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What are some common mistakes businesses make when planning seasonal marketing promotions?

One common mistake businesses make when planning seasonal marketing promotions is not starting early enough. It’s important to begin planning and preparing for seasonal promotions well in advance, as it takes time to develop a marketing strategy, design promotional materials, and coordinate with suppliers and vendors. Another mistake is not tailoring the promotion to the target audience. Different demographics may have varying interests and preferences, so it’s important to do research and understand what will appeal to your target audience. Finally, businesses should avoid relying too heavily on discounts and promotions, as this can devalue the brand and lead to decreased profits over time. Instead, focus on providing unique value and building long-term relationships with customers.