Keywords are the cornerstone of search engine optimization. If no one searches for what you post, no matter how hard you try, you won’t get traffic from Google.
So what is a keyword anyway? Keywords are words and phrases that people type into search engines. They are also known as search queries or “SEO keywords.”
How to Discover the Right Keywords for SEO
To find the right keywords, we need to consider how potential customers might search for your product or service. You can then use the Keyword Research tool to expand on these ideas and find more keywords.
Here are some tips for you to discover some keywords for your products easily:
What Product you offer – If you already have a product or business that you want to promote online, it’s easy to think of seed keywords. Think about what you offer, and you’ll know what people are searching for on Google.
Expand your keywords – Many keyword suggestion tools are available online for free, and Google has one. Alternatively, you can enter keywords that you’ve identified to see similar suggestions in Google, and you can find more keywords or similar keyword groups.
Investigate your competitors’ keyword – There are many SEO tools, such as Amazon Alexa, that offer a free service to see the top keywords people are using to reach your competitors. Research these keywords and choose the keywords that are relevant to your products or services.