Infographics refer to the simplification of a large amount of information, data, or knowledge, and are clearly presented as a chart. The knowledge to be conveyed is expressed in the form of diagrams in a simple and charming style, which makes people understand at a glance and makes it easy for readers to want to share it. It is a content marketing method that combines “storytelling” and “visualization”. Don’t think that piling up text into a chart is equivalent to Infographic! Behind it involves analyzing data, organizing data, and graphic design. This article explains the four key points in the production and helps you easily make an eye-catching Infographic.
1. The picture should match the theme
Just like the content of the text, you need to understand your target audience. When many brands produce content, they aim to make the content popular in all communities, but in the end, the content may be out of focus.
After setting the target audience, you can set indicators for subsequent content, design, and expression. For example, in the following chart that teaches people how to skincare, the female color system and skincare images will be selected. This can appropriately attract relevant audiences.
7 Beauty Tips to Skincare Routine Horizontal Infographic
2. Highlight a simple and refined center of gravity
Basically, everyone in the online world is a clickbait, and an eye-catching headline is an element that attracts an audience. Infographic itself is not much text, the title should be concise and concise to point out the center of the chart. As a Marketer, the actual operation of the infographic has a certain effect on SEO optimization. Therefore, if the infographic is a picture of a blog article, the picture can also match your target SEO wording and add related picture descriptions.
The goal of making infographics is to make complex content simple and easy to import. If too much information is displayed on a picture, or it is filled with charts and text, it loses the meaning of “simplifying the complex”, and it will also defocus the theme.
3. Separate the main and subtitles
If the content itself is really difficult to introduce in a few words, you might as well separate the main and subtitles. It doesn’t feel too cumbersome.
Take the following chart as an example to introduce tips for traveling. There are four subtitles in it, and the information is richer than the general text content. The thoughtful visual effect makes it easy for the audience to absorb each classified message.
Tips to Travelling Horizontal Infographic
4. White space and separation
And when designing the layout, you should also pay attention to appropriate white space. As mentioned above, too much information will only scare the readers away. Always remember that more is not good, but accurate and comfortable to watch, so as to increase viewing time and truly bring benefits to the infographic through content.
A good infographic is like a story. It can connect the information and ideas you want to express like a comic, just like a trip with the reader. Like the following: 9 Tips to Stay Productive When Work from Home Infographic. It uses related illustrations to add text to express different subdivision concepts separately, and there are also blank spaces between each concept to provide breathing space.
9 Tips to Stay Productive When Work from Home Infographic
In this part, you need to set the purpose of the theme in advance, divide the information into good categories, and then use typesetting to guide the reader’s curiosity to understand your story. Otherwise, just squeeze a bunch of charts and texts onto one layout.
The following example uses this method of storytelling to introduce the information of “The 3 Learning Styles” to readers. It uses subtitles and then separates each small part with a line, which is like the chapters of a novel, conveying information one by one. Even if the content is richer, it will arouse the interest of the audience to continue reading.
The 3 Learning Styles Infographic