What is a Customer Journey

What is a Customer Journey

Stories define our world. From the cave walls to the legends around the campfire, they have been with us ever since we had communication. They evolve, but for the same purpose: to entertain, to share the same experiences, to teach and to follow traditions. Edit this Template Why Study a Customer Journey? Many organizations are focused on collecting user data. However, data often fails to clearly convey a user’s frustration and experience, but stories can solve this problem. Storytelling is not only a tool to engage users, but also an effective way for…continue reading →
Does email marketing still make sense?

Does email marketing still make sense?

What is Email Marketing? EDM marketing (Electronic Direct Mail) is also called: Email marketing, e-mail marketing. It is a marketing tool used to promote sales by sending EDM emails to target customers, establishing communication channels with them, and conveying relevant information directly to them. Edit this Email marketing illustration Email marketing has three basic elements: user permission, email message, and the value of the message to the user. If one of these three elements is missing, it cannot be called effective email marketing. Email marketing is a direct sales method that uses email…continue reading →
The soft skills employers will need most in 2020

The soft skills employers will need most in 2020

LinkedIn, a business social platform, conducted a survey that analyzed the soft and hard skills that job seekers need most by 2020. The survey analyzed data from more than 660 million professionals and more than 20 million recruitment requests to arrive at soft skills that job seekers should have by 2020. Top 10 Soft Skills Edit this Template Hard Skills vs Soft Skills Hard skills are usually acquired through education or special training. They include abilities such as how to use specific equipment, software, or other tools. Soft skills are often seen as character traits…continue reading →
The characteristics of servant leadership

The characteristics of servant leadership

In the east of the world, the ancient Indian thinker Chanakhya noted as early as the fourth century in his famous work Asashastra that: “A wise king delights in the pleasure of his subjects”. Edit this Template In the West, the idea of servant leadership can be traced back to Jesus Christ, who taught his disciples, Jesus called them together and said, “You know that those who are regarded as rulers of the Gentiles lord it over them, and their high officials exercise authority over them. Not so with you. Instead, whoever wants…continue reading →
Hide or display guidelines when moving shapes

Hide or display guidelines when moving shapes

When moving elements in your design, by default we will show the alignment guides, to indicate its alignment with surrounding elements. This video will show you how to hide or display guidelines when moving shapes. https://www.youtube.com/watch?v=Rzwh3AJPs4o&width=854&height=480 Guides are blue lines that appear when you are moving a shape or group of shapes. Use them to help you line up a shape with other shapes that are on the drawing canvas. They are enabled by default. When you are arranging several shapes horizontally or vertically, additional guidelines will appear to help you space them…continue reading →
Specify The Task Type

Specify The Task Type

When creating a diagram, there are usually different types for the elements. Specifying the type of it can helps us to display the diagram in a better way. https://www.youtube.com/watch?v=RkkIadN32O4&width=854&height=480 How To Specify The Task Type Take business process diagram as example. After selecting the task or a sub-process, we can see Type under Panel-Style. The default type of the task is "Unspecified". All choices there are the type of the selected task. After changing the type, the outlook of the task will also change according to the choice. Another Way To Specify The…continue reading →
Change Display Option Of ArchiMate Element

Change Display Option Of ArchiMate Element

ArchiMate offers a visual language to model enterprise architecture. ArchiMate allows you to visualize relationships within and between different domains. These domains primarily include products/services, processes, organization, data applications, and technical infrastructure. ArchiMate comes with a rich collection of diagram symbols to support different kinds of modeling needs. Some of these symbols have multiple presentations - a regular box-like shape and a symbolic presentation (e.g. a computer shape that represents a device)In this article, you will learn how to switch between different representations by changing the display option of an ArchiMate element In…continue reading →
ArchiMate Viewpoints Guide (With Examples)

ArchiMate Viewpoints Guide (With Examples)

ArchiMate viewpoint is an important concept in ArchiMate. Each viewpoint contains a specialized set of ArchiMate elements that allow the modeling of a particular aspect of the enterprise architecture. The official ArchiMate 3 specification provides 23 sample ArchiMate viewpoints. In this ArchiMate Viewpoint guide, we will present all 23 of these ArchiMate viewpoints, with descriptions and ArchiMate diagram examples for each one. All the ArchiMate diagram examples in this guide are drawn with Visual Paradigm Online's ArchiMate diagram tool. What is ArchiMate Viewpoint? In the ArchiMate language, a viewpoint is a relevant subset…continue reading →
ArchiMate examples

ArchiMate examples

In this article, you will see a rich collection of ArchiMate examples views, organized into a layered framework following the ArchiMate standard. These ArchiMate views demonstrate how ArchiMate elements can be used. Some of the examples can be used as design patterns.
What is a customer journey map?

What is a customer journey map?

Customer journey mapping is a very useful technique to help you understand your customers' motivations - their needs, indecisiveness and concerns. While most organizations are quite good at collecting customer data, data alone cannot convey the frustrations and experiences of customers. One of the best storytelling tools in business is the customer journey map (CJM).