What is a Customer Journey
Stories define our world. From the cave walls to the legends around the campfire, they have been with us ever since we had communication. They evolve, but for the same purpose: to entertain, to share the same experiences, to teach and to follow traditions. Edit this Template Why Study a Customer Journey? Many organizations are focused on collecting user data. However, data often fails to clearly convey a user’s frustration and experience, but stories can solve this problem. Storytelling is not only a tool to engage users, but also an effective way for…continue reading →