Business

ArchiMate viewpoint is an important concept in ArchiMate. Each viewpoint contains a specialized set of ArchiMate elements that allow the modeling of a particular aspect of the enterprise architecture. The official ArchiMate 3 specification provides 23 sample ArchiMate viewpoints. In this ArchiMate Viewpoint guide, we will present all 23 of these ArchiMate viewpoints, with descriptions and ArchiMate diagram examples for each one. All the ArchiMate diagram examples in this guide are drawn with Visual Paradigm Online's ArchiMate diagram tool. What is ArchiMate Viewpoint? In the ArchiMate language, a viewpoint is a relevant subset…continue reading →

In this article, you will see a rich collection of ArchiMate examples views, organized into a layered framework following the ArchiMate standard. These ArchiMate views demonstrate how ArchiMate elements can be used. Some of the examples can be used as design patterns.

Customer journey mapping is a very useful technique to help you understand your customers' motivations - their needs, indecisiveness and concerns. While most organizations are quite good at collecting customer data, data alone cannot convey the frustrations and experiences of customers. One of the best storytelling tools in business is the customer journey map (CJM).

What is Customer Behavior? Consumer behavior is the study of individuals, groups or organizations and all activities associated with the purchase, use and disposal of goods and services. Consumer behavior includes how consumers' emotions, attitudes, and preferences influence purchasing behavior. Edit the above illustrations: Customer Behaviors, Purchasing Habit, Consumer Motivation What is Customer Journey? The customer journey is the entire experience a customer has when communicating with a brand. It considers the complete roadmap of the interaction from brand discovery to purchase and beyond. The focus is not on the transaction, but on…continue reading →