了解客戶行為和客戶旅程
什麼是客戶行為？ 消費者行為是對個人、團體或組織以及與商品和服務的購買、使用和處置相關的所有活動的研究。消費者行為包括消費者的情緒、態度和偏好如何影響購買行為。 編輯以上插圖：客戶行為、...continue reading →
Customer Experience
什麼是客戶旅程地圖？
Customer journey mapping is a very useful technique to help you understand your customers' motivations - their needs, indecisiveness and concerns. While most organizations are quite good at collecting customer data, data alone cannot convey the frustrations and experiences of customers. One of the best storytelling tools in business is the customer journey map (CJM).
