t\u1ebf.<\/span><\/li>\n
  2. T\u00ecm ki\u1ebfm th\u00f4ng tin<\/span><\/strong>\u00a0\u2013 C\u00f3 m\u1ed9t m\u00f4i tr\u01b0\u1eddng b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i m\u00e0 th\u00f4ng tin \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef.\u00a0M\u00f4i tr\u01b0\u1eddng b\u00ean trong bao g\u1ed3m th\u00f4ng tin \u0111\u00e3 c\u00f3 t\u1eeb tr\u01b0\u1edbc, c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong ng\u00e2n h\u00e0ng tr\u00ed nh\u1edb c\u1ee7a b\u1ed9 n\u00e3o, th\u01b0\u01a1ng hi\u1ec7u, v.v. s\u1ef1 kh\u00e1c bi\u1ec7t, v.v.<\/span><\/li>\n
  3. \u0110\u00e1nh gi\u00e1<\/span><\/strong>\u00a0\u2013 \u0110\u00e1nh gi\u00e1 \u01b0u \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau, m\u1eb7t t\u1ed1t v\u00e0 m\u1eb7t x\u1ea5u c\u1ee7a c\u00e1c thu\u1ed9c t\u00ednh kh\u00e1c nhau, m\u1ee9c \u0111\u1ed9 c\u1ee7a c\u00e1c ti\u00eau ch\u00ed tr\u1ecdng s\u1ed1 v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 m\u1ee5c \u0111\u00edch t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh.<\/span><\/li>\n
  4. Mua h\u00e0ng<\/span><\/strong>\u00a0\u2013 C\u00f3 th\u1ec3 c\u00f3 c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd \u0111\u1ec3 mua ho\u1eb7c tr\u1ef1c tuy\u1ebfn.\u00a0C\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng thu\u1eadn ti\u1ec7n v\u00e0 nhanh ch\u00f3ng \u0111\u1ec3 mua h\u00e0ng, v\u00e0 mua h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u00f3 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng, nh\u01b0ng c\u1ea7n th\u1eddi gian ch\u1edd \u0111\u1ee3i l\u00e2u h\u01a1n.<\/span><\/li>\n
  5. H\u1eadu m\u00e3i<\/span><\/strong>\u00a0\u2013 H\u1eadu m\u00e3i l\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng sau khi mua h\u00e0ng.\u00a0H\u1eadu m\u00e3i l\u00e0 r\u00e0o c\u1ea3n cu\u1ed1i c\u00f9ng c\u1ee7a vi\u1ec7c ki\u1ec3m tra s\u1ea3n ph\u1ea9m.\u00a0Kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng k\u1ef3 v\u1ecdng nh\u1ea5t \u0111\u1ecbnh v\u1ec1 s\u1ea3n ph\u1ea9m h\u1ecd mua v\u00e0 n\u1ebfu s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng, s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 t\u1ef7 l\u1ec7 quay l\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u1ea3m \u0111i r\u1ea5t nhi\u1ec1u.\u00a0\u0110\u1ed3ng th\u1eddi, s\u1ef1 kh\u00f4ng h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 b\u1ea5t \u0111\u1ed3ng v\u1ec1 nh\u1eadn th\u1ee9c v\u00e0 \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c sau khi mua h\u00e0ng.\u00a0\u0110i\u1ec1u n\u00e0y s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ty.<\/span><\/li>\n<\/ol>\n

    <\/p>\n

    CH\u1ec8NH S\u1eecA B\u1ea2N \u0110\u1ed2 H\u00c0NH TR\u00ccNH KH\u00c1CH H\u00c0NG N\u00c0Y B\u1eb0NG C\u00d4NG C\u1ee4 CX<\/span><\/a><\/p>\n

    L\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch hi\u1ec3u \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd th\u00f4ng qua b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/p>\n

    K\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ee9c \u0111\u1ed9 m\u00e0 kh\u00e1ch h\u00e0ng mong mu\u1ed1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 do c\u00f4ng ty cung c\u1ea5p \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd;\u00a0n\u1ebfu k\u1ef3 v\u1ecdng n\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng, kh\u00e1ch h\u00e0ng s\u1ebd h\u00e0i l\u00f2ng;\u00a0n\u1ebfu kh\u00f4ng, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng h\u00e0i l\u00f2ng.<\/span><\/p>\n

    X\u00e1c \u0111\u1ecbnh nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t c\u00f4ng ty c\u00f3 v\u1ebb qu\u00e1 s\u1ee9c.\u00a0Tuy nhi\u00ean, hi\u1ec3u \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng \u1edf t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 bi\u1ebfn nh\u1eefng hi\u1ec3u bi\u1ebft kinh doanh th\u00e0nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea3i ti\u1ebfn d\u00e0i h\u1ea1n.\u00a0B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n v\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n h\u00ecnh dung c\u1ea3m gi\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 tr\u00e1nh tr\u01b0\u1edbc c\u00e1c v\u1ea5n \u0111\u1ec1 ti\u1ec1m \u1ea9n, c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1m ph\u00e1 th\u00f4ng tin ch\u00ednh \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\n

    B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n tr\u1ef1c quan v\u1ec1 m\u1ecdi t\u01b0\u01a1ng t\u00e1c m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 v\u1edbi d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.\u00a0T\u1ea1o b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh s\u1ebd \u0111\u01b0a b\u1ea1n tr\u1ef1c ti\u1ebfp v\u00e0o quan \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebfu, nh\u1eefng g\u00ec b\u1ea1n \u0111ang l\u00e0m \u0111\u00fang v\u00e0 nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 c\u1ea3i thi\u1ec7n trong su\u1ed1t v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    L\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/span><\/span><\/h3>\n

    B\u1ea1n c\u00f3 mu\u1ed1n t\u1ea1o \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean \u0111\u00e1ng nh\u1edb v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m mua h\u00e0ng kh\u00e1c bi\u1ec7t cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh kh\u00f4ng?\u00a0B\u1ea1n c\u00f3 mu\u1ed1n hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n mua s\u1eafm trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay kh\u00f4ng?\u00a0\u0110\u00e2u l\u00e0 nh\u1eefng k\u00eanh v\u00e0 \u0111i\u1ec3m ti\u1ebfp x\u00fac c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eefng k\u00eanh n\u00e0y nh\u01b0 th\u1ebf n\u00e0o?\u00a0\u0110i\u1ec1u n\u00e0y tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m m\u1edbi m\u00e0 b\u1ea1n mu\u1ed1n nh\u1eadp?<\/span><\/p>\n

    B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt k\u1ec3 chuy\u1ec7n v\u00e0 t\u00edn hi\u1ec7u tr\u1ef1c quan \u0111\u1ec3 minh h\u1ecda m\u1ed1i quan h\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n theo th\u1eddi gian.\u00a0\u0110\u01b0\u1ee3c k\u1ec3 t\u1eeb g\u00f3c nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e2u chuy\u1ec7n cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u0169ng nh\u01b0 gi\u1ea3i quy\u1ebft c\u00e1c nhu c\u1ea7u c\u0169ng nh\u01b0 \u0111i\u1ec3m y\u1ebfu m\u00e0 kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/span><\/p>\n

    B\u1ea3n\u00a0<\/span>\u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/a>\u00a0(CJM) l\u00e0 h\u00ecnh \u1ea3nh tr\u1ef1c quan v\u1ec1 suy ngh\u0129 v\u00e0 c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian.\u00a0B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh hi\u1ec3n th\u1ecb c\u00e1c t\u01b0\u01a1ng t\u00e1c gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111i\u1ec3m ti\u1ebfp x\u00fac.\u00a0N\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1c r\u00e0o c\u1ea3n c\u00f3 th\u1ec3 ng\u0103n kh\u00e1ch h\u00e0ng ti\u1ebfn h\u00e0nh su\u00f4n s\u1ebb v\u00e0 t\u1ea1o ra m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

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    C\u00e1c m\u1eabu v\u00e0 v\u00ed d\u1ee5 v\u1ec1 CJM<\/span><\/span><\/h3>\n<\/div>\n
    \n

    Mua tivi tr\u1ef1c tuy\u1ebfn<\/span><\/a><\/span><\/h4>\n<\/div>\n
    \n

    <\/p>\n<\/div>\n

    \n

    D\u1ecbch v\u1ee5 s\u1eeda l\u00f2 n\u01b0\u1edbng t\u1eadn n\u01a1i<\/span><\/a><\/span><\/h4>\n<\/div>\n
    \n

    <\/p>\n<\/div>\n

    \n

    Kh\u00f4i ph\u1ee5c m\u1eadt kh\u1ea9u ng\u00e2n h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/span><\/a><\/span><\/h4>\n<\/div>\n
    \n

    <\/p>\n<\/div>\n

    \n

    c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/span><\/a><\/span><\/h4>\n<\/div>\n
    \n

    <\/a><\/p>\n<\/div>\n

    \n

    M\u1eabu b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u01a1 b\u1ea3n<\/span><\/a><\/span><\/h4>\n<\/div>\n
    \n

    <\/a><\/p>\n<\/div>\n

    \n

    mua \u00f4 t\u00f4<\/span><\/a><\/span><\/h4>\n<\/div>\n
    \n

    <\/a><\/p>\n<\/div>\n

    \n

    M\u1eabu b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng chi ti\u1ebft<\/span><\/a><\/span><\/h4>\n<\/div>\n
    \n

    <\/a><\/p>\n<\/div>\n

    \n

    M\u1eabu v\u00f2ng \u0111\u1eddi b\u00e1n h\u00e0ng chung<\/span><\/a><\/span><\/h4>\n<\/div>\n
    \n

    <\/a><\/p>\n<\/div>\n

    \n

    M\u1eabu v\u00f2ng \u0111\u1eddi b\u00e1n h\u00e0ng chung 2<\/span><\/a><\/span><\/h4>\n<\/div>\n
    \n

    <\/p>\n<\/div>\n

    \n

    B\u1ec7nh vi\u1ec7n<\/span><\/a><\/span><\/h4>\n<\/div>\n
    \n

    <\/p>\n<\/div>\n

    \n

    Th\u01b0 vi\u1ec7n<\/span><\/a><\/span><\/h4>\n<\/div>\n
    \n

    <\/p>\n<\/div>\n

    \n

    \u0110\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn<\/span><\/a><\/span><\/h4>\n<\/div>\n
    \n

    <\/p>\n<\/div>\n

    \n

    H\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng<\/span><\/a><\/span><\/h4>\n<\/div>\n
    \n

    <\/p>\n<\/div>\n

    \n

    M\u1eabu b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng ti\u00eau chu\u1ea9n<\/span><\/a><\/span><\/h4>\n<\/div>\n
    \n

    <\/p>\n<\/div>\n

    \n

    M\u1eabu \u0111i\u1ec3m ti\u1ebfp x\u00fac<\/span><\/span><\/a><\/span><\/h4>\n<\/div>\n
    \n

    <\/a><\/p>\n<\/div>\n

    \n

     <\/p>\n<\/div>\n

    \n
    Facebook<\/span><\/span><\/a>Pinterest<\/span><\/span><\/a>Twitter<\/span><\/span><\/a>LinkedIn<\/span><\/span><\/a>WhatsApp<\/span><\/span><\/a>E-mail<\/span><\/span><\/a>\u0110\u0103ng l\u1ea1i<\/span><\/span><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    H\u00e0nh vi kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1c c\u00e1 nh\u00e2n, nh\u00f3m ho\u1eb7c t\u1ed5 ch\u1ee9c v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c mua, s\u1eed d\u1ee5ng v\u00e0 th\u1ea3i b\u1ecf h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5.\u00a0H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng bao g\u1ed3m c\u00e1ch c\u1ea3m x\u00fac, th\u00e1i \u0111\u1ed9 […]<\/p>\n","protected":false},"author":1,"featured_media":4852,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-4046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","loop-entry","clr"],"yoast_head":"\nComprender El Comportamiento Del Cliente Y El Viaje Del Cliente - Visual Paradigm Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.visual-paradigm.com\/vn\/understanding-customer-behavior-and-customer-journey\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comprender El Comportamiento Del Cliente Y El Viaje Del Cliente - Visual Paradigm Blog\" \/>\n<meta property=\"og:description\" content=\"H\u00e0nh vi kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1c c\u00e1 nh\u00e2n, nh\u00f3m ho\u1eb7c t\u1ed5 ch\u1ee9c v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c mua, s\u1eed d\u1ee5ng v\u00e0 th\u1ea3i b\u1ecf h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5.\u00a0H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng bao g\u1ed3m c\u00e1ch c\u1ea3m x\u00fac, th\u00e1i \u0111\u1ed9 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.visual-paradigm.com\/vn\/understanding-customer-behavior-and-customer-journey\/\" \/>\n<meta property=\"og:site_name\" content=\"Visual Paradigm Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-24T06:02:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-30T08:57:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.visual-paradigm.com\/vn\/wp-content\/uploads\/sites\/13\/2022\/02\/2_what-is-customer-journey-map.png\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blog.visual-paradigm.com\/vn\/wp-content\/uploads\/sites\/13\/2022\/02\/2_what-is-customer-journey-map.png\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.visual-paradigm.com\/vn\/understanding-customer-behavior-and-customer-journey\/\",\"url\":\"https:\/\/blog.visual-paradigm.com\/vn\/understanding-customer-behavior-and-customer-journey\/\",\"name\":\"Comprender El Comportamiento Del Cliente Y El Viaje Del Cliente - 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