In the digital age, where attention spans are short and competition is fierce, businesses are turning to animated explainer videos as a powerful tool for product promotion. A well-crafted explainer video not only simplifies complex ideas but also engages the audience in a visually appealing way. One standout software for creating these videos, especially for non-professional designers, is Visual Paradigm Online’s Animated Explainer. Let’s delve into the reasons behind the growing popularity of explainer videos and why Visual Paradigm Online is an ideal choice for crafting them.

The Power of Explainer Videos:

  1. Conversion Analytics: Explainer videos serve as a dynamic tool for gauging customer interest. The view count on these videos provides valuable insights into the products or services that capture audience attention. This analytical data helps businesses tailor their strategies to meet customer preferences effectively.
  2. Clarity of Objectives: Text can be interpreted in various ways, leading to misunderstandings. Explainer videos eliminate the guesswork by visually and audibly presenting information. They provide a clear and concise understanding of a product or service, ensuring that potential customers comprehend the value proposition.
  3. Lively Pitch: Unlike static text, explainer videos inject life into business pitches. Engaging visuals combined with a well-crafted script captivate the audience’s attention. This is particularly crucial for businesses offering complex products or services, as the visual element aids in simplifying intricate concepts.
  4. Shareability: Explainer videos are highly shareable across various platforms, including YouTube, Facebook, Twitter, LinkedIn, Vimeo, and even TikTok. The captivating nature of videos encourages viewers to share them with their connections, exponentially increasing the reach and impact of the promotional content.

What Makes a Good Explainer Video?

Before exploring the best software for creating explainer videos, it’s essential to understand the key elements of a compelling explainer video:

  • Originality: A good explainer video stands out by being original. Whether through unique visuals, storytelling, or a distinct style, originality captures the audience’s attention and makes the video memorable.
  • Humor: Adding a touch of humor can significantly enhance the shareability of an explainer video. People are more likely to share content that entertains them, making humor a valuable element in crafting engaging videos.
  • Simplicity: The primary goal of an explainer video is to simplify complex ideas. Keeping the content simple, concise, and to the point ensures that the audience easily grasps the key messages without feeling overwhelmed.
  • Audience-Centric Approach: Understanding the target audience is crucial. Tailoring the style and content of the video to match the preferences of the audience enhances its effectiveness and resonance.

Visual Paradigm Online’s Animated Explainer: A Game-Changer for Non-Designers

Visual Paradigm Online’s Animated Explainer emerges as a game-changer in the realm of video creation, offering a plethora of features that cater to both beginners and seasoned designers. Let’s delve into the strengths that set this platform apart.

  1. Powerful Character Maker: Visual Paradigm Online empowers users with a robust Character Maker that goes beyond the ordinary. Create personalized characters for your videos by choosing from a diverse array of features, outfits, and accessories. The powerful character builder fuels your storytelling with unique characters, adding depth and personality to your videos.
  2. Extensive Range of Animation Effects: Elevate your videos with over 100 animation effects that bring dynamism to your creations. The real-time preview feature allows for seamless experimentation and perfection. Whether it’s captivating effects for shapes, text, or photos, or the freedom of motion paths, Visual Paradigm Online provides the tools to unleash your creativity and breathe life into your videos.
  3. Abundance of Animated Props: Fuel your explainer videos with a rich collection of built-in animation props. From moving cars to flying birds and ringing bells, the animated prop collection is both vivid and practical, injecting life and interest into your visuals. Take your animations to new heights with this extensive array of dynamic props.
  4. Diverse Background Selection: Visual Paradigm Online’s Animation Maker offers an extensive selection of background choices to enhance your video production. Immerse your audience with diverse location backgrounds, textured patterns, and ambiance-setting photo backgrounds. The variety ensures that you can create visually appealing presentations tailored to your specific needs.
  5. Versatile Templates for Every Need: Find the perfect template for your project with Visual Paradigm Online’s wide range of templates. From professional business presentations to engaging marketing and e-commerce videos, the diverse collection caters to various requirements. With an extensive selection at your fingertips, you’re sure to find the right template for your unique needs.
  6. Graphic Assets and Stock Photos: Dive into an abundant collection of resources that will elevate your animations. Discover a diverse range of graphic assets, illustrations, vector graphics, and an extensive library of stock photos. Express ideas thoroughly with customizable text widgets and add a professional touch with a variety of photo frames.
  7. Native-Toned Narration Made Easy: Enhance your videos with ease using Visual Paradigm Online’s intelligent text-to-speech feature. Select from a diverse array of speakers, offering both male and female voices representing various nationalities. Each speaker delivers a professional and authentic tone, infusing depth and authenticity into your animations.
  8. Edit and Collaborate with Cloud Workspace: Safeguard your videos and data on Visual Paradigm Online’s dedicated cloud servers. Enjoy the freedom to edit your animations from any location. The cloud-based solution facilitates effortless collaboration with team members, ensuring a seamless workflow and enhanced productivity.

Visual Paradigm Online’s Animated Explainer stands as an all-encompassing solution, providing a user-friendly interface, powerful features, and a wealth of creative assets. Whether you’re a beginner or an experienced designer, this platform empowers you to bring your vision to life and create compelling, visually stunning explainer videos.


In the era where visual content reigns supreme, animated explainer videos have become indispensable for effective product promotion. Visual Paradigm Online’s Animated Explainer stands out as an accessible and powerful tool for individuals without extensive design experience. By simplifying the video creation process and offering a range of customization options, Visual Paradigm Online empowers businesses to create compelling explainer videos that resonate with their target audience, ultimately driving engagement and conversions.